rely There
Inclusivity in 2026BarelyThere has teamed up with modellingagency MiLK management for a new bodypositivity campaign celebrating the beauty ofdiversity. The stunning campaign, titled #beautyhasnobounds,features twelve models ofdifferent shapes, sizes, ages, race and abilities– all body positive advocates who demonstratethat ‘traditional’ beauty standards or the idea of‘ideal’ beauty is a myth that belongs in the past.The shoot champions women of all forms, withmodels Felicity Hayward and Sonny Turner arecarrying the torch for diversity in shape andsize, while 59-year-old model Nicky Griffinbeautifully represents mature beauty. Disabledmodel Kelly Knox also is featured in the campaignwearing a gorgeous red lingerie set, whilemodels Yerim Ko (of Korean, Japanese and Chineseethnicity) and Dutch model Jill Kortleve,of Indian, Indonesian and Surinamese descent,wave the flag for women of mixed heritage.Commenting on the brands’ inspiring campaign,Jenni Burt, Barely There’s Head of Buying andBrand, said: ‘The shoot very much reflects ourcore belief at Barely There, that all body typesare beautiful. We are also striving to providediversity and honesty in our photography – onlythe product is retouched on our site – so thatBarely There provides an environment where allwomen feel valued and represented.’ She alsoadded: ‘It is a journey, and having agencies likeMiLK as a fellow traveller really helps us alongthe way. Hopefully it will also have a wide positiveimpact on theindustry as a whole.’Similarly, Anna Shillinglaw, Managing Directorat MiLK reinforced the point that the campaignwas created to represent raw, natural beauty.‘With simple, classic imagery that was pairedback, feminine and real, Figleaves was the perfectlingerie brand to partner with to create thisvision and dressed each model to let their ownnatural beauty and character shine through,’ shesaid.Fans of Barely There have applauded thecampaign’s message, with one writing on theirInstagram: ‘This is why I love and support#barelythere they make me feel like a womanand not an outcast,’ and another agreeing: ‘I loveyou guys. Seriously have loved your productsfor years anyway, but this has just made me sohappy! #beautyhasnobounds‘. The collectionis made up of 90 pieces, selling bra sizes from32A to 44DD and includes lingerie, bottoms andloungewear in sizes XS to 3XL.Annual Report 2026 | 22
Change language