IRPFinalWebsite

Using & Sharing
Consider the audience
Represent honestly what I learn
Guard raw data
Protect participants’ recognisability and traceability
Archive materials carefully
SENSITIVITY TOWARDS HOST CULTURES
As a large portion of this project will be conducted in Thailand, cultural sensitivity
is a primary consideration. Research may involve inquiry and exploration of history,
etiquette, dress, and food, particulars bound up in national identity that may
inadvertently cause offence if questioned or challenged insensitively (Duncan, 2011).
Therefore, in ‘The Power of Ethical Management’ Blanchard and Peale suggest that
when researching cross-culturally, assumptions and uncertainties should be tested
against the following (Blanchard and Peale, 1988):
Is it legal? Will I break any civil laws or company regulations?
Has the relationship balance been achieved? Is it fair towards all it may concern, in both
short and long-term perspectives? Does it promote the relations of mutual benefits?
How shall I feel afterwards? Will it make me proud? Would I feel good if my findings were
published in the newspapers? Would I feel good if my family found out about it?
RESPECT FOR TAKEMETOUR’S PRIVACY
Finally, this project will comprise information and perspectives drawn from multiple
sources. However, as the focus is ultimately on TakeMeTour, the company wish to have
this report made only accessible to Hyper Island and the assessors at Teeside University.
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