Jeddah|KSA|SEO|Google Analytics|Digital Marketing Course
Being a Student who have recently completed all the Google Certification with Meritphase the help of prestigious institute named for Digital Marketing Courses IIM SKILLS, I am the best resource to answer this question. I am sure you know! Over 90% of searches on the internet are made on Google itself! Google is the No.1 search engine that comes to the mind of smartphone and PC users. It is why students across the globe are learning Digital marketing with every means possible. However, to be honest, when it comes to digital marketing courses, they pack all the shimmer on the outside, but on the inside, it’s the other way round. It is important for you to know that in the year 2019 alone, digital ad spending crossed over 333.25 billion in US dollars. It is expected to rise by 15.5% to 384.96 in US dollars in the year 2020. If you’re someone looking for digital marketing courses in Google, you have come to the right place. We’ve brought you a comprehensive guide about the “Top 10 Free Digital Marketing Courses on Google” that not just provides you with superior knowledge about online marketing, but also provides you a certification that helps you grow financially. Here is a list of all the important digital marketing courses you’ll read about today: Google Online Marketing Challenge Fundamental of Digital Marketing / Google Digital Unlocked Google’s Adwords Fundamental Course Google Display Advertising Course Google Mobile Advertising Course Google Video Advertising Course Shopping Ads Certification Course by Google Google Analytics Course Google My Business Course Best Tools And Practices by Google So, without any further ado, let’s dive right into the top free digital marketing courses by google online: Course #1: Google Online Marketing Challenge One of the best ways to learn something fast is to participate in a challenge. Challenges help you to push your limits and activate the quick learning part of your brain. Google’s online marketing challenge is one such course! It’s been over 8 years since the challenge was launched and more than 1, 10,000 students globally have already participated in this challenge. It is one of the highly recommended Google courses for digital marketing in which students can participate in. You can join our 4 days weekend Google Certified online live training program.
Being a Student who have recently completed all the Google Certification with Meritphase the help of prestigious institute named for Digital Marketing Courses IIM SKILLS, I am the best resource to answer this question.
I am sure you know!
Over 90% of searches on the internet are made on Google itself!
Google is the No.1 search engine that comes to the mind of smartphone and PC users.
It is why students across the globe are learning Digital marketing with every means possible.
However, to be honest, when it comes to digital marketing courses, they pack all the shimmer on the outside, but on the inside, it’s the other way round.
It is important for you to know that in the year 2019 alone, digital ad spending crossed over 333.25 billion in US dollars. It is expected to rise by 15.5% to 384.96 in US dollars in the year 2020.
If you’re someone looking for digital marketing courses in Google, you have come to the right place.
We’ve brought you a comprehensive guide about the “Top 10 Free Digital Marketing Courses on Google” that not just provides you with superior knowledge about online marketing, but also provides you a certification that helps you grow financially.
Here is a list of all the important digital marketing courses you’ll read about today:
Google Online Marketing Challenge
Fundamental of Digital Marketing / Google Digital Unlocked
Google’s Adwords Fundamental Course
Google Display Advertising Course
Google Mobile Advertising Course
Google Video Advertising Course
Shopping Ads Certification Course by Google
Google Analytics Course
Google My Business Course
Best Tools And Practices by Google
So, without any further ado, let’s dive right into the top free digital marketing courses by google online:
Course #1: Google Online Marketing Challenge
One of the best ways to learn something fast is to participate in a challenge. Challenges help you to push your limits and activate the quick learning part of your brain.
Google’s online marketing challenge is one such course!
It’s been over 8 years since the challenge was launched and more than 1, 10,000 students globally have already participated in this challenge.
It is one of the highly recommended Google courses for digital marketing in which students can participate in.
You can join our 4 days weekend Google Certified online live training program.
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Build a Career in the Evolving Digital Marketing Industry
© Meritphase | Digital Marketing
Meritphase & Training Methodology
India’s most intensive digital marketing master program is designed and delivered by
Industry veterans at Meritphase.com for high-performing individuals who want to get
practical and experiential learning, along with soft skills and 100% placement
assistance.
Our learners can expect an eclectic mix of case studies, digital marketing tools, and
the hallmark methodology of learning through a live website. Pioneered by
Meritphase, hands-on practice through a live website, ad budget, and real-time
implementation is the best way to learn digital marketing. This methodology offers
real-life challenges, compelling learners to apply concepts in the class.
© Meritphase | Digital Marketing
Learn from the Leaders in Education
Meritphase is a global education provider headquartered in the United States. It has
about 9 institutions and companies with more than 100 employees spread across 145
locations. Adtalem takes pride in training 142,000 degree-seeking students all over the
world.The organization's purpose is to empower students to achieve their goals, find
success and make inspiring contributions to our global community. Meritphase is one
of leading training providers in Analytics, Accounting, Finance, Business, and
Marketing. Founded in 2016, Meritphase has a strong online platform that caters to
self-paced learning.
© Meritphase | Digital Marketing
© Meritphase | Digital Marketing
© Meritphase | Digital Marketing
Why Digital Marketing
●
●
●
●
●
●
Learn the concepts of digital marketing and its potential
Discover and understand online marketing tools and Tactics
Basic understanding of SEO, SEM, Social Media, Lead Generation and Web
Analytics
Comprehensive Practical Training will give you exposure of various methods of
Digital Marketing
Start using techniques learned to boost your Business and Get ready to learn
advanced online marketing topics
Help you to enhance your skill set and get lots of job opportunities in booming
Industry
© Meritphase | Digital Marketing
WHO SHOULD ATTEND
●
●
●
●
●
●
Fresh graduates in any Stream
Business owners / Marketing Head
Web Designers
Online Marketers
Professionals in their early career
Marketing Professionals
© Meritphase | Digital Marketing
Course Agenda: Day 1
Digital Marketing Orientation
• Understanding Digital Marketing
• Digital Branding
• Digital Alignment of Organizational Goals
Website Planning & Development
• Essential Elements of Website
• Website Planning
• Importance of a Website
Google Analytics
• Basics of Google Analytics
• Track the Conversions
• Different Analytics Platforms
• Analyzing Visitors Behavior
• Creating Dashboards
• Taking required Corrective Actions
© Meritphase | Digital Marketing
Course Agenda: Day 1
Search Engine Optimization
• Learning to find Relevant Keywords
• New techniques of SEO & Ethical ways
of doing SEO
• Planning & Monitoring SEO Process
• Advance Data Searching
• Searching Keyword
• Content Strategy
On Page and Off Page Optimization
• Internal Linking & Metatags Creation
• Basic HTML Guidance
• Uploading Sitemap on Website
• Google webmasters Tools
• Checking Backlinks
© Meritphase | Digital Marketing
Course Agenda: Day 2
Search Engine Marketing
• Marketing Personalization on Internet
• Orientation of Google Adwords
• Introduction to Bing
Digital Display Campaigning
• Display Advertising
• Display Builders for Banners Creation
• Remarketing Tools
Search Campaigns
• Ranking the right Keywords
• Grouping of Keyword: Exact, Negative
• Actionable Metrics for Performance
• Setting up Paid Research Campaign
• Techniques to Positioning your Website
• Quick Conversions Steps
• Improvements Techniques for ROI
• Effective Campaigns and Ad groups
Creation
© Meritphase | Digital Marketing
Course Agenda: Day 2
Tracking & Measuring ROI of Online Advertising
• Insertion and Importance of Google Conversion Code in Effective Campaigning
• Costs and Billing
• Tracking Ad Performance
• Optimizing Cost per Click
• Optimizing Ad Performance –Optimize Account & landing page
• Funds Allocation on various Online Advertising Platforms
© Meritphase | Digital Marketing
Course Agenda: Day 3
Social Media Marketing
• Best Social Media Strategies and Tactics
• Decision on Access to Visitors on the Social Web
• Understanding the existing Social Media Paradigms
• Difference between Social Media Marketing and Other Forms of Marketing
© Meritphase | Digital Marketing
Course Agenda: Day 3
Facebook Marketing
• Participants Strategy Presentation
• Facebook Ads Vs. Google AdWords
• Facebook Marketing Mix Vs. Other
Marketing Platforms
• Facebook Marketing Case Studies
LinkedIn Marketing
• Understanding and Marketing on
LinkedIn Groups
• Company Profile Vs. Individual Profiles
• LinkedIn Advertising & its Practices
• Increasing ROI from LinkedIn Ads
• Learning Marketing on LinkedIn groups
© Meritphase | Digital Marketing
Course Agenda: Day 3
Twitter Marketing
• Understanding Twitter
• Twitter Marketing
• Tracing Performance
• Case studies on Twitter Marketing
Video Marketing
• Creating and Uploading Videos on
Video Marketing Websites
• Using YouTube for business
• Creating YouTube Video Marketing
Strategy
• Techniques to Increase number of views
of the videos posted
• Converting YouTube Viewers to your
website Viewer
© Meritphase | Digital Marketing
Course Agenda: Day 4
Content Marketing
• Introduction to Content Marketing
• Importance of Documented Content Strategy
• Appropriate time to distribute Content on Various Social Media
• Examples of Most Effective and Least Effective Content Marketers
• Own Blog-LIVE Creation
• Best Practices used in Blog Creation
• Creating Interactive Blog for Visitors
• 5 Most Important things your Blog shouldn’t miss out
• DON’T’S of Blogging
• Examples of TOP BLOGS
© Meritphase | Digital Marketing
Course Agenda: Day 4
Email Marketing & Going Mobile
• Introduction to Email Marketing
• Creating your own Email list of millions of Email Id’s
• Writing an Impressive Email or HTML Template
• Increasing Email Subscription/opt-in list
• Inbox Deliverability and Email Retargeting
• Best Practices of Email Marketing
• Split Testing & Scheduling
• Measurement & Metrics
• Multiple Email Campaigns
• Guidelines
© Meritphase | Six Sigma (Green Belt)
Some of Our Valued Clients
© Meritphase | Digital Marketing
support@meritphase.com
www.meritphase.com
© Meritphase | Six Sigma (Green Belt)
© Meritphase | Digital Marketing
Change language