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DAWN OF A NEW

ASEAN AGE

EXPERIENCE AN UNPRECEDENTED

ERA OF GROWTH IN SOUTHEAST ASIA

27 - 29 May 2020

Bangkok International Trade and Exhibition Centre, Thailand, HALL 100 & 101

WWW.INFOCOMM-SEA.COM

1


SPARKS OF INNOVATION IN SOUTHEAST ASIA

PHILIPPINES

With about 70,000 doctors serving 100 million people, a cloud-based platform called

Medifi Medtech Solutions improves healthcare by digitally connecting doctors to

patients wherever they are via video consultations, messaging and medical imaging.

These are just two stories of innovation from Southeast Asia.

VIETNAM

To help over 450,000 fish and shrimp

pond farmers who were mostly isolated

and did manual work, online platform

Tep Bac Co. was set up in 2013 to

enable farmers to learn from experts,

share aqua-cultural knowledge and

view pond data collected from Internetof-Things-enabled

hardware devices.

Fueled by desire for a better future, the economic region with its large, literate and dynamic

young population of over 640 million people is well on its way to becoming the 4th largest global

economy by 2050.

“It’s been years since we had a

show like this, and it is really

what the industry needs. I

saw many new products and

technologies.”

- Visitor Liaw Kee Lim, the

Managing Director of Acoustic

Calibration Service.

FORGING GLOBAL CONNECTIONS

FOR A “SUPER” ECONOMY

Leading the economic charge is the Association of

Southeast Asian Nations (ASEAN), a regional intergovernmental

organization comprising ten countries

in Southeast Asia. It promotes inter-governmental

cooperation and facilitates economic, political, security,

military, educational, and sociocultural integration

among its members and other countries in Asia.

The ASEAN Economic Community (AEC) was formed

in 2015 to develop a single market and potentially lift

Southeast Asia’s economic output by 7 percent by 2025.

ASEAN is also forging ties with six Asia-Pacific states

– including China and India – to create a Regional

Comprehensive Economic Partnership (RCEP).

Southeast Asian

economies are moving

up in competitiveness

rankings

RCEP

The RCEP “super economy”

will cover 30 percent of

global trade and 48 percent

of the world’s population

GROWING STEADILY AMIDST TURMOIL

Amidst global economic turmoil, Southeast

Asia’s economies are standing strong.

In Swiss business school IMD’s (International

Institute for Management Development) World

Competitiveness Rankings 2019, five Southeast

Asian countries – Singapore, Indonesia,

Malaysia, Thailand and Philippines – either

retained their spots or jumped ahead.

Even with the Sino-US trade war, ASEAN

countries stand to gain as both US and Chinese

firms shift production bases to ASEAN states to

escape tariffs.

2


EXPLOSION OF

ASEAN’S DIGITAL

ECONOMY

$31B

2015

6.4 Times

$197B

2025

Southeast Asia’s digital economy will

expand 6.4 times from US$31 billion

in 2015 to US$197 billion by 2025.

INFOCOMM SOUTHEAST ASIA – A WINNING START

While event organizer InfoCommAsia has run numerous Pro-AV trade shows in Asia, InfoComm Southeast Asia 2019 was the first time

it had held the event for a Southeast Asian audience, attracting visitors from all around the region and beyond.

The Exhibition

Over 150 exhibitors showcased their products and solutions to

a diverse range of visitors. Many visitors were decision-makers

and influencers on the lookout for new supplies.

Many were also keen to adopt the technologies they saw,

which included the latest advances in smart digital displays,

virtual and augmented reality simulations, 3D simulations,

collaborative conferencing, command and control systems and

devices to create multi-sensory experiences.

“The show is very successful

and we had many visitors.

I met professionals from

Cambodia, Malaysia,

Indonesia, Hong Kong and

Korea. Through the show,

we found new partners who

can help us integrate our

solutions.”

- Giuseppe Zaccaria of Wey

Technology, exhibitor

Southeast Asia’s digital economy – a collective

term for all economic transactions that occur

online – will be expanding together with

economic growth.

Many developing ASEAN economies are also

leap-frogging old models. For instance, moving

straight from dollars to mobile payments

(skipping credit cards).

This spirit of entrepreneurship, thirst for

innovation and embracing of new technologies

is powering an unprecedented era of growth in

Southeast Asia.

The Summit

Comprising industry conferences, technology conferences and technical

seminars, experts with global experience in a wide array of Pro-AV solutions

shed insights on the latest developments in the Pro-AV world, addressed AV

applications to specific industries and honed in on specific technologies.

The Summit also featured Tech Tours where participants visited actual installed

sites in Bangkok to study how AV solutions are effectively deployed in real-life

settings.

3


7,743

Unique visitors

from nearly 50

countries

SHOW ATTENDEES

WHERE THEY CAME FROM

152

Exhibitors

35%

from 45

countries

65%

from

Thailand

1,777

Participants in

the Summit

(comprising

conferences and

seminars)

SOUTHEAST ASIA

CAMBODIA 0.23%

INDONESIA 2.63%

LAOS 0.06%

MALAYSIA 5.45%

MYANMAR

0.76%

PHILIPPINES

SINGAPORE

THAILAND

VIETNAM

1.87%

8.92%

2.13%

77.94%

SOUTHEAST ASIA

OTHER ASIAN COUNTRIES

REST OF WORLD

83%

13%

4%

4


SHOW ATTENDEES

WHO THEY ARE

Infocomm Southeast Asia attracts a regional crowd comprising mainly decision-makers and influencers who are on the lookout for new

supplies and new technologies which they can adopt in their businesses and industries.

AV Channel: 28%

AV Consultant 23.17%

AV System Integrator 35.97%

Manufacturer of AV equipment, systems and

solutions

IT Channel: 16%

18.42%

Manufacturer’s Representative (Distributor, Dealer) 12.99%

Rental/staging Contractor 9.45%

IT Manufacturer 20.48%

IT Systems Design and Installation 62.43%

Manufacturer’s Representative (Distributor, Dealer) 17.09%

“Together with the show, the Summit conferences really helped me to

understand the new technologies. The two portions of InfoComm Southeast

Asia - the exhibition and conferences - were extremely well-organized.”

- Visitor Chan Hui Ying, the Senior Manager of Civil Aviation Authority of Singapore

Vertical Market End-Users: 56%

Broadcasting/Telecommunications 18.84%

Business/Corporate 19.26%

Defence 6.39%

Education 9.04%

Entertainment & Leisure 7.73%

Finance & Banking 1.48%

Government 3.76%

Healthcare 1.69%

Hospitality 2.73%

Media/Advertising 7.60%

Meetings/Events/Conventions 6.29%

Museum 2.47%

Real Estate Development/Architecture/M&E

Consultancy/Facility Management

3.00%

Retail 4.48%

Security 2.90%

Transportation 1.46%

Worship 0.88%

5


SHOW ATTENDEES

WHAT THEY ARE

INTERESTED IN

3D Technology 23.46%

Acoustic Products 9.62%

Amplifiers and Mixers 11.70%

AR/VR 14.28%

Architectural Lighting 7.34%

Assistive Listening 2.86%

Associations, Publications and

Information Services

3.59%

Audience Response Systems 4.55%

Audio Speakers 20.17%

Audio Technologies 17.36%

Audio Visual Technologies 18.35%

Audio, Video, Data Conferencing

Equipment & Technology

15.80%

AV Furniture 6.64%

AV Lifts 4.48%

AV Software 10.62%

Cable, Connectors & Switchers 10.54%

Command & Control Systems 10.20%

Consoles 3.20%

Control/Interfacing/Distribution

Systems and Technologies

4.66%

Digital Signage 11.15%

Display and Monitors 11.07%

Home Networking & Automation 3.92%

Home Theatre Technologies 2.49%

Information Communications

Technology

Interactive Whiteboards and

Visualisers

5.48%

3.42%

IoT 5.65%

Language Interpretation Systems 1.94%

Lighting & Studio Support Systems 4.10%

Power Distribution & Supplies 2.42%

Presentation & Training Aids 3.18%

Projection Screens & Mediums 5.36%

Projector Lenses & Accesories 4.89%

Projectors 6.95%

Public Address (PA), Paging,

Background Music Systems

2.76%

Racks and Mounting Systems 2.98%

Signal Management & Processing 2.37%

Simulation Systems 2.25%

Streaming and Media Storage and

Distribution

3.22%

Systems Integration 5.23%

Test & Measurement Equipment 1.86%

Truss, Rigging and Accessories 2.03%

Video Production Equipment and

Accessories

5.70%

Wireless AV Systems 6.72%

6


v

MEMBER NON-MEMBER

PARTICIPATION

RATES

(PER SQM)

Space

Only

Schell

Scheme 2

Space

Only

Schell

Scheme 2

Standard Rate USD 440 USD 505 USD 470 USD 535

Loyalty Rate 1 USD 390 USD 455 USD 440 USD 505

Double Storey Surcharge 3

Additional space rental rate

for double storey booths

USD 250

1

Loyalty Rate - Applicable to companies whom have contracted for InfoComm Southeast Asia

2019

2

Shell scheme package includes bare exhibit space. Please refer to the Exhibitor Manual for

details of the scheme provisions.

3

Double storey booths may be allowed for contracted floor space of at least 120 sqm and the

built up area of the 2nd level must NOT exceed 40% of the contracted floor space - terms and

conditions apply.

“Thanks to InfoCommAsia and AVIXA’s marketing efforts, we attracted

many visitors. We had a good blend of regional and local customers, and

we are glad we showed our solutions to all of them. We will build on the

opportunities and leads that we have gathered, and will develop them. We

have already confirmed a booth next year!”

- Jayme Chua, the manager of market development at SHURE, exhibitor

BOOK A BOOTH

For Pro-AV businesses, InfoComm Southeast Asia 2020 is the right show for the right market.

Book a booth today and ride on Southeast Asia’s success.

7


SHOW ORGANIZER

InfoCommAsia Pte Ltd is the Singapore-based subsidiary of AVIXA, the trade association

representing the Professional AudioVisual (Pro-AV) and information communications industries

worldwide. It is responsible for the association’s trade shows throughout the Asia Pacific and

extends its influence through four marquee events: InfoComm Southeast Asia, Beijing InfoComm

China, Chengdu InfoComm China and InfoComm India.

Each show comprises an exhibition that showcases world-class Pro-AV and Integrated Experience

technologies, and a Summit that presents extensive learning opportunities. Bringing together

industry players and top-level decision-makers from across all industries, the shows offer a

window to the vast potential presented by the Pro-AV and Integrated Experience technology

markets of each country and region.

Additional information is available at

www.infocomm-sea.com

infocomm-china.com

chengdu.infocomm-china.com

infocomm-india.com

Organized By:

A Project Of:

ORGANIZER

InfoCommAsia Pte Ltd

David Lim

Senior Director

m : +65 9683 5275

e : davidlim@infocommasia.com

EVENT MANAGER

Expo Inter Co Ltd

Kanokwan Sukchaisri

t : +66 2 115 8930

m : +66 81 833 1839

e : ks@expointer.net

INTERNATIONAL SALES CONTACTS

INDOCHINA (THAILAND, MYANMAR,

LAOS, CAMBODIA AND VIETNAM)

Sujitra Prasopdee

Expo Inter Co Ltd

t : +66 2 115 8930

m : +66 89 744 2429

e : sujitra@expointer.net

CHINA

Chufy Tan

Baobab Tree Event Management Co Ltd

t : +86 20 3758 3765 ext. 8006

f : +86 20 8765 5805

m : +86 188 2003 3683

e : chufy.tan@baobab-tree-event.com

HONG KONG & MACAU

Mandy Ng

Baobab Tree Event Management Co Ltd

t : +852 3520 3262

f : +852 3520 3618

m : +852 6159 7965

e : mandy.ng@baobab-tree-event.com

ITALY

Chiara Benedettini

Connessioni

t : +39 055281651

m : +39 334 7134388

e : c.benedettini@connessioni.biz

Cristiano Masi

Connessioni

t: +39 055281651

m: +39 333 8996859

e: c.masi@connessioni.biz

JAPAN

Yoshiro Sawa

Japan Representative of

InfoCommAsia Pte Ltd

m : +81 90 9975 4255

e : sawayoshiro@

infocommasia.com

KOREA

Jimi Kim

ACE Marketing Inc

t: +82 2 541 2988

m: +82 10 7722 5469

e: jimi@acemarketing.co.kr

TAIWAN

Jie Tsai

ACE Forum Inc

t : +886 2 2570 6960 ext. 302

f : +886 2 2570 2305

m : +886 922 938 535

e : jie@aceforum.com.tw

REST OF THE WORLD

David Lim

InfoCommAsia Pte Ltd

m : +65 9683 5275

e : davidlim@infocommasia.com

8

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