STOWA book

Story. Collection.

The STOWA Book. From 1927 till today.

www.stowa.com

Zukunft braucht Herkunft.

(the future always needs a past)

(Odo Marquard)

Page 1

STOWA Museum. 2018.

Page 2

Dear Reader,

In 1927, Walter Storz founded a watch factory in Hornberg, a town located in the Black Forest.

STOWA watches have since been sold in over 80 countries – without discontinuation – to this day.

Last year, we celebrated our 90th anniversary with some special events and limited edition

watches.

On the following pages, you can read about our history, the present and an exciting future.

During his tenure, company founder Walter Storz built, among other things, several important

corporate buildings in Pforzheim and Rheinfelden. He then passed the company to his son,

Werner Storz, in the sixties, who went on to successfully lead it until 1996. In 1996, Werner Storz

decided to enter a well-earned retirement, and I became his successor. I had to confirm, in writing,

that I would continue the good name of STOWA. Building upon this success story is a wonderful

and exciting task, and has been my main goal to this day.

Since the acquisition, we have been trying very carefully to reissue the STOWA classics. However,

in order to continue this success story in the future, I believe that we must dare to build

something new, while respecting our origins. To this end, we constructed a new corporate

building in 2009 and opened the STOWA Museum inside it. Since 2006, we have embraced a

direct worldwide sales model to our clientele, enabling us to deliver exceptional watches at

a fair price point. The new corporate slogan, „beautiful. good. true.“, describes our pursuit to

always do what is best for you and your passion for beautiful and high-quality watches made in

Germany. We have released new and innovative watch models that enrich our collection

and demonstrate our bold and ambitious step forward.

Now, enjoy browsing through the story of STOWA, reviewing our latest collection and the new

watches we present in 2020. Feel the STOWA lifestyle!

Yours Sincerely,

Jörg Schauer (owner and CEO of STOWA) Page 3

STOWA. Content.

6 The STOWA World

Collection overview and Lifestyle.

36 Manufacturing History and the STOWA

Building

Watches Made in Germany. Since 1927.

42 Philosophy & Sustainability

beautiful. good. true.

44 Manufacturing Today

Watchmakers and Goldsmiths.

48 Awards

STOWA watches are internationally recognised.

52 Flieger Classic & Flieger Classic Sport

The STOWA classic. 36 mm – 43 mm cases available.

92 Flieger Contemporary

Modern Flieger watches. Technically optimized.

114 Antea Classic

Our Design line. Watches in the Bauhaus style.

132 Antea back to bauhaus

Bauhaus design refreshed. Modern and colorful.

146 Marine Classic

The elegant watch line.

166 Partitio

Beautiful and functional. With fine scaling.

172 Chronographs

Classical mechanical chronographs.

190 Sport

Robust sport watches. Tradition of STOWA.

212 Rana

Innovative and uncompromising.

228 Jörg Schauer. Designer for STOWA

Schauer design and watches. Full of character.

258 The Dial, the Face of the Watch

History of the dial design. 1921 till today.

Page 5

Offline is the new luxury...

I recently read this in an interview with the Salewa CEO,

Heiner Oberrauch. How right he is!

What better way to take a timeout in the seclusion of the mountains?

A break from the hustle and bustle of everyday life, getting away from

the digital world where we are increasingly trapped. There is hardly a

moment when one is not caught up, disturbed and taken back to our

duties by our digital helpers.

Of course, all of this is voluntary; there still is a lot of pressure that

more and more people want to avoid during their precious time off.

Whether it is in the tranquility of the mountains, experiencing

a refreshing breeze at a lake, or during a casual get-together with

your friends.

We offer analogue timepieces that primarily emphasize your

personal style and are meticulously crafted for you in the Black Forest

in Germany. With a mechanical watch from STOWA, you accentuate

your own individual style and also consciously choose a sustainable

quality product.

A STOWA watch is not a flashy mass-produced luxury product,

but an expressive and handcrafted accessory. Our clean and timeless

design will help you leave the pressures of everyday life behind you.

On the following pages we have captured a few pleasant

moments that you can experience with your STOWA watch.

Page 7

What type are you?

Even if many people have the same desire for serenity,

we are all different and unique.

Between our jobs, our free time, our family, and our outdoor

activities, we find ourselves in continuously changing

environments.

In recent years, STOWA has developed clean, stylish watches

that are appropriate in any situation. On the following pages,

we’d like to present these styles to you. We hope that the

design and materials of our timepieces will cause your

boundaries to vanish, and you will picture yourself carrying

a STOWA watch in a wide variety of circumstances.

Immerse yourself in the STOWA world. We would be

delighted if your personal taste and our passionately

crafted watches coincide.

Let yourself be inspired!

Page 8

ADVENTURE

ADVENTURE

The Flieger watch was originally worn in aircraft cockpits, but has since become a more

modern watch, suited particularly well to adventurers. Although most of us do not find

ourselves behind the controls of an airplane, the design details of a Flieger watch

delight us in all our adventures, big and small. A STOWA Flieger is a robust, highly

legible and extremely reliable watch. The purity of the design and the vintage details

effortlessly suit both casual and functional clothing. Start your next adventure today!

Pictured: The STOWA Flieger Chrono

Adventure watch. Flieger Chronograph.

Page 13

CLASSIC

CLASSIC

For more noble occasions, our range of classically elegant STOWA Marine watches are the

perfect companion. High-quality components, including a solid silver dial and blued

hands, create a truly special experience for the wearer.

Left picture: Marine Chrono, Polished Case, Brown Crocodile Leather Strap.

Right picture: Marine Chrono, Matte Case, Black Crocodile Leather Strap.

Classic. Marine Chronograph.

Page 17

DESIGN

Page 20

DESIGN

The design of the Antea Klassik watch was inspired by the creative revolution of the 1919

Staatliches Bauhaus movement. These simple, uncluttered watches are beautiful to look

at and are highly legible. STOWA first produced the Antea watch in 1937, and it has a rich

history of design purity.

Pictured: Antea Klassik 390

Page 21

RELAX. ENJOY.

Page 24

Chronograph 1938. Black dial, hand wound movement.

RELAX and ENJOY.

The STOWA Chronograph 1938 is a versatile timepiece. The high-quality dials, available in

both black and cream, can be combined with both casual and business attire. Just try it!

Pictured: Chrono 1938 (Black Dial, Black Crocodile Leather Strap) and Chrono 1938

(Bronze, Grey Crocodile Leather Strap)

LEISURE

LEISURE and SPORT

Meet STOWA’s line of colorful leisure and sports watches. Be courageous, and let

yourself be inspired by the bold dials of the colored Antea and Prodiver models.

These watches will complete any casual outfit and will tackle anything you throw at it.

For more extreme adventures, we recommend the titanium case of the Prodiver model,

which is both lightweight and extremely robust.

Pictured: Antea 390 (back to bauhaus, Green) and Prodiver (Lime, Rubber Strap, Titanium Case)

Page 30

Sporty watches. Prodiver Lime.

SPORT

Easy and colorful. Antea back to bauhaus 390 in blue. Page 33

Modern and functional

We have designed some of our watches to display a second time zone. These watches are

perfect for the traveller timing calls to family at home or the businessman coordinating

critical overseas meetings.

Pictured: Flieger GMT (Date Display, 2 Time Zones, Titanium Case). Minute and hour hands

are available in orange, red, green or blue.

FUNCTION

Functional watch. Flieger GMT with second time zone.

Page 35

2020

New building.

Production/Museum.

In 2009, a new building for over 20

employees is established. The

STOWA Museum is integrated inside.

2009

1927–2017. 90th Anniversary.

We celebrate the 90th anniversary

with some limited edition watches.

STOWA. Takeover.

In 1996, Jörg Schauer buys the

STOWA brand from Wener Storz, the

son of the company‘s founder.

The smallest alarm clock in the world is

presented by STOWA in Hannover.

2005

1996

1970

Antea. Goldene Unruh 2005.

For the first time, a STOWA watch wins

the competition for the best watches

in the world: The Goldene Unruh 2005.

1942

Deck watch. Marine.

Launch of the Original STOWA Deck

watch with a handwound movement.

1940

Original. STOWA Pilot watch.

Start of production of the large

STOWA pilot watch with a 55 mm case.

1937

Antea. Bauhaus design.

Around 1937, the Antea model is

created. Today, it is one of

STOWA‘s worldwide bestsellers.

1927

Founding

Ladies watch. STOWA’s first.

The first STOWA watch in 1927 is this

small ladies watch with gold casing

and a black fabric bracelet.

Page 36

Manufacturing. History.

Former STOWA booth visited by Germany´s Federal Chancellor Ludwig Erhard. Jörg Schauer, owner since 1996.

Founding & Beginnings.

In 1927, STOWA was founded by Walter Storz in Hornberg, a town in the Black

Forest. In 1935, the company moved to the town of Pforzheim. Subsequently,

in 1938, STOWA moved to its own newly constructed building. That year, STOWA

also presented a watch inspired by the Bauhaus movement, now known as the

Antea series. In 1939, The Marine Beobachtungsuhr (observation watch) and

the large Flieger (pilot watch), with a diameter of 55 mm, are first produced.

On 23rd February 1945, the company building at Bismarckstraße is destroyed

during the bombing of Pforzheim. That same year, STOWA watch production

is relocated to Rheinfelden.

Wirtschaftswunder & Postmodernism.

In 1951, a new STOWA factory is built in Rheinfelden and is then expanded both

in 1954 and in 1966. At the same time, the building in Pforzheim is rebuilt.

Werner Storz, son of the company’s founder, joins STOWA in 1960. In 1963, the

STOWA Seatime name is copyrighted. STOWA’s smallest alarm watch in the

world is presented in 1970 at the Hannovermesse.

Jörg Schauer’s Company Take-Over.

In 1996, Jörg Schauer acquires STOWA from Werner Storz. STOWA builds new

premises in 2009 and the STOWA museum is established inside them. In 2005

(Antea) and 2012 (Flieger Chrono), 2018 (Marine Blue Limited), 2019 (Flieger

Verus Sport) and 2020 (Flieger Klassik white) STOWA wins the Goldene Unruh, an

audience prize presented by UHREN-MAGAZIN and Focus Online.

Manufacturing. History.

Page 37

Page 38

Geschichte

Former STOWA factory and Employees in the 1950s.

Page 39

Page 40

Building. STOWA factory and museum. Page 41

Page 42

STOWA. Since 1927. In 2017 STOWA celebrated its 90th Anniversary.

Philosophy & Sustainability. beautiful. good. true.

To find a perfect example for a traditional company with a long and uninterrupted

history is not easy. STOWA’s history belongs to men who shared a common

dream: to take care of the past, the present AND the future. These visionaries,

Mr. Walter Storz, Mr. Werner Storz, and Joerg Schauer, all exhibit their own

character and ideas. However, they all share the same inspiration and goal – to

make affordable, timeless, and authentic watches, and sell them to watch

enthusiasts around the globe. All the watches must be based on a delightful

design, genuine craftsmanship, and high-quality materials. The results of this

philosophic mission have been a reality now for more than 90 years. In 2017,

STOWA celebrated the company’s 90th anniversary. There are only a handful of

other German watch companies which can claim such a long history without

interruption. Present inspirations, recent models and strategic direction are the

work of Joerg Schauer and his highly experienced team. Each member of the

STOWA team does their absolutely best to satisfy the customers around the

world. In recent years, STOWA has reflected profoundly on its philosophy

regarding the past, the present, and the future. The result is a description of

Stowa’s spirit in three simple, yet powerful words: beautiful. good. true.

beautiful means that STOWA not only wants to design and produce attractive

watches, but also wants to support the associated culture. We work in a pleasant

environment surrounded by beautiful architecture and ambiance. We want to be

sustainable in the way we create and build our new watches. We appreciate

all the beautiful and well-designed products in our daily life.

good means more than just our watches ticking and lasting as long as possible.

It is much more than a marketing slogan about the quality of our watches. It goes

deeper into the spirit of our business conduct. For more than 90 years, STOWA

has had a profound impact on its suppliers. STOWA has had a consistently stellar

reputation among its suppliers. In today’s watch industry, this is more important

than ever before.

true means that not only everything we say is true, but also our goal is to work

on every watch by hand. Our watch makers perform many complex tasks on

every single watch. We do not produce in-house movements, a decision we

are willing to live with given that we are focused on value for our customers.

However, what we do is much more than just assembling watches.

STOWA’s craftsmen, from our watch makers to our goldsmiths, take pride in

their personal handwork so that you, our customer, receive a perfect watch

that can be serviced quickly and cheaply... for at least another 90 years!

STOWA. Philosophy. Page 43

Historische STOWA Fliegeruhr Baumuster B, ca. 1942.

Sapphire Crystals & Casing.

Casing.

Every single watch is produced by one of the in-house watchmakers working in our atelier.

These experts first carefully insert the movement, the hands and the crown into the case.

Then, sapphire crystals have to be pressed into the bezels or the case itself.

Due to the different designs and waterproofing requirements, Joerg Schauer chooses

between several different construction options to create the most appropriate case for each

watch model.

Page 44

Manufacture. Casing and crystals.

Handmade & Manufacture.

STOWA watches are handmade. Since 1927.

STOWA’s craftsmen need exceptional eyesight for the daily work they are doing.

Goldsmithing and watchmaking are traditional professions that have a long

history in the area around Pforzheim and the Black Forest. Here, we have a

special school in which students acquire all the skills they need to build

watches and produce jewelery. This is the basis of our manufacturing team.

In this section, we want to introduce you to some of our specific procedures.

All methods and employees you can see here are real STOWA staff and

professionals. beautiful. good. true.

Above, you can see our Testaf bezels, which are filled with a triangle made from

Super-Luminova. Before we can insert the triangle, we have to engrave the bezel.

This is done by a modern laser engraving machine, allowing for a high degree

of customisation. Today, STOWA can individualize the dial, case and other parts

of your watch with your personal ideas. The sheer variety of our customisation

options is unique in the watch market.

If you are looking for an unique and timeless watch, especially as a gift or for a

special occasion, please contact us. We will develop your unique watch.

With your idea and our experience we can create something that is able to

keep your special event in the front of your mind – forever!

Manufacture. Handmade.

Page 45

Historische STOWA Fliegeruhr Baumuster B, ca. 1942.

Rotor & Mechanical Movement.

Movement. A lot of very small parts.

Most people cannot fathom the amount of minuscule parts used in a mechanical movement.

Manual wind movements, for example, contain around 40 parts. An automatic chronograph

movement can contain more than 200! STOWA’s watchmakers are masters of their craft and

will handle anything that the movements can throw at them. Above, you can see the process

of mounting a ball-bearing into the handmade, laser-engraved rotor.

Page 46

Manufacture. Rotor and movement.

Dial printing.

We have excellent suppliers for our dials. Sometimes, however, we choose to

print the logo onto a dial ourselves. We can also print the serial number of a

watch, or even a customer’s personal initials. The equipment we use for this

service is typically used for hundreds of dials. However, if a customer wants a

customised, one of a kind watch, we are more than happy to provide it for them.

We try to keep our costs down for this service, but it does not come cheap!

Above:

The final step after printing, where we carefully remove the stamp from the dial.

Below:

The previous progress steps in producing the dial

Color to cliché.

First, we put color on the

cliché. Then, we clean the

cliché with a scraper.

Color transfer.

After cleaning, a silicon pad

absorbs the color. This is a

very delicate work.

Printing.

The last step is to print

the dial with the color and

typography of the cliché.

Manufacture. Handmade. Page 47

German Award. Goldene Unruh.

Otherwise known as the ‘Best watches in the world’ contest – one of the worlds biggest watch contests.

Page 48

Awards. Goldene Unruh.

Domestic and International. Watch Awards.

STOWA watches have won international acclaim in competitions judged by both consumers

and journalists. We value both equally, and believe that everyone can appreciate our

philosophy, design and excellent value. Journalists, in particular, have expressed admiration

at our ability to innovate in a very saturated market.

Awards. Divers Watch Award.

Page 49

Visitors’ Choice. Munichtime Watch Award.

Every year the biggest watch brands meet in Munich for a watch fair. The visitors – watch

collectors from all around Germany – vote on their favourite watches in a number of categories.

Page 50

Award. Munichtime.

Japan. Watch Grand Prix.

Japan’s watch magazines are famous. They have very enthusiastic collectors and journalists.

STOWA is a very popular brand in Japan and, from time to time, we receive an award.

Award. Japan.

Page 51

Page 52

Flieger. Classic.

STOWA has built Flieger watches since 1940.

The remakes are exceptionally popular.

Page 53

Page 54

Flieger Classic. Today´s remake of the historical pilot watch.

Flieger Klassik 40

Historical STOWA pilot watch with Baumuster A dial, approx. 1940.

History & Inspiration.

From indispensable instrument to fashionable everyday watch.

The pilot watch is, unquestionably, one of the most successful watch styles of all

time. Its popularity is due to a unique design linked to an eventful history; when

men started to explore the sky, timekeepers became indispensable instruments.

As a result, a distinctive style evolved – the pilot watch.

At the beginning of the 20th century, mad men in flying crates caused plenty of

excitement. Simultaneously, mobility became more and more important.

Horse carriages were replaced by fueled vehicles, railroads began to connect

urban centers, and in the air, pilots were flying with nerves of steel. At the time,

aviation was particularly dangerous.

Admittedly, the days of aircraft captains requiring the assistance of special

watches are over. However, the design of the pilot watch is timeless and it is

consistently rated among treasured favourites by watch collectors.

As one of the largest manufacturers of pilot watches, STOWA reissued its

characteristic pilot watch in various designs in 1997. There is a watch for

everyone in this range and we produce pilot watches with manual wind,

automatic and chronograph movements.

Flieger Classic. History.

Page 55

Original Watches. Baumuster A and Baumuster B.

1997. Flieger Automatic.

Right after Jörg Schauer’s takeover of the

brand, STOWA presented its best known

classic: the Flieger watch, sporting a 40 mm

stainless steel case and a mechanical

movement. Almost unchanged in

production to the present day, it is still

STOWA’s bestseller.

Page 56

2010. Flieger Baumuster B.

The Baumaster B watch was introduced in

1942, and features two sets of distinctive

arabic numerals. In 2010, STOWA reissued

this historical, classic watch with a 40 mm

case.

Flieger Classic. Development.

Historical STOWA pilot watch Baumuster B, approx. 1942.

The Baumuster B.

The original 1940 design of the Flieger watch by STOWA was marked by the

usual arrangement of the arabic hour numbers on the dial. They called this

version Baumuster A. Around 1942, the Baumuster B was developed. This dial is

characterized by the large external minute-track numbers and the smaller inner

hour numbers. The 55mm STOWA Baumuster B is one of the rarest large Flieger

watches ever. There were probably only 42 pieces built. Both original STOWA

Flieger watches can be viewed in the museum in Engelsbrand.

Details of typical Flieger watches.

Luminous numbers.

Luminous numbers on

the dial allow for optimal

readability at night.

Blued hands.

Thermally blued steel hands

remain a feature on today’s

reissued version.

Triangle.

A luminous triangle with

two adjacent circles aids in

orientation at night.

Flieger Classic. Details.

Page 57

The Collection. Different dials. Different sizes.

STOWA offers a large range of different Pilot (Flieger) watches. Normally, the design is

directly influenced by the STOWA originals, but sometimes we make small changes to

modernise the design. Every single version that we produce has a reason to exist.

We have released most of them in response to a customer’s specific request.

Page 58 Flieger Classic 40. Flieger Baumuster B.

Flieger Classic 36. 36 mm case. Page 62–69. Flieger Classic 40. 40 mm case. Page 70–73.

Flieger Classic Unitas 6498. 41 mm case. Page 74–77. Flieger Classic Chrono. 41 mm case. Page 78–81.

Flieger Classic Sport. 43 mm case. Page 86–89. Flieger Testaf TO1. 46 mm case. Page 94–97.

Flieger Classic. Case Sizes.

Page 59

Page 60

VERUS. The newest STOWA pilot watch.

Flieger VERUS. Red Dot Design Award.

Modern, pure and extremely functional. With the DNA of the legendary

STOWA pilot watches which we build since around 1940 without interruption!

Best luminosity of numbers and hands, an optional date display and a Swiss automatic

movement are the guarantee for an uncomplicated, even at night easily

readable Flieger watch. Awarded 2019 with the Red Dot Design Award.

Numbers & Hands. Glowing.

With luminous numbers and hands, a blue

afterglow at night is guaranteed!

Date. Functional.

For ease of use you can choose to include

an optional date window at 6 o’clock.

VERUS. Features. Page 61

NEW. Limited.

Light grey strap

You can choose the strap

you want! We have light

grey, dark grey and black.

Dark grey strap.

The dark grey strap - all

straps are available with or

without rivet.

Black strap.

We can also offer you a strap

without a rivet. All straps are

hand-stitched.

Page 62

Flieger 36 Grey Limited. A new dial version in our 36 mm case.

Flieger 36 grey limited.

The new Flieger 36 grey limited. Limited to 100 pieces worldwide.

Luminous numbers and hands. Best afterglow in the night is guaranteed.

The strap is available in light grey, dark grey and black, with or without rivet.

Each watch is individual numbered on the caseback.

Afterglowing.

Luminous numbers and

hands. Best afterglow in the

night is guaranteed!

Blued steel hands.

Real temperature blued

steel hands. Filled with

Superluminova C3.

Original engraving.

The case is engraved with

the original case engraving

from former times.

Flieger 36 Grey Limited. Features. Page 63

Page 64

Flieger. Classic 36.

The 36 mm case size is a so-called unisex size.

It’s perfect for everyday use, with a comfortable strap

and a large dial that is highly legible 24 hours a day.

On the pages below, we present the story and the

available versions of this model.

Page 65

Current collection. The Flieger Classic 40 mm and the new Flieger Classic 36 mm, both without Logo.

1997. Limited edition 36 mm watch in platinum.

We produced the small 36 mm Flieger watch many years ago – in 1997.

Those first watches were made from platinum and were released in a limited

run of only 10 watches. They completely sold out but we kept one piece for

our STOWA Museum. In 2017 we relaunched the watch in stainless steel.

Flieger Platinum. Rare.

Only 10 pieces have been built.

For our 70th anniversary. EUR 6,500 (sold out)

Page 66

Limited. Unitas 187.

Stock movement.

Unitas 187 with central second hand.

Flieger Classic 36. Platinum. Limited.

The original 55 mm watch from 1940 and the new one in 36 mm. We respect our origins.

2018. Flieger Classic 36. Medium size.

To expand our Flieger collection to a smaller case size, we developed the Flieger

in a 36 mm case. Now we versions of the Flieger in 36 mm, 40 mm, 41 mm and

43 mm cases. Our contemporary collection, including the Flieger GMT, Testaf TO 1

and Flieger DIN Professional are 45 mm, 46 mm and 47 mm.

Flieger Classic 36.

Without Logo.

Automatic. 36 mm case. From EUR 1,100.

Flieger Classic 36.

With Logo.

ETA 2824-2, with a handmade rotor.

Flieger Classic 36. Dial versions.

Page 67

Flieger Classic 36.

Without logo, without date.

Hand wound. 36 mm case. From EUR 1,120.

Flieger Classic 36.

Without logo, with date.


Flieger Classic 36.

With logo, no date.


Flieger Classic 36.

With logo, with date.


Page 68

Flieger Classic 36. With or without date, with or without logo.

Flieger Classic 36.

Without logo, without date.


Flieger Classic 36.



Flieger Classic 36.

With logo, no date.


Flieger Classic 36.

With logo, with date.


Flieger Classic 36. Current collection and movements. Page 69

Page 70

Flieger. Classic 40.

The 40 mm case is our most popular size.

Its design, proportions and legibility makes this watch

extremely sought after. The lume of our pilot watch dials

and hands is legendary. The classic leather strap makes

the design very authentic. We offer a Baumuster A dial,

launched in 1940, and a Baumuster B dial, launched

around 1942.

Page 71

Flieger Classic 40.

With logo.

Truly functional. From EUR 1,100.

Flieger Classic 40.

With logo and date.

Truly functional. From EUR 1,100.

Hand-wound movement.

Beautiful finish. Blued screws.

The ETA 2804-2 movement reduces the

thickness of this watch by 1 mm.

Page 72

Automatic movement.

With handmade rotor.

The Swiss ETA 2824-2 movement is one of

our favourites.

Flieger Classic 40. Versions.

Flieger Classic 40.

Without logo.


Flieger Classic 40.



Flieger Classic 40.

Baumuster B.


Flieger Classic 40. NEW!

Baumuster B with date.


Flieger Classic 40. Versions.

Page 73

Page 74

Flieger. Classic Unitas 6498.

This model has a 41 mm case and it is only available with

the legendary Unitas 6498 hand-wound movement,

which was used in pocket-watches in earlier times.

It is really impressive to watch the finished movement

turn behind the sapphire crystal caseback. We offer this

model with or without the small second hand.

Page 75

Page 76

Flieger Unitas 6498 with small second. 41 mm case.

Flieger Classic Unitas 6498.

With Sub-Seconds.

Manual wind Unitas 6498. From EUR 1,500.


Without Sub-Seconds.

Manual wind Unitas 6498. From EUR 1,500.


Serial Movement.

With Geneva stripes and blue screws.


Handfinished wheels.

We deliver on request.

Flieger. Unitas 6498 with or without subsidiary second.

Page 77

Page 78

Flieger. Chronograph.

The 41 mm STOWA chronograph was awarded in 2012.

The unique design by Jörg Schauer keeps the original pilot

watch design as authentic as possible. Schauer’s goal was

to hide the small second, allowing more numbers on the

dial. This design feature makes our chronograph stand out

from its peers in the market.

Page 79

Page 80

Acclaimed. STOWA’s Flieger Chronograph.

Flieger Chrono.

Reduction. STOWA’s Flieger Chrono

deliberately goes without a permanent

subsidiary second dial, enabling it to

maintain the original pilot watch design.

No doubt, this design innovation helped

it win the Goldene Unruh in 2012. It is also

available in a manual wind movement.

From EUR 2,200.

Flieger Chronograph. Acclaimed.

Page 81

Page 82

Flieger. Classic 40 Ikarus.

The 40 mm Ikarus is the more elegant pilot watch.

The dial is based on the same design as the original

Flieger watches. The grey color makes it a bit more dressy

for more formal occasions. The Flieger Classic White design

is also based on this timeless typography. We have this

grey dial available in our 40 mm and 43 mm case. If you

prefer the blued steel hands to the black ones, we can

change them on your request. Both hand-wound and automatic

movements are available.

Page 83

Page 84 Flieger Classic 40 Ikarus. 40 mm case. Top finished automatic movement ETA 2824-2.

Flieger Classic 40 Ikarus.

Grey dial in Flieger style.

40 mm case. From EUR 740.

Flieger Classic Sport Ikarus.

Bigger case. 200m waterproof rating.

43 mm case. From EUR 1,350.

Flieger Classic 40 Ikarus.

Hand-wound movement.

ETA 2804-2 in top finish with blued screws.

Flieger Classic Sport Ikarus.

Automatic movement.

ETA 2824-2 in top finish. Handmade rotor.

Flieger Classic Ikarus. 40 mm and 43 mm case. Hand wound or automatic movement. Page 85

Page 86

Flieger. Classic Sport.

The most robust Flieger watch that STOWA has ever built.

43 mm case. 200m waterproof rating. We offer this model

with either a screw down or classic onion crown.

Flieger. Classic Sport. With logo.

Page 87

1997. 40 mm case.

Right after Jörg Schauer’s takeover of the

brand, STOWA presented its best known

classic: the Flieger watch with a 40 mm

stainless steel watch case and mechanical

movement. It is almost unchanged in

production to the present day.

STOWA’s bestseller: the version without

logo on its dial.

Page 88

2015. 43 mm case.

The classic STOWA Flieger watch becomes

more modern and sporty. The 43 mm case

and the extra thick sapphire glass of the

Flieger Classic Sport model enable 200m

water resistance and increased shock

resistance. As with all STOWA watches,

the intensity of the lume of the hands

and the dial is particularly strong.

Flieger Classic Sport. Development.

Flieger Classic Sport.

With logo and date.



Baumuster B.

Automatic. 43 mm Case. From EUR 1,350.




Flieger Classic Sport. Dial versions.

Automatic Movement.

ETA 2824-2, handmade rotor.

We also offer the hand-wound ETA 2804-2

movement.

Page 89

Dimensions

Flieger Classic 36

Flieger Classic 40

Flieger Unitas 6498

Flieger Chrono

Flieger Classic Sport

NEW Flieger Verus

36 mm case, 18 mm strap, height: 10.20 mm



41 mm case, 22 mm strap, height: 13.70 mm – 14.70 mm



Movement

Flieger Classic 36+40 Automatic ETA 2824-2 or manual wind ETA 2804-2

Flieger Unitas 6498 Manual wind Unitas 6498

Flieger Chrono Automatic or manual wind Valjoux 7753

Flieger Classic Sport Automatic ETA 2824-2

NEW Flieger Verus Automatic ETA 2824-2 or manual wind ETA 2804-2

Materiality

Case Flieger Classic: Stainless steel, fine matt, ground by hand

Flieger Verus: fine matt glass bead blasted

Dial Black matt lacquered

Digits Flieger Classic: Superluminova C3, Verus: Superluminova BGW 9

with or without STOWA logo, with or without date

Glasses Sapphire crystal on top and on the bottom

Hands Flieger Classic: Temperature-blued steel,

filled with Superluminova C3

Flieger Verus: coated with Superluminova BGW 9

Strap Leather strap or Milanaise metal bracelet

Crown Stainless steel onion crown

Individualising

Flieger Classic 36+40

Flieger Unitas 6498

Flieger Chrono

Flieger Classic Sport

NEW Flieger Verus

individual rotor- and case engraving

individual wheel- and case engraving

individual rotor- and case engraving,

individual engraved chronograph bridge



Page 90

Flieger Classic and Flieger Verus. Technique.

Flieger Classic. Luminous hands and dial.

Page 91

Page 92

Flieger. Contemporary.

The contemporary Flieger watches from STOWA.

Modernised in design and technically optimised.

Page 93

Page 94


Security reserves through optimised technology and certification.

As one of the renowned manufacturers of Flieger watches, STOWA has a special

responsibility for this timeless watch line. Not only is the reissue of historical

models important to us, but we also strive for the modernisation of the classic

design. Thus, we have developed a new and very stable casing. We call the

watches that arise from this the best Flieger watches that we have ever built.

The dial design of the TO1, TO2 and GMT models ensures that flawless function

and perfect legibility – two of the core philosophies of STOWA – are paramount.

In 2013, we bravely submitted a watch to the elaborate TESTAF testing regime.

We passed with flying colors. Since then, we have released additional models

sporting extremely robust case technology. The Flieger Klassik Sport, for

example, is built with the same technique, and gives its wearers confidence

during daily wear because of this extraordinary robustness. This ties in with

another core STOWA philosophy: practicality.

We consciously chose not to include a rotating bezel in the TO2 design.

The straightforward time display and simple case design shows just how good

a modern interpretation of the classic Flieger watch can look. The GMT version

combines a simple and extremely useful function – displaying a second time

zone – with our simple dial and casing design.

Flieger Contemporary. Inspiration.

Page 95

TESTAF. Elaborate testing. Impact. Vibration. Fluids.

Complying with the Technical Standards for Pilot watches (TESTAF) gives the user the security

that a watch has met or exceeded the relevant functional, technical and physical requirements

for timing devices in various aircraft classes, allows the pilot to plan and carry out timesensitive

maneuvers in-flight, replaces time measurement equipment required in aircrafts in

their entirety, is robust to the point that its functionality is not influenced by the physical stresses

of regular flight operations or unexpected disturbances, is easy and safe to use and read in

all conditions, and is not a potential risk for crew members, other instruments or the aircraft.

Requirements of the TESTAF.

1. Functionality

Tests the required functions for visual or instrument flight, legibility by day and nigh, accuracy

and power reserve.

2. Resistance to external loads

Tests performance under absolute and cyclically changing ambient pressure, operating

temperature range and response to rapid temperature changes, shock and impact resistance,

G-loads and vibrations, water resistance, resistance to typical liquids encountered during flight

operations and the effects of magnetic fields on the watch.

3. Security and compatibility:

Tests the impact of the magnetic signature of the watch on the emergency compass,

the extent to which the watch avoids reflections (the glare effect), and the secure fastening

of the bracelet or strap.

Page 96

TESTAF. Test requirements.

The original, approx. 1940

Preserving Tradition – Yet Thinking Ahead.

2013. Flieger TESTAF TO1.

Compliant with TESTAF (Technical Standard

for Pilot Watches), a standard for pilot watches

since 2012 developed by FH Aachen.

For the first time, a clear list of technical and

functional requirements presented, outlining

the requirements that pilot watches must

meet today. From EUR 1,650.

2015. Flieger TO2.

The classic STOWA Flieger watch becomes

more modern and sporty. The 43 mm case

and the extra thick sapphire glass of the

Flieger TO2 mode enable a 200m water

resistance and increased shock resistance.

The intensity of the lume of the hands and

the dial is particularly strong. From EUR 1,300.

Flieger Contemporary. TESTAF TO1 and TO2.

Page 97

Luminous hands and luminous markings. Incredible legibility.

Dial by day.

The requirements of the TESTAF criteria are

demanding: a clear and easy-to-read dial

design by both day and night. To make the

time even easier to read, the STOWA logo is

printed in dark gray.

During twillight.

During twilight or complete darkness,

the TESTAF TO1 shows one of its strengths.

The large hands and markings are extremely

luminous. TO series watches light up in blue

at night, and the markings and hands return

to a white hue in daylight.

Page 98

Flieger Contemporary. Luminous intensity.

Flieger GMT. A second time zone.

2014. Flieger GMT.

A second time zone complication, widely

referred to as a GMT (Greenwich Mean Time)

is very useful for wanderers. Using the

central hand, the primary hands can be

set to local time. Simultaneously, the

time at home can be read on the bezel.

From EUR 1,870.

GMT movement.

The automatic movement of our Flieger

GMT is based on the proven Valjoux 7750

chronograph movement. The motherboard

of the original caliber was enlarged to

optimise the movement to suit a large,

sporty watch. This is a robust movement

that maintains a beautiful casing.

Flieger Contemporary. GMT.

Page 99

Dimensions

Flieger TO1 Testaf

Flieger TO2

Flieger GMT

45/46 mm case, 24 mm strap, height: 12.90 mm


45/46 mm case, 24 mm strap, height: 12.90 mm

Movement

Flieger TO1 Testaf Automatic ETA 2824-2

Flieger TO2 Automatic ETA 2824-2

Flieger GMT Automatic ETA 07.171

Materiality

Case

Dial

Glasses

Hands

Strap

Crown

Titanium, sand blasted or stainless steel, fine matt, grinded by

hand

Black matt lacquered, Superluminova BGW9,

Versions: red and green (GMT printed, second and GMT hand

colored red or green lacquered

Sapphire crystal on top and on the bottom

Coated with Superluminova BGW9

Leather strap or rubber strap

Titanium or stainless steel crown with STOWA logo

Individualising

Flieger TO1 Testaf

Flieger TO2

Flieger GMT




Page 100

Flieger Contemporary. Technique.

Antea

Page 101

Page 102

Flieger. Professional.

Retro-Futuristic Design by Hartmut Esslinger.

Hartmut Esslinger is the founder of frog design and inventor of the Apple design language.

He worked very successfully for Wega, Sony, Apple, Lufthansa, SAP, Louis Vuitton and many

others. He designed a pioneering, innovative pilot watch for STOWA.


Page 103

Page 104

Story & Inspiration.

THE FUTURE NEEDS THE PAST:

STOWA’S RETRO-FUTURISTIC FLIEGER WATCH.

“Modern products like ocean liners, cars, smartphones and pilot watches speak

to us emotionally with their visual familiarity. Simultaneously, innovation and

changing customer preferences require modernisation of classic design

principles. The trick is to balance the familiar with the new.

When I started working for Disney 20 years ago, designing innovative cruise

ships for families, we discovered that kids loved the futuristic Star Trek liner,

whereas their parents preferred the classical ocean liners Normandie and France.

I combined both, integrating classical lines and wide bows with a descending

stern as well as a navigating bridge in the style of a spaceship. I called the

resulting design retro-futuristic, an established term nowadays.

In designing STOWA’s new Flieger watch, an uncompromising, professional time

measuring instrument, I worked with Jörg Schauer to combine a classical watch

case and a bionic shaped bezel: two spatial sine curves, combined at an angle

of 90 degrees, creating ergonomically shaped transitions that meet the high

DIN standards concerning safe handling with gloves, while capturing the

avant-garde style of a Boeing Dreamliner.

Such a complex design would not be possible without computer-based

production. The watch features an innovative dial; we replaced the classic

triangle at the 12 o’clock position with an open A, making the minute hand

close the triangle visually in its center precisely when the hand hits the

60-minute mark.

In the sense of Odo Marquart’s statement that the future always needs a past

(Zukunft braucht Herkunft), STOWA’s new Flieger watch is a logical step forward.”

Hartmut Esslinger, March 2016


Page 105

Page 106

Idea & Implementation.

Inspired by nature and realised with modern technology.

When Mr. Esslinger and I discussed creating a new STOWA Flieger watch in

Autumn 2014, it was clear that the design should be something completely new.

Mr. Esslinger asked me for me opinion on a bionic design. A design derived from

nature and its structures. I was immediately tempted by this idea, although I

lamented that the design freedom was limited by DIN norms. Nevertheless we

pushed forward, and the result of this design process is a bionic bezel,

an innovative dial and a unique crown.


Page 107

Bionic bezel.

A classic watch case is combined with a

bionic shaped bezel: two spatial sine curves,

combined at an angle of 90 degrees, create

perfectly ergonomic shape.

Innovative dial.

The classic triangle at the 12 o’clock position

is replaced by an open A, making the minute

hand close the triangle visually in its center

precisely when it hits the 60-minute mark.

Page 108

Solid 925/000 silver prototype bezel. Page 109

TESTAF & DIN.

TESTAF becomes DIN:

The new standard for pilot watches DIN 8330.

The German DIN standards in the watch sector enjoy the highest reputation in

Germany and internationally. For the first time in decades, a completely new

German watch standard, DIN 8330: time measurement – pilot watches (part 1:

requirements and testing and part 2: evaluation of conformity), is issued.

It defines the functional requirements for safe and reliable pilot watches and

proves the innovative capacity of the German technology-based watch industry.

At the initiative of Sinn Spezialuhren GmbH, DIN decided to provide a standard

for pilot watches for the first time in the summer of 2013. For this project,

a working group named Pilot Watches was founded. The following distinguished

companies and institutions participated in the group: FH Aachen as the

engineering science test institute, DNV GL (formerly Det Norske Veritas and

Germanischer Lloyd) as the certification institution, Lufthansa Cargo and Airbus

Helicopters as a user and manufacturer, Sinn Spezialuhren, Stowa and Glashütte

Original. In October 2015, the competent working committee for watches

released both parts of the standard for publishing.

The new standard is the Technical Standard for Pilot Watches (www.testaf.org),

developed jointly by the Department of Aerospace Engineering at FH Aachen

and Sinn Spezialuhren GmbH, publicly presented in 2012. The TESTAF presented

the first detailed and engineering science-based requirements and test catalog

for pilot watches for use in the institutional, professional and civilian air industries.

TESTAF and the DIN 8330 apply the uncompromisingly high demands that are

placed on the equipment of planes and helicopters to wrist watches. It ensures

that a pilot wristwatch can completely replace the time measurement equipment

in an aircraft for the pilot, certifies that the watch is not affected by the physical

stresses of air travel, and ensures that it does not present a hazard to other

onboard instruments of an aircraft. The pilot watch, therefore, is returned to its

origin as a watch equipped with unique functional and technical features.

The main differences between the requirements of DIN 8330-1 and TESTAF can

be summarized as follows:

Page 110

1) The DIN 8330-1 expands the circle of certifiable watches, notably by allowing

the certification of quartz watches and reducing the the standards for the

permitted magnetic signature of a pilot watch.

2) In numerous concrete standards, the DIN 8330-1 surpasses the TESTAF.

Specifically, the testing standard for for readability, vibration loads and resistance

to aircraft typical liquids has been increased. In addition, standards for compatibility

with night vision equipment are defined for the first time.

(3) The DIN 8330-1 specifies, systematizes and updates the regulations applied

and developed for the TESTAF tests.

The new standard, DIN 8330 Time Measurement – Pilot Watches, emphasises the

international leading position of the German watch industry and their claim to

further promote the development of technologically sophisticated watches.

Only a neutral institution approved by the German Accreditation Body (DAkkS)

can certify that watches meet all the requirements of DIN 8330-1. These watches

may then be issued with the DIN certification mark.

The core team of the Pilot watches working group

Specialists of all kinds: a test engineer, authorized officer, development manager,

flight officer, project manager, WG DIN 8330 manager, chief test pilot, and

aerospace engineer.


Page 111

Dimensions

Flieger Professional


Movement


Automatic ETA 2824-2, Top finish

Materiality

Case

Dial

Glasses

Hands

Strap

Crown

Titanium, sand blasted

Black matt lacquered, coated with Superluminova BWG9


Coated with Superluminova BGW9


Titanium crown

Individualising


individual rotor and case engraving

Page 112

Flieger Professional. Technique.

Page 113

Page 114

Antea. Classic.

The STOWA design line. Since 1937.

Inspired by historical watches in the Bauhaus style.

Page 115

Page 116

Historical STOWA watches, produced around 1937.


STOWA has produced watches in the Bauhaus style since 1937. The small number of watches

that have survived from the period demonstrate that not many companies embraced this

innovative design at the time. However, this timeless design is widespread today. In 2000,

STOWA reissued its classic watch with a modernised shape and a range of different sizes and

versions. Interesting watches from the period can be seen at STOWA museum in Engelsbrand.

STOWA produced a range of watches, from small, gold models with Roman Numerals to

rectangular gold watches with Arabic numerals. Collectors’ hearts leap for joy when they lay

their eyes on the two watches depicted below. The rectangular watch features a so-called desk

case (Pultgehäuse), which means the watch case is thicker at 12 o’clock than at 6 o’clock –

to better meet the eye of the beholder. The round watch features a rare color combination:

a Roman dial made from copper in a chromed watch case.

Antea Classic. Inspiration.

Page 117

Original STOWA watch. The prototype of today´s Antea Serie, around 1937.

The Bauhaus & The Hochschule für Gestaltung. (1919–1933)

1937. Lange.

The Lange watch from 1937 may have been

one of the first watches influenced by the

plain design vocabulary of the Bauhaus.

Its dial was made in Pforzheim. Existing

documents show that Weber & Baral

(the largest dial company of the time)

also supplied Lange & Söhne.

Lange was customer No 1, STOWA No 3.

1937. STOWA.

STOWA also bought dials at Weber & Baral.

Many different models – partly in gold –

round or square, were built with it. The

model’s that inspired today’s ANTEA series

were available from the mid-thirties. Some

of the classics from the era can be viewed in

the STOWA museum.

Page 118

Antea Classic. History.


2004. Reissue.

In 2004, Jörg Schauer reissued STOWA’s

original watch from 1937. The Antea Classic

is produced unchanged and in different

watch case sizes since then. Manual wind

or automatic movement. Polished stainless

steel watch case, silver-plated dial and

blued steel-watch-hands.

2015. Modernized.

Antea back to bauhaus. Jörg Schauer wants

to modernize the classic Antea watch.

Together with world-famous designer

Hartmut Esslinger, the new Antea series

develops. Hartmut Esslinger uses a font,

which has its origins at the era of Bauhaus.

As a result, the watch appears more fresh

and modern.

Antea Classic. History.

Page 119

Antea Classic 365

Page 120

Antea Classic 365. Automatic movement, handmade rotor.

Antea Classic KS 41

Antea Classic KS 41. Handwinding Unitas 6498 movement.

Page 121

Page 122

Antea Classic 390. Black leather strap with deployment buckle.

STOWA watchmaker sets the hands of a Antea watch.

A Classic Remake & Awards.

Antea creme.

1st place Goldene Unruh 2005.

2005, Antea Creme (the preceding model

of today’s Antea classic 390) wins the

Goldene Unruh, presented by German watch

magazine UHREN-MAGAZIN. Since then, this

model is produced almost unchanged. The

value proposition has increased since then

as STOWA has added blued steel watchhands,

a silver dial and a TOP movement.

Antea Classic. Award.

Page 123

Page 124

Antea Classic KS black. With a black hand-stitched leather strap.

Antea Classic KS. Silver.

Sub-Seconds. Silver dial.

Handwound. 35.50 mm case. Euro 1,100.

Antea Classic KS. Black.

Sub-Seconds. Black dial.

Handwound. 35.50 mm case. Euro 1,030.

Antea Classic KS. Roman Rosé.

Sub-Seconds. Rose gold coated dial.

Hand wound. 35.50 mm case.

Euro 1,100.

Hand wound movement.

The Antea KS watch includes the established

Peseux 7001 hand wound movement by ETA.

Premium Swiss quality.

Antea Classic KS. Dial options.

Page 125

Antea Classic 365.

With date.

Automatic. 36.50 mm case. Euro 1,100.

Antea Classic 390.

With date.

Automatic. 39 mm case. Euro 1,100.

Antea 365 Movement.

The Antea Classic 365 contains the

Swiss-made ETA 2824-2 movement.

Page 126

Antea 390 Movement.

The ETA 2824-2 movement with our handmade

rotor. Special engraving is available.

Antea Classic. Models and movement.

Antea Classic KS 41. Silver.

Sub-Seconds.

Manual wind. 41 mm Case. Euro 1,500.

Antea Classic KS 41. Black.

Sub-Seconds.

Manual wind. 41 mm case. Euro 1,310.

Antea KS 41 Movement.

Former pocket watch movement Unitas

6498 with screw balance and Geneva stripes.

Special finished wheels.

You can choose handfinished wheels for

the Unitas 6498 on request.

Antea Classic KS 41. Models and movement.

Page 127

NEW. Antea 1919.

Antea 1919. Black and white.

A simple dial design. Lines in the center. Without decoration. In black or white. This watch

marks the 100-year anniversary of start of the Staatliche Bauhaus (1919–1933). Jörg Schauer,

as head designer, has not only implemented a reductionist philosophy in the graphics.

The philosophy also applies the choice of the movement and the surface of the case.

The standard version features a wonderfully simple movement, the ETA 2824-2. The case is

finely matted and thus allows a cost-effective refresh after many years of wear. A sapphire

glass crystal and caseback are, of course, also present in this model. Ultimately, we offer the

best set of features in the price range. A Swiss precision movement, a scratch resistant

sapphire crystal, a water-resistant case, and a highly legible dial. You can upgrade the watch

to a top-finish automatic ETA 2824-2 or a hand wound ETA 2804-2 movement.

Page 128

Antea 1919. Story behind the design.

The Staatliche Bauhaus Idea. (1919–1933)

The Bauhaus only existed for 14 years: from 1919 to 1933. Despite this, it became the twentieth

century’s most important college of architecture, design and art. For political reasons, fresh

starts had to be made repeatedly in Weimar, Dessau and Berlin, but under its three directors –

Walter Gropius, Hannes Meyer and Ludwig Mies van der Rohe – the college continued to

flourish. The intention to rethink design principles from the bottom up and not to accept any

traditional rules as gospel not only paved the way to a fresh start in modern art, but also

enabled the influence of the Bauhaus experiment to endure to the present day.

Architecture during Bauhaus. Weißenhofsiedlung. 1927.

In 1927, the year that STOWA was founded in the Black Forest, one of the most important

architectural monuments was built just 125km away: The Weißenhofsiedlung in Stuttgart.

Weißenhofsiedlung represented a new type of building. For the first time, fully functional

experimental buildings were erected that would later on serve as regular lease apartments.

At the time of the exhibition, they were furnished in accordance with ideas of Neues Bauen

(Functionalism). The architect of the building shown above: J.J.P. Oud.

Bauhaus. The idea. Weißenhofsiedlung.

Page 129

Dimensions

Antea Classic KS

Antea Classic 365

Antea Classic 390

Antea Classic KS 41

35.50 mm case, 18 mm strap, height: 6.90 mm




Movement

Antea Classic KS Manual wind Peseux 7001

Antea Classic 365 Automatic ETA 2824-2

Antea Classic 390 Automatic ETA 2824-2

Antea Classic KS 41 Manual wind Unitas 6498

Materiality

Case

Dial

Glasses

Hands

Strap

Crown

Stainless steel, polished

Black lacquered and printed in white or silver coated and

printed in black, with or without date


Temperature-blued steel

Leather strap or metal bracelet Milanaise

Stainless steel with STOWA logo

Individualising

Antea Classic KS

Antea Classic 365

Antea Classic 390

Antea Classic KS 41

individual wheel engraving

individual rotor engraving



Page 130

Antea Classic. Technique.

Original dials from the 1930s.

Page 131

Page 132

Antea. Back to bauhaus.

Bauhaus design refreshed.

New font. New colors. Modern look.

Page 133

Page 134

Antea back to bauhaus 390. Black. Date.


STOWA’s desire for a modernisation of the classic Bauhaus watch,

(the design of the Antea Classic model is almost unchanged since

1937) inspired the designer Hartmut Esslinger (founder of Frog

Design) to take a look back at the history of Bauhaus.

He himself says about the Antea back to bauhaus design:

“It had to be a cool interpretation of both the original design of

Lange & Söhne (1937) and also the 1937 STOWA Antea. I kept the

stainless steel case of the Antea Classic. The dial with the modern

Bauhaus STD design, from Ed Benguiat and Victor Caruso, creates

a historical original with its sensitive aesthetics. The colors offered

by STOWA are a tribute to Josef Albers and Johannes Itten,

because Bauhaus should not only be seen as black or white.”

The font of Antea back to bauhaus has its roots in the time of the

Bauhaus (1919–1933). Herbert Bayer, a teacher at Bauhaus,

designed this font between 1925–1928. In 1975, Ed Benguit and

Victor Caruso evolved the font in different cuts. It created an

innovative, original design and could have decorated the Antea

model back then. Therefore, we called it back to bauhaus.

Antea back to bauhaus. Inspiration.

Page 135

Page 136 Antea back to bauhaus 355. Silver Limited. EUR 1,180.

Antea back to bauhaus 355.

The modern supplement of the Antea Classic

with 35.50 mm diameter. Manual wind.

Available in 6 different colors.

From EUR 1,000.


The 36.50 mm version. Automatic

movement. With or without date display.

Available in 6 different colors.

From EUR 1,000.

Hand wound movement.


Back of the watch with screwed bottom

and sapphire glass. Peseux 7001 hand

wound in the most beautiful finish.

Antea back to bauhaus. Models.

The 39.00 mm large watch.

Automatic movement. 6 dial colors.

With or without date.

From EUR 1,000.

Page 137

Page 138

Antea back to bauhaus 355. Silver. Limited.

Antea back to bauhaus 365. Silver. Limited.

Page 139

Page 140

Antea back to bauhaus 355. Green. Handwinded.

Antea back to bauhaus. Various models.

Page 141

STOWA. Watchmaker.

Dimensions

Antea b2b 355

Antea b2b 365

Antea b2b 390




Movement

Antea KS Manual wind ETA/Peseux 7001

Antea 365 Automatic ETA 2824-2

Antea 390 Automatic ETA 2824-2

Materiality

Case

Dial

Glasses

Hands

Strap

Crown


Black, brown, green, blue or pink lacquered and

printed in white or white lacquered and printed in black,

with or without date


White or black lacquered

Colored leather straps


Individualising

Antea b2b 355

Antea b2b 365

Antea b2b 390




Page 144

Antea back to bauhaus. Technique.

Marine

Antea back to bauhaus 355. White dial.

Page 145

Page 146

Marine. Classic.

Elegant, classic watches. Built since 1942.

With beautifully decorated movements and in

different case sizes. 36mm, 40mm and 41mm.

Page 147

Page 148

Marine Original. White dial, 41 mm case. Unitas 6498 movement.

Historical STOWA pocket watch, produced approx. 1942.


There can be no orientation on the oceans without the B-Watch (aka the Marine watch).

B-Watches, also called deck watches or captains watches, can be traced back to their original

use in the Royal Navy. In order to determine the exact position of the components of their

worldwide fleet, the British needed instruments that were extremely precise. It was famous

British watch maker John Harrison who constructed the first sea chronometers at the

beginning of the 18th century. He built large clocks that were able to compensate for swell on

deck through innovative components. By 1753, Harrison had produced his first pocket watch,

which functioned quite precisely. 1790, Ferdinand Berthoud constructed a special sea pocket

watch, which was attached to a rack to compensate for swell. However, the need for precise

instruments of time expanded to the natural sciences field. Only watches with an official

certificate were entitled to be called an observation watch. This is for obvious reasons: after

leaving the harbour, marine watches need to be able to tell the time as precisely as possible for

as long as possible. The best method to determine one’s precise location was to use a sextant

and a watch displaying exact Greenwich Mean Time – calculating the difference between the

actual time and Greenwich Mean Time allowed the user to define their own longitude.

In 1939, one year after building its own company premises, STOWA began production of its line

of Marine observation watches. One feature of the classical observation watch is its legibility.

To achieve this, the dial was often completely covered in luminescent paint. To protect the

watches, STOWA used custom-built wooden boxes, which were both waterproof and

shock-resistant. Only 288 models of the original STOWA observation watch were produced.

Inspired by these early pocket watches, Jörg Schauer decided to produce new wrist watches

that were true to the historical design. Today, they are available in a number of sizes and

with different features.

Marine Classic. History.

Page 149

Movement of the historical Marine pocket watch: Unitas 2812 caliber.

Observation Watches & Premium Quality Movements.

2002. Marine 6425.

STOWA’s first limited Marine watch featured

the Unitas 6425 manual wind with a

subsidiary second hand. The movement

included Geneva stripes and blued screws.

The watch was limited to 100 items.

Page 150

2005. Marine Classic 40.

After the limited manual wind watch, STOWA

launched the Marine Automatic with an ETA

2824-2 movement in 2005. Since then, this

version is produced almost unchanged. Due

to its date display and excellent legibility, the

Marine Automatic is a very popular watch for

everyday wear. It is also available with a solid

925/000 silver dial. (from Page 83)

Marine Classic. Development.

18 carat rose-gold watch case of Marine Original being finished by hand.


2006. Marine Original.

The observation watch’s typical display

option is a subsidiary second at the 6 o’clock

position. In 2006, STOWA presented the

Marine Original with the legendary Unitas

6498 pocket watch movement. With its

swan’s neck fine adjustment, the movement

is completely visible through the watch’s

sapphire glass case back.

2013. Rose gold watch.

The infrastructure of Pforzheim had a

strong influence on STOWA’s tradition of

manufacturing gold watches. A lot of

watch-case manufacturers were located at

the so-called Gold City (Goldstadt) in

Pforzheim. For some years now, STOWA’s

Marine Original has been made available in a

rose gold and white gold (750/000) edition.

Marine Original. Development.

Page 151

Page 152

STOWA. Office staff.

Page 153

Page 154

Marine Classic 36. White dial, 36 mm case. Top finish automatic movement.

Marine Classic 36.

Arabic, without date.

From EUR 740.

Marine Classic 36. Date.

Arabic, with date.

From EUR 740.

Marine Classic 36.

Roman, without date.

Automatic. From EUR 740.

Marine Classic 36.

Roman, with date.

Automatic. From EUR 740.

Marine Classic. Models.

Page 155

NEW. 2018.

Page 156

Marine Classic Automatic Roman. With or without date. Automatic and hand wound.

Marine Classic 40.

Roman, with date.

Automatic. 40 mm case. From EUR 740.

Marine Classic 40.

Roman, without date.


Marine Classic 40.

Arabic, with date.


Marine Classic 40.

Arabic, without date.


Marine Classic. Models.

Page 157

Marine Original.

White, Roman numerals.

Manual wind. 41 mm case. From EUR 1,480.

Marine Original.

White, Arabic numerals.

Manual wind. 41 mm case. From EUR 1,480.

Movement. Upgrade.

Unitas 6498, high-end finish.

Hand-finished wheels. Additional EUR 100.

Page 158

Movement Marine Original.

Unitas 6498. Serial movement.

With Geneva stripes and blue screws.

Marine Original. Dial versions.

Marine Original. Silver.

Silver dial 925/000. Arabic.

High-end finished dial. From EUR 1,630.

Marine Chrono.

Automatic or Manual wind.

With blued steel hands. From EUR 2,200.

Marine Original. Silver.

Silver dial 925/000. Roman.

High-end finished dial. From EUR 1,630.

Marine Chrono.

Valjoux 7753 movement.

A classical chronograph movement.

Marine Original and Chronograph. Features.

Page 159

STOWA watchmaker assembling the movement of a contemporary Marine watch.

A Classic Reissued & Awarded.

Marine Chrono.

2nd place Goldene Unruh 2013.

2013, Marine Chrono wins the 2nd place at

the Goldene Unruh content by UHREN-

MAGAZIN and Focus Online. STOWA

collectors worldwide favour its classical

chronograph look and valuable components

including the blued steel hands and the

silver dial.

Page 160

Marine Chrono. Award.

.

Marine Chrono. Matt case, black croco strap.

Page 161

Dimensions

Marine Classic 40

Marine Original

Marine Chrono

Marine Original Gold



41 mm case, 22 mm strap, height: 13.70 – 14.70 mm


Movement

Marine Classic 40 Automatic ETA 2824-2

Marine Original Manual wind Unitas 6498

Marine Chrono Automatic or manual wind Valjoux 7753

Marine Original Gold Manual wind Durowe 7440, based on the Unitas 6498

Materiality

Case

Dial

Glasses

Hands

Strap

Crown

Stainless steel, polished or fine matt, grinded by hand,

750 rose gold or 750 whitegold (Marine Original)

Black lacquered and printed in white, silver coated and

printed in black or white lacquered and printed in black


Temperature-blued steel or polished steel

Leather strap, croco strap or metal bracelet Milanaise


Individualising

Marine Classic

Marine Original

Marine Chrono

Marine Original Gold






Page 162

Marine Classic. Technique.

Marine Automatic with solid silver dial 925/000. 40 mm case. Page 163

Page 164

Partitio. Classic.

Finest scaling. Beauty and functionality combined.

Luminous hands and numbers based on historic models.

Page 165

Page 166

Partitio black. Afterglowing hands and numbers.


At the request of the famous mail order company Manufactum,

a remake of another historic STOWA watch was created in 2008.

The special feature of this model from the 1930s is the fine dial

scaling. The model name Partitio (latin for division) has been

derived from that.

The original features luminous hands and numbers and a

mechanical hand wound movement. Although we modernised

the casing of the watch, the dial and the hands remained true

to the original.

For many years now, this model complements the assortment in

the catalog and in the shops of Manufactum throughout Germany.

True to the motto: they still exist, the good things, watch lovers

enjoy the simple yet very functional watch.

Starting this year, we offer this model with a new hand-wound

movement and sapphire glass case back. Customers can

choose between the serial polished silver second hand or

a red colored one.

We also have actualy a limited serie named Partitio grey limited.

Partitio. Inspiration.

Page 167

Page 168

Partitio grey limited. With a top finish automatic movement.

Partitio white. Red second.

Automatic or hand-wound.

With a red second hand. From Euro 790.

Partitio black. Red second.

Automatic or hand-wound.

With a red second hand. From EUR 790.

Automatic. Solid bottom.

Movement. ETA 2824-2.

With solid bottom.

Hand wound. Glass bottom.

Movement. ETA 2804-2.

Hand wound, Swiss made in top finish.

Partitio Black. With red second hand.

Page 169

Dimensions

Partitio Automatic

Partitio Manual Wind



Movement

Partitio Automatic Automatic ETA 2824-2

Partitio Manual Wind Manual wind SW 215-2

Materiality

Case

Dial

Glasses

Hands

Strap

Crown


Black matt lacquered and printed in white or

white matt lacquered and printed in black and

coated with Superluminova Old Radium

Sapphire crystal on top and on the bottom (Manual wind)

Polished, nickel-plated with Superluminova Old Radium



Individualising

Partitio Automatic

Partitio Manual Wind

individual case engraving

individual case or wheel engraving

Page 170

Partitio. Technique.

Historical Partitio, Produced around 1938. Actual watch. 2016.

Page 172

Chronographs. Classic.

With carefully designed features of historic STOWA

pocket or pilot watches. Awarded.

Page 173

Page 174

Historical STOWA chronographs, approx. 1968 and 1972.

The History of STOWA’s Chronographs.

STOWA looks back on a long and successful tradition regarding the construction of mechanical

chronographs. Its history reaches back to the 1960s and 1970s. There were plain chronographs

with classic watch cases as well as dainty ones with colorful designs in the 1970s. STOWA has

always been a part of it with its exceptional watches. Inside these collectors’ items, many of

which are displayed at the STOWA museum, sit mechanical movements of times past: Valjoux

movements, Landeron calibers and more. Swiss movements are still used in STOWA

chronographs today, most notably the famous Valjoux 7753 chronograph movement, which

has a reputation for its reliability and robustness. For over 25 years, Jörg Schauer and STOWA

have integrated this chronograph movement very successfully into their watch production.

Chronographs. History.

Page 175

Modification of the automatic chronograph movement to manual wind. Here: exchanging the barrel.

Based on Historical Designs. Marine Chrono.

Marine Chrono.

Marine Chrono is based on the pocket

watch design of STOWA’s Beobachtungsuhr

(observation watch) from 1940 (see picture

on the right). A silver dial and blued steel

hands represent pure, classic style.

Available with automatic movement as

well as manual wind. From EUR 2,200.

Page 176

Hand wound.

All of STOWA’s chronographs are also available

with manual wind. For this, a special

bridge for the movement is made and, if

requested, embellished with an individual

engraving. Please feel free to contact us.

Together, we can develop a unique watch for

you. There is an extra charge from EUR 300.

Chronograph. Marine.

Historical STOWA pocket watches, approx. 1940 and 1938.

Pocket Watch Design. Chrono 1938 in black and bronze.

Chrono 1938 Black.

These two chronographs are based on a

pocket watch from 1938, which served as

model and guideline. As it used to be, the

dial is complexly eightfold printed. This is the

only way to attain these fine numerals and

lettering. Chrono Black additionally features

a date display. From EUR 2,200.

Chrono 1938 Bronze.

Chrono 1938 in bronze features engraved

numerals which are turned down with a

diamond on the final working step to evoke

its rose-gold glinting natural bronze.

The watch hands are coordinated in color.

This is one of our most noble watches.

From EUR 2,200. Without date sold out!

Chronograph. 1938.

Page 177

Awarded. STOWA’s Flieger Chronograph.

Flieger Chrono.

Reduction. STOWA’s Flieger Chrono

deliberately goes without a permanent

subsidiary second hand enabling it to

maintain the original pilot watch design.

No doubt, this design innovation helped

in winning the Goldene Unruh 2012. Also

available with a manual wound movement.

From EUR 2,200.

Page 178

Flieger Chronograph. Award.

Chrono. Flieger.

Maintaining the traditional Flieger design.

In designing this chronograph, Jörg Schauer tried to keep as much of the typical pilot watch

design as possible. Going without the permanent subsidiary second at 9 o’clock position

made this possible. That way, the 8, 9 and 10 numerals could be kept on the dial.

Also available in automatic. From EUR 2,200.

Flieger. Chronograph.

Page 179

STOWA watchmaker assembling the movement of a contemporary Marine watch.

A Classic Reissued & Awarded.

Marine Chrono.

2nd place Goldene Unruh 2013.

2013, Marine Chrono wins the 2nd place

at the election for Goldene Unruh by

UHREN-MAGAZIN and Focus Online.

STOWA collectors worldwide favor its

classical chronograph look and valuable

components, including blued steel

hands and a silver dial.

Page 180

Marine Chrono. Award.

Chrono. Marine.

Blued Steel Watch Hands and a Silver Dial.

Like all of STOWA’s chronographs, Marine Chrono features a 41 mm watch case made from

stainless steel. Sapphire glass protects the silver dial on top and the Valjoux 7753 automatic

chronograph movement on the bottom. Also available as in manual wind. From EUR 2,200.

Chronograph. Marine.

Page 181

STOWA. Goldsmith.

Page 184

Chronograph. 1938 Black with manual wind movement.

Chrono. 1938 Black.

Black dial. Engraved Numerals. Date.

The numbers of this black 1938 Chrono are made with elaborate embossing.

Available with or without date. From EUR 2,200.

Chronograph. 1938 Black.

Page 185

Page 186

Chronograph. 1938 Bronze with grey croco strap.

Chrono. 1938 Bronze.

Bronze Dial with Elaborately Engraved Numerals.

The numerals of this chrono are complexly eightfold printed. This is the only way to realise

these extremely fine lines. At the end of the process, the silver-plated numerals are turned

down with a diamond. That way, the rose-gold glinting bronze reappears. From EUR 2,200.

Chronograph. 1938 Bronze.

Page 187

Dimensions

Chrono 1938

Flieger Chrono

Marine Chrono




Movement

Chrono 1938 Automatic or manual wind Valjoux 7753

Flieger Chrono Automatic or manual wind Valjoux 7753

Marine Chrono Automatic or manual wind Valjoux 7753

Materiality

Case

Dial

Glasses

Hands

Strap

Crown

Stainless steel, fine matt, grinded by hand or

stainless steel, polished

Black matt lacquered or silver coated


Polished and nickel-plated, temperature-blued steel, or

temperature-blued steel, filled with Superluminova C3


Stainless steel onion crown or with STOWA logo

Individualising

Chrono 1938

Flieger Chrono

Marine Chrono

individual rotor and case engraving,






Page 188

Chronographs. Technique.

Chronograph Marine. Matt case. Black croco strap.

Page 189

Page 190

Seatime. Prodiver. Since 1963.

Robust sport watches. Tradition from STOWA.

Plenty of reserve. 300 to 1000 meters water resistant.

Page 191

Page 192

Historical STOWA Seatime watches, 1963 – 1985.


Since 1963, STOWA has successfully produced professional sports and diving

watches. Production ramped up in the 1970s, with STOWA designers given

free reign to produce exceptional watches in crazy color schemes. Since Jörg

Schauer’s takeover of the brand, the company has aimed to both continue

tradition and modernise the watch models – resulting in the new Seatime

sports watch Seatime (water resistant up to 300 meters) and the Prodiver diving

watch (1000 meters water resistant). Previous design features have been

edited and adapted carefully without destroying the DNA of the watches.

Sport watches. History.

Page 193

The first new Seatime with index dial (2004).

Reissue. Desired by Watch Fans.

2004. Seatime Limited.

Together with a German internet forum

community, a new Seatime dial is created

and produced as a limited edition. The most

striking features of this modern era sports

watch are the luminescent index lines and

the various dial colors combined with them.

2005. Seatime Series.

After the first limited series with index dial,

Jörg Schauer presents the Serie watch which

is produced almost unchanged until today.

The watch features a dial with luminescent

numerals and date display. Since then,

limited edition dial colors have been released,

including both blue and pink options.

Page 194

Sport watches. Actual model History.

Sheer engineering regarding the Prodiver. A straightforward design and excellent functionality through a helium valve.

Technik pur bei der Prodiver. Geradlinigkeit im Design, Funktionalität durch Heliumventil.


2006. Prodiver.

The desire for the Seatime to reach another

level of quality resulted in the development

of the Prodiver. A helium valve and water

resistance rating of 1000m guaranteed

a place among the top dive watches for

sportsmen and collectors.

2014. Black Forest Limited.

Inspired by the collaboration with Hartmut

Esslinger in developing the Rana watch,

Jörg Schauer creates a feature called the

Dynadots bezel. For the first time, the

markings on the bezel appear subtly visible.

Ascending luminescent dots clearly show

the passing of time.

Sport watches. Actual model History.

Page 195

Prodiver. Summertime is coming.

A clear white dial. 3300 ft waterproof. Titanium case.

Prodiver white.

Prodiver white. Titanium case. 3300 ft water resistant.

Page 197

Winner 2015.

Awarded. The Prodiver.

Winner in Year 2013, 2014, 2015, 2016, 2017, 2018 and 2019!

2013. Orange.

In 2013, the orange-colored Prodiver won

the hearts of watch collectors worldwide.

The watch appears daring and brisk, and

is rewarded for it. Currently, the Prodiver is

also available in lime, Jörg Schauer’s favorite

tint and the watch he wears during all his

sporting activities.

2014. Lime hands.

Lime watch hands is a beautiful, striking

spot of color. Again, watchtime.net’s voters

loved it and, in the category of under

EUR 2,500, the Prodiver Lime earned the

majority of votes. The lime green hands are

also available with rhodium and carbon

watch dials.

Page 198

Sport watches. Awards.

Seatime.

Black Forest Limited Edition.

200 pieces. Dynadots bezel. EUR 1,390.

Seatime.

Serial.


Seatime.

Backside.

ETA 2836-2 movement. Sapphire glass.

Seatime.

Colored second hands.

Sports watch with spot of color. Red or lime.

Sport watches. Seatime.

Page 199

Prodiver.

Rhodium black.

Automatic. 42 mm. From EUR 1,450.

Prodiver.

Rhodium orange.


Prodiver.

Black & black.


Page 200

Prodiver.

Black & orange.


Sports watches. Prodiver.

Prodiver.

Rhodium lime.


Prodiver.

Orange.


Prodiver.

Black lime.

201Automatic. 42 mm. From EUR 1,450.

Prodiver.

Lime.


Sports watches. Prodiver.

Page 201

Page 202

Prodiver. Grey Limited.

Prodiver. Grey Limited.

Limited to 100 pieces.

Grey dial, ceramic bezel and titanium case.

2019 awarded by watchtime.net as the best divers watch

in the price category up to EUR 2,500.

Prodiver. Grey Limited. 100 pieces.

Page 203

Page 204 Prodiver. Olymp. Goldinlay 750/000.

Prodiver. Olympic.

Real bronze, silver 925/000 and gold 750/000 bezels.

Emotional, high-quality material and colors.

2017 awarded by watchtime.net as the best divers watch

in the price category up to EUR 2,500.

Prodiver. Olympic. Silver 925/000. Bronze version highly acclaimed.

Page 205

Dimensions

Seatime

Seatime Black Forest Limited

Prodiver




Movement

Seatime Automatic ETA 2824-2

Seatime Black Forest Limited Automatic ETA 2824-2

Prodiver Automatic ETA 2824-2

Materiality

Case

Dial

Glasses

Hands

Strap

Crown

Titanium, fine matt, sandblasted, Prodiver with a helium valve

Matt lacquered and coated with Superluminova C3


Lacquered and filled with Superluminova C3


Titanium, screw-down, with STOWA logo

Individualising

Seatime

Seatime Black Forest Limited

Prodiver



individual bottom engraving

Page 206

Sport watches. Technique.

Rana

Prodiver. Solid Titanium bezel. Best afterglow performance in the market.

Page 208

Historical STOWA advertising. 1952.


Page 209

Page 210 Historical STOWA advertising. 1968.


Page 211

Page 212

Rana. Uncompromising.

Innovative design from Hartmut Esslinger.

Hartmut Esslinger is the founder of Frog Design and inventor of the Apple design language.

He worked very successfully for Wega, Sony, Apple, Lufthansa, SAP, Louis Vuitton and many

others. He designed a pioneering new STOWA watch. Innovative and uncompromising.

Page 213

Page 214

Inspiration.

Physically, almost all watches look like they did decades ago.

Styling watches are only modified visually. Experiments with

mechanical gadgets are now the only way of differentiation.

When it comes to dials, they are graphically overloaded – to the

user’s confusion. The reading of the time seems secondary.

Conceptually, the STOWA Rana is a watch in accordance with

Bauhaus: technically intelligent, culturally inspiring and simple.

Hartmut Esslinger’s design of the floating disc focused on the

time function. Other elements, such as clean designed bracelets,

are supportive, but not dominant. The lateral incisions are both

symbolic (flow) and functional. The crown, for example, is better

integrated into the circle.

Inspiration flowing time: classic dials are worn out visually. Since an

analog dial is to be read both quantitatively (position of the hand)

and qualitatively (numbers or markings), the Rana dial combines

both perceptions: the Dynadot dial of the Rana shows both

the time as hand position, as well as the hours with graphically

growing markings 1 to 12.

Rana. Inspiration.

Page 215

Esslinger about symbolism:

“The symbolism of innovative products is

usually very historical: my first iPad proposal

for Steve Jobs, from 1982, was inspired by

a slate block, my Trinitron design for Akio

Morita and Norio Ogha (Sony) was a picture

frame and already planned switching to flat

screens in 1978.”

And about the name:

“For this, the clock should meet the highest

demands as STOWA’s flagship due to the

elaborate craftsmanship and chronometer

test in Glashütte. When we were finally

satisfied after nearly two years, the watch

was worthy to be called Rana (lat. frog/frog

design).”

Page 216

Rana. Symbolism.

The Rana is the most

elaborate watch that STOWA

has ever built .

Jörg Schauer

Chronometer certification.

Each Rana watch is chronometer tested by

the German Calibration Service in Glashütte.

A passed chronometer test confirms the high

quality of the in-built movement. The strict

criteria of DIN 8319 requires a fifteen-day

control. In the five positions crown left, crown

up, crown down, dial up and dial down, the

average daily range must be between -4 and

+6 seconds, while the average daily deviation.

Glashütte. Woodpecker neck.

Must not exceed two seconds and the

largest deviation five seconds. The fine

regulation of the Mühle/Glashütte company

is very useful for regulating the movement.

The so-called woodpecker neck regulation.

This regulation is an improved implementation

of the swan neck regulation.

Rana. Precision.

Page 217

Technique & Handcraft.

The Rana is the most elaborate model in our collection. We use, for example,

metal sintering for the middle part of the casing. No other method would have

allowed us to implement the architecture of the casing so uncompromisingly.

After that, we sand and matt the case entirely by hand. The patented woodpecker

neck regulation of the factory Mühle helps us to perform a chronometer test

on every watch in Glashütte. The sandwich dial, with the innovative Dynadots

luminous dots, is made using advanced laser technology. The Rana shows what

skilled craftsmen and modern technology can do. The high complexity in

production allows us to make only very few watches per year.

Creation of the Rana in the STOWA manufacture.

Dial.

The lasered and painted deck dials

are printed at the end of the process

and then combined with sterling

silver 925/000 dials.

Case.

STOWA’s goldsmiths care about

the high-quality surfaces of the

Rana casing with their technical

skills. The standard: perfect cuts

and matting.

Engravings.

Several parts of Rana are highquality

laser engraved at STOWA.

The bottom, for example, receives

his individual, consecutive numbering,

the bezel its characteristic triangle.

Page 218

Rana. Handcraft.

Rana Dynadots.

Black.

Automatic. 42 x 37mm. From EUR 4,200.

Rana Dynadots.

White.


Rana Numero.

Black.


Rana Numero.

White.


Rana. Models.

Page 219

Form Follows Emotion.

Hartmut Esslinger

Apple IIc. 1984.

Page 220

Hartmut Esslinger.

Page 221

Page 222

Unique Piece for Hartmut Esslinger. Rose gold 750/000, black DLC coated.

Hartmut Esslinger and Jörg Schauer discuss details.

Why work with STOWA?

“The creative collaboration with Jörg Schauer is a great example of the Black

Forest mentality that’to make the best’ also means that you work hard, question

everything, are never fully satisfied and handle moments of happiness – when a

design becomes reality, for example – with stoicism.

Jörg Schauer and I came together over his watches and, funnily enough, my

books. As I have collected mechanical watches since my youth, we quickly found

that we had plenty in common. First, we talked about the DNA of STOWA and

how we can create something new and yet true to its roots. Then we decided to

develop a watch that wasn’t yet in my collection; a watch that looked forward

rather than backwards, a watch with an innovative form suited to modern

clothing worn by both men and women and, most importantly, a watch that

maintained a connection to the roots of STOWA and the German Bauhaus style.

Some of you will will ask: how can you design a watch to satisfy so many desires?

On one hand you have STOWA, a boutique manufacturer of a few hundred

watches per year, and on the other you have Sony and Apple, global high-tech

companies of immense proportion producing millions of smart phones.

In principle, in both cases it is about the people: as a designer you have to make

dreams come true, namely those that the people would dream if they dared.

Design is not just an art; it requires responsible integration of science and

technology, business, ecology and, most importantly, human culture.”

Hartmut Esslinger, March 2015

Rana. Inspiration.

Page 223

Rana. 2015.

Yamaha. 1985.

Page 224

NeXT Cube. 1986.

Antea back to bauhaus. 2015.

Hartmut Esslinger. Products.

Page 225

Dimensions

Rana

42 mm x 37 mm case, 22 mm strap, height: 9.20 mm

3 part case: bezel, middle casepart and screwed bottom,

5 ATM waterproof

Movement

Rana

Automatic ETA 2824-2,chronometer certified, officially

tested by the German Calibration Service in Glashütte

Materiality

Case

Dial

Digits

Glasses

Hands

Strap

Crown

Stainless steel, fine matt, grinded by hand

Black matt lacquered or white matt lacquered

Dynadots or printed digits


Black or white lacquered, second orange or individual


Stainless steel

Individualising

Rana


rose gold or white gold bezel 750/000,

rose gold or white gold crown 750/000,

second hand in a color of your choice

Page 226

Rana. Technique.

Page 227

Page 228

Schauer watches. 1990-2020.

Jörg Schauer builds special watches, full of character.

Schauer has been making special watches for 30 years. Unique pieces and small series for

a special watch collector community. In addition to Schauer’s style, collectors also appreciate

the outstanding quality of the hand-made timepieces. Two Schauer classics will be

reissued for the anniversary. Chronograph Edition 10, and Single Hand black.

Page 229

Page 230

“We owe all progress to those who do not adapt.“ *

Since 1990, Jörg Schauer has been designing and building his unmistakable

watches. Schauer prefers stainless steel material for the cases with highest quality

mechanical movements and designs the watches in a clear and unmistakable

design language.

The twelve-fold screwed bezel has become his trademark. The technical screw

connections of all hand-polished Schauer cases are part of the program. Among

other things, they make it possible to restore every watch to its perfect new condition

after years of use. Perfect surfaces, precision, and a design reduced to the

essentials have made Schauer watches real collectors‘ items for 30 years. Many

editions have been sold out for years. Due to the strong growth of the STOWA

brand in recent years (Schauer bought the brand in 1996), he only built very few

of his elaborate watches. His own demand for best quality and perfect surfaces,

which require a concentrated work, were not compatible with the growth.

He simply lacked the time and focus.

But now Jörg Schauer would like to invest a little more time in his special watches

again. On the occasion of his 30th anniversary, two collector‘s editions will be

launched and built step by step during the course of the year, built in the tranquility

of his studio in Engelsbrand.

* (Martin Kessel. Author, 1901-1990)

Schauer. Philosophy.

Page 231

Page 232

Page 233

30 years of passionate watchmaking.

In 1990, Jörg Schauer decided to start his own business at the age of 22. As a trained goldsmith

and specialist for handcrafted watch cases, he was quickly able to establish a very good reputation

in the worldwide watch collector‘s scene. Over 400 high quality watch cases and unique

watches were created in the first years before he brought all his experience into his own collection.

Since then, many special watches, often limited and/or with special displays, have been

created (e.g. the mechanical series Digital 1 to Digital 3). Or the QUARADA chronograph with

the Valjoux 7753 chrono movement, which was a real specialty back in 2000: realized without

any compromises, square and water-resistant. Schauer still builds this model on demand. In the

meantime, this watch has also become a real Schauer classic.

For his 30th anniversary, Jörg Schauer would now like to build some of his special watches

again. His commitment to the STOWA brand, for which he not only makes all the designs, but

also builds prototypes and helps actively in production time, has left him little time for his

Schauer brand in recent years. Models such as the typical Chronograph Kulisse Edition 10, or

the well-known single-hand watches are now to be available again in limited numbers for collectors

worldwide. In 2020 there will be two special editions to celebrate the 30th anniversary.

The Chronograph Kulisse Edition 10 Date, and the Single Hand black with a hand in stainless

steel, platinum or rose gold.

Jörg Schauer on the inspiration for his limited single-hand watch: „I find the rather untypical

display of the time by means of only one hand very exciting. The watch thus impressively documents

the fact that our present is only a small fraction of a million years of time travel. Looking at the

calmly circling hands made of stainless steel or the elements platinum or gold reminds us again and

again that we should not take ourselves too seriously, pause from time to time and give ourselves

the necessary time for quiet and thoughtful moments. My Schauer single-hand watch is just the

right thing for this. I personally give each hand I make something of this peace and quiet to take

with me on my journey.“

Page 234

Handcraft.

Jörg Schauer loves surfaces. He is only

satisfied one a stainless steel case has

received his signature Schauer finishing.

Collectors appreciate this tangible,

noticeable quality. Perfect matting,

whether it ground or sanded, requires

plenty of work. However, the reward is final

product to exhibit a signature, perfect look.

Unique Watches.

In the first years of his self-employment,

Jörg Schauer built over 400 unique watches

before he created his own watch with the

characteristic 12-fold screwed bezel. Among

these were very collectable movements, like

a minute repeater from Patek Philippe, in a

750/000 rose gold case with a guilloched

925/000 silver dial.

Schauer. Passion.

Page 235

Limited Editions.

To ensure absolute exclusivity, many Schauer

watches are limited editions. There have

been series limited to 10 or 50 pieces.

However, even a Schauer watch produced

in under 500 pieces could be seen as very

exclusive considering the large amount of

watches of each series produced by big

watch brands. Illustration: Digital 1 watch

of 1998.

Awards.

Schauer was especially pleased when he

received 3rd place with his Digital 2 watch in

Japan in 2004. An independent expert panel

chose an, at that time, complete nobody.

Schauer has also received 1st place in the

Goldene Unruh for the Kleine Schauer in 2000,

1st place in the Goldene Unruh for the

Edition 9 in 2002 and 3rd place in the

Goldene Unruh for the Edition 10 Silver in 2011.

Page 236

Hand wound chronograph.

Schauer and STOWA offer modification of

the Valjoux 7753 automatic chronograph

movement to manual wind. For this, STOWA

produces a chronograph bridge in-house,

which can be engraved to a customer’s

specification. This will create a unique movement

that emphasises the individuality of

the wearer. From EUR 300.

Individuality.

The opportunities that arise from the

customisation of a hand-wound bridge are

diverse. Many personal engravings are

possible: Whether it’s initials or data, we

implement your idea perfectly. In theory,

different colored bridges are possible: yellow

gold, rose gold or galvanized dark gray.

Challenge us with your own personal wish.

Schauer. Features.

Page 237

Page 238

Edition 10.

The Schauer classic. From EUR 4,000.

Edition 12.

With cream dial. From EUR 4,100.

Edition 15.

With green hands. From EUR 4,000.

Quarada.

The most complicated Schauer. EUR 5,800.

Schauer. Chronographs.

Page 239

Page 240

Page 241

Page 242

Kleine Schauer.

White.

Automatic ETA 2824-2. From EUR 1,600.

Kleine Schauer.

Onehand black.

With steel hands. From EUR 1,600.

Schauer. Kleine Schauer.

Page 243

Dimensions

Kleine Schauer

Chronographs

Einzeiger 44


41/42/44 mm case, 22/24 mm strap, height: 15.70 mm


Movement

Kleine Schauer Automatic ETA 2824-2

Chronographs Automatic or manual wind Valjoux 7753

Einzeiger 44 Manual wind Unitas 6498 or Durowe 7440

Materiality

Case

Dial

Digits

Glasses

Hands

Strap

Crown

Stainless steel, fine matt, grinded by hand

Black matt lacquered, white lacquered

White or black printed, coated with Superluminova C3


Temperature-blued steel, white or black lacquered,

Superluminova C3

Leather strap or metal bracelet Artus or Kubus

Stainless steel

Individualising

Kleine Schauer

Chronographs

Einzeiger 44

individual rotor and case engraving



individual movement, wheel and case engraving

Page 244

Schauer. Technique.

Page 246

ARTUS. Metal bracelet.

Stainless steel mesh.

Jörg Schauer’s metal bracelet - called ARTUS is a very unique bracelet.

Made of stainless steel from a historical company in Pforzheim, the bracelet

fits most of the Schauer watches.

Page 247

Page 248

Schauer. Every watch a unique piece.

Schauer. Gold, silver, platinum and stainless steel handmade cases and dials

Page 249

Page 250

Schauer. Every watch was a unique piece.

Schauer. Historical dial printing cliches.

Page 251

Page 252

Schauer. Engraved movements.

Schauer. Very complicated cases.

Page 253

Page 254

Schauer. Former dialdesigns.

Schauer. Classic style and modern style - both have been done.

Page 255

Page Schauer. 256 Minute Repeater, Calender, Chronograph, many different movements have been used.

Schauer. Classic and modern style watches - different styles have been done.

Page 257

Dial Design.

The dial is the face of the watch.

For Jörg Schauer, a beautiful dial design is the initial catalyst for a further, deeper study of a

watch. This initial emotional moment decides whether a watch finds its way to the wrist of the

watch lover. Previously, the responsibility for the design was with the dial manufacturer. Today,

many companies employ their own designers to design their watches and dials. Based on one

of the largest and most innovative dial manufacturer in the world, the Weber & Baral (1921–

1973) factory, this chapter illustrates the history of German dial design from 1921 to today.

Page 258

Weber & Baral. 1921–1973.

One of the largest dial factories in the world.

In 1971, the Weber & Baral company celebrated its 50th anniversary and designed five poster

motifs for the occasion. A poster for each decade, with the representative dials of the time.

These prints tell the story of the company in short. STOWA bought its dials at Weber & Baral

over many decades. STOWA was customer No 3, Lange & Söhne was customer No 1.

The documents and pictures were kindly provided by the son of the founder and

longtime CEO, Mr. Karl D. Weber, and his wife.

Dial. Design.

Page 259

Page 260

1920–1930. Art Deco Typography.

The first metal dials develop.

Dial. 1920–1930.

Page 261

Page 262

1920–1930. Art Deco font. Luminous paint.

In the 1920s, the beginning of the production of metal dials at

Weber & Baral, many dials were designed and manufactured with

curved numbers. These playful numbers were often covered with

luminous material. The components of the luminous material were

still radioactive at that time, but the amount on a single dial or

the hands (today at least!) is not sufficient enough to be a health

hazard. In the early 90s watch boom, with the resurgence of a

worldwide passion for collecting, the choice of material in these

dials became a hot topic for discussion and analysis.

The first large dial order for the Weber & Baral factory were dials

for so-called children’s watches. These watches had a printed paper

dial and were available as a toy in retail stores. They were used by

children to learn to tell the time. One day, a large order came from

a foreign customer. However, he wanted real hands to turn on the

watch. With that, the children’s watches became more realistic.

To meet this requirement, the first metal dials were developed

and manufactured by Weber & Baral.

Dial. 1920–1930.

Page 263

Page 264

1930–1940. Bauhaus.

Reduced dial design.

Dial. 1930–1940.

Page 265

Page 266

1930–1940. Bauhaus Inspiration?

Jörg Schauer researched for many years whether the dials of the

1930s were inspired by Bauhaus. Specifically, he wanted to know

if there was a direct link between the Hochschule für Gestaltung

(1919–1933) and the design of the watch companies of the period.

Since STOWA was active at the time of the Bauhaus movement

and also produced watches in the ’Bauhaus style‘, he has tried

repeatedly in recent years to gather more information.

It is clear now that the watches that are today described as designed

in the Bauhaus style, all date from the period from about 1937.

The reports of witnesses and conclusive photo material (first published

here) show that only after the end of the Bauhaus period

was a simpler dial design implemented. But it seems reasonable

to suppose that the dial design of the 1930s was nevertheless

influenced by Bauhaus and its trends.

In answer to the question “Who designed the dials at the Weber &

Baral company”, Mr. Karl D. Weber, son of the founder and longtime

CEO, had some very interesting information. At that time, his father,

Arthur Weber, took the inspiration for new models from current fashion,

including carpet and wallpaper patterns as well as other everyday

items that were influenced by the trends of the time trend, including

furniture, lamps and other household items. Based on these influences,

he developed new dial designs every day in collaboration with his

designers and printers. He was, therefore, the initiator and creator of

the original dials of the 1937 STOWA and the 1937 Lange & Söhne watch.

Dial. 1930–1940.

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Page 268

1940–1950. Precise.

Dials for military watches.

Dial. 1940–1950.

Page 269

Page 270

1940–1950. Technical and functional.

The requirements for functional wrist and pocket watches for

the military dominated the production of Weber & Baral in 1940.

Dials for service watches and the well-known large pilot watches

were produced for all prestigious watch brands, including

Lange & Söhne, Wempe, IWC, Laco and STOWA.

After the war, machines were scarcely available. With dial design

expertise, a series of silver pendants was developed, and were

sold very successfully and in large numbers. Consumer had a

strong desire for something precious after the war. Many had lost

everything during the war. Production was restarted, and many

employees were once again able to make a living at Weber & Baral.

In the beginning, the salary was paid in two tranches, one part

in cash (which was difficult to use for everyday purchases due to

the circumanstances) and the other part in kind, which was a

key reason for many to work at the company. Good contacts and

personal commitment enabled Arthur Weber to repeatedly

provide payment in kind as part of the salary.

In the late 1940s, about 2000 dials were produced for a series of

STOWA watches, the so-called Armee Francaise. Those watches

were reparation payments to France.

Dial. 1940–1950.

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Page 272

1950–1960. Applications.

Complex dials with genuine metal numbers.

Dial. 1950–1960.

Page 273

Page 274

1950–1960. Applications and color.

In the 1950s, the design became more colorful and the

manufacturer began to produce numbers and indexes made of

real metal, which are pinned on the dial. They enable a threedimensional

dial and thus very different effects than the usual

two-dimensional dials (most of which were simply painted or

galvanized and printed). Many dials were complexly painted with

three or even four colors and equipped with numbers and/or

index applications.

In combination with domed dials, it was now also possible to make

the watches appear visually flatter. The curvature enabled the bezel

of the housing to be produced in a flatter shape, and domed plastic

glass supported this optical trick. A high watch glass and a domed

dial enabled the case maker to make the side view visually flat.

Even unusual concepts such as skeleton dials found their way

into the collections of watchmakers.

Dial. 1950–1960.

Page 275

Page 276

1960–1970. Diamonding.

Simple and unpretentious dials with lines.

Dial. 1960–1970.

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Page 278

1960–1970. Diamonding.

A second era of simplicity, or rather of simple design, began.

While in the 1930s there were rectilinear numbers and scales

(in the so-called Bauhaus style), it was now a more minimalist

design. Many dials now only had a few lines for dividing time.

Diamonding came into fashion. In this process, a linear pattern

is diamonded into the metal dial with a diamond tool. From a

technical perspective, if you polish the diamond blade of a tool

(e.g. a graver or a turning tool) then this tool, when used properly,

will make a highly polished cut. The resulting gloss level is very

difficult to replicate with any other method and diamonded

surfaces require no further polishing – they are absolutely perfect!

Today, this method is still widely used, especially with domed dials.

The diamond cut is performed exactly at the curvature of the dial.

When the base material of the dial has been previously galvanized,

the watch receives a two-tone dial as a result.

Dial. 1960–1970.

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Page 280

1970–1980. Embossing applications. Digital.

Unlike the patch applications of the 1950s, manufacturers were

now increasingly focused on simpler embossing of numbers and

indexes. Contrary to the complex application of, for example,

twelve individual numbers, now all 12 numbers or indexes were

embossed at once, in one work step. This resulted in enormous

cost savings.

Many of the 1970s dials were very colorful and sporty. Very often,

embossed luminous numbers and luminous indexes were used.

An indentation was partially embossed in the numbers and

indexes (in order to, for example, fill them with luminous material).

An additional diamond cut on the indexes or numbers gave these

dials a very special effect.

The production of the dial shows very clearly the technical development

over the decades. Step by step, innovative techniques

were implemented. As soon as new technologies appeared in

the jewelery industry, for example, efforts were made to integrate

them into the design, materiality and surfaces of dials.

With the rise of the quartz movement, many tried to adapt the

digital display to mechanical watches. For example, springing

disk mechanisms were constructed. In particular, PUW and Otero

(an ebauche manufacturer from Pforzheim) were active.

Dial. 1970–1980.

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Page 282

1980–1990. Replaceable. Nothing new.

The 1980s were marked by electronic (quartz) watches. The watch

industry – especially the mechanical area – experienced a number

of problems. The dial industry in Pforzheim made many affordable

dials for local watch companies, and also continued production

for worldwide export. Few things were more important than

the price. There were no brands that developed, manufactured

and protected individual and distinct designs.

The gold town of Pforzheim continued to successfully produce

gold cases and gold bracelets, and sold them worldwide. The dials

that were used were generated from various eras. Designs were

more or less recycled from the pool of the previous decades.

Meanwhile, embossed dials with, for example, Guilloche or fabric

patterns were technically perfected, and there was a lot of effort

put into mimicing quality dials (a real Guilloche dial can cost up to

several thousand Euros). The steel engraver, as a profession, was

the true artist in dial manufacturing at the time. He engraved these

patterns in the Pfaff – that‘s the positive mould of a pressing tool.

After that, the Pfaff is embossed into the die – the negative mould

of the pressing tool. Then, you could quickly and conveniently

emboss large numbers with a finished surface.

Dial. 1980–1990.

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1990–2018. Brand identity.

In 1990, when Jörg Schauer was an independent creator of unique

watches, he occasionally bought dials from another Pforzheim dial

manufacturer, the Bock & Schupp factory. It is amazing that, at the

time, dials from big brands could be bought freely once a week

in a factory outlet. The dial designs of the major brands were not

reserved or protected at the time. This soon changed, however.

After more and more brands realised that dial design can be an

important differentiator and selling point, dial designs were then

used only on an exclusive brand basis. The subsequent years were

marked by remakes of old historical watches that traditional companies

plucked from their internal pool and museum. This trend

has continued for nearly 25 years unchanged. A unique style, as it

was developed every few years from 1920 to 1980, no longer exists

on a large scale. However, there are some exceptions, including

Alain Silberstein in France or the company Ikepod in Switzerland.

In 2015, STOWA bucked this trend and presented a new innovative

and intuitively legible dial for the Rana model. It was designed by

the world famous designer Hartmut Esslinger. For the first time,

time is not only presented qualitatively, but also quantitatively.

Ascending dynamic points, the so-called Dynadots, give the watch

a completely new face.

Dial. 1990–2018.

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Page 286

Rana. Dynadots black. Page 287

We believe that precision

of time is paramount,

but everything else should

be simple.

Hartmut Esslinger and Jörg Schauer.

Important: All prices in the book include 19% German VAT.

STOWA GmbH & Co. KG

Gewerbepark 16

75331 Engelsbrand / Germany

Telefon: +49 7082-942630

www.stowa.com

info@stowa.com

Page 288

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