FINAL IMPACT REPORT 2019

directions
New Directions Rugby Ltd
IMPACT REPORT
2019
Rugby Mayor’s
Charity 2019
Community Cafe
Independent Living
Winner of Festival Of Trees 2019
Charity No: 1005302

WELCOME FROM OUR CEO
It has been a great honour to take over as Chief Executive
Officer at New Directions and build upon the work and
achievements of this fantastic local charity.
I am bursting with pride over the work that we carry out here
on a daily basis. I am also critically aware that we need to
share examples of our work with a wider audience and the
impact that it has upon the lives of those who we support. In
this year’s report we celebrate our 69th year.
Paul Tolley
Our history is exciting, our growth and innovation has led to
us not just being a high quality social care provider but also
becoming a significant employer within Rugby with over 170 staff supporting
well over 100 people with a diverse range of support needs. From respite to
supported living, from day opportunities to employment support, from transition
support to end of life care, here at New Directions our staff and all of our services
have one thing in common - they all go above and beyond to make sure that
we provide the highest quality person-centred support.
In the last year we have launched our modern facility ‘King’s Court’ comprised
of 13 one bedroom apartments, which are making a huge difference to
people’s lives, increasing their levels of independence and helping the people
we support to fully engage in the local vibrant community that Rugby has to
offer. King’s Court is now full and inside this report you will get a glimpse of the
journeys that people have been on to increase their skills, networks, connections
and independence but most importantly to have fun!
Our future is even brighter, in the coming year we will be opening Queen’s Court,
which will provide a further 14 one bedroomed independent living apartments
in the heart of Rugby.
I would like to thank all of our staff and volunteers for the incredible work they
do, they are passionate about supporting and empowering people to be as
independent as possible to lead full and active lives. I would also like to thank all
of our funders, partners and donors who have made the work we have carried
out in the last year possible.
Supporting people to:
• Make their own choices
• Improve health and wellbeing
• Engage with the local community
• Increase independence and
daily living skills
• Improve their quality of life
OUR MISSION
up to 160
Number of people using
our services every day

THE NEW DIRECTIONS DIFFERENCE
Susie
benefits from
several of
our services
Susie is supported in her own
home and various services
at New Directions. She once
lived in one of our residential
homes and is now thriving
living independently. Susie
enjoys spending time with her
father, which we support her
to do and has been attending
our day opportunities service
for many years. Susie has
made friends and visits Poppy
Place regularly, especially
when they have a visit from
farm animals.
Luca said, “I enjoy living on my own and
having my own space and being independent
with my own things”
Luca has been with us for several months and
has reduced the amount of support he needs
dramatically as his independence has grown.
We provide holistic services where people with diverse disabilities can access
the services they need when and where they need it. If people’s needs
change, we respond by giving more or less support as they require it. People
are supported to visit their friends and attend events in any service and we
welcome their families and friends to get actively involved in our services too.
Number of locations
support is provided
12

CURRENT SERVICES
New Directions currently provides the following
services and accommodation in Rugby
Residential Services
Poppy Place: A registered residential home for 7 people
Vicarage Road:A registered residential home for 6 people
Supported Living Services
Gateway Court : A supported housing scheme of one & two bedroom homes
for 20 people with communal space/gardens
Richmond Court: A supported housing scheme of 11 one bedroom flats with a
communal room/gardens
Lennon Court: A supported housing scheme of one & two bedroom homes for
11 people
Kings Court: A supported housing scheme of 13 one bedroom flats
27A: A supported living flat for three people
27B: A supported living flat for two people
Individual Flats: Three separate flats in the community for three individuals who
live on their own with staff support
Respite Services
Milner House : A registered respite/short stay and transition service for up to 3
people at one time, with currently 35 people
Community Choices Network
Day Opportunities Service: A day opportunities and activities services currently
supporting 45 people in our venue at the Exchange and in the community. We
also have a community allotment and community cafe
Community Venues
The Exchange: Modern ground floor community space, with rooms for hire in
the evenings and weekends
Coming soon! Queens Court
A supported housing scheme of 14 one bedroom flats

Hayley
Hayley has learned about “Health
and Safety” and good hand hygiene
for her Volunteer role at Moriarty’s
Coffee Shop. She has gained
confidence through meeting and
greeting customers. Her improved
confidence is helping her in other
areas of her life, including taking
part in the dance group at our day
opportunities service.
Kyle
We supported Kyle this year to
achieve his goals. He has been on
holiday, attended music concerts,
been on various day trips and
enjoyed what the local town centre
has to offer. Kyle is developing his
cooking skills at home and likes to
socialise with his friends.
OUR VALUES * CHOICE * INDEPENDENCE * EQUALITY
This year Tina has raised vital funds
for MacMillan Cancer Support by
opting to go for an extreme buzz cut
at a local hairdresser.
Kathy
Tina said “I have never done
anything like this before and I
wanted to do something for a
good cause.”
Tina
Kathy enjoys swimming. She has
been working to reduce the
swimming aids and is training to
receive her ‘Alpha Award’ at The
Jubilee Centre for sports in Rugby.
With assurance and support she is
succeeding and can now swim for
10 minutes and float.

MAYOR’S CHARITY 2019-20
New Directions is very
pleased to have been
selected as one of
three mayoral charities
for 2019-20 along with
Rugby Autism Network
and Rugby Dementia
Support . Cllr Bill Lewis
chose ‘Respect’ as his
theme for his year in
office; respect for each
other, where we live
and the environment we share. The Mayor Of Rugby visited Gateway Court to
listen to St. Marie’s School Choir singing Christmas carols for people we support
and staff members in 2019. It was a fabulous event and enjoyed by everyone
who took part including members of the audience who were singing along.
THANK YOU TO OUR PARTNERS
iForce
(Chose New Directions as
their charity of the year)
NCS The Challenge
(Promotion and Fundraising)
• iForce (Part of Eddie Stobart Logistic)
• Futures Unlocked
• Rugby LibraryAnd Museum
• Overslade Care Home
• Wellington’s Nursery
• Rugby College
• Rugby School
• Rokeby Primary School
• Prince’s Trust
• Benn Partnership
• National Citizen service
• Safe And Well
• Warwickshire Fire And Rescue Service
• First Response Team
• British Red Cross
• Ian King - Designing Out Crime Officer
• Pawprints
• Community Nurses

SUPPORTIVE ACCOMMODATION
We enable people to live in their home, choosing the support they need,
where and when they want it. We support people to access opportunities,
resources and the local community, whether developing or regaining their
independence, in accommodation suited to their needs.
King’s Court
Self-contained one bedroomed flats
for people who require supported
living. Situated in a prime location,
near the town centre and local
amenities with bus routes and train
station close by.
Gateway Court
A complex of purpose built houses
and flats providing people with their
own ‘front door’ in a homely setting.
With its sense of community, Gateway
Court enables people to live the life
they choose.
Poppy Place
This beautiful facility was specifically
designed by architects to support
people with increasing or higher
support needs. Our residents are
encouraged to continue to live as
independently as possible as their
physical or health needs increase.
Richmond Court
The perfect balance between a
traditional and modern setting and
situated on the edge of the town
centre. Living in these self-contained
flats offers easy access to all of the
amenities that Rugby has to offer.
For more contact information about our all our services
Tel: 01788 573318 Email: admin@newdirectionsrugby.org.uk

INDEPENDENT LIVING
Harry moved from his family home into
his supported living home in 2018.
“I’m living the dream. I never used
to admit I had difficulties, you know
what, but I think I’m a lot more
independent since I’ve lived here! It’s
been a rollercoaster year it has for me
- it’s been fantastic, my life has been
more opened up. I’ve met a lot more
friends. I like my freedom best”
Kelly’s needs changed in 2019 so she
moved from her own home into one of
our supported living flats. She has made
good friends and has settled in well.
Kelly (left) with her sister Tracy
celebrating her 60th birthday
Kelly said, “The staff are very good
and help me a lot. I like to go into
town, it’s near. I really liked going
to the theatre and going to places to
eat too.”
We believe that people have the
right to choose how they live their life.
Many people choose to make a bold
statement with a tattoo. Seb who lives
in one of our supported living flats chose
to take the plunge.
Seb said, “Being independent makes
me feel more confident about making
decisions in all aspects of my life.”
For more contact information about our Supported Living Services
Tel: 01788 544995 Email: admin@newdirectionsrugby.org.uk

FUTURE DEVELOPMENTS
From April 2020 we plan to open Queen’s Court and will begin to allocate
each of the 14 front doors to these high-quality apartments to individuals
seeking to move a step closer to independent living. Our waiting list for these
apartments is growing and is a testament to the continuing need for this type
of high quality and modern living accommodation.
Rose took a day trip to London and
enjoyed herself so much she decided to
stay for five days! Rose had a fabulous
time. She went shopping, sightseeing
and went to a show. Rose is looking
forward to more trips away in the future.
65
Number of people living in our
supported living homes
14
Number of new homes
coming in 2020

DAY OPPORTUNITIES AND SKILLS
Katharine wanted to create posts on her blog
independently. She says,
“I enjoy learning new skills on the computer
and choosing what I want to write about. I can
now save pictures and I can also follow the steps
to save with support.”
Katharine is also learning about money and would
like to work in a shop. She says,
Katharine
“I am learning about coins and counting. I can
count up to twenty and use counting songs.”gs.”
Michael says about learning photography,
“I will have an album to display my photos soon.
This will show my style and my understanding of
photography as I progress. I will be able to show
my skills of focus, editing and display images”
Finding
practical
uses for
fractions
4,737 Different activity
sessions delivered at
our day opportunities
service
Working with numbers, fractions, weights
and measures make some everyday tasks
much easier for Rose, Michelle, Tracy,
Fiona and Bob. They all enjoy cooking
as part of Cooking Group at Community
Choices Network.
For more contact information about Community Choices Network
Tel: 01788 577586 Email: ccn@newdirectionsrugby.org.uk

Mark
(Volunteer Archivist)
Mark said,
“I volunteer at
Poppy Place
making tea and
coffee, and
doing some
gardening.
I am also the Archiving Volunteer
at Head Office for 2 hours a week. I
help put together the history of New
Directions. I really enjoy my role and
being part of the Admin team on a
Wednesday afternoon. I have also
learnt a lot.”
When did you start volunteering?
I started volunteering for New
Directions in January 2015 and I
work alongside the Admin Team in
reception.
What do you do?
I empty files, do the shredding, empty
bins and recycling, check first aid
boxes, hand out the post and print
from the computer.
What do you like about volunteering?
Everything, I love it!
Kelsey (Volunteer Administrator)
Why did you start volunteering?
I want to help admin team with the
work. My dream job is to work in an
office and I’m getting experience to
boost up my skills.
What do you like about volunteering?
Getting the experience.
What do you want to learn? Making
spreadsheets, filing, shredding,
computer skills, sending emails and
using the phone.
PEOPLE WE SUPPORT WHO SUPPORT US
Bob
(Volunteer)
Bob says, “I like
helping New
Directions. I
keep going at
the allotment.
I enjoy it and I
see the plants
grow. I like
Poppy Place helping. I have learned
about the charity and see everything
on the Facebook page too. It makes
me happy. I enjoy it. There is a lot to
do. I can help.”
Paul (Volunteer Administrator)
23
Number of people
we support in paid
work or volunteering

MILNER HOUSE HELPS TRANSITION
Chris moves
on from
respite to his
own home
in supported
living
Chris is really enjoying his new
home. He gained the daily living
skills he needs through our respite
and short stay service at Milner
House. Chris says,
Chris said, “I feel a lot more free,
I can come and go as I please
and I’m much more happy. I’m
learning how to cook and lock
the doors. I can go to the gigs a
lot more because I dont have to
get the taxi”
Lucy
Jason
Lucy has been working on healthy eating planning with the staff team when
she stays at Milner House. This includes choosing the healthy option and being
involved in the making of the meal. Lucy is also supported to include exercise
into her daily routine, by walking,
swimming and attending Zumba classes.
30
Families received a
break from caring
Jason has been working on cleaning
Milner House; mopping the floors in the
kitchen and bathrooms, emptying the
dishwasher, washing up and cleaning
the surfaces in the kitchen. Jason was
also particularly keen to learn how to
change his duvet cover.
For more contact information about our respite services at Milner House
Tel: 01788 878914 Email: admin@newdirectionsrugby.org.uk

RESIDENCY WITH US
Ian at MCM Comicon
Maureen and Trevor at Gateway Club
Denise said, “I like to make cakes and
apple crumble with help. The panto that
visited us was good. My brother saw it too
and he enjoyed it.”
Denise in the community
The people we support are at the heart of what
we do. In our residential homes we go the extra
mile to enable people to have an active life and
do the things they enjoy. We enable people to
go on holiday, attend events and be part of the
community. Many of our residents take part in
‘Rugby Gateway Club’ events where they meet
friends and socialise. This year we
have provided activities within
our residential services including
Paint and Glaze workshops and
pantomimes.
Art therapy with Paint and Glaze
100%
Good rating in all
our CQC reports
For more contact information about Milner House
Tel: 01788 878914 Email: admin@newdirectionsrugby.org.uk

COMMUNITY INCLUSION
Every individual we support is
enabled to live their life to the
fullest in the local community.
Key to the success of this
are the partnerships and
connections that we have
developed over many
years with a whole host of
local businesses, employers
and companies across
Rugby who are making their
services not only accessible
but inclusive.
Judith, Linda and
Sam enjoy a break
and have become
regulars in our
local cafe’s
Sophie has moved out of Richmond Court into
her new supported living flat where she is really
gaining her confidence. She used to go into the
community with support but her mindset has
changed along with her home environment.
The people she lives with have influenced her to
take the extra step and she now whizzes round
the town on her own without support.
Sophie

SUPPORTING FAMILIES
Jennifer’s Family
“Since moving to her new home with the support
of the New Directions team, Jennifer has tried really
hard towards improving her life skills. She is relishing
‘living like an adult’ away from the family home.
Given Jennifer’s ongoing needs, this opportunity
would absolutely not be possible without the reliable
and regular daily support from the New Directions’
team. Jennifer absolutely loves being able to have
‘her own place’ and feels it puts her on a par with
her siblings.” Suzanna - Jennifer’s sister
Leanne’s Family
“We are all delighted how Leanne has settled in, this
is entirely due to the amazing support she received
from all the staff at New Directions, nothing is too
much trouble and her lifestyle is now so much
richer, rewarding and fulfilling. Knowing Leanne
is happy, healthy and safe is a transformational
and priceless benefit to her friends and family. The
whole process towards independent living went
very smoothly. Even when there have been minor
hiccups they were dealt with so professionally by
the New Directions team that it has significantly
increased Leanne’s confidence and our peace of
mind.” Martin - Leanne’s father
Trevor and Keith’s Family
“I am really happy with how Trevor has settled
in to his new home. The support he has received
is good and he seems really happy. I am very
pleased. When Trevor’s brother Keith passed
away New Directions helped with the funeral.
This stopped me from having any worry.”
Thelma - Trevor and Keith’s mother
For more contact information about how we support families and carers
Tel: 01788 573318 Email: admin@newdirectionsrugby.org.uk

PICTURE HIGHLIGHTS
Day trip to Weston-Super-Mare
(Summer 2019)
Animal Encounters
(Overslade Care Home)
St. Marie’s School Choir
(Christmas 2019)
Books Beyond Words
(Rugby Library and Museum)
Winner Festival Of Trees
(St. Andrew’s Church 2019)

INCREASING OUR WORKFORCE
1 7
3
Number
of staff
173
Number of
49 new staff
We provided
1,127
training
courses
8
Qualifications
achieved or
in progress by
our staff
ENCOURAGING GREAT IDEAS
Ben moved in to his supported living
home this year. He set up his own delivery
service for us where he came to Head
Office, collected the post and delivered
it to all our services. This had been his goal
since transitioning to supported living.
As you can see from the picture he
even had his own uniform for ‘Ben’s
Delivery Service.’
Ben
(Delivery service)
Ben is happier in his own environment
and has styled his own flat
with everything that defines his
personality. Whilst his independence skills
are expanding alongside the support he
wants, he is developing his confidence
and enjoying his own company.

FOND FAREWELLS
We enhance the lives of people we support from the age of 16 to the
end of their life. We know that death is a natural process and provide
palliative care in people’s homes. We also provide bereavement support
for those who need it after someone has passed away.
We said farewell to four of our longest standing residents over the last year.
Ernie, John, Tony and Keith hold a special place in all our hearts and we will
remember them fondly, celebrating the times we spent with them.
Ernie
John
Ernie loved to socialise and thoroughly
enjoyed parties and music.
He loved to play the ‘bones’ at any
occasion and didn’t mind if he was in
tune or not.
John was well known in Rugby for
many years.
He would stand at the top of Bilton
Road watching the traffic and telling
anyone off who went through an
amber light.
Tony
Keith
Tony loved animals and enjoyed it
when people brought their pets in to
see him.
He was a quiet, gentle man who had
a love of all things Disney.
Keith enjoyed socialising and had a
warm personality.
He loved planes, liked to watch air
displays and visit museums. Keith
enjoyed his real flying experiences.

LOOKING AHEAD
The future for the charity is certainly bright. Social care is a vital, challenging
and rewarding sector and we want to increase our range of partnerships with
local businesses, charities and statutory organisations seeking to increase the
independence of those who need support to live independently.
2019 has seen New Directions recognised as one of the Mayor of Rugby’s
official charities. This has been a huge benefit to us, both in terms of fundraising
and increasing our visibility as a local charity.
In March 2020 we will hold an official celebration and public opening of
Richmond Court. The service opened in 2016 and is a key part of our broad
range of accommodation services that we offer to support individuals and
their changing needs.
We are also keenly preparing for our 70th year celebrations in 2021 and are
very eager to make it a bumper year for the charity.
If you think you could help us to increase our impact even further, perhaps as
a potential partner organisation, company, trustee, fundraiser or volunteer,
we would love to hear from you.
Work with us
• Fundraise for us
• Collaborate in partnership
• Volunteer
• Apply to join our team
Tel: 01788 573318
Email: admin@newdirectionsrugby.org.uk
www.newdirectionsrugby.org.uk
directions
New Directions Rugby Ltd
@CeoRugby
New Directions Rugby Ltd
newdirectionsrugbyltd

directions
* CHOICE * INDEPENDENCE * EQUALITY *
Charity No: 1005302
New Directions Rugby Ltd
27 Bilton Road
Rugby, Warwickshire
CV22 7AN
Tel: 01788 573318
Email: admin@newdirectionsrugby.org.uk