PMCI - March - 2020

to invent items that we were not issued to help get by
in the desert. When we were dealing with sand storms
everyone would pull up their t-shirt over the mouth and
nose and would use a cut-up sock to cover their goggles.
While this worked, it wasn’t ideal, and I always thought it
wouldn’t be too much for the government to create some
facial protection for us. So we started our product line off
of very simple yet useful items (Neck Gaiters and Goggle
Covers) to help protect personnel and their equipment from
the elements while enhancing their camouflage scheme.
PMCI: When and where did you start making your
products?
0241: We began our store in 2011 while living in San Diego.
We started making a few items and they sold quickly on
eBay so we ordered more material and sold more. It’s been
snowballing into more and more products and eventually
we morphed into our own webstore (www.0241Tactical.
com) and the business has become a fulltime occupation
for us.
PMCI: Who do you see as your target customer for your
products?
0241: When we started off we envisioned primarily military
personnel utilising our gear. However, as we expanded our
camouflage patterns into non-issue military patterns we
saw an opportunity for security service contractors, law
enforcement, hunters, and the recreational community to
use our products. We target military and law enforcement
for our products but if other communities can use them,
then that’s great.
PMCI: Do you work with military and police personnel
or just civilians?
0241: We cater to everyone that we can sell to legally
and in good conscience. We’ve had orders from Police
Departments worldwide and in 2013 we got our first
large military purchase from the Naval Special Warfare
Development Group in Virginia. We’ve been serving them
regularly ever since. We also supply the US Air Force SERE
School in Washington with our products on a regular basis.
We’ve supplied various military units from around the
world including American customers in Iraq. We’re pretty
open to supplying anyone as long as we’re not shipping
to countries whose principles are contrary to our own or
precluded by law.
0241 TACTICAL REVISITED
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