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Media Kit 2020

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Media Kit 2020


weekly print edition

DAILY FORTY-NINER

CELEBRATING 70 YEARS

Vol. LXXI, Issue 13 www.daily49er.com Monday, November 18, 2019

TABLE OF CONTENTS

4-5

About Us

6-7

Print Calendar

Inside the

Niner

ARTS & LIFE

SPORTS

Daily Forty-Niner DIG MAG DÍG en Español

Student

Senior

volunteers give

volleyball

back to the

player bids

community

farewell

PAGE 6 PAGE 14

8-13

Daily Forty-Niner Advertising

15-19

DIG MAG Advertising

WAYS TO

ADVERTISE

20-21 DÍG en Español Advertising

22 Specifications and Contact

23 Terms and Conditions

The Daily

Forty-Niner

DIG MAG

Forty-Niner Student Media encompasses

three student-run publications:

The Daily Forty-Niner, DIG MAG

and DÍG en Español

which reach more than 36,000 students

and almost 3,000 faculty and staff through

65 distribution locations across the CSULB

campus and the Long Beach community.

DÍG en

Español

2 Introduction Table of Contents 3



AUDIENCE

DISTRIBUTION

Forty-Niner Student Media outlets reach a diverse population

through multiple mediums including print, website, social

media, newsletter, events and podcasts. Our three publications

will make sure your message reaches the right audience in the

best way possible for maximum impact at a price within your

budget.

36,000+

Students

82.4% are full-time

98.8% are from California

73% are ages 18-24

ON-CAMPUS REACH

-Beachside

-Brotman Hall

-Bookstore

-College of Business

-College of Engineering

-College of Professional and

International Education

-Carpenter Performing Arts

Center

-Dance Center

-Design & Construction Services

-Facilities

-Faculty Offices

-Fine Arts 2

-Friendship Walk

-Hillside College

-Liberal Arts 1

-Liberal Arts 4

-McIntosh Building

-Outpost Grill

-Parking and Transportation

Services

-Parkside College

-Peterson Hall 1

-Psychology

-Pyramid Parking Structure

-Student Recreation and Wellness

Center

-Student Success Center

-University Library

-University Student Union

-Wallstreat Cafe

Shopping Habits of Generation Z

OFF-CAMPUS REACH

-Main Library

-Alamitos Neighborhood Library

-Bach Neighborhood Library

-Bay Shore Neighborhood Library

-Brewitt Neighborhood Library

-Burnett Neighborhood Library

-Dana Neighborhood Library

-El Dorado Neighborhood Library

-Harte Neighborhood Library

-Los Altos Neighborhood Library

-Mark Twain Neighborhood Library

-Michelle Obama Neighborhood Library

-Billie Jean King Library

-Beach on Second

-49rs Tavern

4 Audience Distribution 5



PRINT EDITION RELEASE DATES

JANUARY 2020 FEBRUARY 2020 MARCH 2020

Legend

APRIL 2020 MAY 2020

The Daily

Forty-Niner

The Daily

Forty-Niner

Special Issue

Grad School Issue

Graduation Issue

DIG MAG

Commencement Week

DÍG en

Español

Survival Guide

Summer Session Begins

No School

6 Calendar Calendar 7



WHO ARE WE?

EST p 1949

The Daily Forty-Niner is the longest running student news publication at CSULB and

is the “official paper of record” for the university. As the most prolific news source

on campus, the Daily Forty-Niner’s reporters continue to produce award-winning

coverage of campus and city news and events. Daily news stories and coverage can

be found on Daily49er.com and on the @daily49er social media channels. ​The newspaper

prints on Mondays during the fall and spring semester.

HOW CAN WE HELP?

Our advertising account executives can help you reach your goals. With multiple

ways to advertise, we’ll make sure that your message reaches the right audience in

the best way possible for maximum impact at a price within your budget. Contact

our advertising account executives to customize a package for your business and to

take advantage of special promotional offers.

Need creative help? No problem! Our graphic design staff can help you create your

perfect ad free of charge!

WEBSITE AND SOCIAL MEDIA

POSITION A

POSITION B

POSITION C

WEBSITE

As a “digital first” publication, the

Daily Forty-Niner offers multipleways

to advertise online and through

multimedia.

Position A (728 x 90 px)

Off-Campus Open Rate $300

On-Campus & Alumni $300

Non-Profit & Campus Club Rate $200

Position B (728 x 90 px)

Off-Campus Open Rate $200

On-Campus & Alumni $200

Non-Profit & Campus Club Rate $100

Position C (728 x 90 px)

Off-Campus Open Rate $100

On-Campus & Alumni $100

Non-Profit & Campus Club Rate $75

CONTACT US

562-985-1740

advertising@daily49er.com

daily49er.com/advertise

“58% of millenials and

64% of GenZers look

to online and social

media as their main

source of news.”

Forbes Business

SOCIAL

MEDIA

The Daily

Forty-Niner

boasts more

than 13,250+

followers across

all social media

channels.

TWITTER

ADVERTISEMENT

GOES HERE

Twitter

6,500+ Followers

$75 per post

FACEBOOK

ADVERTISEMENT

GOES HERE

Facebook

4,000+ Followers

$50 per post

Instagram

2,500+ Followers

$50 per story

8 Daily Forty-Niner Daily Forty-Niner 9



NEWSLETTER & PODCAST

POSITION A

POSITION B

POSITION C

NEWSLETTER

The Daily-Forty Niner’s “top stories”

digital newsletter lauched in Fall

2018. It is sent to 600+ campus and

community members daily.

Position A (728 x 90 px)

Off-Campus Open Rate $125

On-Campus & Alumni Rate $100

Non-Profit & Campus Club Rate $75

Position B (728 x 90 px)

Off-Campus Open Rate $100

On-Campus & Alumni Rate $75

Non-Profit & Campus Club Rate $50

Position C (728 x 90 px)

Off-Campus open Rate $75

On-Campus & Alumni Rate $50

Non-Profit & Campus Club Rate $25

SPONSORED POSTS & EVENTS

SPONSORED CONTENT

Sponsored posts allow advertisers to give in-depth

information about their product or services in the form of

an article. Post appears on the home page for one week

and indefinitely in the sponsored content section.

Rate

Article & Photo $50

Article, Photo and Social Media Post $100

* Prices are for one week run (5 newsletters total).

PODCAST

The Daily Forty-Niner produces a weekly podcast that covers campus

and city news, sports and trending topics. Prices listed are for a

30-second commerical spot.

Rates

Off-Campus Open Rate $50

On-Campus & Alumni Rate $40

Non-Profit & Campus Club Rate $25

EVENTS

The Daily Forty-Niner hosts various

events each semester to engage

student. Sponsorship opportunites

are availble; for inquiries, contact

your advertising account executive.

10 Daily Forty-Niner Daily Forty-Niner 11



NEWSPAPER PRINT

PRINT

The Daily-Forty Niner prints in full color on bright white paper.

You can find a new Daily Forty-Niner on stands every Monday

during the fall and spring semesters.

WEEKLY RUN OF

3,000

61% pick-up rate

49 on-campus distribution locations

15 off-campus distribution locations

BUNDLE A

20% OFF

BUNDLES

The Daily-Forty Niner offers advertising bundles that

come at a discounted price. These bundles help

advertisers maximize their reach through our wide array of

advertising mediums.

Traditional Package

• Half Page Print Ad

• One Week Banner Ad on Website

• Newsletter Banner Ad

4.7” WIDE

X

7.5” TALL

BUNDLE B

15% OFF

Sponsored Content Package

• One Piece Sponsored Content

• One Social Media Post (All Channels)

• Newsletter Banner Ad

• Podcast 30-Second Spot

10” WIDE X 16” TALL

10” WIDE X 7.5” TALL

BUNDLE C

10% OFF

Multimedia Package

• One Week Banner Ad on Website

• Podcast 30-Second Spot

• Social Media Post (All Channels)

10” WIDE X 2” TALL

Full Page (10” Wide by 16” Tall)

Off-Campus Open Rate $1,000

On-Campus & Alumni Rate $800

Non-Profit & Campus Club Rate $500

Bottom Banner (10” Wide by 2” Tall)

Off-Campus Open Rate $125

On-Campus & Alumni Rate $100

Non-Profit & Campus Club Rate $75

Quarter Page (4.7” Wide by 7.5” Tall)

Off-Campus Open Rate $250

On-Campus & Alumni Rate $200

Non-Profit & Campus Club Rate $175

Half Page (10” Wide by 7.5” Tall)

Off-Campus Open Rate $500

On-Campus & Alumni Rate $400

Non-Profit & Campus Club Rate $250

BUNDLE D

5% OFF

Social Media Package

• One Post Appearing On All Daily

Forty-Niner Social Media Channels &

All DIG MAG Social Media Channels

12 Daily Forty-Niner Daily Forty-Niner 13



WHO ARE WE?

DIG MAG is the insider’s guide to Long Beach for the CSULB community inspiring

readers to immerse themselves in the Long Beach lifestyle through in-the-know stories

about the latest in food, arts, entertainment and culture; in-depth features about people

and trends on the campus and in the city; poetry, fiction and literary journalism; and

beautiful photography and design. DIG MAG is produced entirely by students.

WEBSITE

WEBSITE

Throughout the semester, our new

website is active daily with content

about the Long Beach social scene,

arts and life, and college culture.

HOW CAN WE HELP?

Our advertising account executives can help you reach your goals. With

multiple ways to advertise, we’ll make sure that your message reaches the right

audience in the best way possible for maximum impact at a price within your

budget. Contact our advertising account executives to customize a package

for your business and to take advantage of special promotional offers.

Need creative help? No problem! Our graphic design staff can help you create

your perfect ad free of charge!

POSITION A

POSITION B

Position A (970 x 90 px)

Off-Campus Open Rate $250

On-campus & Alumni Rate $200

Non-Profit & Campus Club Rate $100

Position B (300 x 250 px)

Off-Campus Open Rate $200

On-campus & Alumni Rate $150

Non-Profit & Campus Club Rate $50

CONTACT US

562-985-1740

advertising@daily49er.com

digmagonline.com/advertise

131,000 unique

visitors per

semester.

digmagonline.com

POSITION C

Position C (300 x 250 px)

Off-Campus Open Rate $175

On-campus & Alumni Rate $125

Non-Profit & Campus Club Rate $25

14 DIG MAG DIG MAG 15



SPONSORED CONTENT & EVENTS

SPONSORED CONTENT

DIG MAG provides the opportunity for advertisers

to write about their product or service and promote

it on DIG’s webiste and social media outlets.

Sponsored content is featured on the homepage

for one week and lives on the site indefinetly.

Rate

Article & Photo $50

Article, Photo and Social Media Post $100

SOCIAL MEDIA

SOCIAL MEDIA

Students are turng to social media for

food, activities, trends and lifestyle tips.

DIG MAG boast 4,000+ followers

across all social media channels.

Instagram

2,300+ Followers

$75 per story

Twitter

1,100+ Followers

$50 per post

TWITTER

ADVERTISEMENT

GOES HERE

EVENTS

Each semester, DIG MAG hosts a

new issue launch party that bring the

publication to life. Students enjoy

live music, food, games and various

interactive experiences.

Rates

Table sponsor $300

Experience Sponsor $200

Gift Bag Sponsor FREE

FACEBOOK

ADVERTISEMENT

GOES HERE

Facebook

1,300+ Followers

$50 per post

16 DIG MAG DIG MAG 17



MAGAZINE PRINT

PRINT

DIG MAG prints in full color on bright-white paper. You

can find a new DIG MAG on stands quarterly during

the school year. Through the various distribution

locations, the quartely print issue reaches a large

audience of readers both on and off campus.

PRINT RUN OF

1,500

49 on-campus distribution locations

BUNDLE A

20% OFF

BUNDLES

DIG MAG offers advertising bundles that come at a discounted

price. These bundles help advertisers maximize their reach

through a wide array of advertising mediums.

Print Package

• Half Page Or Larger Ad In DIG MAG

• Half Page Or Larger Ad in DÍG en Español

15 off-campus distribution locations

4.25” WIDE X

5.5” TALL

(FULL BLEED)

BUNDLE B

15% OFF

Event Package

• Table Sponsorship

• Quarter Page Ad In Corresponding Issue

• Social Media Post (one channel)

8.5” WIDE X 11” TALL

(FULL BLEED)

8.5” WIDE X 5.5” TALL

(FULL BLEED)

BUNDLE C

10% OFF

Sponsored Content Package

• One Piece of Sponsored Content

• One Social Media Post (all channels)

• Newsletter Inclusion*

*only availible via package

Inside Cover Full Page

(8.5” Wide by 11” Tall/Full Bleed)

Off-Campus Open Rate $900

On-Campus, Alumni Rate, Non-Profit &

Campus Club Rate $600

Full Page

(8.5” Wide by 11” Tall/Full Bleed)

Off-Campus Open Rate $800

On-Campus, Alumni Rate, Non-Profit &

Campus Club Rate $500

Quarter Page (4.25” Wide by 5.5” Tall)

Off-Campus Open Rate $250

On-Campus, Alumni Rate, Non-Profit

& Campus Club Rate $150

Half Page (8.5” Wide by 5.5” Tall)

Off-campus Open Rate $450

On-Campus, Alumni Rate, Non-Profit

& Campus Club Rate $300

BUNDLE D

5% OFF

Social Media Package

• One Post Appearing On All Daily

Forty-Niner Social Media Channels &

All DIG MAG Social Media Channels

18 DIG MAG DIG MAG 19



WHO ARE WE?

DÍG en Español is the first and only Spanish-language publication in Long Beach. The

magazine features content that encompasses all aspects of the Latinx community and

experience, with the goal of creating an innovative source of news and information

about matters that directly impact or interest the local, national and international Latinx

communities.

DÍG EN ESPAÑOL es la primera publicación en español en Long Beach, California,

y producida en la Universidad Estatal de Long Beach, por estudiantes periodística

bilingües. La revista presenta contenido que abarca todos los aspectos de la comunidad

y experiencia latinxs. Nuestro objetivo es crear una fuente innovadora de noticias e

información sobre asuntos que impactan o interesan directamente a la comunidad latinx

local, nacional e internacional.

HOW CAN WE HELP?

MAGAZINE PRINT

PRINT

DÍG en Español prints in full color on bright-white paper. You can

find a new DÍG en Español on stands each semester.

DÍG en Español imprime a todo color en papel blanco brillante.

Puedes encontrar un nuevo DÍG en Español en los stands cada

semestre.

PRINT RUN OF

1,000

90% pick-up rate

49 on-campus distribution locations

15 off-campus distribution locations

4.25” WIDE X

5.5” TALL

(FULL BLEED)

Our advertising account executives can help you reach your goals. With multiple ways to

advertise, we’ll make sure that your message reaches the right audience in the best way

possible for maximum impact at a price within your budget. Contact our advertising

account executives to customize a package for your business and to take advantage of

special promotional offers. Need creative help? No problem! Our graphic design staff

can help you create your perfect ad, free of charge!

Nuestros ejecutivos de cuentas publicitarias pueden ayudarlo a alcanzar sus objetivos.

Con múltiples formas de anunciar, nos aseguraremos de que su mensaje llegue a la

audiencia correcta de la mejor manera posible para obtener el máximo impacto a

un precio dentro de su presupuesto. Póngase en contacto con nuestros ejecutivos

de cuentas publicitarias para personalizar un paquete para su negocio y aprovechar

las ofertas promocionales especiales. ¿Necesitas ayuda creativa? ¡No hay problema!

¡Nuestro personal de diseño gráfico puede ayudarlo a crear su anuncio perfecto, sin

cargo!

CONTACT US

562-985-1740

advertising@daily49er.com

digmagonline.com/advertise

8.5” WIDE X 11” TALL

(FULL BLEED)

Front or Back Full Page

(8.5” Wide by 11” Tall/Full Bleed)

Off-Campus Open Rate $900

On-Campus, Alumni Rate, Non-Profit &

Campus Club Rate $600

Full Page

(8.5” Wide by 11” Tall/Full Bleed)

Off-Campus Open Rate $800

On-Campus, Alumni Rate, Non-Profit &

Campus Club Rate $500

8.5” WIDE X 5.5” TALL

(FULL BLEED)

Quarter Page (4.25” Wide by 5.5” Tall)

Off-Campus Open Rate $250

On-Campus, Alumni Rate, Non-Profit

& Campus Club Rate $150

Half Page (8.5” Wide by 5.5” Tall)

Off-Campus Open Rate $450

On-Campus, Alumni Rate, Non-Profit

& Campus Club Rate $300

20 DÍG en Español Magazine Print 21



SPECIFICATIONS

& CONTACT

Print Advertising

Resolution: 300 ppi/dpi or above

File Type: PDF or PNG

Format: CMYK

Sizing: See Print Advertising section for publication sizes.

Other: Please do not include crop marks or bleeds.

Website & Digital Newsletter Advertising

File Type: PNG or JPEG

Sizing: See Digital Advertising section for each publication sizes.

Other: Please include click-through link for advertisement.

Social Media Advertising

File Type: PNG or JPEG

Facebook: 1200 x 628 px

Twitter: 1024 x 512 px

Instagram Stories: 1080 x 1920 px or 1080 x 1080 px

Other: Please include caption for social media post and click-through link for advertisement. Caption may be edited slightly for length.

Sponsored Content

The publication reserves the right to edit the copy you provide to correct for spelling, grammar and AP Style.

Headline: Seven words maximum, including keywords as applicable.

Preview Copy/Excerpt: Two sentences to get the reader to click through to the post from the homepage.

Byline: Byline will read Sponsored by [Name of your company]. Please give us exactly how you would like the company name to appear.

Body Copy: Body copy should not exceed 500 words. Please hyperlink up to five keywords within the body copy.

Image: Please provide one image (photo or graphic) to include with your submission. Images should be horizontal, PNG or JPEG file, and

not exceed 500 MB.

Caption: Provide a caption for the image, including credit for where the image was sourced. Caption should not exceed two sentences.

Backlinks: Please hyperlink up to five keywords or phrases in the body copy. Additionally, please include at the bottom of your submission the

keywords and the URL. (ex. Daily Forty-Niner: https://daily49er.com/)

All artwork must be sent via email to advertising@daily49er.com,

one week prior to run date.

Need creative help? No problem!

Our graphic design staff can help you create your perfect ad free of charge!

PLACE AN ORDER

TERMS &

CONDITIONS

Policies

Forty-Niner Student Media, encompassing the Daily Forty-Niner, DIG MAG and DÍG en Español reserves the right to revise or

reject any advertisement at its sole discretion at any time prior to publication.

Content

Forty-Niner Student Media will not knowingly publish advertisements that discriminate on the basis of race, color, sex, sexual

orientation, religion, national origin, ancestry or physical or mental handicap. Advertisements having the appearance of

editorial material will be identified as “Paid Advertisement.” The Daily Forty-Niner reserves the right to insert the name of

an advertisement’s sponsor to the advertisement. Advertisements for political candidates or parties are not eligible for the

campus rate and must bear the name and address of the sponsoring individual or organization.

Payments

All advertisements must be paid for in advance, unless credit has been established ahead of time with the Forty-Niner

Student Media. Credit terms are Net-30 unless otherwise specified. Forty-Niner Student Media accepts credit card, check and

cash payments only. Checks should be made out to California State University, Long Beach with the insertion order number

noted in the memo line on the bottom left. Forty-Niner Student Media accepts MasterCard, VISA and American Express for

credit card payments. There is a fee for any returned checks. A monthly service charge will be added to accounts 30 days

delinquent. Past due accounts will be turned over to the university collections office and subject to interest and penalties.

Deadlines and Cancellations

Any cancellations or adjustments to advertisements booked must be made at least five working days in advance of

publication. No refund will be offered if the advertisement was cancelled after the publication deadline. All advertising

cancelled after the deadline for publication is subject to a service charge up to two-thirds the cost of the advertisement.

Errors

It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the

advertisement, the advertiser must notify the Forty-Niner Student Media by noon of that day in order to receive a one-day

ad extension with the correction made. Minor typographical errors do not qualify for a refund. The advertiser must notify the

account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a

make good. If a make-good is granted, the liability will not exceed the original cost of the incorrect advertisement. Forty-Niner

Student Media is not responsible for incorrect copy or art submitted by the client. The original copy and instructions must be

legible. Forty-Niner Student Media is not responsible for errors in advertisements submitted after deadline or after proof has

been approved.

Agreement

Publication of an advertisement does not constitute an agreement for continued publication. Submission of an

advertisement to the Forty-Niner Student Media does not constitute a commitment to publish the advertisement.

Forty-Niner Student Media

Advertising and Business Office

1250 Bellflower Blvd., LA4-203

Long Beach, CA 90840

562-985-1740

advertising@daily49er.com

Other

The advertiser and/or advertising agency agrees to defend and indemnify the publisher against

any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practice, infringement of

trademarks, trade names of patents, violations of rights of privacy and infringements of copyrights and proprietary rights

resulting from the publication of the advertiser’s advertisement.

22 Specifications and Contact Terms and Conditions 23



Your advertising dollars help sustain

student media education at

California State University, Long Beach

providing valuable experience and tools

for aspiring student journalists.

Thank you for

your support.

daily49er.com

digmagonline.com

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