Wealden Times | WT217 | March 2020 | Good Living supplement inside

Superproducts
Josephine Fairley reveals the winners of the 2020 Beauty Bible Awards
For the past 25 years, bobbing
alongside everything else I’ve
ever worked on, my Beauty Bible
co-author Sarah Stacey and I have
organised The Beauty Bible Awards,
sending real products to real women
to trial in real life. Astonishingly,
we’ve now had almost 30,000 women
testing products for us, the results of
which initially appeared in our series
of books, and are now available for
all to see online at beautybible.com.
(There are skincare, haircare, make-up
and bodycare categories to peruse.)
We have literally just unveiled
the latest line-up of winners, from
thousands of products trialled. We give
Gold, Silver and Bronze Awards – and
in many cases, more than one, because
we just get such darned great scores.
The reason, we’ve always believed,
is because when women are taking
part in our trials – over a period of
three to four months – they are really
asked to use the products in line with
the beauty companies’ instructions.
And it’s that regular use and diligence
which, we think, delivers really mindblowing
average scores and comments
about effectiveness. (We ask women
to use treatment products on one
side of the face, for comparison.)
Fact: when you chop and change
your regime all the time, nothing gets
the chance to work properly. (And a
few days or a week isn’t enough; you
really need to leave it for an entire
skin cycle – around 28 days – to
see the longer-term benefits.) Fact:
neck creams and eye creams can be
super-effective and deliver impressive
results – but again, they need to be
used daily/nightly, not whenever you
can be faffed. This year, for whatever
reason, we had the highest-ever scores
we’ve ever seen, with many notching
up 9/10 average (or above) across a
panel of 10 women. We’re calling them
the Beauty Bible Superstars – and
I’m delighted to share some of these
ultra-high-scoring products, below.
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