SVENMAGNUS BEAUTYSHOTS

I bought my first digital camera, a Canon EOS 350 D and also
purchased an Elinchrom flash system, registered a photographic
business. There were a lot of testshoots with amateur models in
this period. Then I visited the Fashion Weeks in Milan, New York
and Paris and also had first publications in magazines. It was not
until October 2009 that I acquired a professional camera, a Canon
5D Mark II. In a retraining as a media designer in 2010/2011, I now
learned not only desktop publishing but also to edit pictures more
professionally. Since it was always hard to get good models, I
organized the Sylt Modelcamp in 2013. I put a lot of work into a
professional website that I created with Drupal and various models
applied. Especially the work with Lea Haley, a spokesmodel of
Adidas, who arrived with her team led to nice shots.
I was always engaged intensively in theoretical aspects on history
of photography. In 2016, this culminated in the publication
„Geschichte der Fashion & Beauty Photographie – Das 19.
Jahrhundert“. This book was then even purchased by the University
Library and the Art Library of my hometown. In 2019,
finally a dream came true when I set up a small photo studio,
because the space in my own apartment was always very limited
to realize shootings.
I am very pleased to present this book. It mainly includes fashion
and beauty photographs of the last 20 years. There was always a
big gap between what I wanted to do and what I could do. So I am
all the happier that with this work I can make an extensive
publication of this creative period. It is not complete. The selection
of pictures is always difficult. But I think it offers a good insight
into my work and I wish the viewers of the pictures appealing
photographic encounters.
Sven Magnus Hanefeld