Towards Improving Youth Mental Health - Annual Report 2018

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TOWARDS IMPROVING YOUTH MENTAL HEALTH ANNUAL REPORT 2018 4 Fundraising 4.1 Fundraising Report 2018 This was another successful year for fundraising, a critical life line for any charity. Our income only increased by 1.6% to €139,691 (2017 €137,405) but it allowed us to retain services at 2017 levels and in some cases, such as the Schools Programme, to increase funding to allow programme developments. There is always a cost to raising charity funds but this fell by 39% in 2018 due to improved management of events and sourcing of cheaper or alternative venues and materials. 4.1.1 Facebook Fundraising Facebook have introduced a facility where registered charities can allow Facebook members to create fundraisers on their behalf. The fundraisers are hosted by Facebook and 100% of funds raised are sent to the charity bank account on a 30 day arrears cycle. Facebook charge no fees for this service which is a saving of the usual 5% transaction charges imposed on card transactions. We raised over €18,500 through Facebook fundraisers in 2018. 4.1.2 Skydive Against Suicide Skydiving has been a staple fundraiser for us for a number of years and 2018 was no different. We had a total of 431 sign-ups over the year, with 139 people completing their jumps. This brought in €58,667. The Skydive Against Suicide is a thrilling event where the tandem master does all the work during the skydive and training only takes 20-30 minutes. The tandem master will briefs participants on all phases of their jump and ensure that they get the most from the experience while every precaution is taken to ensure safety. This leave participants free to enjoy the experience and take in the wonderful birds eye views. A tandem jump is one of the best experiences for someone who has never jumped before and also allows participants, should they wish, to move forward to do training solo jumps at a very good discount!!! We would like to thank the Irish Parachute Club for running these events and for their cooperation throughout the year. 4.1.3 Tough Mudder We had 42 sign-ups for Tough Mudder Ireland bringing in close to €18,000. This was mostly due to the work of Dwayne Harvey who was fundraising in memory of his son Ethan. The course is very achievable for most people regardless of ability and levels of fitness. If they work together and get their strategy right they will make it through to the finish line. The Classic course is 13km and features over 25 obstacles such as Block Ness Monster (Voted Best obstacle of 2016), Arctic Enema (an ice bath that will chill you to the core), Everest (¼ pipe that requires a good starting run in order to get to the top) and Electroshock Therapy (10,000 volts that will bring out moves that you didn’t know you had). There was also a half event; all the mud over less than half the Classic distance, participants will complete 13 obstacles over 5km. Removing some of the more daunting obstacles such as the YOUTH SUICIDE PREVENTION IRELAND PAGE 22
TOWARDS IMPROVING YOUTH MENTAL HEALTH ANNUAL REPORT 2018 Electroshock Therapy, the half event appealed to those who would like the challenge of getting tough and dirty but aren’t yet quite ready to tackle the full 13km (8 mile) course. 4.1.4 World Suicide Prevention Day We marked World Suicide Prevention Day with a 24-hour Fast Against Suicide. Despite a strong promotion campaign, centred mainly on Facebook, we only had eleven sign-ups, but they managed to raise €1,311. As there was very little cost to the charity to setup and promote this event this is a good return. This is an event we should do each year and, with some more promotion, could become a regular source of income. 4.1.5 Volunteer Events We had a great variety of fundraisers around the country run by volunteers for which we are extremely grateful These ranged from a memorable mens’ waxing night in Fermoy through bake sales, music nights, concerts, fun runs and pub quizzes. We are incredibly grateful for the work of these fundraisers on our behalf. 4.1.6 General Donations There were a number of unsolicited general donations throughout the year, but not as many as we could maybe expect for a charity that’s been in operation for as long as we have been. This is an area we should be looking at to increase donations in 2019. 4.1.7 Corporate Sponsorship We had a few corporate sponsors during the year, the main one being Folens Publishers who gave us €5,000 in restricted funding towards School Visits and School Resource Packs. We would like to thank them for their support and hope that this is the beginning of a long and mutually beneficial arrangement. 4.2 Fundraising Plan 2019 Looking forward to 2019 it is critical that we are able to maintain our income levels at least at this year’s levels but our hope is to increase income by 10% in 2019. We have developed a number of new fundraising initiatives and events which we hope will appeal to a broader section of the public and allow more participation. 4.2.1 Facebook Fundraising Due to the success of Facebook fundraisers in 2018, and with almost no costs involved for the charity, we will be working to promote these fundraisers in 2019 to people holding birthdays and weddings with a view to increasing the number of fundraisers by 25%. 4.2.2 Events Plan We have planned a full schedule of fundraising events for the year, including bag packs, coffee mornings, our skydives, bungee jumps, the Tough Mudder challenge. We have websites created for most of these events as we are finding that people more and more prefer to donate online. Our full events programme is available at events.yspi.ie. PAGE 23 YOUTH SUICIDE PREVENTION IRELAND
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