Competing with Photography Service Giants – A Few Tips

Competing with Photography Service Giants
– A Few Tips

No doubt being a wedding photographer is one
of the most exciting careers out there. However,
it’s also one of the most challenging and
competitive markets to be really successful in.
You can find a large number of professional
photography services available, but
unfortunately the quality of what is delivered
varies dramatically. If you’re planning to pursue
a career as a professional photographer in
Chelmsford then you need to understand a few
things first. Before you take the plunge as a
Chelmsford professional photography service,
you need to realize that there are a lot of top
competitors out there like Chris Woodman
Wedding Photographywho are well established
in the industry.

How to compete with the giants on the industry?
The first, and most important question that needs
answering is how do you convince engaged couples
to choose your brand over established Chelmsford
professional photography services? Finding clients is
quite challenging, especially when you’re a newbie!
But remember, everyone had to start somewhere
and there’s plenty of trial and error along the way,
so stick with it and good things will start to happen.
Here are a few tips that you may find helpful if
you’re looking to compete with established
photography services and winning new clients!

Incorporate Uniqueness and Creativity: Being unique helps you stand out of the crowd. You need
to identify and understand what makes you and your photography unique. Once you find this out,
you’ll have a base to work from and you can start to showcase examples that will grow your
brand and attract new clients. Consistency is key so that prospective clients have a clear
understanding of exactly what it is you can offer them. Having a strong story connected to your
brand allows people to connect on a deeper level that in turn makes your business more valuable.
This might make for some uncomfortable reading but nobody cares about YOU, they care about
what you can do for THEM.
Being Resourceful and Helpful is the Key: There’s no two ways about it, newly engaged couples
looking to book vendors in the wedding industry, (more often than not), have no idea where to
start. They will have so many questions that need answering and problems that need to be solved.
This is where you step in! For instance, you can build content and make suggestions on wedding
themes, hair and makeup inspiration, best wedding venues for a certain time of year and so on.
One positive thing to come out of starting a Chelmsford professional photography service is you’ll
never be short of content ideas. Couples need help so give it to them.

Maintain Professionalism at all times:
Your professionalism and expertise will attract
attention from prospective clients and catapult you
ahead of your competition. Keep a clear and
consistent presence online so people can see you’re
professional and this will start to build trust. When
you meet potential clients in-person, always be polite,
dress well and present well. This costs nothing, yet
goes a long way and will be remembered. Don’t
forget to always follow up. Couples will be inundated
with information as they start to research the
possibilities available to them so they won’t always
remember your first email or phone call. Make a note
in the calendar to touch base with them and see if
they have any further questions regarding your initial
contact. It’s a well-known fact that a large percentage
of the population won’t purchase a service after just
one point of contact. Seeing your work on a regular
basis or keeping in touch is a great way for people to
become familiar with your brand that will ultimately
end with a higher conversion rate for your business.

Chris Woodman Wedding
Photography is a Chelmsford
professional photography
service that offers unique,
creative photography services
along with being helpful and
resourceful! Want to know
more?

Business Name-
Chris Woodman Photography
Address 1- 42 Buckerills
Address 2-Pitsea
City-Basildon
State- Essex
Zip-SS13 3ER
County-United Kingdom
Website URL- https://chriswoodmanphotography.co.uk/
https://www.instagram.com/chris_woodman_photography/
https://www.pinterest.com/C_Woodmanphoto/
https://www.facebook.com/chriswoodmanphotography/