predictable

Index
chocolate:
in free exchange (Halloween)
experiment, 56-58
pricing of, FREE! items and, 51-54,
64-65
rational cost-benefit analysis and,
64-65
Clark, Margaret, 68
closets, consumerism and size of, 110
clothing, worn and returned to store for
full refund, 196, 223
Cobb, Leonard, 173-74
coffee:
questioning outlays for, 44
at Starbucks vs. Dunkin' Donuts,
37-39,47
upscale ambience and, 39,159-60
Coke, taste tests of Pepsi and, 166-68
cold remedies, price and efficacy of, 184
colds, antibiotics as placebo for, 189
comparisons, see relativity
compensation:
cash vs. gift rewards and, 82-83
of CEOs, 16-17, 18
poetry reading experiment and,
40-42
recent cuts in benefits and, 82
social exchange in workplace and,
80-83
and transformation of activity into
work, 39-43
see also salaries
compensation consulting firms, 17
conditioning, placebo effect and, 179
condoms:
importance of widespread
availability of, 100-102
and willingness to engage in
unprotected sex when aroused, 89,
95, 96-97, 99,107
conflicts:
expectations and perception of,
156-57,171-72
neutral third party and, 172
conformity, ordering food and drink
and,238
Congress, U.S., 151,152,228
ethics reforms in, 204-6
consumerism, 109-10
context effects, 240
control, mistaken perception of, 243
corporate scandals, 196, 204, 214, 219,
222-23
cost-benefit analysis:
dishonesty and, 202-3, 204
relative value and, 64-65
credit cards, 110, 204
"ice glass" method for, 122
self-control, author's proposal for,
123-26, 242
two-cycle billing and, 228
Crocodile Dundee, 7-8
Cypert, Kim, 166-68
D
dating:
decoy effect and, 10-14,15
and likelihood of engaging in
immoral behaviors when aroused,
94-95, 96, 97,107
separation of social and market
norms and, 69, 75-76
day care, tardiness fines at, 76-77
deadlines, setting one's own, 112-16,
117, 118-19
debt blogging, 122-23
decision making:
and indecision in face of two choices,
151-53
sexual arousal and, 89-102, 106-8
see also first decisions; options
decoy effect, 5-6, 8-15
bread-making machines and, 14-15
dating and, 10-14,15
Economist subscriptions and, 1-3,
4-6, 9-10
house purchases and, 8-9
menu pricing and, 4
vacation packages and, 10
visual representation of, 9
demand:
price changes and, 46-47
supply and, in standard economic
framework, 45-46
democracy, dizzying abundance of
options in, 148
271