Unfolding Fashion

More documents

Recommendations

Info

MANIPULATING TRANSPARANCYMany retailers have tried to treat the COVID-19 pandemic with theirtypical marketing messaging. They’ve talked about potential supplychain problems and luxury brands have made donations to fight thevirus, yet few have understood the gravity of the COVID-19 pandemic.For example, Target sent letters to email subscribers outlining hygienemeasures. The key message being that their stores are clean and safeto enter. 2 months into the US outbreak, Nordstrom’s sent a similaremail to their customers. 3 months in, they closed all their stores. Sodid countless other retail fashion stores.One standout fashion retailer, who lived up to their strategy, wasPatagonia. At the same time Nordstrom’s was soft peddling theirmarketing messages, Patagonia announced it was closing both itsstores and its online business, commiting to put the safety of theircustomers and employees first. And understanding the magnitude ofthe pandemic.17
what they saywhat it is
Page 1 and 2: UNFOLDING FASHIONQuinn Jensen
Page 3 and 4: Unfolding Fashion uses a scorecard
Page 6: CHANEL VS. PORIETCoco Chanel and Pa
Page 10: ADAPTINGThere is a pattern with the
Page 14: MANAGEMENT IDEAS OF 2020Strategy Ne
Page 18 and 19: We live in a capitalist based reali
Page 20 and 21: FASHION’S VALUE CHAINDesign & Dev
Page 24: 2000 TO 2020In our current quaranti
Page 28: ORGANIZATIONAL STRUCTURESThere have
Page 32 and 33: SOURCESImages not cited were either
Page 34: UNFOLDING FASHIONwho needs to get i

Unfolding Fashion

Create successful ePaper yourself

Delete template?

Save as template?