Unfolding Fashion

Paul Poriet spent his time designing with surplus of materials.
He thought, the more exotic a look could be, the more garments
he would sell. The thing about this outlook is that times are
always changing, so consumers’ taste, needs, and desires need to
constantly be reevaluated.
Designers cannot just create for the runway, they must consider
demand.
With a business and design approach to fashion, Chanel outlasted
Poriet’s designs by decades and is still a pertinent high fashion
brand today. Without the business mindset, Poriet was bound to
be a failed trend. But, if he considered who he was designing for
and continued to question the necessities of maintaining his brand
in changing times, he likely would have made it to today as a
successful brand alongside Chanel.
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