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Exam : PDDM

Title : Professional Diploma in Digital

Marketing

Vendor : DMI

Version : DEMO

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NO.1 What does the term CPA refer to? Choose one of the following:

Exhibit:

A. Cost-Per-Acquisition

B. Cost-Per-Account

C. Cost-Per-Ad

D. Cost-Per-Analysis

Answer: A

NO.2 What is the pricing approach with Twitter Promoted Tweets called? Choose one of the

following:

A. CPE

B. CPM

C. CTA

D. CPC

Answer: A

NO.3 Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns?

Choose one of the following:

A. Google AdWords

B. Bing Media Centre

C. Google Analytics

D. Yahoo Ad Centre

Answer: A

NO.4 Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them

with the keywords used on the websites of your competitors. Which two dimensions will you





concentrate on? Choose one of the following:

Exhibit:

A. Traffic Volume and Ranking

B. Position and Cost

C. Inbound Links and Cost

D. Position and Click-Through-Rate (CTR)

Answer: A

NO.5 You have been running some promotions using NFC technology. What kind of marketing is this?

Choose one of the following:

A. Mobile

B. Search

C. Social

D. Display

Answer: A

NO.6 HOTSPOT

You are preparing your new Facebook ad. Click in the screen below to target those who are not

already connected to the Digital Marketing Institute:





Answer:

NO.7 Digital Marketing campaigns are often based on a process sequence from Launch to Review to

Adjustment and finally to Re-Launch. What is this process known as?

A. Iteration

B. Perfection

C. Reflection

D. Refinement

Answer: A

NO.8 HOTSPOT

You wish to add a PowerPoint presentation to your profile. Where would you click in the screen

shown to begin doing this?





Answer:

NO.9 What is the general description for advertising that incorporates graphically rich media, and

which is presented in consistent size formats online known as? Choose one of the following:

Exhibit:





A. Display advertising

B. Web advertising

C. Email advertising

D. Social media advertising

Answer: A

NO.10 Which one of the following is not considered as a goal within Google Analytics? Choose one of

the following:

Exhibit:

A. Traffic alert

B. Brochure request

C. File download





D. Completed purchase

Answer: A

NO.11 What are ads that increase in size on "mouse over" called? Choose one of the following:

Exhibit:

A. Expandable ads

B. Banner ads

C. Dynamic ads

D. Floating Ads

Answer: A

NO.12 HOTSPOT

You wish to create a LinkedIn Company page. Where would you next click to create a company page?

Answer:





NO.13 HOTSPOT

Where would you click next in the screen shown in order to link your Google AdWords account to

your Google Analytics account?

Answer:





NO.14 What does the term CPM refer to? Choose one of the following:

Exhibit:

A. Cost Per Thousand

B. Cost Per Hundred

C. Cost Per Million

D. Cost Per Click

Answer: A

NO.15 HOTSPOT

Where would you click in the screen shown to select a Twitter button for your website, which would





allow visitors to share content on a specific topic?

Answer:

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