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JESSICA JOAO

MEN (IN) THEM ,
THIS PROJECT IS BASED ON THE POPULAR ROADMEN
STYLE THAT is SEEn EVERYDAY IN BRIXTON.
THE DRIP
THE NIKE
THE BRAND
THE CASH
SOME BARS
what´s the most importan

what´s the most important thing in a outfit ?
FROM CHARITY VOLUNTEERS
TO DRUG DEALERS THE AN-
SWER IS THE SAMEb
TRAINERS
The global footwear market is a multi-billion
U.S. dollar industry. The United States has the
largest footwear market in the world, amounting
to approximately 79.86 billion U.S. dollars
in revenue in 2017.
t thing in a outfit ?

WHO’S DOING SHOE STUFF ?

JEH = MY FORMER TAG

iNSTEAD OF DESIGNING AND
BUILDING THE SHOE FROM
SCRATCH I DECIDED TO DO An
UPCYCLEpair OF shoes from
DONATED SHOES

HEEL INSIDE A SHOE
AN EXPLORATION OF WHAT IS SEEN AS MASCULINE
BY OUR SOCIETY

is it
wrong ?
why ?
is it ok ?
why ?
is it
wrong ?
why ?
is it ok ?
why ?
is it
wrong ?
why ?
is it ok ?
why ?

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hem man A in DIVE dem man IN in them A man DIF- in dem man
man in FERENT them man in dem “CULTURE”.
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IT’S NOT ONLY ABOUT THE FEET
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them
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THE
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SHOES
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THE DEGRADATION
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is it
wrong ?
why ?
is it ok ?
why ?
is it
wrong ?
why ?
is it ok ?
why ?
is it
wrong ?
why ?
is it ok ?
why ?

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