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LIFE DESIGNER LIFE DESIGNER
The Entrepreneurs Survival Guide
Hi. I’m Dave Crane, and I run a very small business. In fact, the business
is me (http://www.theworldsbestmc.com).
I am the CEO of my own life. If I want a holiday, I have to pay for it, if I
want health care, I have to source it, and if I don’t get instant success, who
gets the 100 per cent blame for the results? Me. I wouldn’t want it any
other way. I feel great every single day.
Before, when I had a salaried ‘job’ at the BBC, it was actually true then
too. But I didn’t know. I felt I had to jump through someone else’s hoop to
get paid a limited salary, and they could make my life hell, depending on
what side of the bed they woke up.
I’ve found a better way. It’s called Life Design (find out more at
http://ww.thelifedesignacademy.com ). Time to get rich…
Here are ten incredible rules for success, which I have learned both hard
and easy ways. Why should I have anything to share? Well, I am a market
leader in my industry, and my work has reached over two billion people
over the last few years. That’s why. I hope that my tips give you as much
of a business advantage as I have enjoyed and will take your business into
the stratosphere where it belongs.
In the next few minutes, I am going to share with you some essential
secrets of starting up that may enable you to make your first million. If you
are already up and running but are losing sleep thinking too much, here
are also a few of those answers you’ve been after.
1. Politics and paperwork. Congratulations on starting your own
business. Shame that the powers that be will do everything in their
limited power to suck the enthusiasm out of you, with categories,
queues and questions. Let them try. Remember if the person giving
you a hard time had the ability or vision to be doing what you are
doing, they wouldn’t be working where they are now. If it takes
forever to get going, just start straight away and let their red tape
and form-filling catch up with you. Do you remember the last time
you sat down for an appraisal with a pin-headed manager who had
no idea what he was talking about? The same guys now have to get
you to fill in application forms. They were wrong about you then, and
they still are now. Thankfully, I haven’t had one of them for about
10 years. This doesn’t mean I’m blinkered. I just know that it only
takes one client to say yes, before I have a successful business on
my hands. There is a tipping point so keep pushing until it does, and
‘yes’ it is alright to do stuff in your own time. Remember, you are the
client. Permission pre-approved.
Dave Crane
2. Stop asking for permission. If you need approval for everything, start
looking for a job in a multi-national company with a 9:00-5:00 pm
working day. Revolutionaries never ask for permission. Madonna,
Elvis, JFK, Mahatma Ghandi, Martin Luther King, never did, so why
should you? Remember, if things mess up, you can always apologise
later and say you didn’t know. After all, for whom do you work?
3. Know for whom you work. Is it your partner, your family, yourself?
Maybe all of the above, and that’s why you get out of bed every
morning. Remember this whenever anybody tries to claim that you
are their little puppy and asks you to roll over or sit up and beg. You
don’t work for them. Period. My advice is walk away as soon as you
can. You don’t work for them. The right people will find you when you
are ready. Or at least, you will find them when you know what you
are looking for. Until then, just find like-minded people or a coach.
4. Get a coach/mentor/partner/network. Even coaches have coaches.
If you can’t afford a coach, get into a mastermind partnership (one
person) or a group of people who meet regularly to ‘coach’ each other.
It is best to choose someone who isn’t too close but whom you can trust
and who can play Devil’s advocate, without it affecting your social life.
The mastermind partnership gives you a chance to create a board
of governors with only goodwill keeping you together. With the
right person, this can become an invaluable source of insight and
strategy in equal amounts. I have actually gone one step further and
joined BNI (Business Networking International). 30 decision makers
meet every Monday morning, and after the 90 minute referral based
session, we swap qualified leads for doing future business. Don’t be
scared to find out what people really think of you. It’s all good news,
even if you find out they are not taking you seriously, you have a
chance for a bigger learning curve before you come back under the
radar. Alternatively, if they are worried about you, you must be doing
something right.
5. Draw a line from A-B. If A is where you are now and B is where
you want to be after everything works out right, plot that path.
Then head along the shortest possible route and ignore all the
sidetracking disturbances which will attempt to hijack your triumph.
One of my friends runs a chauffeur-driven car hire firm. When we
discussed his business, he felt that he was a glorified taxi service,
constantly competing with regard to prices, working long hours, and
fighting for every last penny; whereas, what he truly wanted to be
was a first choice specialist in VIP and celebrity transport. We then
decided that he would phase out the cheaper work and just target
the companies with which he wanted to do business. It is a slow
journey, and he knows that most won’t have the stomach to follow
it through. Good for us? No, great for us.
6. Define and redefine what you are. If you don’t know, how can your
potential clients know? Be prepared to change when you learn
more about your direction. Write out a mission statement that fits
in with your own personal goals, core values and natural talents.
Forget thinking about whether it is ‘realistic’ or not. You don’t have
to know how to get these things. Just list what you want. When
people tell you something can’t be done, remember they only mean
that they can’t do it. Not you. Rome wasn’t built in a day. It is also
very unlikely that your business will be either. It doesn’t take years of
training to do a marathon, just the ability to put one foot in front of
the other then repeat. If you want to win the race, get a coach, but at
the beginning, just setting off beats 90 per cent of the competition.
7. Remember your life is a work in progress. There is no end, just a new
set of goals. What happens after you make your first million, do you
plan to retire? Why would you do that when you are just getting good
at it? Enjoy the good days and bad days equally, as you need a decent
philosophical approach to both of them to prepare you for either one
or the other. Stop beating yourself up over things that don’t exactly go
as planned. Part of life is the chance to learn, so do so.
8. There is no competition. Stop calling other people in a similar
business ‘competition’. Why allow anyone a chance to compare
themselves to you? Who is better Microsoft or Apple? Different
creatures with different rules for quantifying successes. Be like them.
It’s only you against yourself against the clock. Everything else is just
window dressing. Exercise a ‘Blue Ocean Strategy’ (as opposed to a
‘Red Ocean Strategy’ with the waters filled with the blood of tight
margins and backstabbing policies, etc.) with clear skies and endless
seas which you can sail freely by the natural wind in your sails and
on your face. Money is just another source of energy. To start making
it, you have to let go of it.
9. Specialise. Start nicheing, stop competing. Just because you are
good at a certain thing doesn’t mean that you can turn it into a
decent living when everyone else is doing the same thing. Start
specialising on small part of it, then become the industry best at
it. Trust me, word will spread, and when you are known for it, then
you can charge whatever you want for your expert services, because
no-one else can do it as well as you do. Jack Walsh (the CEO of the
Century) actually did just this when he took over General Electric. He
told the lumbering manufacturer’s department heads, “If you can’t
be counted as either number one or two in your industry, close your
department down and do something else.”
10. Start a university in your car. You have an opportunity to learn from
Anthony Robbins, Tom Peters, Dr Stephen Covey and any other top
business motivators, and despite popular belief, you don’t have to
spend 4,000 USD per ticket. Buy the talking books and listen in the
car. Learn to love traffic jams, delays, bad drivers, etc. as they give
you more opportunities to get the edge whilst going from A-B.
Right then. Here ends the first lesson. All the very best in your future
endeavours. Let me know if I can help you.
CONTACT DAVE CRANE
dave@thelifedesigners.com
www.thelifedesignacademy.com
www.theworldsbestmc.com
www.thelifedesigners.com
ThE LIFE DESIGNERS
The Life Designers are a RAK FZE licensed company who
specialise in providing motivational entertainment that
changes people for life. Their work uses a combination
of business coaching, self improvement tools, NLP
(Neuro Linguistic Programming) and superior visualisation
techniques to help attendees achieve a higher level
of success. The Life Design Academy trains candidates
in incredible presentation skills, enhanced sales and
communication techniques and stress management. All
programmes are designed with positive thinking, fun and
business savvy as basic requirements of learning, which
guarantees a more engaged team and workforce who can
deal with absolutely anything.
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