KTWB Media Kit 2020
KTWB Media Kit, Sioux Falls
KTWB Media Kit, Sioux Falls
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<strong>KTWB</strong>.com<br />
<strong>Media</strong><br />
<strong>Kit</strong><br />
<strong>2020</strong><br />
© Midwest Communications<br />
500 South Phillips Avenue<br />
Sioux Falls, SD 57104<br />
p: 605-331-5350
Station Profile<br />
Dial Position: 92.5 fm<br />
Format: Country<br />
Market Coverage: Sioux Falls, SD; SW Minnesota; all of Eastern<br />
SD; NW Iowa; and into Nebraska<br />
With 100,000 watts of power, <strong>KTWB</strong> blankets the market<br />
coverage areas while playing the most country music allowed<br />
by federal law.<br />
Covering the largest trade area in South Dakota, <strong>KTWB</strong> will<br />
deliver your message to nearly 80,000 potential weekly listeners.<br />
That is more than any other Sioux Falls area radio station can<br />
deliver! <strong>KTWB</strong>’s signal is the largest in South Dakota!<br />
Live, Local & Interactive<br />
Chris & Doc | 5 am – 9 am<br />
Chris and Doc have been together since 2006, tolerating and loving each other every minute! These two are the exact<br />
same on the air as they are off the air, although better dressed. All sorts of fun oozes from the speakers weekday<br />
mornings with the Sioux Empire’s #1 rated morning show year after year!<br />
Ryan Kelly | 9 am – 12 pm<br />
Ryan Kelly loves spending each weekday with you! Ryan has an incredible passion for music, which has been a huge part of<br />
her life. She loves conversations and meeting people, fashion and pop culture, and being involved in the community. Ryan<br />
loves what she does and it comes through the air waves!<br />
Tom Mitchell | 12 pm – 2 pm<br />
Hailing from southeast Minnesota but bitten by the radio bug, Tom traveled all over the USA with stops in Omaha,<br />
Milwaukee, Denver, Minneapolis, Indianapolis, San Diego and Los Angeles. Tom now calls Sioux Falls home and loves<br />
sharing the best in country music with you!<br />
Robbie Owens | 2 pm – 7 pm<br />
Robbie grew up watching “The Muppet Show” and “Looney Tunes” knowing he always wanted to create something that<br />
combined sketch comedy, his lack of knowledge on subjects like love and relationships and real anecdotes about his life<br />
and family to create a “concoction of hilarity!” That’s exactly what you get with The Robbie Owens Show!<br />
Chris Calhoun | 7 pm – 12 am<br />
From his infant days at Sioux Falls College as a DJ to joining the BIG Country team in 1993, Chris loves playing the top<br />
country music for the Sioux Empire!<br />
© Midwest Communications<br />
500 South Phillips Avenue | Sioux Falls, SD 57104 | p: 605-331-5350
REASONS TO BUY<br />
• <strong>KTWB</strong> reaches active Adults 18+ with higher-thanaverage<br />
disposable income and the ability to buy your<br />
products and services.<br />
• <strong>KTWB</strong> has limited commercials (9 minutes per hour).<br />
Your message is heard with greater impact and is not<br />
part of a tune-out factor.<br />
• <strong>KTWB</strong> is instrumental in the success of various<br />
fundraisers in Sioux Falls and the surrounding<br />
area, highlighted by the Children’s Miracle Network<br />
Radiothon for Kids, which has raised over $2.5 million<br />
since 2006!<br />
• The Chris & Doc morning show has been voted best<br />
morning show for 13 years in a row!<br />
SIOUX FALLS SNAPSHOT<br />
• We have buying power: 49% of the city’s residents earn $75,000+; 25% make between $50–75k<br />
• We are highly educated: 37% have a college degree or more, 31% have some college education, and<br />
19% are high school graduates<br />
• 80% are home owners<br />
• Midwest Communications’ six radio stations reach 205,600 potential consumers weekly<br />
*Nielsen Radio Fall 2019, P12+<br />
© Midwest Communications<br />
500 South Phillips Avenue | Sioux Falls, SD 57104 | p: 605-331-5350
ON AIR. ONLINE. EVERYWHERE.<br />
15.5% 22.6% 18.9% 19.8% 15.2% 7.9%<br />
46%<br />
54%<br />
59% 24% 12% 5%<br />
40%<br />
40%<br />
19%<br />
76%<br />
13%<br />
12%<br />
83%<br />
16%<br />
78%<br />
of visits are<br />
on mobile<br />
73,276<br />
monthly visits<br />
37,597<br />
monthly uniques<br />
94 minutes<br />
spent on stream<br />
per day<br />
4,690 followers 33,480 fans 2,075 followers<br />
88,598 hours<br />
spent on stream<br />
each month<br />
Nielsen Radio Fall 2019, P12+<br />
© Midwest Communications<br />
500 South Phillips Avenue | Sioux Falls, SD 57104 | p: 605-331-5350
MIDWEST 360<br />
Midwest 360 is a state-of-the-art digital targeting strategy<br />
for businesses looking to hit their target audience every<br />
single time with amazing results! Some key features are:<br />
• Site retargeting<br />
• Search retargeting<br />
• Keyword contextuals<br />
• Category contextual targeting<br />
• Geo-fencing<br />
Take advantage of the one device everyone has on them at<br />
all times – their phone! What makes Midwest 360 different<br />
than competitors?<br />
• Digital Director In-House<br />
• Unstructured Data<br />
• Dynamic Reporting<br />
• Online to Offline conversions<br />
• Daily campaign optimization<br />
• Pinpoint accuracy<br />
• Fraud protection<br />
© Midwest Communications<br />
500 South Phillips Avenue | Sioux Falls, SD 57104 | p: 605-331-5350
COVERAGE MAP<br />
Watertown<br />
Mitchell<br />
Brookings<br />
Beresford<br />
Luverne, MN<br />
Jackson, MN<br />
, IA<br />
© Midwest Communications<br />
500 South Phillips Avenue | Sioux Falls, SD 57104 | p: 605-331-5350
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