Plug Magazine March 2020

The Inspiring
Haircare
Pioneer
MADAM C.J. WALKER
(1867–1919)
Madam C.J. Walker created specialized
hair products for African American hair
care and was one of the first American
women to become a self-made millionaire.
WHO WAS MADAM C.J. WALKER?
Madam C.J. Walker invented a line of African
American hair products after suffering from
a scalp ailment that resulted in her own hair
loss. She promoted her products by traveling
around the country giving lecture-demonstrations
and eventually established Madame C.J.
Walker Laboratories to manufacture cosmetics
and train sales beauticians.
Her business acumen led her to be one of
the first American women to become a selfmade
millionaire. She was also known for her
philanthropic endeavors, including a donation
toward the construction of an Indianapolis
YMCA in 1913.
EARLY LIFE
Walker was born Sarah Breedlove on December
23, 1867, on a cotton plantation near Delta,
Louisiana. Her parents, Owen and Minerva,
were recently freed slaves, and Sarah, who
was their fifth child, was the first in her family
to be free-born.
Minerva died in 1874 and Owen passed away
the following year, both due to unknown causes,
leaving Sarah an orphan at the age of seven.
After her parents’ passing, Sarah was sent
to live with her sister, Louvinia, and her brother-in-law.
The three moved to Vicksburg, Mississippi, in
1877, where Sarah picked cotton and was likely
employed doing household work, although
no documentation exists verifying her employment
at the time.
DAUGHTER A’LELIA WALKER
At age 14, to escape both her oppressive
working environment and the frequent mistreatment
she endured at the hands of her
brother-in-law, Sarah married a man named

Moses McWilliams. On June 6, 1885, Sarah
gave birth to a daughter, A’Lelia.
When Moses died two years later, Sarah and
A’Lelia moved to St. Louis, where Sarah’s brothers
had established themselves as barbers.
There, Sarah found work as a washerwoman,
earning $1.50 a day — enough to send her
daughter to the city’s public schools.
She also attended public night school whenever
she could. While in St. Louis, Breedlove met
her second husband Charles J. Walker, who
worked in advertising and would later help
promote her hair care business.
HAIR CARE
During the 1890s, Sarah developed a scalp
disorder that caused her to lose much of her
hair, and she began to experiment with both
home remedies and store-bought hair care
treatments in an attempt to improve her condition.
In 1905, she was hired as a commission agent
by Annie Turnbo Malone — a successful, black,
hair-care product entrepreneur — and she
moved to Denver, Colorado.
MADAM C.J. WALKER COMPANY
While there, Sarah’s husband, Charles, helped
her create advertisements for a hair care treatment
for African Americans that she was perfecting.
Her husband also encouraged her to
use the more recognizable name “Madam C.J.
Walker,” by which she was thereafter known.
In 1907 Walker and her husband traveled
around the South and Southeast promoting
her products and giving lecture demonstrations
of her “Walker Method” — involving her
own formula for pomade, brushing and the
use of heated combs.
WALKER AGENTS
As profits continued to grow, in 1908 Walker
opened a factory and a beauty school in Pittsburgh,
and by 1910, when Walker transferred
her business operations to Indianapolis, the
Madam C.J. Walker Manufacturing Company
had become wildly successful, with profits that
were the modern-day equivalent of several
million dollars.
In Indianapolis, the company not only manufactured
cosmetics but also trained sales
beauticians. These “Walker Agents” became
well known throughout the black communities
of the United States. In turn, they promoted
Walker’s philosophy of “cleanliness and loveliness”
as a means of advancing the status of
African Americans.
A relentless innovator, Walker organized clubs
and conventions for her representatives, which
recognized not only successful sales, but also
philanthropic and educational efforts among
African Americans.
HARLEM YEARS
In 1913, Walker and Charles divorced, and she
traveled throughout Latin America and the Caribbean
promoting her business and recruiting
others to teach her hair care methods. While
her mother traveled, A’Lelia helped facilitate
the purchase of property in Harlem, New York,
recognizing that the area would be an important
base for future business operations.
In 1916, upon returning from her travels,
Walker moved to her new townhouse in Harlem.
From there, she would continue to operate
her business, while leaving the day-to-day
operations of her factory in Indianapolis to its
forelady.
Walker quickly immersed herself in the social
and political culture of the Harlem Renaissance.
She founded philanthropies that included
educational scholarships and donations to
homes for the elderly, the NAACP, and the National
Conference on Lynching, among other
organizations focused on improving the lives
of African Americans.

She also donated the largest amount of
money by an African American toward the
construction of an Indianapolis YMCA in
1913.
HOUSE
In 1918, at Irvington-on-Hudson — about
20 miles north of New York City in the Hudson
Valley — Walker built an Italianate mansion
she called Villa Lewaro. It was designed
by Vertner Tandy, an accomplished African
American architect.
Villa Lewaro was a gathering place for many
luminaries of the Harlem Renaissance, and
was designated a National Historic Landmark
in 1976.
DEATH
Walker died of hypertension on May 25,
1919, at age 51, at Villa Lewaro.
In 1981, the Madam C. J. Walker Manufacturing
Company ceased operations. A line
of cosmetics and hair-care products bearing
the name Madam C.J. Walker Beauty Culture
is available at Sephora retailers.
Walker left one-third of her estate to her
daughter, who would also become wellknown
as an important part of the Harlem
Renaissance, and the remainder to various
charities. Walker’s funeral took place at Villa
Lewaro, and she was buried at Woodlawn
Cemetery in the Bronx, New York.
LEGACY
In 1927, the Walker Building, an arts center
that Walker had begun work on before her
death, was opened in Indianapolis. An important
African American cultural center for
decades, it is now a registered National Historic
Landmark. In 1998, the United States
Postal Service issued a stamp of Walker as
part of its “Black Heritage” series.

JESSICA ALBA
Actress Jessica Alba has
appeared on TV and
film since she was just
13 years old. Most know her
from the Fantastic Four movies,
but as of late, she’s known
more for her entrepreneurial
skills with The Honest Company.
Jessica Alba and The Honest
Company strive to provide
safe and effective beauty and
baby products. Whether it’s
diapers and wipes, organic
baby formula, shampoos and
conditioners, or vitamins and
supplements, her company
gives you healthy products
that truly work.
HOW IT STARTED
Alba’s daughter and her own
history with childhood illnesses
inspired her to create her
own business. This business
would provide an alternative
to prevalent baby products
full of synthetic fragrances
and other harmful chemicals.
It took her three years to find
her partners, and in 2012, she
launched her company with a
whopping 17 products.
There are over 1,300 chemicals
banned in Europe—and
The Honest Company avoids
putting any of these in their
products. The United States
has banned less than a dozen
harmful chemicals found
within traditional household
products, so Alba and her
partners looked to Europe to
begin their research on what
to put in their own.
WOMEN AT THE HONEST
COMPANY
At the beginning, Alba went
through some tough times.
She felt alone on her journey
to create her business, especially
since she was the only
woman in the boardroom at
the time. There was a difference
in what she considered
important—like diversity in
thought and vision—and what
her male partners considered
important. As her company
has grown, she’s recognized
just how important it is to
have people that support and
push you to success, like her
husband did for her. She also
recognized that, when it came
to the boardroom, she needed
to put her foot down and

solidify what she thought was
important.
With Alba’s help, the company
has created a way to help
employees reach executive
positions, even if they started
at an entry-level position. The
company will add a curriculum,
a women-specific program,
and in-house mentorship
opportunities that work
for women specifically.
WHAT MAKES IT GOOD
Alba didn’t create this company
to make money; she made it
because of real-life needs she
had as a mother. She wanted
to help other mothers so that
they wouldn’t have the same
experience she had. When
she had her first child, Honor,
Alba had an allergic reaction
to a baby laundry detergent—
she didn’t want other mothers
to experience the same
thing. One of the coolest aspects
of the company is that
they offer subscription boxes.
You can pick and choose what
goes into them—whether it
be a monthly pack of diapers,
beauty essentials, or formula,
Jessica Alba and The Honest
Company want to make sure
that families have what they
need.
Although her company has
had some ups and downs, this
year L. Catterton, a private equity
firm, invested $200 million
in Alba’s company. Alba
told Forbes that she’s just
getting started. You’ll definitely
want to look into Alba’s organic
products and the soonto-come
company growth.

The
British-Indian
Star in Bollywood
KATRINA KAIF
A Detailed Biography by StarsUnfolded
BIO/WIKI
Real Name: Katrina Turquotte
Nickname(s): Kat, Katy, Katz, Sambo
Profession: Actress
PHYSICAL STATS & MORE
Height: In centimeters- 174 cm
in meters- 1.74 m
in feet inches- 5’ 8½”
Weight (approx.): in kilograms- 55 kg
in pounds- 121 lbs
Figure Measurements (approx.): 34-26-34
Eye Colour: Brown
Hair Colour: Black
CAREER
Debut Film: Film Debut: Boom (2003)
PERSONAL LIFE
Date of Birth: 16 July 1983
Age (as in 2019): 36 Years
Birthplace: Hong Kong
Zodiac sign: Cancer
Nationality: British
Hometown: London, United Kingdom
School: Homeschooling (Taught at home by
her mother, tutors and also did correspondence
courses)
College: Left her college in London to pursue
acting career in Bollywood
Educational Qualification: High School
Religion: Islam
Food Habit: Non-Vegetarian India Today
Hobbies: Playing Chess, Painting, Reading

Controversy: During the shooting of the film
Namastey London, Katrina went to Ajmer
Sharif dargah wearing a short skirt that irked
people’s religious sentiments and the scene
had to be reshot.
RELATIONSHIPS & MORE
Marital Status: Unmarried
Affairs/Boyfriends: Salman Khan (Actor)
FAMILY
Husband/Spouse: N/A
Parents
Father: Mohammed Kaif (British businessman
of Kashmiri descent)
Mother: Suzanne Turquotte (Harvard Graduate,
English Teacher and a Lawyer)
Siblings
Brother: Michael Kaif (Elder, A professional
skier and a rock climber)
Sister:
3 Elder: Stephanie, Christine and Natasha,
3 Younger: Melissa, Sonia and Isabel
FAVOURITE THINGS
Favourite Food: Yorkshire pudding, cheesecake,
kheer, cinnamon rolls, steamed fish,
lamb chops with salad & baby potatoes,
grilled vegetables
Favourite Indian Food: Dosa
Favourite Cheat Meal Food: Pancake
Favourite Actors: Hrithik Roshan, Leonardo
DiCaprio, Johnny Depp and Robert Pattinson
Favourite Actress: Penelope Cruz, Madhuri
Dixit and Kajol
Favourite Films
Bollywood Films: Umrao Jaan, Dil Dhadakne
Do, Tanu Weds Manu Returns
Hollywood Films: Casablanca, Gone with the
Wind
Favourite Cricketer: Rahul Dravid, Irrfan
Pathan
Favourite Books: All books by Sidney Sheldon
Favourite Colours: Pink, White, Mauve
Favourite Sports: Cricket, Chess
Favourite Song: Moon by Poolside
Favourite Musicians/Bands: Radiohead,
Muse, Coldplay

Favourite Perfume: Narciso Rodriguez For
Her
Favourite Musicians/Bands in Mumbai:
Mainland China, and Wasabi by Morimoto at
The Taj Mahal Palace Hotel
in London: Hakkasan, Harrods Georgian
Restaurant, Alloro, Aqua Kyoto
Favourite Destinations: London, Italy, Spain,
Dubai and Havana
STYLE QUOTIENT
Car Collection
• Land Rover Range Rover Vogue SE
• Audi Q7 Instagram
• Audi Q3
MONEY FACTOR
Salary (approx.): Rs. 6-7 Crores per film
Net Worth (approx.): $6 Million
SOME LESSER KNOWN FACTS
ABOUT KATRINA KAIF
• Katrina was raised by a single mother, Suzanne
Turquotte with her 7 siblings. Out
of all the 8 children of Suzanne, Katrina
is the only one who is half-Indian as her
father, Mohammed Kaif, a British citizen,
is originally from Kashmir. (Express.co.uk)
• Because of the fact that Katrina’s mother,
Suzanne Turquotte used to teach English
as a foreign subject in different countries,
they had to move to different countries.
Katrina was raised in Hong Kong, China,
Japan, France, Switzerland, Poland, Belgium,
and other European countries. Her
family moved to Hawaii and then to her
mother’s home country, England when
she was 14, where she lived for 3 years
before moving to India.
• Katrina’s parents got separated when
she was very young, her father has never
contacted them after the separation.
When asked about whether her father has
ever tried to contact her after she became
famous, Katrina replied:
“He is very decent and comes from a good
family and they went their own ways because
of issues which are personal. He is an
affluent person, so he is not going to come
back because his daughter is now famous.”
• She never attended a regular school
because of frequent relocations of her
family.
• Mother Suzanne made a singing troupe
with her children to sing at orphanages all
over Asia.
• When she was 14 years old, she won a
beauty contest in Hawaii, after which she
started receiving modeling assignments.
• She came to Mumbai, accompanied by her
sister, Christine in 2003 to audition for
the film Boom.
• Katrina and her sister, Christine, came

to Mumbai with Rs. 4 lakh. Christine
returned back to London but Katrina
decided to stay in Mumbai to make her
career in Bollywood and if she runs out of
money, she would go back and re-join her
college in London.
• Katrina Kaif’s original name is Katrina Turquotte
but her debut film, Boom’s director,
Kaizad Gustad and producer, Ayesha
Shroff (wife of Jackie Shroff) decided to
give her a new name which could connect
with the Indian audience, he decided to
change her surname to “Kaif.” Mumbai
Mirror
• She was supposed to make her Bollywood
debut with the film Saaya, opposite
John Abraham, but later she was dropped
because she couldn’t speak Hindi at that
time. The same year, she made her Bollywood
debut with erotic film Boom.
• She struggled in Bollywood at the beginning
but got breakthrough with the film
Namastey London opposite Akshay Kumar
in 2007.
• The silver dress that she wore in the film
Welcome (2007) was worth 2 lakh (INR)
($4,814), which was gifted to her by an
Italian fashion designer Emilio Pucci.
• She was the most Googled Indian celebrity
in 2008, 2009 & 2010.
• Her Ex-boyfriend, Ranbir Kapoor gave
her the nickname Sambo (Rambo’s sister
Sambo) after she successfully did a scene
in the film Ajab Prem Ki Ghazab Kahani
(2009) where she had to climb a ladder
placed at a height of 200 feet.
• In 2010, she teamed up with A.R. Rahman
and released a music album called
Rhymeskool, to raise funds to build a
school in Madurai.
• She is superstitious and often visits religious
places like Siddhivinayak Temple
and Mount Mary Church in Mumbai, and
Dargah Sharif in Ajmer before her film’s
release.
• She still is a British citizen and works in
India on an employment visa.
• She is the first Bollywood actress to have
a Barbie doll crafted in her image.
• She considers director Kabir Khan as her
best friend from the Bollywood film industry.
• Her mother, Suzanne, with her American
partner Jesse Tincher are now settled in
Chennai, they volunteer for social causes
in India. Katrina is actively involved
with her mother’s charitable trust, “Relief
Projects India”, that helps abandoned baby
girls and works against female infanticide.
• Katrina fears living alone and darkness,
during her early days in Mumbai, she used
to stay awake and wait for the sun to
come up and then sleep for 5 hours.

MIXED-RACE WOMAN
LEARNS TO ANSWER
‘WHAT ARE YOU?’
Anna Griffin
Jasmine Westmoreland’s mother is white,
her father black. Her skin is a lovely light
brown. And that makes many of the people
she meets wonder.
“I get the question a lot — like, what are you?
People ask me constantly, probably once a
week,” she said.
“A lot of them will be like, ‘Are you this? Are
you that? Are you Brazilian? … You dance really
well, you must be Cuban, you must be this.’
And I’m like, ‘Nope, black and white.’ ‘No you’re
not.’ ‘You’re going to argue with me right now?’
“They do. They will argue, what I am.”
Westmoreland, 29, spent her childhood in
Coos Bay, Oregon, a city of 15,000 people on
the Oregon coast — 90 percent of them white.
She got the questions there, too, even though
she was just a kid.

“Growing up in a small community, I had a lot
of people ask: ‘Where did you come from? Are
you adopted, did you come from an orphanage,
what’s going on right here?’”
“There were not a lot of people that looked
like me, and it was kind of depressing, because
you don’t have that person you can relate to,
someone you can talk about your experiences
as a person of mixed race,” Westmoreland said.
Westmoreland moved to Portland about seven
years ago. Since then, she’s spent more time
with the African-American side of her family,
and in Portland’s black community. Still, she’s
marrying a white man.
“There was even a joke going around with my
sister and that side of my family, the darker
side of my family. They were like. ‘Who is the
whitest person in the family? It’s totally Jasmine.’
And it is totally me. They say it in a funny
way, but it’s also a little bit of a derogatory
thing.”
Westmoreland has become an activist. She
helps run Portland State’s black student group,
and she’s participated in Black Lives Matter
rallies. Her fiancé sympathizes, but doesn’t always
empathize.
“We talk about race a lot, actually. And it’s kind
of something we have to agree to disagree on,”
she said. “… I’m like, ‘You do realize your child is
going to be black, right?’ And he says, ‘ You do
realize they will end up being more white than
black, though?’
relate to the same struggles. But then in another
way, I don’t want to have to worry about
his life when he leaves the house.”
Westmoreland offers up a familiar story when
asked if she’s ever experienced overt racism:
She’s in a mall, she’s being followed through a
store. But her version is a little different. She
was with her mother when it happened. Her
white, blond mother.
“There was one lady who worked there, and
she asked if she could help with anything,
and we said no. She proceeded to follow us
through the shop. We’d look at something,
pick it up, and she just followed us. I would
look at her like, ‘Can I help you? Did you need
anything?’ ‘No, no.’ My mom was like, ‘Wow,
that’s never happened to me before.’ Yeah, it’s
awesome.”
Still, Westmoreland says she doesn’t experience
racism all that often, at least not compared
to friends or classmates. She thinks
that’s because her skin is lighter than theirs.
“My mom’s always said she loves that I can
move back and forth, fluidly. I’ve started to
kind of embrace that. Sometimes it’s kinda
fun. Occasionally I wish people would be like,
‘Oh she looks mixed, black and white.’ Give me
what I actually am.”
“One thing that has been kind of a funny little,
like, argument, is I would like my kids to be
close to my skin color, because I don’t want to
look like the nanny.
“I’ve told him before that in a way I wish he
was black so I could come home and we could

THE PLUG SHOW
PODCASTS
Paul Prince and DonBondo host the high energy,
culturally distinct and nostalgic Podcast
The Plug Show.
Blending the carefree personality and optimism
of classic, nineties entertainment shows,
with a fresh edge of contemporary music and
events, and a clear touch of chemistry between
hosts and guests – the Podcast makes
for a fun and genuine hit of escapism for those
looking to let go yet update themselves on the
best new tracks around.
Showcasing an open love for music and entertainment,
The Plug Show fuses the latest news
from the Urban world, alongside comedy and
various interviews with artists and entrepreneurs
across the board. Episodes emerge ever
second Sunday from 8pm to 9:30pm.
THE PLUG NETWORK
is a subsidiary of Jebomedia Inc.
The Plug Network is an entertainment network
consisting of a magazine, a podcast and
events.
Our podcast airs a new episode every second
Sunday, it is hosted by Paul Prince and Don-
Bondo is on the mix. We also feature other
members such as, Red, Nae Ak, Avery Soul and
Jey. Each bringing something different to the
show.
Listen to it on Spotify, Apple Podcasts and
Google Podcasts or Watch the full episode on
YouTube.
In addition to the standard line-up, The Plug
Show often welcomes other members on
board such as Red, Nae Ak, Avery Soul and Jey
– each of whom bring something a little different
to the show, adding dynamic and making
sure each episode is unique in and of itself.
Featuring great music, great rhythms and honest
chat – The Plug Show is the alternative radio
show the indie world has been waiting for.

FRENCH ARTIST MIKALYA
Mikalya is a young RnB pop singer with Moroccan
influences; where she comes from. She
sings in French, English, Arabic and Spanish.
Since 2018, Mikalya has been singing single
and becoming very active on the French music
scene. In 2018, Mikalya released 3 music videos
shot in Mexico and Colombia. Singles ‘’Plus
Loin’’, ‘’Playa’’ and ‘’Doucement’’ were released
independently. In 2019, Mikalya is released
her single ‘’Seul’’ with label Higher Reign Music
Group, and distributed by Sony Music Canada.
She also opened for L’Algérino at the National
in Montreal, performed shows and festivals,
and more recently opened for Maitre Gims for
his Canadian Tour ‘’Fuego’’. She performed in
Quebec city, Toronto, Ottawa and Montreal.
Mikalya is also opening for him in Tunisia,
opening at the Omnisport de Rades, a 17,000
people arena on April 11. Mikalya is releasing
a new single in April and another one in June
2020. She is performing on May 15th at Club
Soda for the show ‘’La Vibe de Montréal’’.

ENGLISH ARTIST ODREII
Odreii is a singer songwriter from Montreal,
previously known as Elle Ray. In 2017, Odreii
toured with singer Naadei, performing at Osheaga
Presents, MURAL, House of Paint Festival
in Ottawa, SXSW, and the Mongolfières
Festival, where they both open for Wyclef
Jean. In 2019, Odreii released an EP called
‘’Runs In Mi Blood’’ that was distributed by
Higher Reign Music Group/Sony Music Canada.
The project was financed by FACTOR.
The single ‘’Runs In Mi Blood’’ was produced
by Soke from Banx & Ranx. The single charted
and peeked at #3 in the top radio Anglophohe
of Quebec’s Palmarès Adisq, #5 in the Canada
Hit 20 and #10 in the Montreal Top 40 of DBS
radio station The Beat 92.5 FM. Odreii performed
more than 20 shows throughout the
summer of 2019, including performances at
the Pop Montreal festival, the Sonido festival
in Ottawa and The Hustle in Toronto.
In 2020, Odreii is releasing a new single with DJ
Kleancut called ‘’Go Solo’’, including a French
version for French radio stations. The single
and the video will be launched on March 20,
2020 with a major marketing campaign including
radio and PR promotion, influencer campaigns
on Instagram and Tik tok, and advertising
campaigns on Youtube, Instagram and
Facebook. For the summer of 2020, Odreii has
been confirmed to perform at Festival Metro
Metro, she is doing an official showcase at Canadian
Music Week and at MIDEM in Cannes
in June, which will be followed by showcases
in Paris and London. She is also performing at
OMG Restaurant in Sherbrooke on April 23,
and at the event ‘’La Vibe de Montréal’’ at Club
Soda on May 15. Odreii will also be DJ Kleancut’s
guest artist all summer long in festivals
for the Go Solo Tour, where she will perform
the two titles they have together + her single
Runs in mi blood. Stay tuned for more dates
announcements.

THE PATH OF REAL ESTATE BROKER
KIPOLA WAKILONGO
Kipola is currently a Real Estate Agent with
Remax Dynamique, starting her third year this
May. She also own SHE which is a Public Relations
company that she started in 2013. And
of course, a chronicler on Passes le Moh for
her business and real estate segment.
BACKGROUND MAIN:
• Played basketball for 9 years (ended at
Champlain College)
• Studied PR at Humber College, Toronto
• Concordia, was planning to go to John
Molson before She switched to real estate.
• Finished her real estate course at l’academie
de l’entrepreneurship.
tions made the most sense at the time. If there
is one thing She pride herself in being good at
is building and most importantly maintaining
my relationships. Kipola strongly believe they
have helped her be the woman She is today.
When She ended up coming back home to
Montreal, it took her a few years to visualize
another career option. It was a fellow Real Estate
Agent that shared online information that
GENERAL INFORMATION:
In her early 20’s, Kipola couldn’t seem to put
a finger on the exact career she saw herself
doing in life. She must have changed her mind
about 50 times until She decided Public Rela-

caught her attention. She ended up calling a
Remax to get information that same week. No
boss? No fixed hours? No wage ceiling?... She
was signed up for classes the next week. Although
She had no idea what She was getting
herself into, it was the best decision I’ve made
in my life. Two years later, Kipola have won her
first award at the Remax Gala Maximm (my
trophy is called ‘’100% or’’). Her real estate
career has permitted her to purchase my two
property investments, travel, sponsored her
side projects and continue being inspired by
fellow entrepreneurs to do more.
FUTURE PLANS:
Definitely more investments, She want to
make sure her family and Herself are good.
Also, She had some talks about the opportunity
in hosting some events.
Growing her PR team.
She is also able to share the information I have
learned on Passes le Moh every friday night.
Just as She has once been inspired, She hopesto
give back to the next person.