[Best!] Let My People Go Surfing The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual (DOWNLOAD E.B.O.O.K.^)

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[Best!] Let My People Go Surfing: The Education of a Reluctant Businessman--
Including 10 More Years of Business Unusual

[Best!] Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More
Years of Business Unusual
[Best!] Let My People
Go Surfing: The
Education of a
Reluctant
Businessman--
Including 10 More
Years of Business
Unusual
Description
'Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for
hope.' --Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel'For everyone
who is alternately outraged and depressed by the wave of greed that has been the hallmark of
corporate America in the twenty-first century, there is a name that inspires hope: Yvon
Chouinard....Unique and compelling.' --San Francisco Chronicle'Chouinard's biography, Let My
People Go Surfing, reveals a fascinating and colorful character....For all of our sakes, it seems the
responsible thing for companies to do is follow Chouinard's ascent.' --USA Today'No matter what
you do, you will find essential guidance and inspiration in Let My People Go Surfing.' --Dave
Foreman, The Rewilding Institute Yvon Chouinard is the founder and owner of Patagonia, Inc.,
based in Ventura, California. He began in business by designing, manufacturing, and distributing
rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis
for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page
mimeographed sheet containing advice not to expect fast delivery during climbing season. In
2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One
Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net
annual sales to groups on a list of researched and approved environmental organizations. See all
Editorial Reviews