No. 24 Bakery - Design Guidelines

No. 24
Bakery
Brand Guidelines
Typefaces
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!ӣ$%^&*()-=+ Alegreya Sans SC Reg.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Bubbler One Regular
Dosis Light
Cairo Regular
No.24 Bakery
Guidelines
By Matthew Howell
The selected typefaces (displayed
left), have been selected for
their modern, clear and distinct
properties.
Bubbler One Regular is the Primary
Logo font, with Alegreya Sans SC
Regular as the Secondary font. These
should solely be used on the logos.
Dosis Light has been selected as
the default for Headings, with Cairo
Regular for Body text.
Logos
5mm
5mm
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No. 24
Bakery
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No. 24
Bakery
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No. 24
Bakery
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5mm
5mm
5mm
5mm
No. 24
Bakery
No. 24
Bakery
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TEXT HERE
No. 24
Bakery
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No. 24
Bakery
The first 4 logos, are the specified
versions for use. They make use of
a black and white as well as a solid
colour variant. At least a 4pt. border
should be used.
The designs can have their
colours inverted as shown to meet
accessibility requirements. This is a
decision at the designer’s descretion.
Additionally, there should be padding
of at least 5mm around the logo
when deployed.
The logo should not be rotated,
flipped, distorted or altered in any
other way.

Colour Schemes
No. 24
Bakery
Hex #000000
CMYK 0,0,0,100
Hex #32CCCC
CMYK 61,0,0,20
No. 24
Bakery
Hex #B49926
CMYK 0,11,56,30
Hex #CCCD33
CMYK 1,0,61,20
The First Row are the signature
colours for this design. However,
some alternative versions are
presented here (possibly for use in
different marketing campaigns for
example).
With some of the colours (e.g.
#FECCCB) the designer may choose
to have Black text instead for
accessibility requisites. This decision
is at their discretion.
Hex #FECCCB
CMYK 0,20,20,1
Hex #CB3398
CMYK 0,60,20,21
Images
This is a suitable image to
be used.
This image isn’t
contextually relevant to
the brand, and therefore is
innappropriate.
When implementing images in any
kind of physical or digital work for
the No. 24 Bakery branding, it is
important to consider the following
aspects:
- Appropriateness
- Colour Schemes
- Resolutions
- Usage Rights
To the left are some examples of
appropriate and innappropriate use
of images.
This image is of an
incorrect size and
resolution and as such is
innappropriate.
WATERMARK
This image has a
watermark from another
source and shouldn’t be
used.