Creative IT Solution

“When you
pick up your
phone, the first
thing you see is
push notifications—maybe
there’s a breaking
news alert,
game update,
response from a
dating site, etc.”
shares George..
On an average, a person looks at his smartphone
80 times per day. Considering the frequent use of
smartphones, push notifications are the top driver
of app re-engagement. These notifications get users
into your app with a perfectly timed and highly
relevant in-app messages. Approximately, 52%
of app users subscribe to push notifications and
it consequently help boost customer loyalty by
interacting with people while your app is still fresh
in their minds, and can improve app retention by
27%.
large scale companies, George said, “Push is
leveling the playing field, allowing SMBs to compete
with large enterprises. In a customer survey,
we conducted of 700K users, 56% said that push
reduced spending on traditional engagement
channels like Google/Facebook for retargeted
ads, email CRMs, and SMS platforms.” He added,
“We want to help all developers delight their
In this fast-track digital age, no one likes pervasive
retargeted ads, robocalls, or email spam.
On the other hand, push notifications is the only
channel that gives users full control over who can
communicate with them. To get a notification, you
have to opt-in on an app or website you actually
use. If the notifications are too frequent or irrelevant,
one can easily opt-out.
To understand how push notifications are one of
the most popular drivers for every business, the
team of Corporate Today interacted with George
about how his company has started and emerged
to be one of the market leaders in push notification
service.
Push notifications are leveling the competition
because…
While speaking about how push notifications are
changing the competition between SMBs and
users through the most effective notifications
possible. We believe all developers should have
an intuitive platform for sending effective push notifications
to their customers, and we believe this
should not cost them five or six figures a year.”
Solving problems of users to get maximum
customer engagement
Previously, George started the company as a Y
Combinator-backed mobile developer called Hiptic
Games. As a game developer, he first became
frustrated with existing push notification tools,
so Hiptic built its own system, which eventually
became the company’s focus. George and his
team found that the push notification platforms
were not developer friendly and did not solve the
issues that they and many other app and game
developers were facing.