HØJ PRESS KIT V1.5_FINAL
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Hello, we are <strong>HØJ</strong>.<br />
Meaning “high” in Danish, the <strong>HØJ</strong> philosophy reflects everything we want to<br />
achieve; higher quality products, higher production standards and higher experiences.<br />
That is our obsession and we have crafted our products meticulously<br />
around it. Welcome to the new high.<br />
What gets us out of bed in the morning?<br />
<strong>HØJ</strong> exist for one reason and one reason only; to change the way humans<br />
connect with the herb by creating better tools to do so. Period. What we do is<br />
complex, but why we do it is simple.<br />
We strive to achieve this by creating magical products that transform the user<br />
experience at each stage of the herb’s journey; as it is grown, prepared, enjoyed<br />
and learnt about.<br />
So far, this unique approach has guided the design of two products –<br />
KLIP and KØL.<br />
As our own story unfolds we know a lot will undoubtedly change but, one thing<br />
we can promise won’t, is our values. They guide everything we do, and you will<br />
feel them each time you use our products. They define us, and we would love for<br />
you to take a look at them...<br />
Highest Regards<br />
<strong>HØJ</strong><br />
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