Opening Soon, Inc. - Binder - Final

Business, Marketing & Strategic Plan
(Interaction Design Foundation, 2018)
Business Plan – A written document describing the
nature of the business, the sales and marketing strategy,
and the financial background, and containing a projected
profit and loss statement. This is the Executive
Plan that usually.
Marketing Plan – The written document that describes
your advertising and marketing efforts.
Strategic Plan – Operations Management level plan
that documents the strategy, people, process, technologies,
and resources needed to market, sell, and
distribute/deliver products and services.
Figure 5: Next Laundromat
A business plan covers the “who” and “what”
of the business. The strategic plan gives us the
“how” and “when.”
Business Plan Outline
1. EXECUTIVE SUMMARY - THIS IS AN OVERVIEW OF YOUR BUSINESS AND YOUR PLANS. IT COMES
FIRST IN YOUR PLAN AND IS IDEALLY ONLY ONE TO TWO PAGES. MOST PEOPLE WRITE IT LAST,
THOUGH.
2. OPPORTUNITY - THIS SECTION ANSWERS THESE QUESTIONS: WHAT ARE YOU ACTUALLY SELLING
AND HOW ARE YOU SOLVING A PROBLEM (OR “NEED”) FOR YOUR MARKET? WHO IS YOUR
TARGET MARKET AND COMPETITION?
3. EXECUTION - HOW ARE YOU GOING TO TAKE YOUR OPPORTUNITY AND TURN IT INTO A
BUSINESS? THIS SECTION WILL COVER YOUR MARKETING AND SALES PLAN, OPERATIONS, AND
HOW YOU’RE GOING TO MEASURE SUCCESS.
4. TEAM AND COMPANY - INVESTORS LOOK FOR GREAT TEAMS IN ADDITION TO GREAT IDEAS. USE
THIS CHAPTER TO DESCRIBE YOUR CURRENT TEAM AND WHO YOU NEED TO HIRE. YOU WILL
ALSO PROVIDE A QUICK OVERVIEW OF YOUR LEGAL STRUCTURE, LOCATION, AND HISTORY IF
YOU’RE ALREADY UP AND RUNNING.
5. FINANCIAL PLAN - YOUR BUSINESS PLAN ISN’T COMPLETE WITHOUT A FINANCIAL FORECAST.
WE’LL TELL YOU WHAT TO INCLUDE IN YOUR FINANCIAL PLAN.
6. APPENDIX - IF YOU NEED MORE SPACE FOR PRODUCT IMAGES OR ADDITIONAL INFORMATION,
USE THE APPENDIX FOR THOSE DETAILS.
09 | Opening Soon, Inc. – 90 Days to Launch