Media Kit 2020
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Media Kit 2020
weekly print edition
DAILY FORTY-NINER
CELEBRATING 70 YEARS
Vol. LXXI, Issue 13 www.daily49er.com Monday, November 18, 2019
TABLE OF CONTENTS
4-5
About Us
6-7
Print Calendar
Inside the
Niner
ARTS & LIFE
SPORTS
Daily Forty-Niner DIG MAG DÍG en Español
Student
Senior
volunteers give
volleyball
back to the
player bids
community
farewell
PAGE 6 PAGE 14
8-13
Daily Forty-Niner Advertising
15-19
DIG MAG Advertising
WAYS TO
ADVERTISE
20-21 DÍG en Español Advertising
22 Specifications and Contact
23 Terms and Conditions
The Daily
Forty-Niner
DIG MAG
Forty-Niner Student Media encompasses
three student-run publications:
The Daily Forty-Niner, DIG MAG
and DÍG en Español
which reach more than 36,000 students
and almost 3,000 faculty and staff through
65 distribution locations across the CSULB
campus and the Long Beach community.
DÍG en
Español
2 Introduction Table of Contents 3
AUDIENCE
DISTRIBUTION
Forty-Niner Student Media outlets reach a diverse population
through multiple mediums including print, website, social
media, newsletter, events and podcasts. Our three publications
will make sure your message reaches the right audience in the
best way possible for maximum impact at a price within your
budget.
36,000+
Students
82.4% are full-time
98.8% are from California
73% are ages 18-24
ON-CAMPUS REACH
-Beachside
-Brotman Hall
-Bookstore
-College of Business
-College of Engineering
-College of Professional and
International Education
-Carpenter Performing Arts
Center
-Dance Center
-Design & Construction Services
-Facilities
-Faculty Offices
-Fine Arts 2
-Friendship Walk
-Hillside College
-Liberal Arts 1
-Liberal Arts 4
-McIntosh Building
-Outpost Grill
-Parking and Transportation
Services
-Parkside College
-Peterson Hall 1
-Psychology
-Pyramid Parking Structure
-Student Recreation and Wellness
Center
-Student Success Center
-University Library
-University Student Union
-Wallstreat Cafe
Shopping Habits of Generation Z
OFF-CAMPUS REACH
-Main Library
-Alamitos Neighborhood Library
-Bach Neighborhood Library
-Bay Shore Neighborhood Library
-Brewitt Neighborhood Library
-Burnett Neighborhood Library
-Dana Neighborhood Library
-El Dorado Neighborhood Library
-Harte Neighborhood Library
-Los Altos Neighborhood Library
-Mark Twain Neighborhood Library
-Michelle Obama Neighborhood Library
-Billie Jean King Library
-Beach on Second
-49rs Tavern
4 Audience Distribution 5
PRINT EDITION RELEASE DATES
JANUARY 2020 FEBRUARY 2020 MARCH 2020
Legend
APRIL 2020 MAY 2020
The Daily
Forty-Niner
The Daily
Forty-Niner
Special Issue
Grad School Issue
Graduation Issue
DIG MAG
Commencement Week
DÍG en
Español
Survival Guide
Summer Session Begins
No School
6 Calendar Calendar 7
WHO ARE WE?
EST p 1949
The Daily Forty-Niner is the longest running student news publication at CSULB and
is the “official paper of record” for the university. As the most prolific news source
on campus, the Daily Forty-Niner’s reporters continue to produce award-winning
coverage of campus and city news and events. Daily news stories and coverage can
be found on Daily49er.com and on the @daily49er social media channels. The newspaper
prints on Mondays during the fall and spring semester.
HOW CAN WE HELP?
Our advertising account executives can help you reach your goals. With multiple
ways to advertise, we’ll make sure that your message reaches the right audience in
the best way possible for maximum impact at a price within your budget. Contact
our advertising account executives to customize a package for your business and to
take advantage of special promotional offers.
Need creative help? No problem! Our graphic design staff can help you create your
perfect ad free of charge!
WEBSITE AND SOCIAL MEDIA
POSITION A
POSITION B
POSITION C
WEBSITE
As a “digital first” publication, the
Daily Forty-Niner offers multipleways
to advertise online and through
multimedia.
Position A (728 x 90 px)
Off-Campus Open Rate $300
On-Campus & Alumni $300
Non-Profit & Campus Club Rate $200
Position B (728 x 90 px)
Off-Campus Open Rate $200
On-Campus & Alumni $200
Non-Profit & Campus Club Rate $100
Position C (728 x 90 px)
Off-Campus Open Rate $100
On-Campus & Alumni $100
Non-Profit & Campus Club Rate $75
CONTACT US
562-985-1740
advertising@daily49er.com
daily49er.com/advertise
“58% of millenials and
64% of GenZers look
to online and social
media as their main
source of news.”
Forbes Business
SOCIAL
MEDIA
The Daily
Forty-Niner
boasts more
than 13,250+
followers across
all social media
channels.
ADVERTISEMENT
GOES HERE
6,500+ Followers
$75 per post
ADVERTISEMENT
GOES HERE
4,000+ Followers
$50 per post
2,500+ Followers
$50 per story
8 Daily Forty-Niner Daily Forty-Niner 9
NEWSLETTER & PODCAST
POSITION A
POSITION B
POSITION C
NEWSLETTER
The Daily-Forty Niner’s “top stories”
digital newsletter lauched in Fall
2018. It is sent to 600+ campus and
community members daily.
Position A (728 x 90 px)
Off-Campus Open Rate $125
On-Campus & Alumni Rate $100
Non-Profit & Campus Club Rate $75
Position B (728 x 90 px)
Off-Campus Open Rate $100
On-Campus & Alumni Rate $75
Non-Profit & Campus Club Rate $50
Position C (728 x 90 px)
Off-Campus open Rate $75
On-Campus & Alumni Rate $50
Non-Profit & Campus Club Rate $25
SPONSORED POSTS & EVENTS
SPONSORED CONTENT
Sponsored posts allow advertisers to give in-depth
information about their product or services in the form of
an article. Post appears on the home page for one week
and indefinitely in the sponsored content section.
Rate
Article & Photo $50
Article, Photo and Social Media Post $100
* Prices are for one week run (5 newsletters total).
PODCAST
The Daily Forty-Niner produces a weekly podcast that covers campus
and city news, sports and trending topics. Prices listed are for a
30-second commerical spot.
Rates
Off-Campus Open Rate $50
On-Campus & Alumni Rate $40
Non-Profit & Campus Club Rate $25
EVENTS
The Daily Forty-Niner hosts various
events each semester to engage
student. Sponsorship opportunites
are availble; for inquiries, contact
your advertising account executive.
10 Daily Forty-Niner Daily Forty-Niner 11
NEWSPAPER PRINT
The Daily-Forty Niner prints in full color on bright white paper.
You can find a new Daily Forty-Niner on stands every Monday
during the fall and spring semesters.
WEEKLY RUN OF
3,000
61% pick-up rate
49 on-campus distribution locations
15 off-campus distribution locations
BUNDLE A
20% OFF
BUNDLES
The Daily-Forty Niner offers advertising bundles that
come at a discounted price. These bundles help
advertisers maximize their reach through our wide array of
advertising mediums.
Traditional Package
• Half Page Print Ad
• One Week Banner Ad on Website
• Newsletter Banner Ad
4.7” WIDE
X
7.5” TALL
BUNDLE B
15% OFF
Sponsored Content Package
• One Piece Sponsored Content
• One Social Media Post (All Channels)
• Newsletter Banner Ad
• Podcast 30-Second Spot
10” WIDE X 16” TALL
10” WIDE X 7.5” TALL
BUNDLE C
10% OFF
Multimedia Package
• One Week Banner Ad on Website
• Podcast 30-Second Spot
• Social Media Post (All Channels)
10” WIDE X 2” TALL
Full Page (10” Wide by 16” Tall)
Off-Campus Open Rate $1,000
On-Campus & Alumni Rate $800
Non-Profit & Campus Club Rate $500
Bottom Banner (10” Wide by 2” Tall)
Off-Campus Open Rate $125
On-Campus & Alumni Rate $100
Non-Profit & Campus Club Rate $75
Quarter Page (4.7” Wide by 7.5” Tall)
Off-Campus Open Rate $250
On-Campus & Alumni Rate $200
Non-Profit & Campus Club Rate $175
Half Page (10” Wide by 7.5” Tall)
Off-Campus Open Rate $500
On-Campus & Alumni Rate $400
Non-Profit & Campus Club Rate $250
BUNDLE D
5% OFF
Social Media Package
• One Post Appearing On All Daily
Forty-Niner Social Media Channels &
All DIG MAG Social Media Channels
12 Daily Forty-Niner Daily Forty-Niner 13
WHO ARE WE?
DIG MAG is the insider’s guide to Long Beach for the CSULB community inspiring
readers to immerse themselves in the Long Beach lifestyle through in-the-know stories
about the latest in food, arts, entertainment and culture; in-depth features about people
and trends on the campus and in the city; poetry, fiction and literary journalism; and
beautiful photography and design. DIG MAG is produced entirely by students.
WEBSITE
WEBSITE
Throughout the semester, our new
website is active daily with content
about the Long Beach social scene,
arts and life, and college culture.
HOW CAN WE HELP?
Our advertising account executives can help you reach your goals. With
multiple ways to advertise, we’ll make sure that your message reaches the right
audience in the best way possible for maximum impact at a price within your
budget. Contact our advertising account executives to customize a package
for your business and to take advantage of special promotional offers.
Need creative help? No problem! Our graphic design staff can help you create
your perfect ad free of charge!
POSITION A
POSITION B
Position A (970 x 90 px)
Off-Campus Open Rate $250
On-campus & Alumni Rate $200
Non-Profit & Campus Club Rate $100
Position B (300 x 250 px)
Off-Campus Open Rate $200
On-campus & Alumni Rate $150
Non-Profit & Campus Club Rate $50
CONTACT US
562-985-1740
advertising@daily49er.com
digmagonline.com/advertise
131,000 unique
visitors per
semester.
digmagonline.com
POSITION C
Position C (300 x 250 px)
Off-Campus Open Rate $175
On-campus & Alumni Rate $125
Non-Profit & Campus Club Rate $25
14 DIG MAG DIG MAG 15
SPONSORED CONTENT & EVENTS
SPONSORED CONTENT
DIG MAG provides the opportunity for advertisers
to write about their product or service and promote
it on DIG’s webiste and social media outlets.
Sponsored content is featured on the homepage
for one week and lives on the site indefinetly.
Rate
Article & Photo $50
Article, Photo and Social Media Post $100
SOCIAL MEDIA
SOCIAL MEDIA
Students are turng to social media for
food, activities, trends and lifestyle tips.
DIG MAG boast 4,000+ followers
across all social media channels.
2,300+ Followers
$75 per story
1,100+ Followers
$50 per post
ADVERTISEMENT
GOES HERE
EVENTS
Each semester, DIG MAG hosts a
new issue launch party that bring the
publication to life. Students enjoy
live music, food, games and various
interactive experiences.
Rates
Table sponsor $300
Experience Sponsor $200
Gift Bag Sponsor FREE
ADVERTISEMENT
GOES HERE
1,300+ Followers
$50 per post
16 DIG MAG DIG MAG 17
MAGAZINE PRINT
DIG MAG prints in full color on bright-white paper. You
can find a new DIG MAG on stands quarterly during
the school year. Through the various distribution
locations, the quartely print issue reaches a large
audience of readers both on and off campus.
PRINT RUN OF
1,500
49 on-campus distribution locations
BUNDLE A
20% OFF
BUNDLES
DIG MAG offers advertising bundles that come at a discounted
price. These bundles help advertisers maximize their reach
through a wide array of advertising mediums.
Print Package
• Half Page Or Larger Ad In DIG MAG
• Half Page Or Larger Ad in DÍG en Español
15 off-campus distribution locations
4.25” WIDE X
5.5” TALL
(FULL BLEED)
BUNDLE B
15% OFF
Event Package
• Table Sponsorship
• Quarter Page Ad In Corresponding Issue
• Social Media Post (one channel)
8.5” WIDE X 11” TALL
(FULL BLEED)
8.5” WIDE X 5.5” TALL
(FULL BLEED)
BUNDLE C
10% OFF
Sponsored Content Package
• One Piece of Sponsored Content
• One Social Media Post (all channels)
• Newsletter Inclusion*
*only availible via package
Inside Cover Full Page
(8.5” Wide by 11” Tall/Full Bleed)
Off-Campus Open Rate $900
On-Campus, Alumni Rate, Non-Profit &
Campus Club Rate $600
Full Page
(8.5” Wide by 11” Tall/Full Bleed)
Off-Campus Open Rate $800
On-Campus, Alumni Rate, Non-Profit &
Campus Club Rate $500
Quarter Page (4.25” Wide by 5.5” Tall)
Off-Campus Open Rate $250
On-Campus, Alumni Rate, Non-Profit
& Campus Club Rate $150
Half Page (8.5” Wide by 5.5” Tall)
Off-campus Open Rate $450
On-Campus, Alumni Rate, Non-Profit
& Campus Club Rate $300
BUNDLE D
5% OFF
Social Media Package
• One Post Appearing On All Daily
Forty-Niner Social Media Channels &
All DIG MAG Social Media Channels
18 DIG MAG DIG MAG 19
WHO ARE WE?
DÍG en Español is the first and only Spanish-language publication in Long Beach. The
magazine features content that encompasses all aspects of the Latinx community and
experience, with the goal of creating an innovative source of news and information
about matters that directly impact or interest the local, national and international Latinx
communities.
DÍG EN ESPAÑOL es la primera publicación en español en Long Beach, California,
y producida en la Universidad Estatal de Long Beach, por estudiantes periodística
bilingües. La revista presenta contenido que abarca todos los aspectos de la comunidad
y experiencia latinxs. Nuestro objetivo es crear una fuente innovadora de noticias e
información sobre asuntos que impactan o interesan directamente a la comunidad latinx
local, nacional e internacional.
HOW CAN WE HELP?
MAGAZINE PRINT
DÍG en Español prints in full color on bright-white paper. You can
find a new DÍG en Español on stands each semester.
DÍG en Español imprime a todo color en papel blanco brillante.
Puedes encontrar un nuevo DÍG en Español en los stands cada
semestre.
PRINT RUN OF
1,000
90% pick-up rate
49 on-campus distribution locations
15 off-campus distribution locations
4.25” WIDE X
5.5” TALL
(FULL BLEED)
Our advertising account executives can help you reach your goals. With multiple ways to
advertise, we’ll make sure that your message reaches the right audience in the best way
possible for maximum impact at a price within your budget. Contact our advertising
account executives to customize a package for your business and to take advantage of
special promotional offers. Need creative help? No problem! Our graphic design staff
can help you create your perfect ad, free of charge!
Nuestros ejecutivos de cuentas publicitarias pueden ayudarlo a alcanzar sus objetivos.
Con múltiples formas de anunciar, nos aseguraremos de que su mensaje llegue a la
audiencia correcta de la mejor manera posible para obtener el máximo impacto a
un precio dentro de su presupuesto. Póngase en contacto con nuestros ejecutivos
de cuentas publicitarias para personalizar un paquete para su negocio y aprovechar
las ofertas promocionales especiales. ¿Necesitas ayuda creativa? ¡No hay problema!
¡Nuestro personal de diseño gráfico puede ayudarlo a crear su anuncio perfecto, sin
cargo!
CONTACT US
562-985-1740
advertising@daily49er.com
digmagonline.com/advertise
8.5” WIDE X 11” TALL
(FULL BLEED)
Front or Back Full Page
(8.5” Wide by 11” Tall/Full Bleed)
Off-Campus Open Rate $900
On-Campus, Alumni Rate, Non-Profit &
Campus Club Rate $600
Full Page
(8.5” Wide by 11” Tall/Full Bleed)
Off-Campus Open Rate $800
On-Campus, Alumni Rate, Non-Profit &
Campus Club Rate $500
8.5” WIDE X 5.5” TALL
(FULL BLEED)
Quarter Page (4.25” Wide by 5.5” Tall)
Off-Campus Open Rate $250
On-Campus, Alumni Rate, Non-Profit
& Campus Club Rate $150
Half Page (8.5” Wide by 5.5” Tall)
Off-Campus Open Rate $450
On-Campus, Alumni Rate, Non-Profit
& Campus Club Rate $300
20 DÍG en Español Magazine Print 21
SPECIFICATIONS
& CONTACT
Print Advertising
Resolution: 300 ppi/dpi or above
File Type: PDF or PNG
Format: CMYK
Sizing: See Print Advertising section for publication sizes.
Other: Please do not include crop marks or bleeds.
Website & Digital Newsletter Advertising
File Type: PNG or JPEG
Sizing: See Digital Advertising section for each publication sizes.
Other: Please include click-through link for advertisement.
Social Media Advertising
File Type: PNG or JPEG
Facebook: 1200 x 628 px
Twitter: 1024 x 512 px
Instagram Stories: 1080 x 1920 px or 1080 x 1080 px
Other: Please include caption for social media post and click-through link for advertisement. Caption may be edited slightly for length.
Sponsored Content
The publication reserves the right to edit the copy you provide to correct for spelling, grammar and AP Style.
Headline: Seven words maximum, including keywords as applicable.
Preview Copy/Excerpt: Two sentences to get the reader to click through to the post from the homepage.
Byline: Byline will read Sponsored by [Name of your company]. Please give us exactly how you would like the company name to appear.
Body Copy: Body copy should not exceed 500 words. Please hyperlink up to five keywords within the body copy.
Image: Please provide one image (photo or graphic) to include with your submission. Images should be horizontal, PNG or JPEG file, and
not exceed 500 MB.
Caption: Provide a caption for the image, including credit for where the image was sourced. Caption should not exceed two sentences.
Backlinks: Please hyperlink up to five keywords or phrases in the body copy. Additionally, please include at the bottom of your submission the
keywords and the URL. (ex. Daily Forty-Niner: https://daily49er.com/)
All artwork must be sent via email to advertising@daily49er.com,
one week prior to run date.
Need creative help? No problem!
Our graphic design staff can help you create your perfect ad free of charge!
PLACE AN ORDER
TERMS &
CONDITIONS
Policies
Forty-Niner Student Media, encompassing the Daily Forty-Niner, DIG MAG and DÍG en Español reserves the right to revise or
reject any advertisement at its sole discretion at any time prior to publication.
Content
Forty-Niner Student Media will not knowingly publish advertisements that discriminate on the basis of race, color, sex, sexual
orientation, religion, national origin, ancestry or physical or mental handicap. Advertisements having the appearance of
editorial material will be identified as “Paid Advertisement.” The Daily Forty-Niner reserves the right to insert the name of
an advertisement’s sponsor to the advertisement. Advertisements for political candidates or parties are not eligible for the
campus rate and must bear the name and address of the sponsoring individual or organization.
Payments
All advertisements must be paid for in advance, unless credit has been established ahead of time with the Forty-Niner
Student Media. Credit terms are Net-30 unless otherwise specified. Forty-Niner Student Media accepts credit card, check and
cash payments only. Checks should be made out to California State University, Long Beach with the insertion order number
noted in the memo line on the bottom left. Forty-Niner Student Media accepts MasterCard, VISA and American Express for
credit card payments. There is a fee for any returned checks. A monthly service charge will be added to accounts 30 days
delinquent. Past due accounts will be turned over to the university collections office and subject to interest and penalties.
Deadlines and Cancellations
Any cancellations or adjustments to advertisements booked must be made at least five working days in advance of
publication. No refund will be offered if the advertisement was cancelled after the publication deadline. All advertising
cancelled after the deadline for publication is subject to a service charge up to two-thirds the cost of the advertisement.
Errors
It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the
advertisement, the advertiser must notify the Forty-Niner Student Media by noon of that day in order to receive a one-day
ad extension with the correction made. Minor typographical errors do not qualify for a refund. The advertiser must notify the
account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a
make good. If a make-good is granted, the liability will not exceed the original cost of the incorrect advertisement. Forty-Niner
Student Media is not responsible for incorrect copy or art submitted by the client. The original copy and instructions must be
legible. Forty-Niner Student Media is not responsible for errors in advertisements submitted after deadline or after proof has
been approved.
Agreement
Publication of an advertisement does not constitute an agreement for continued publication. Submission of an
advertisement to the Forty-Niner Student Media does not constitute a commitment to publish the advertisement.
Forty-Niner Student Media
Advertising and Business Office
1250 Bellflower Blvd., LA4-203
Long Beach, CA 90840
562-985-1740
advertising@daily49er.com
Other
The advertiser and/or advertising agency agrees to defend and indemnify the publisher against
any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practice, infringement of
trademarks, trade names of patents, violations of rights of privacy and infringements of copyrights and proprietary rights
resulting from the publication of the advertiser’s advertisement.
22 Specifications and Contact Terms and Conditions 23
Your advertising dollars help sustain
student media education at
California State University, Long Beach
providing valuable experience and tools
for aspiring student journalists.
Thank you for
your support.
daily49er.com
digmagonline.com