Chowbus 2020 Branding Visuals

Branding Visuals
Chowbus 2020
Fangzhi Zhao
January 26, 2020

Logo

Colors
Chowbus Red
#DE0F52
Grey
#999999
Navy
#333243
Black
#000000
Black
#FFFFFF

Typeface
Sofia Pro
Eat Authentically
Title
Heading
Subheading
Body Text
Bold
SemiBold
Medium
Regular
Chowbus offers the most authentic
and best Asian cuisines via delivery
and pickup. We operate in Chicago,
Boston, New York, Philadelphia, and
Champaign.

Photography
Food-centric
Vibrant
Midtones
Detailed
Ingredients
Warm Lighting
Natural
Environment

Instagram
The main feed is
food-centric and
features a variety
of foods.
News and others
should be in
Stories.
Consistent use of
warm filters for a
unified color
theme.

Pattern
The pattern is
inspired by
Chowbus noodle
bowl logo. The
continuous lines
corresponds to the
curve of the bowl
and suggest the
endless passion
for authentic
quality food.

Typography
Flat with a very
strong empasis on
the brand colors.
Short, easy-toread
text.
Authentic Asian Food,
delivered.
Use promo code: CHOWNOW
for $5 off any order.
Limited use of
geometric shapes
as accents.

Typography
Authentic Asian Food,
delivered.
Authentic
Asian Food,
delivered.
Use promo code: CHOWNOW
for $5 off any order.

Production