BOB MAGAZINE JAN 2020

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Kanye West made a fool out of
himself at the 2009 VMA Awards
show when he took the microphone
from Taylor Swift as she
accepted the award for Best Female
Video. Of the Year. He
spoke his mind in support of Beyonce
being the actual winner in
his mind. Little did he know that
the same industry behind Taylor
Swift was the same industry riding
on Beyonce’s coat tail to stardom.
This is an actual example of how
marketing works.
Kanye injecting himself into the
spotlight drew hate from Taylor’s
fans and supporters. He had in actuality
managed to confusingly
amplify himself among the people
who were in line with what he was
saying. At the same time, they
themselves didn't quite get it either.
In the end, he had propelled
Taylor’s career, while stabilizing
his own.
The publicity game is a beast. All
publicity is not good for a person
like Kanye who strives on attention.
His morality was staunchly
called into question. The incredible
amount of backlash he had to face
came from all types of media outlets
including tv, radio, as well as
fans on social media, etc.
Years later, Kanye and Taylor
have reconciled their differences.
He now promotes spiritual healing
through God and the church. His
widely publicized Sunday services
are a huge hit with his family,
friends, and fans. Among them are
the “A “ List celebrities that show
up tfrom time to time. They congregate
and sing hymns with Kanyes’
own amazing personal choir.
Now consider this, is Kanye practicing
his morality or using it to
publicize himself?
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