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Nimble Establishedin 2009, Nimble is anew-age CRM builtfor modern businesstools like Office365 and G Suite.According to Jon,good CRM shouldautomatically andconsistently builditself from the datathat the user is interactingwith. CRMsolutions shouldassist users to measure and manage the relationshipswith their prospects and customerswhile enabling them to track the interactions atthe same time.A CRM should stand for Customer RelationshipManagement, but…“I think, a CRM should stand for CustomerRelationship Management. But, in the currentcorporate world, it stands for CustomerReporting Management. Thus, we inventedNimble to change that. We put the “R” back inCRM—to bring the focus on relationships, toempower the customer-facing team membersto engage more effectively because that’s whatwill help grow your business,” shares Jon. Theinvention of Nimble wasn’t a sudden decision.Prior to establishing Nimble, Jon Co-foundedGoldMine— an award-winning Customer RelationshipManagement tool. In 1989, when therewas no Outlook or Salesforce, GoldMine assistedthe users with a unified interface, whereall their customer contacts and history of interactionswere stored. Nimble is the next step ofGoldMine. Nimble CRM precisely focuses onmodern business tools and gathers the customers’data from various platforms. Thus, it startedmore than a decade ago when Jon and histeam clearly understood the need for a comprehensive solution that will help businessesto access their contact records and history ofinteractions with their customers. Jon adds,“When you go to a contact, in any of thosesiloes places like Office 365 or G Suite, youhave no idea who the individuals are or whattheir businesses are about or the interactionsthat you or your team has had with them.”This is where Nimble comes to the picture.It gathers all your contacts, calendars andcommunications from Office 365 or G Suite aswell as from social and other sales, marketing,customer service, and accounting programs.This helps users to access the simplifiedcontacts and interaction data wherever they’reworking.One of the reasons for starting Nimblewas the changing social media and…Nimble was started when people were not usingplatforms like Twitter, Facebook or LinkedInfor business. However, the decreasing useof APIs and the rise of new business tools indicatedthe change wave. Understanding theshifting scenario, the team of Nimble movedtheir focus from APIs and began to build integrationsfor newly established and growingplatforms like Office 365 and G Suite. Theydesigned Nimble to automatically combinecontacts, social media connections, communications,inboxes, and calendar appointmentswith over 160 apps and CRMs into one integratedrelationship manager.
The Founder shares, “One of the reasonswhy I started Nimble was because I saw thatsocial media was going to change the way webuy and sell. We started to build integrationswith Microsoft and develop relationships withkey people that helped us gain access to Microsoft’sprograms.”We try to hire smart people that have bigheartsBehind every successful company, there arepeople who work dedicatedly and uplift its capabilities.In case of Nimble CRM, the continualefforts of Jon and his team helped them to fightthe challenges and reform with the change.Soon the positive outcomes started comingto the surface. Recently, Nimble has markedanother achievement in its portfolio as thecompany has signed a global agreement withMicrosoft.Jon states, “Team is critical to your businesssuccess and that you should always hire onculture first. Thus, I always tried to hire amazinghuman beings that resonated with me, that Ifelt were people that wanted to grow and learnand were interested in helping others.” To date,many of the Nimble employees have completedmore than 5 years and some of them haveworked longer than 10 years. “We try to hiresmart people that have big hearts and greatsouls and a strong desire to learn and help otherpeople to learn and grow,” shares Jon.clear about what we do to keep our promises.I think that if you truly listen to your customersand iterate with them, they will help you steeryour product to where it needs to be.” Thus,keeping up with changing scenario, the teamof Nimble is continuing their journey towardsmeeting customer requirements.To be successful, you should first startwith a plan and…Finally, when asked the CEO of Nimble toshare his thoughts on how a person can besuccessful and achieve desired goals, Jonsaid, “I boil it down to what I call the three Psof life. Passion, Plan, and Purpose. If you canfigure out what your passion is, build a planto achieve it and then make it your purposedaily, you could build a GoldMine and achievemagic in this life. I know, I did it. A lot of it wasderived from a book I read called “Think andGrow Rich” by Napoleon Hill. In this book, hedescribes this whole process.”Listen to your customers and iterate withthemWhen it comes to understanding customers andfulfilling their requirements, the team of Nimblehas adopted a customer-oriented approach.They focus on what customers want and helpthem with the best possible solution. Jon says,“We try to listen to what our customers need todo and build a product that does that and stay
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