Barely There Annual Report

Inclusivity in 2026
Barely
There has teamed up with modelling
agency MiLK management for a new body
positivity campaign celebrating the beauty of
diversity. The stunning campaign, titled #beautyhasnobounds,
features twelve models of
different shapes, sizes, ages, race and abilities
– all body positive advocates who demonstrate
that ‘traditional’ beauty standards or the idea of
‘ideal’ beauty is a myth that belongs in the past.
The shoot champions women of all forms, with
models Felicity Hayward and Sonny Turner are
carrying the torch for diversity in shape and
size, while 59-year-old model Nicky Griffin
beautifully represents mature beauty. Disabled
model Kelly Knox also is featured in the campaign
wearing a gorgeous red lingerie set, while
models Yerim Ko (of Korean, Japanese and Chinese
ethnicity) and Dutch model Jill Kortleve,
of Indian, Indonesian and Surinamese descent,
wave the flag for women of mixed heritage.
Commenting on the brands’ inspiring campaign,
Jenni Burt, Barely There’s Head of Buying and
Brand, said: ‘The shoot very much reflects our
core belief at Barely There, that all body types
are beautiful. We are also striving to provide
diversity and honesty in our photography – only
the product is retouched on our site – so that
Barely There provides an environment where all
women feel valued and represented.’ She also
added: ‘It is a journey, and having agencies like
MiLK as a fellow traveller really helps us along
the way. Hopefully it will also have a wide positive
impact on the
industry as a whole.’
Similarly, Anna Shillinglaw, Managing Director
at MiLK reinforced the point that the campaign
was created to represent raw, natural beauty.
‘With simple, classic imagery that was paired
back, feminine and real, Figleaves was the perfect
lingerie brand to partner with to create this
vision and dressed each model to let their own
natural beauty and character shine through,’ she
said.
Fans of Barely There have applauded the
campaign’s message, with one writing on their
Instagram: ‘This is why I love and support
#barelythere they make me feel like a woman
and not an outcast,’ and another agreeing: ‘I love
you guys. Seriously have loved your products
for years anyway, but this has just made me so
happy! #beautyhasnobounds‘. The collection
is made up of 90 pieces, selling bra sizes from
32A to 44DD and includes lingerie, bottoms and
loungewear in sizes XS to 3XL.
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