Wax Melts Market Demands, Top Key Players, and Regional Growth Report by 2025

Wax Melts Market Demands, Top Key Players,
and Regional Growth Report by 2025
“Increasing competition in the market has led to development of innovative products,
thereby positively affecting market growth. Growing supply and demand gap is expected
to offer lucrative growth opportunities for industry participants. Aggressive marketing
strategies adopted by market players to gain competitive advantages over their
counterparts are predicted to stimulate market growth further.”
The global Wax Melts Market size is expected to value at USD 6.13 billion by 2025. The wax melts industry is subject to
witness a substantial growth due to the growing demand for the product from numerous end-user segments coupled
with their superior properties such as high gloss, non-toxicity, good water repellency and outstanding chemical
resistance. Increasing demand for synthetic wax is attributed to its unique properties such as thermal degradation
resistance; high temperature stability and good heat resistance are expected to fuel market growth over the next seven
years.
Numerous application of wax melts in cosmetic application such as creams, eye make-ups and lipsticks are expected to
boost market sale of wax melts, in the near future. Globally, the wax melts market is predicted to grow at higher CAGR
in the forecast period, providing numerous opportunities for market players to invest for research and development in
the wax melts industry.
Increasing competition in the market has led to development of innovative products, thereby positively affecting market
growth. Growing supply and demand gap is expected to offer lucrative growth opportunities for industry participants.
Aggressive marketing strategies adopted by market players to gain competitive advantages over their counterparts are
predicted to stimulate market growth further.
Shifting trend towards synthetic wax is key growth factor for hot melt adhesives market, in the recent years.
Additionally, increasing consummation of natural waxes and declining use of microcrystalline and polyethylene waxes
owing to their hazardous effects is leading to the increasing demand for natural waxes over the forecast period.
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Wax melts are increasingly used in various residential application such as home fragrance product. Wax melts are easily
available in varied shapes, sizes, and colors. Increasing adoption of wax melts in commercial buildings, such as shopping
malls, offices and market complexes are expected to promote market development over the next seven years.
The wax melts market is broadly categorized into two major segments based on the application type such as domestic
products and cosmetic application. The cosmetics sector is considered as one of the faster growing segment in the wax
melts industry with substantial revenue generation in the last few years. Growing popularity of the cosmetic segment is
attributed to the increasing adoption in various skin-care products such as facemasks, creams and peels.
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The is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown
major growth in recent years owing to the changing lifestyle, and existence of well-established manufacturing
infrastructure. Asia-Pacific region is predicted to hold major market share in the wax melts market with massive growth
in forecast period.
Countries such as India, China and Singapore are leading the Asia-Pacific market with growing consumer awareness,
improved living standards, and significant investment by leading industry players considering potential growth
opportunities in the region. The key players in the wax melts industry are Yankee Candle, Inc., SC Johnson Co., Scentsy,
Reckitt Benckiser Ltd., and Rimports Ltd.
Market Segment:
Regional Outlook (Revenue, USD Million; 2014 - 2025)
• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• Italy
• France
• Asia Pacific
• China
• Central & South America
• Brazil
• MEA

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