Packaging Circus Food & Beverage Sedcard

design concepts and production
Follow the magic!
Food &
Beverage
packagingcircus.com
Let us elevate your brand,
product & packaging experience.

We are Packaging Circus –
We create and stage your packaging.
Packaging Circus – that is one notion:
It’s all about packaging! Together
with our team the founding members
Sandra & Laura design visual worlds
and thrilling stories that will make your
brand and packaging stand out and that
will capture your audience.
Let us elevate your brand, product
& packaging experience.
We are very happy to work on amazing
projects with wonderful clients such as:
FRED & WILLIAM‘S
PREMIUM IRISH FOOD
…and many more!

Our Services
BRANDING
window design
(animated)
advertising
art direction
business
commercials
concept
consultancy
equipment
film & video
identity
lookbook
magazine
PACKAGING
3d visualisation
concept
consultancy
design
mock up
production
shape design
DIGITAL
3d design
app design
concept
motion design
newsletter
social media
content
video player
website
POS & EVENT
ENVIRON
MENTS
design
strategy
concept
curation
exhibition
installation
marketing
display
window design
shop in shop
fair stand design

We create your brand &
packaging.
From packaging to branding – we offer
the full design package and create
a coherent visual language that suits
your purpose on every platform. We are
able to support strategically and from
scratch. To boost your identity we create
exciting brand and packaging experiences
consumers fall in love with.

SANDRA
Creator of
amazing things
Founder of Packaging Circus, founded
in 2013, as well as founder of the
packaging blog the look & like, 10
years Director of Packaging Design
& Development at Creme 21, M.Sc.,
Packaging Design & Marketing, HdM
Stuttgart, Dipl. Ing. Packaging Engineering,
HdM Stuttgart
LAURA
Brand visionary
& storyteller
Founder of Packaging Circus, founded
in 2013, as well as founder of the packaging
blog the look & like, M.A. Brands,
Communication & Culture, University
of London, Goldsmiths College, B.A.
Media Studies / English & American
Studies, Eberhard Karls University of
Tuebingen

ZUTATEN:
Paprika, Zwiebeln, Basilikum,
Oregano, Petersilie,
Rosmarin, Sellerie, Kümmel,
Pfeffer, Knoblauch.
Das Produkt kann Spuren
von Gluten und Erdnüssen
enthalten.
CHARGE: 19109
MHD: ENDE JUNI 2021
GRILL ESSENTIALS
BRANDING | PACKAGING Fred & William‘s
Fred & William's/
Premium Irish Food
Branding & Packaging
The fine taste of Ireland – Fred & William‘s
is about to throw various spice specialties
onto the market to enchant the premium
food scene. In- and outside the box their
grill essentials transport a noble look while
the crooked label of the packages gives
the brand a recognisable edge.
ZUTATEN:
Speisesalz, Paprika, Pfeffer,
Zwiebeln, Zucker, Kümmel,
Knoblauch, Sellerie, Chili.
Das Produkt kann Spuren
von Erdnüssen und Gluten
enthalten.
ZUTATEN:
Hawaii Salz Grün
CHARGE: 119107
CHARGE: 119108
MHD: ENDE JUNI 2022
MHD: ENDE JUNI 2021
FINEST STEAK POWDER
GREEN HAWAIAN SALT
Füllmenge: 75g
Füllmenge: 94g
Abgefüllt für Fred & William’s
Abgefüllt für Fred & William’s
UG von Spizecompany
UG von Spizecompany
Rothmundstr.8
Rothmundstr.8
80337 München
80337 München
www.fredandwilliams.com
www.fredandwilliams.com

MOTION DESIGN Dr. Niedermaier Pharma GmbH
Video on Youtube.
Dr. Niedermaier
Pharma GmbH/
3D Animation
Pink Power at its best and in 3D –To leave an
impressive mark, we have created a three-dimensional
world for Regulatpro. This way the
distinctive style of the beauty line can unfold
its full potential and make everyone and everything
shine. The animated film has been aired
at RTL and E! Entertainment.

WINDOW DRESSING
Dr. Niedermaier Pharma GmbH
Dr. Niedermaier Pharma
GmbH/ Window Dressing
Operngarage
Dr. Niedermaier’s beauty drink is all about a
rejuvenating and sparkling look and so is the
window design for the brand which is located
in the garage of the opera in Munich.

Delphi Lodge/
Wild Atlantic Gin Packaging
Design & Umsetzung
What makes a spirit so special? Its Botanicals!
In the case of Delphi Lodge, its
seaweed flavour ensures the uniqueness
of the gin. Integrated as a back print of
the bottle, the view thus resembles an underwater
world. Hypnotizingly good, even
without having tried before!
PACKAGING Delphi Lodge | Ireland

BRANDING | PACKAGING Dr. Niedermaier Pharma GmbH
Dr. Niedermaier Pharma GmbH/
Regulatpro Detox Range Packaging
For Dr. Niedermaier’s new nutritional supplement
Regulatpro DTX a modern packaging
was created that nevertheless mirrors the traditions
of the brand. Focus was the patented
REGULATESSENZ®, symbolised by the golden
splash. The hot foil printed elements make
a great combination with the matte paper of
the folding box. The label stands out thanks to
its special shape, which highlights the logo in
a subtle way. Correspondingly, the Detox Kur
which was filled in a jar, was developed.

Dr. Niedermaier Pharma GmbH/
Slim Beauty Packaging
BRANDING | PACKAGING Dr. Niedermaier Pharma GmbH
A magic powder? The packaging design of
Dr. Niedermaier Pharma truly radiates glamour.
Their slim beauty drink with beauty
effects matches the playful character of the
brand which likes to break ranks. Magically
effective.

SoQalicious
Food Truck/
Branding
BRANDING Dr. Niedermaier Pharma GmbH
Branding on the go? Thanks to the logo design
and matching car stickers the SoQalicious
Food Truck transports Californian nonchalance
through all of Germany. Looks good and
tastes fantastic!

Lindt & Sprüngli/
Packaging Design
BRANDING | PACKAGING Dr. Niedermaier Pharma GmbH
The LINDOR ball is probably the sweetest
classic among Lindt‘s chocolate specialties.
To ensure that the sweets go quickly to the
shopping cart, we have added a practical loop
on top of the limited edition box, which also
endows the pack with some chic.

BRANDING | PACKAGING Nosolovino
Nosolovino/
Best food & wine
As a retailer for organic
wines, Nosolovino had to look
premium and apart, so we
created a recognisable logo
that reminds of a quality seal.

BRANDING | PACKAGING Dr. Niedermaier Pharma GmbH
Dr. Niedermaier
Pharma GmbH/
Beauty Drink
In good taste and style, this beauty
drink by Dr. Niedermaier will make your
day. The deliciousness of the fruit
brought to light thanks to a transparent
bottle and further visualised by a
lush strawberry illustration. Yummy!

BRANDING | PACKAGING Packaging Innovations
Sechzisch Vierzisch/
Packaging Innovations
Special Edition
With our help, the trade fair brand Packaging
Innovations had planned to initiate
a new identity - including a visual
and conceptional transformation. With
regards to the this communication
strategy, the event was promoted on
different platforms and through different
media. It also involved a cooperation
with Sechzisch Vierzisch, a wine
spritzer brand which received a new label
for the occasion.

BRANDING | PACKAGING Dr. Niedermaier Pharma GmbH
Dr. Niedermaier Pharma GmbH/
Regulatpro Kids, Regulatius
Balance act - the newly launched detox
products from Dr. Niedermaier Pharma
are there to make you feel good, so the
layout of the label was supposed to be
in line with the product and brand. The
result: modern packaging that remains
true to the traditional brand. Focus is set
on the patented REGULATESSENZ®,
which is visualized by the golden splash.
The hot foil stamped elements on the
folding box create a nice contrast to the
matt paper surface. The label is characterized
by its special shape, which places
the logo in the center.

BRANDING | PACKAGING Dr. Niedermaier Pharma GmbH
Frau Tonis Parfum/
Booth design at
various PI 2017 events
It is important to stand out from the
crowd and persuade at a trade fair,
which is why this cardboard booth was
brought to life. The charming suitcase
stall has room for product and magazine
display and is able to integrate a
screen.

Dr. Niedermaier
Pharma GmbH/
The Anti Aging Drink
BRANDING | PACKAGING Dr. Niedermaier Pharma GmbH
Youthfulness on the go. This Hyaluron
drink makes you feel hydrated and
healthy while you work yourself through
the day. Because, why make up your
mind, when you can have it both? The
same applies to the packaging. It has a
sleek, yet eye-catchy design thanks to
its vibrant pink dip dye.

BRANDING | PACKAGING Hundköket GmbH
Hundköket GmbH/
Packaging Design
Concept Dog Food
The Packaging Relaunch of Hundköket
was supposed to focus on the naturalness
and quality of Swedish foods. This
is why the packaging focuses on the
vast Nordic landscape.

Dom Pérignon x Dallmayr /
Window Design Umsetzung
WINDOW DRESSING Moët Hennessy Deutschland GmbH
Friday, 7 a.m. It is still dark. Christmas has
only been three days ago and the city is
still sleeping off the intoxication of the
festive season – except for the Packaging
Circus, who is wide awake juggling inside
the window of the most famous deli store.
At the end of the year, we were allowed
to dress a window for the Dom Pérignon
brand at Dallmayr - Lenny Kravitz Edition
on top. Boom.

EVENT STRAGETY &DESIGN
Packaging Innovations 2017/
Event Strategy & Design
Events are only as good as their environment,
thus, stage design better be
on point. This extraordinary art house is
made from corrugated cardboard and
generates a consistent, unique look.
The packaging material here works as
a poetic component of a superordinate
dramaturgy while the shape design
generates a play with light and shadow.

Sustainability/
We live in times, where it has become
absolutely necessary for brands to take
on responsibility and strive for a sustainable
future. Becoming a moral leader
involves the willingness to optimise
processes on various levels, including
the field of packaging design!
Packaging Circus can give tips when it
comes to the complex world of sustainable
packaging and can actually help
improve your design.
SUSTAINABILITY

Thank you/
We hope you like
what you see!
sayhello@packagingcircus.com
T +49 89 412 204 11
packagingcircus.com