ICSC 2020 E-Booklet

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PROGRAMME FLOW
INTRODUCTION
FOREWORDS
ORGANISING COMMITTEE
INSIGHT’S GALLERY
BEST AMONG THE BEST
ACKNOWLEDGEMENT

PROGRAMME FLOW
0730 Registration
0830 Breakfast
0900 Introduction
0930 Mentoring Session
1130 Opening Ceremony
1230 Corporate Lunch + Prayer
1415 Interactive Session
1515 Stage 1 “Create To Innovate”
1645 Break + Prayer
1715 Stage 2 “Boost Your Limit”
1915 Dinner
2015 Hostel Check-In

PROGRAMME FLOW
0800 Gather
0830 Breakfast
0930 Gather
1030 Final Stage “ Expect The Unexpected”
1230 Networking Lunch + Prayer
1400 Innovation Workshop
1630 Break
1650 Awards Giving + Closing Ceremony
1750 Photo Session
1810 Dismiss

UMAC is a non-profitable organization founded in 1975 under the Faculty of Business and
Accountancy, University of Malaya. It aims to achieve recognition, both locally and
internationally, on its ability to produce innovative, resourceful and highly competent
accountants who have excellent communication and interpersonal skills and have the
passion to excel and succeed in their careers.
1
To create UM accounting undergraduates with competitive advantage in terms of
employability by enhancing their knowledge, skills, attitude as well as building up a strong
networking with future employers.
2
To promote and protect the good image of University of Malaya Accounting Club across
Malaysia.
3
To instill the sense of belonging and teamwork among UMACians.

Intervarsity Corporate Strategy Challenge
is a competition-based event, tailored to develop participant’s entrepreneurship,
financing, business pitching and networking skills in a corporate like
environment to test them to their limits in the business world.
This event gathers talents from both public and private tertiary education
institutions across Malaysia and gives them an exposure on real life business
situations. Our participants are put through a series of challenges where only
one team will emerge as the champion corporate strategist of ICSC.
ICSC strives to mould undergraduates and diploma students into successful
entrepreneurs in the future and spot out potential corporate leaders of the
generation while contributing ingenious ideas to provide an impact to the
society at whole.

FOREWORD
Assalamualaikum Warahmatullahi Wabarakatuh and good day to all of you.
First and foremost, I must congratulate all participants of Intervarsity Corporate Strategy
Challenge 2020 for being selected to join this competition organized by University of Malaya
Accounting Club.
The main purpose of this project is to gather talents from multiple universities across Malaysia and
gives them exposures on real life business situations. Participants are put through a series of
challenges that will test not only their critical and analytical thinking skills, but also their decision
making and interpersonal skills.
Intervarsity Corporate Strategy Challenge 2020 provides an environment where participants must
compete to be the best among the best. This is a great setting to learn, exchange ideas and gain
new experience that will allow the participants to apply their knowledge on practical business
problem in the future.
Please take the opportunity to gain insights and wisdom especially from our industry leaders. With
their experience and knowledge in the corporate world, I truly believe it will be a great inspiration
and motivation for all participants to be a future leader one day.
Finally, I would like to express my sincere gratitude to the professional bodies, corporations,
sponsors, club advisor as well as the organising committees for their contribution and cooperation
towards making the Intervarsity Corporate Strategy Challenge 2020 a success.
Thank you.
Professor Dr. Che Ruhana Isa
Dean of Faculty of Business and Accountancy

FOREWORD
Assalamualaikum Warahmatullahi Wabarakatuh and Selamat Sejahtera.
First and foremost, I would like to warmly welcome all of you to the Intervarsity
Corporate Strategy Challenge (ICSC) 2020! It is my great pleasure to see all the youngsters
here are ready to gain new experiences and knowledge in a healthy rivalry. jjjjjjjjjjjjjjjjjj
Intervarsity Corporate Strategy Challenge (ICSC) 2020 is an event that can strengthen
the network between the corporate world and undergraduate universities, allow participants to
learn a variety of skills and prepare undergraduates for the corporate world. I hope this event
will be able to shape all undergraduates into successful entrepreneurs in the future and identify
potential corporate leaders who can contribute innovative ideas to the whole society. kkkkkk
Learning is a lifelong process which will never end. Through the Intervarsity Corporate
Strategy Challenge (ICSC) 2020, I hope that participants will not only learn something new
but also learn how to work efficiently in a team, as each member of a team needs to know their
roles to analyse issues, diagnose the problem and propose solutions that will help the joint team
work more effectively towards achieving it’s goals. In addition, guidance from invited panels
and speakers who are experts in their particular corporate world fields can help develop
undergraduates into a better thinker and educated person. Nnnnnnnnnnnnnnnnnnnnnnnn
Furthermore, I would like to thank all of the professional bodies, corporate companies
and sponsors for their contributions’ that provide an opportunity for our undergraduates to
make this event a reality. Lastly, I would like to appreciate the efforts of organising committee
of Intervarsity Corporate Strategy Challenge (ICSC) 2020 that making the event successfully.
Thank you very much.
Dr. Khairul Saidah Binti Abas Azmi
Advisor of University of Malaya Accounting Club (UMAC)

Assalamualaikum and good day to all of you.
FOREWORD
On behalf of University of Malaya Accounting Club, I would like to express my warmest welcome
to all the participants of Intervarsity Corporate Strategy Challenge 2020. Thank you for your
participation in ICSC that makes this event a success.
ICSC 2020 proudly presents us with the theme “Businext: Survive Through Industrial Revolution”
which aims to prepare the future graduates with the skills and knowledge on the future of work in
various sectors and industries. Through ICSC, we encourage the participants to achieve their
dreams with the experience shared by the leaders in the corporate world.
Hereby, I would like to convey my greatest gratitude to our most respectful dean, Professor Dr.
Che Ruhana Isa; the deputy dean of undergraduates, Associate Prof Dr. Mohd Zulkhairi Mustapha;
the advisor of UMAC, Dr. Khairul Saidah Abas Azmi and all the corporate sponsors of ICSC 2020. It
is our immense privilege and honour to have your persistent guidance and generous support
towards UMAC for session 2019/2020. Once again, thank you.
In addition, I would like to express my heartfelt appreciation to the organising committee of ICSC
2020 for giving their time and commitment to ensure the smooth flow of this event. Such brilliant
event would not happen without the ideas, energy and commitment of everyone involved.
Lastly, I wish all the participants of ICSC 2020 to give your best effort in coming up with the
creative and powerful ideas and strategy throughout all the stages in this competition. All the best
for your future and have a good day ahead.
Thank you.
Mr. Arief Afdzan Bin Yahaya
President of University of Malaya Accounting Club (UMAC)

FOREWORD
Intervarsity Corporate Strategy Challenge 2020 or widely known as ICSC is back again this year with a brand-new
theme, Businext . We perceive that the corporate world is dynamic by the technological advancement and
continuous hike in business challenges and competitions. As we are in the move towards the transformation of
digital age and Industrial Revolution 4.0, we strongly believe that undergraduates should be competent, flexible
and well equipped to meet the expectations of the employers.
First up, on behalf of the ICSC 2020 team, I would like to bid my heartfelt deepest gratitude to our Dean of Faculty
of Business and Accountancy, University of Malaya, Professor Dr. Che Ruhana Isa, the Deputy Dean of
Undergraduates, Associate Professor Dr. Zakiah Salleh and the Advisor of University of Malaya Accounting Club
(UMAC), Dr. Khairul Saidah Abas Azmi for all the continuous guidance and tremendous support given by you
towards UMAC as well as in us organizing this event.
Moving on, this event would not be a success without the generous support provided by our sponsors from the
business and corporate companies. We deeply appreciate the willingness that you have and we hope you continue
to sponsor our events with the aim to nourish and develop successful graduates. ICSC, with full faith believes that
you will continue to support us in our future endeavours.
I would like to also take this opportunity to convey my heartfelt appreciation towards the UMAC Board of Directors
as the Supervisors of ICSC for their implicit and innumerable guidance provided throughout the preparation of this
event. We would not be here today without the abundant knowledge you shared and the assistance provided.
Thank you for being a significant part of ICSC 2020.
Next, I would like to congratulate all 60 participants coming from different walks of life, course of study and university
for being shortlisted as the top 15 teams of the screening process. We are indeed honoured to have you here as we
believe that ICSC will provide a substantial exposure and experience in your journey towards becoming a
successful personnel in your profession. Thank you for your participation and I wish you all the best in the
challenges of ICSC 2020.
Many ideas grow better when transplanted into another mind than the one where
they sprang up. I would like to take this opportunity to thank all my wonderful
organising committee for their immense effort, perseverance and dedication
throughout the entire preparation of this event. The past 9 months was indeed a
challenging journey filled with constant ups and downs and
I’m very sure we’ve equally made enough memories to cherish
hereafter.
Corporate members are simply those who understand that
there is a little difference between an obstacle and an
opportunity and are able to turn both to their advantage. Here,
let’s take this opportunity and march towards the dream
corporate journey we’ve been striving for.
Ms. Lavanya Chandra
Director of Intervarsity Corporate Strategy Challenge 2020

CHALLENGES AND OPPORTUNITY OF
E-COMMERCE
Ms. Lennise Ng
Ms. Lennise Ng
CEO and Co-Founder of Dropee
Lennise Ng is a Commerce, Accounting and Business graduate from University of Melbourne.
Her love and passion towards retail and internet has made her specialised in E-commerce world
for many years. In order to begin her career, three months time were taken by her to prove
herself by achieving the KPI set by Yelp to become a launch manager reflects her determination
and hard working.
Today she is also known as Co-founder at Dropee.com on a mission to help local mom-and-pop
retailers grow and determined to transform this industry by providing businesses the right tools
to grow. Occasionally, she engages herself doing social services by volunteering 'Habitat for
Humanity Australia' and 'Young and Fearless in Ignition'.

1. Can you share your journey on how you started your e-commerce
business? What drove you to enter this industry?
Dropee was founded by both Aizat and myself when our favorite local mom-and-pop store
near our old office was planning to shut down. The owner of the store is a friendly old uncle
who has been running the store for more than 50 years. In today’s competitive environment,
Mr Lee (the store owner) finds it hard to stay afloat due to cash flow issues and discovery of
right products & suppliers for his store.
To add on, the founders grew up in families running their own wholesale and retail businesses
that started from humble beginnings. Thus we’ve always had a soft spot to help local small
mom-and-pop stores thrive because we understood how today’s wholesale industry has
made it difficult for SME businesses to grow.
Our mission at Dropee is to help local independent retailers to thrive.
Our modern, digital approach to the wholesale industry allows retailers to discover, purchase,
and manage inventories for their store - all on a single marketplace platform. And our
software tool for suppliers helps businesses to deal with all the pain points of growing customer
database, from ordering to payments.
With our data-driven approach, we connects local, independent retailers with the right
brands, distributors, and wholesalers to stock their store with the best products. This saves
retailers and suppliers time and money, allowing them to focus on what's most important:
building and running their business.
2. Social platforms help you connect with your customers, increase
awarness about your brand, and boost your leads and sales. Can you
tell us some pros and cons of using the social media platform to
promote your product or website from the perspective of a
merchandiser?
Pros:
Easy to get started
Cheaper form of marketing and advertising
Branding consistency for online and offline communities
Ability to reach out to global networks immediately
Cons:
Rigid interaction and/or potentially fake reviews (Eg: trolls)
High exposure for negative domino effect reactions

3. The revolution from traditional business to e-commerce business surely
brings a lot of benefits to the buyers. However, is it more
disadvantageous or more beneficial to the merchandiser?
No, it is not. The benefits for merchandisers (in our industry, they are the wholesalers, distributors
and brand owners) surpass the drawbacks. Here’s a list of pros & cons:
Pros:
- More insights by being closer to stakeholders. This helps to provide better service and
customised experience to the customers, which in turn generates loyalty.
- Borderless business; merchants are able to conduct business & trade without geographical
or time restrictions.
- Better inventory management; one of the most important things merchants prioritise is to
optimise inventory movements. With ecommerce in the picture, merchants are able to receive
order and payments before production of the goods - this is extremely ideal for merchants who
wants to adopt the Just-In-Time practice.
- Economies of scale and less capital spend; With ecommerce, the customers are universal.
This results in better economies of scale without the need to invest capital to set up
headquarters or operations in different countries.
Cons:
- Increase competition: lower barriers to entry. It is very easy for businesses to setup
ecommerce stores and go online. Especially when capital investments is relatively low.
- More public scrutiny: Their business information becomes more transparent thus
companies will need to be more careful of what they say (online and offline).
- Lack of skill sets: Majority of companies still require to educate their teams on how
to operate and grow in this ecommerce era. Examples of key areas that still requires
training are such as processing data to get insights, setting up online stores, etc.

4. Is personal branding one of an important section when it comes to an
e-commerce business?
Yes, very. Because the offline human touchpoint has gone digital, it becomes more important for
any business to portray the same (if not, better) experience for their customers/users.
5. Is it easier for e-commerce businesses to engage with their customers
compared to the traditional business structure?
Yes; it’s faster, timeless, and boundaryless. Only issue is the ability to build trust properly. One
of the things that traditional business structure works well for Asian communities is the
in-person interaction that enables businesses to build long term relationships and trust.
Oftentimes, ecommerce businesses overlook the importance of building relationships.
Therefore, the goal for a successful ecommerce business is to be able to replicate the building
trust element to their online interactions with their customers.
6. What are the elements that should be considered for e-commerce
strategy planning?
• Build trust that covers accessibility of information to customers
• Ensuring quality of information is accurate
• Accountability (operational workflow that addresses when things screw up).
7. From your opinion, what are the qualities should own by an e-commerce
strategist?
Open-mindedness and hungry to learn. The goal is to be able to learn, unlearn, and relearn.
Tech industry changes and moves fast. Important to keep up with the trend as the industry is
quick to learn from its failures and constantly upgrades itself.
8. What are the advices that you wish to give to the youth or
fresh graduates who plan to startup an e-commerce
business?
Understand what is the value that you’re going to bring to
your users. As an entrepreneur, you are responsible to create
value and net positive impact to the community. Have the
obsession to understand users.
Written by,
Lennise Ng

IMPACTS OF BIG DATA IN
BUSINESS TODAY
Loh Chian Hong
CEO, Analytics & Big Data at
iEnterprise Online Sdn Bhd
Entering 29 th year in Information Technology industry with technical, sales, sales management,
entrepreneurship, business startup & development experience. Spent the past 18 years in the field
of BI/DW (business intelligence and data warehouse), Analytics and Big Data. Sold & implemented
numerous projects in various industries across Malaysia, Indonesia, Singapore, Thailand and
other countries. Analytics and Big Data focus on providing innovative technologies and implementation
services for Visualization and Analytic Applications, Embedded Analytics Applications,
Enterprise Reporting and Information Delivery Applications, Predictive Analytics, Big Data Consulting
and Implementation, Data Cleansing and Data Quality Management.

1. Can you briefly explain to us what is big data?
• Big data is interpreted by different people and different industries in different
manner.
• It started with 3V which are volume (size of data), variety (source of data) and velocity
(how fast a data comes in). These 3V are considered as technical challenge of big
data.
• The 3V gives a huge challenge to the technology and this is where big data started.
• Recently another 2V appeared in this industry which are value (the value that can be
obtain by tackling the 3V) and veracity (trustworthiness of data). These 2V are considered
as business challenge of big data.
2. Why you chose to be in big data industry?
• All companies need to make decision based on the business insight.
• Malaysia is going to face competition in business and analytics data is very important
in overcoming these challenges with data analytics which creates limitless opportunity.
3. What is the trend of big data nowadays?
• Big data comes from data analysis. In the past, the data in the past are mostly structured
data.
• Nowadays, we faced unstructured data and semi-structured data.
• Combining these 3 data became very big and this is how they evolve.
• In the past when data is small, the companies store them in hardware.
• To encounter larger size of data, we will see more and more data in the corporate to
move to the cloud in the future.
• 5G is also playing an important role that helps in data transmission.
• We can’t see what is coming in the further future because technology is
going too fast.

4. Can you tell us what are the benefits that big data can bring to the
current industry revolution?
• The biggest benefit it brought is the business value.
• Keeping data is a cost by itself.
• We will use data to analyze the behavior and figure out who has the highest
probability in buying the products.
5. Where and how the customer data comes into the company database?
• Consumer business such as bank and retail stores will gain the data with different
ways. In dealing with bank, we will give all the information to the bank in order to
carry out transaction through bank. Retail stores such as grocery stores or restaurant,
they will get the customer data from their loyalty cards or from their online apps.
• Industry players such as manufacturing company, those data will come from ordering
system.
6. Since most of the data will be stored in the cloud nowadays, will it be
convenient for storing such large amount of data? Is there any limit on
that?
• No limit. The limit is how much money do a company have and how much data do they
have.
• If a company have the time and money to invest on this, then most of the things can be
done on it.
7. What are the impacts of applying big data to a company? Can it bring
direct economy benefit to a company?
• Definitely yes.
• No matter an offensive or defensive business strategy the company is
using, every decision made by a company will either increase profit or
reduce cost or both.

8. What are the challenges and risks of applying big data in this era?
• The biggest challenge of applying big data is the skill set that is available in the market.
Many people will have a wrong perception and wrong expectation on big data.
• There is risk on data losses. However, the risk of leakage of privacy information is
actually starting from the originated place. Data inside the big data environment
comes from various sources.
• The risk of misuse of data such as selling the data to third parties.
• The value of data far outweighs the risk of data being misuse. This is the reason why
we should use big data analysis.
9. Is there any difference for application of big data in different industries?
• Generally, not really. The steps, approaches, considerations, definitions or
infrastructure of big data are always the same.
• The only difference is how do you analyze the data and make the value of data become
different.
10. Is it possible for big data to grow further in the next ten years?
• Definitely. Analytic is unlimited.
• The more you analyze, the more you will need to analyze. If you have more data to
analyze, then definitely you can expand and get more on the analysis result.
• People will always find more ways on analyzing to obtain more value from the data.
• However, it might not have any big data analytic job title because big data is merging
with analytics.
Written by,
Wong Ee Yueen

IMPORTANCE OF BUSINESS
TRANSFORMATION
Mr. Ernie Chen
Asia's No.1 Business Coach, Life & Business
Transformation Strategist
Mr. Ernie serves as the President and Group CEO of the PORTMAN Education Group and Mines 2
Group of companies. At the same time, Mr. Ernie is an award-winning entrepreneur and a
world-traveled international speaker with a proven track record in leading speaking engagements
at national and international conferences for personal development, businesses and property
events. He has advised more than 500 corporate clients that include Fortune 100 & 500
Multinational Corporations and Large Local Conglomerates. His success and achievements have
been featured in TV1, TV2, TV3, NTV7, Astro, Hitz FM, Fly FM, The Edge, News Straits Times,
Berita Harian, Harian Metro, The Star newspaper, The Sun Malaysian newspaper, numerous
magazines and many more.

Businesses’ Contributions to Today’s Corporate World
• As a business consultant and a business coach, he advises many multi-national businesses,
Small and Medium Enterprises (SMEs) and government-linked companies.
• He helps new entrepreneurs to initiate new business.
• Helping businesses to increase sales by creating value, cutting costs and eliminating
wastages.
Elements to Take into Consideration While making Decision
• Collect data from the past performance.
• Analyze the country’s budget.
Expectations in Improvisation of Performance
• Work hard, smart and fast to do well in their current business.
• Should always be well-prepared to face the reality.
• Always be aware of the latest news happening around them.
• One should observe and learn from the best practices of the top companies then implement
the suitable ones in the business to be the best version of your business.
Challenges in Achieving Business Transformation Objectives
• To take massive and impactful actions to reach the goals.
• One is not willing to give up and let go of something that is not meant for them.
Advices to Teenagers to Lead in Times of Change
• Be hardworking.
• Stay positive and focused.
• Do what is the best for yourself with a purpose.
• Strive for happiness in anything you do.
Advice to A Teenager Who Wants to Kick Start His or Her
Journey as an Entrepreneur
• Start business and learn it the hard way.
• Observe the successful entrepreneurs and mentors.
Written by,
Sasvinika A/P Siva Kumar

PERFORMANCE APPRAISAL AND
CHALLENGES IN DIGITAL ERA
Mr. Aaron Sarma
Head of Digital Development
Mr. Aaron Sarma is an investor, a speaker, and an entrepreneur with experience in technology,
digital media and retail. He is passionate about technology and its role in shaping society. He
founded Touristly (now known as Vidi) in 2015 and sold to AirAsia in 2017 and has stepped
down from his role as chief operating officer of AirAsia.com though he remains a Non-executive
Director at AirAsia.com. He currently serves as a General Partner at Scaleup Malaysia, an accelerator
looking to help startups build and scale to the next level. In September 2019, he joins Malaysia
Digital Economy Corporation (MDEC) as Head of Digital Development to help develop the
blueprint for the National Digital Economy Policy of Malaysia.

1. What is performance appraisal?
• Generally, performance appraisal is a part of the process to understand how employees
performed their job throughout the year.
• Performance appraisal for employee is important in the company.
• Performance appraisal typically conducted once in a year.
• Some companies use this system to identify which employee should be rewarded with
bonuses or benefits.
2. What is the main reason of implementing performance appraisal system
in the company?
• Is to understand how employees were doing for the year and to determine fringe
benefits on offer such as bonus, increment, promotion, etc.
• It is also a way to help people by finding out the challenges that they are facing and
address a way for them to improve.
3. Is the appraisal once in a year (occasionally) or continuously carry out
throughout the year?
• The appraisal should be done more than once a year and supposedly should be carried
out as regular as possible especially for big organization such as Air Asia and Malaysia
Digital Economy Corporation (MDEC).
• To carry out the appraisal once in a year is too long because a lot of things might happen
throughout the year.
• The right time for the appraisal to be done is on monthly basis.
• So, we can understand all of the challenges faced by employees such
as challenges in working routine as well as the challenges related to
personal matters.
• It is also important to know these things so that we can
solve the issues or problems that we are facing.

4. In this digital era, are there any challenges faced when carrying out
performance appraisal on employees?
• The biggest challenges of employees’ performance appraisal - it is not digital enough. The
direct manager’s workstation always flooded with pieces of papers.
• If we want to become a digital nation and enter into digital era, we need to use more
digital tools.
• In the US itself, they are pursuing digital methods of appraisal whereby they make a
weekly appraisal and it is only taking a short period of time to key in how they feel about
challenges that they are facing in the ‘apps’ and the manager will see it on the device.
• They can simply have a short meeting to find out the problems and try to resolve the
matters accordingly.
• To become a digital nation, we should use more digital tools to conduct an appraisal at the
same time adopt more technologies as well.
5. Is there any difference in the performance appraisal method compared
to few years ago?
• There is no difference in the performance appraisal method implemented now as compared
to few years back.
• The usage of paper is still remained until now. However, the questions asked and interest
are slightly different.
• In the past 10 years, the questions asked were more focus on feelings and emotions and it
is not just the work performance but they wanted to know how the employees feeling.
• Meanwhile, in recent years, they are focus more on 360 review policy where they do some
reviews on the employees as well as the boss.
• It will give internal feedback for an improvement.

6. Is there any difference in expectation on the result of performance
appraisal in employees from different age group?
• When it comes to do appraisal for younger people who is in their first or second job, normally
they want the appraisal to end quickly as they are so nervous and scared. They want
to end it faster so that they can continue their life.
• It is actually a wrong way for young people when it comes to appraisal as it is an opportunity
to communicate with their bosses to see how they can improve and how to improve
the company as well. Therefore, everyone can learn to be better.
• Usually employees with more experience has higher expectation than the fresh graduates.
So, when it comes to big organization, they expect to h an increment and bonuses.
• The older you are, the more rights you have to obtain from the appraisal, they are more
mature in approaching the appraisal process.
7. What is the advantage of digital transformation in performance
appraisal in current era?
• Firstly, people are much more expressive these days through digital platform than
writing in a piece of paper. They are able to express their mood using the emojis and
being able to express themselves better because digital gave the opportunity to them.
• Second thing is about frequency. They can do the appraisal more often instead of having
tons of process. Normally, Human Resources department will need to go through a lot of
process which implemented timeline. But with digital tools, it became faster and the
delivery of methodologies has improved to become better. Speak to response become
more efficient as well because people write less and type more as it helps to
response faster. We can also improve the iterations, so we can do the appraisal
regularly such as once in 3 months instead once a year.
• Smaller batch of questions being asked which means employees
spend less time in writing their appraisal.

8. What is the expectation of performance appraisal from the employees
currently compared to past few years? Is there any difference?
• Nowadays, the employee’s expectation on the appraisal is it is more about helping with the
lifestyle issues.
• Most of the employees not only looking for the increment in salary but they also looking for
the ways to strike a balance between work and life.
9. Is digital transformation in performance appraisal becoming more
qualitative or quantitative?
• We hope it becoming more qualitative but it became more quantitative as well as they
have better information gather with the employees.
• Employee and employer must look at the appraisal as it’s not just a way to look into the
ways of improving in work. It should be how to improve on the life of the employees as
well.
10. Is there any advice you want to give to the fresh graduates who have
just stepped into the industry?
• Fresh graduates should embrace the digital revolution that we have right now as there
are a lot of opportunities nowadays that can be seen within the market, new businesses,
new models, and new ideas.
• They should do as many things as they can to get the best experiences in their life.
• The fresh graduates shouldn’t only look for money but look for experiences and good
mentors. They shouldn’t choose a company just because they get pay the most but
choose a good boss and leader.
• If we get to find a good boss or a leader, we get to learn a lot of things
that will help us in many years to come rather than working at a big
company but doing silly job that is not helping.
• Choosing a job with a good leader and mentor is the
best experiences and benefit for the entire life rather
than put on resume that won’t last long.
Written by,
Wahida Amalin

UMAC STRATEGIC PARTNER
UMAC STRATEGIC institution
We, the organising committee of Intervarsity Corporate Strategy Challenge (ICSC)
2020 would like to express our heartiest gratitude to the following organisations
for their cooperation, support, participation and contribution in making ICSC
2020 a great success:
Professor Dr. Che Ruhana Isa
Dean of Faculty of Business and Accountancy
Dr. Khairul Saidah Abas Azmi
Advisor of University of Malaya Accounting Club

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