Entrepreneurship &Small Business KnowledgeTraining Administration - Competency Model07 | Opening Soon, Inc. – 90 Days to Launch
Ideation, Design Thinking,Product DevelopmentFigure 5: Next LaundromatIdeation is the process where you generateideas and solutions through sessions such asSketching, Prototyping, Brainstorming,Brainwriting, Worst Possible Idea, and awealth of other ideation techniques.Ideation is also the third stage in the DesignThinking process. Although many peoplemight have experienced a “brainstorming”session before, it is not easy to facilitate atruly fruitful ideation session. In this article,we’ll teach you some processes andguidelines which will help you facilitate andprepare for productive, effective, innovativeand fun ideation sessions.“Ideation is the mode of the design process in which you concentrate on idea generation.Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideationprovides both the fuel and also the source material for building prototypes and gettinginnovative solutions into the hands of your users.” – d.school, An Introduction to DesignThinking PROCESS GUIDESo often we start with an idea, open a business, and just try selling the product or service. Marketinghas always been an afterthought for most small businesses, but now, must be in the forefront.1 st Mode: Empathize – It is your effort tounderstand the way they do things and why,their physical and emotional needs, howthey think about the world, and what ismeaningful to them.2 nd Mode: Define – Your chance, andresponsibility, as a design thinker to definethe challenge you are taking on, based onwhat you have learned about your user andabout the context.3 rd Mode: Ideate – Break that largerchallenge up into smaller actionable pieces.4 th Mode – Prototype – producing anearly, inexpensive, and scaled downversion of the product in order to revealany problems with the current design.5 th Mode – Test – the end to end processof marketing, sales, service, developing,packaging, delivering/distributing andmeasuringOpening Soon, Inc. – 90 Days to Launch | 08
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