Learn about latest trends in Digital Marketing from Scratch

WHY YOU SHOULD LEARN DIGITAL
MARKETING IN 2020?
We find ample opportunities that create every minute. When we talk about Digital Marketing
then note that it’s a future of digital marketing in India that has brought wide scope in it to get
things brighter in the coming years. Today, digital marketing is on the boom and everyone
wants to market their product and services through the internet and increase the reach.
According to the survey done in Google Trends, the users are increasing year by year with
creating a fascinating business opportunity to sell services and products with a growing
population in this tech-savvy internet user.
Below we have highlighted few innovations and importance of Digital Marketing. Let’s explore
why marketers need to evolve for high-tech digital evolution.

1. PAID MEDIA- HOW ARTICIFICAL
INTELLIGENCE WILL SET UP
There are marketers out there who pay whenever their advert is clicked. Teams are been
created to decide what platform to spend and where they believe that the advert will receive
most traction from.
Traditional methods of paid media are programming advertising where several types of paid
media would employ artificial intelligence and will automatically buy advertising spaces and
would determine which audience to target.
Based on a prediction by BI intelligence, more than 63% of
the mobile and revenue will be generated by 2020.

Source: eMarketer.com
2. SEO- VOICE OPTIMIZATION BECOMES
KEY
For any marketer, the uptick in voice searches has brought several implications. To snag the
feature you need to take care of a few voice search results such as:
1. Optimize the site for position zero: The voice searches will pull answers
directly from position zero. With this, it becomes essential to focus on efforts and achieve the
PO search result spot.
2. Target conversational keywords: It’s important to remember traditional search
phrases based on your previous conversation. People would be more attracted to delivering
more nature voice searches and this how the long-tail keywords and phrases are used as the
conversational keyword.
3. Target local searches: People are generally using mobile voice search to look for
nearby businesses so it has become important to use local keywords into your strategy. One
can connect with local voice searchers and boost traffic to your store.
3. CONTENT- PERSONALIZATION, AND
VIDEO COME TO THE FOREFRONT
This is one of another rising trend for a digital marketer that continues to grow in the coming
years. With time Google will reward the website with video content and is more likely to rank
on the first page on Google results.
As people are more likely to watch videos and spend more time on websites so adding videos
will give beneficial experience to users and the website itself. As video marketing is growing it
becomes crucial to differentiate your video content from competitors.
4. SOCIAL MEDIA- INFLUENCER
MARKETING SYSTEM GETS AUTOMATED

People generally trust people more than brands after hearing positive information about the
product or experience.
In short, we can say that word-of-mouth is more important and words work as an influencer. It
holds more weight and credibility when it comes to market the brand.
DIGITAL MARKETING FAQ
Can any non-tech person learn Digital Marketing?
Yes, of course, Digital Marketing can work with all. It’s less about theory and more about
practical applications which can only be learned by doing. Also, there are tons of data and
various platforms available online to get started with.
Platforms such as blogging, video streaming, PPT, PDf and more can help you in learning DM
with ease. If you’re looking for a Digital Marketing Course then here is the quick overview for
you to know better about it
What you can learn in Digital Marketing Course?
One can learn a Digital Marketing course from basic to advanced under professional experts.
The course adds: Search Engine Algorithms, On-Page Optimization Advanced, Backlink and Link
Building, Google Webmasters, Facebook Advertising, Pay Per Click Overview and more over
here.
What is the future scope of the Digital Marketing industry?
Talking about the current market, there is no industry complete without doing Digital
Marketing. It is one of the fastest-growing industries worldwide. Moreover, the government is
also progressing towards Digital Mission.
So, it is expected that the coming decade is the digital era. With this, we highly recommend
building a career opportunity in Digital Marketing as it will be fruitful in your near future

How Agile Academy will help you to build a career in Digital
Marketing?
1. Your one-stop destination to cover all online marketing services
2. We offer customized solution to match all your needs
3. Get an impressive list of satisfied clients across the globe
4. The dedicated team of experts to guide you
5. We follow changing trends as per digital strategies
6. Our experts create a tailor-made solution to be successful
CONCLUSION:
It’s never too late to start something new. The earlier you get in and start learning about the
opportunity the better the chances you’ll reach your goals.
Contact us
Address: 202, Agile Group of Comapnies, Abhishree Avenue, Above Axis
Bank, Opp Hanumanji Temple, Nr. Nehru Nagar Circle, Patel Colony, Ambawadi,
Ahmedabad, Gujarat, India - 380015
Email: contactus@agileacademy.co.in
Website : http://www.agileacademy.co.in/
Contact No : 6353746330 | 9081335883