Why Must You Add GIFs in Your Digital Marketing Strategy?

Why Must You Add GIFs in Your Digital Marketing Strategy?
If you have not been living under a rock, then you sure know what GIFs are all about. Graphics
Interchange Format, more popularly known as GIF, is the talk of the town for being a catchy
combination of both animated and static images without using any voice. Yes, this option shows up
along with emoticons and stickers on your mobile or desktop keyboard. While you have been using
them for entertainment purposes for so long, these interesting visuals can also be incorporated in the
digital marketing strategy of your company. Are you surprised? Well, GIFs have been around us for
quite a long time, but companies have now finally come to use them for promotional activities. If it
sounds overwhelming to you, simply hire a digital marketing agency in Dubai and let the
professionals handle it! And do not think that you are alone to try this out. There are several
renowned brands out there that have used and reaped benefits from this growing trend.
Ways to integrate GIF in your digital marketing strategy
1. Make it a part of content marketing – To make your content more engaging and shareable,
digital marketing experts have begun incorporating images and videos with them. But you can go a
notch higher and add impactful GIFs in place of monotonous pictures. This might be new for you,
but give it a try! It keeps your customers glued to the content (it has to be of good quality, of
course), and increases social shares of your write-ups. Moreover, due to catchy visuals, GIF is the
best medium to get your brand message across to the customers.
2. Attach it with e-mail marketing strategy – With every online marketing agency emphasizing
the importance of email marketing, you need to revamp this strategy for your business. Wondering
how that is going to be possible? Add GIFs! Since email marketing increases brand awareness and
customer engagement, including this interesting visual can double its effectiveness. It can boost the
click rate, conversion rates, and overall revenues. Don’t believe? Nike, the premium manufacturer,
and seller of footwear and apparel has mastered this strategy. So, take a cue and plan your line of
action.
3. Use them in the promotional infographics – Readers with little patience prefer reading short
content like infographics to long contents. The good part is that you have the scope of adding GIFs
in your infographics thereby enhancing its appeal and reach even more. As these creatives are in
buzz these days, their inclusion can give your business an edge over others. From attracting more
customers to maximizing business leads, GIFs add value to your business website and make it a
forerunner in the digital world.

4. Combine it with business ads – While promoting your business across social media channels,
you can bank on this high-yielding medium of visual. In your consultation, the digital marketing
expert can integrate GIF with the business ads in order to grab more eyeballs for your business.
Crisp and engaging GIFs let your brand weave and tell a succinct story to your customers. Besides,
GIFs are mobile-friendly, which enables you to reach more customers scattered around the digital
space.
Source: https://digital-solution-44.webself.net/blog/2020/02/22/
why-must-you-add-gifs-in-your-digital-marketing-strategy

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