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A National Action Plan for CSR

A MISCO International Report

September 2018


MISCO International was commissioned to conduct an awareness exercise that sought

to establish whether businesses across all regions of Malta and in all services sectors,

are implementing Corporate Social Responsibility (CSR) initiatives and whether there is

room for a national action plan.

The questionnaire, which was designed by MISCO International and signed off by

CORE, sought to elicit responses about the CSR initiatives actioned by local businesses,

the obstacles faced and whether a national guideline would be welcomed.

One in three businesses are not aware of the term CSR while half of the sample

interviewed admitted that they were not aware of the concept of CSR before hearing

the full definition. In fact, any association with the term, brings to mind the

environment, society and the community and responsibility.

Nonetheless, once the different facets of CSR were explored, positive actions come to

light. It became clear that actions concerned with the environment and employee wellbeing

in particular are common in the business community. Moreover, two thirds of

the business community invest in CSR initiatives out of a genuine concern.

Nevertheless, investing in CSR initiatives does not come without challenges and local

businesses experience a somewhat lack of confidence in the difference that their

efforts may be making. Perhaps it is given this that a national action plan would be

welcomed.


WHO?

Businesses

N=200

HOW?

Telephone

WHEN?

July - August

2018


SAMPLE MAKEUP


Region

%

Northern 13%

Northern Harbour 51%

Southern Harbour 22%

South Eastern 4%

Western 7%

Gozo 4%

Base: All respondents (200)

Q101b. Region


Number of employees

28%

45% 17% 11%

1 to 10 employees 11 to 49

employees

50 to 249

employees

250 or more

employees

Base: All respondents (200)

Q103. Full-time employees


Company age

48%

1%

23%

16%

12%

Last year In the last 10 years In the last 15 years In the last 20 years More than 20

years ago

Base: All respondents (200)

Q104. Company established…


Main activity

Hospitality/ Tourism

Construction

Media/ Communication

Insurance/ Banking/ Property

Industry/ Manufacturing

Transport

Entertainment/ Leisure

Health

Other

11%

8%

8%

6%

6%

4%

3%

1%

55%

Base: All respondents (200)

Q102. Main activity


The term Corporate Social Responsibility is

immediately associated with the environment, society

and the community and responsibility

Spontaneous Associations - Corporate Social Responsibility

Base: All respondents (200)

Q105. What comes to mind when you hear the words corporate social responsibility?


One in three do not know what the term means

however, the understanding of CSR lacks holism

among those who are aware

Spontaneous Associations - Corporate Social Responsibility

All

Contribute part of the profit to the community 43%

Contributing towards the environment 13%

Don’t know: 35%

Base: All respondents (200)

Q105. What comes to mind when you hear the words corporate social responsibility?


In fact just over half of businesses were not aware of

the full concept of Corporate Social Responsibility

Awareness of CSR concept

52%

Base: All respondents (200)

Q114. Before hearing this definition of CSR, were you aware that the concept of CSR goes beyond charity, sponsorships and other

similar initiatives?


Only one third of businesses in this sample have an

internal policy that addresses CSR

CSR Policy

31%

Base: All respondents (200)

Q115b. Do you have a policy or philosophy relating to or specifically addressing CSR in your company?


For one third of the businesses, the Directors are

responsible for CSR initiatives

32%

Directors

1

28%

Management

2

18%

Employees

3

12%

HR/ Marketing

4

8%

Committee

5

Base: All respondents (200)

Q115a. Does the responsibility of implementing CSR initiatives in business lie with a particular person or group of people?


ENVIRONMENT


Most businesses are becoming increasingly aware of

their effect on the environment

Recycling/ Reusing

Turning off unused office equipment

Water fountains

Occupancy/ daylight sensors and local light switches

Innovation of eco-friendly technology and practices

Reducing packaging/ plastic products

Good insulation systems

Renewable energy/ efficient systems e.g. PV panels

Eco-friendly infrastructures and offices

Reverse Osmosis

Reducing food and solid waste

90%

69%

58%

49%

35%

25%

22%

22%

21%

20%

19%

None: 1%

Base: All respondents (200)

Q106. What actions, if any, is your company undertaking to protect the environment in its business operations?


A couple more examples of business efforts to protect

the environment…

✓ Reducing the use of toxic/ ozone depleting chemicals

✓ Allowing Gozitan citizens to work from home

✓ Reducing the use of paper

✓ Financing transport vouchers (e.g. tallinja card)

✓ Certified

✓ Implementing ISO 14001

✓ Investing in Hybrid vehicles

Base: All respondents (200)

Q106. What actions, if any, is your company undertaking to protect the environment in its business operations?


EMPLOYEES


The vast majority of businesses look after their

employees by ensuring their well-being

Providing comfortable working conditions

Protecting labour rights

Allowing employees to work flexi hours

Creating safe and secure working environments

Ongoing training

Decent minimum wage policy for employees

Sending employees to workshops, conferences, etc.

Health insurance

Allowing employees to work from home

Quotas (e.g. women in senior positions)

Reducing discrepancies between wages

Food/ meal vouchers

None: 3%

Base: All respondents (200)

Q108. What actions, if any, is your company undertaking to ensure the well-being of its employees?

80%

79%

77%

76%

74%

73%

63%

50%

43%

41%

31%

23%


A couple more examples of business efforts to protect

employee well-being…

✓ Applying a policy which allows employees to check email during work hours only

✓ Providing employees with a gym membership

✓ Introducing child care at the organisation itself/ Providing child care vouchers

✓ Less working hours in summer

✓ Organizing team building activities

✓ Providing caps and sun protection creams

✓ Providing discount cards

✓ Providing uniforms

Base: All respondents (200)

Q108. What actions, if any, is your company undertaking to ensure the well-being of its employees?


COMMUNITY


Nonetheless, when it comes to our local community,

nearly half do not do anything

Collaborations to promote sustainable growth

Balancing community needs and company interests

Supporting organisations that work to protect the

environment

None

31%

26%

25%

44%

Base: All respondents (200)

Q109. Does your organisation do anything within the local community?


A couple more examples of business efforts within

the local community…

✓ Partnering up with companies who are concerned with sustainable agriculture

✓ Pressuring certain institutions or political parties for moral causes and public interests

✓ Donations (from employee collections)

✓ Voluntary work

✓ Provide help to MOAS

✓ Provide help to child institutions

✓ Provide help during Church functions

✓ Host inmates and foreign students

Base: All respondents (200)

Q109. Does your organisation do anything within the local community?


CHARITY,

SPONSORSHIPS

AND PHILANTROPIC

ACTIVITIES


Fund raising initiatives and blood drives are popular

activities frequently organised by businesses

Organising fund raising events

52%

Organising “blood donation” days

26%

Compensating hours of work with voluntary work

19%

Donating to charity institutions

19%

Collecting clothes, toys, small change, etc.

17%

None

19%

Base: All respondents (200)

Q111. What charity, sponsorship or philantropic initiatives, if any, does your company engage in?


A couple more examples of business charity,

sponsorships and philanthropic activities…

✓ Providing training for migrants

✓ Organising a clean-up

✓ Offering services for free or at discounted rates to those in need

✓ Collaborating with schools

✓ Helping in the building of new schools in third world countries

✓ Organising free meals

✓ Showing solidarity with employees

✓ Supporting Dar Il-Kaptan

✓ Supporting Hospice

✓ Supporting Lions Club

Base: All respondents (200)

Q111. What charity, sponsorship or philanthropic initiatives, if any, does your company engage in?


Over half of business efforts are conducted out of a

genuine concern

Genuine concern

Brand reputation and publicity

Cost savings

Employee engagement

Social responsibility

66%

19%

8%

8%

7%

Keeping up with competition

6%

None

10%

Base: All respondents (200)

Q112. Why does your organisation implement CSR initiatives?


Nevertheless, a CSR framework does not come without its

challenges

47%

23% 18% 13%

Lack of time Lack of resources Lack of funds Lack of interest

None: 26%

Base: All respondents (200)

Q113b. What obstacles do you face in implementing a CSR business strategy?


Ultimately, businesses require help to implement CSR

initiatives including the mention of a national framework

37%

28%

17%

Public aid (financial) Non-financial assistance National framework

Base: All respondents (200)

Q116a. What would encourage you to implement more CSR initiatives?


Confidence in the CSR initiatives being implemented by

businesses is somewhat lacking

3% 20%

Not at all confident

Bottom 2

Extremely confident

Top 2

Base: All respondents (200)

Q113a. On a scale from 1 to 10 where 1 is 'Not at all confident' and 10 is 'Extremely confident' how confident do you feel that your

CSR efforts are making a difference?


Over half of the sample believe that a National Action

Plan is required

National Action Plan

85%

Base: All respondents (200)

Q116b. Do you believe that a National Action Plan in the form of a framework, to which businesses all over the country can

adhere to and follow would be useful for your organisation?


A National Action Plan for CSR

A MISCO International Report

September 2018

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