Incuse Design FMCG Brand Strategy

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Brand Consultancy | Design Strategy | Energizing Brands
Accelerating
Focussed Growth
Branding Strategy
th
2020 Year

About Incuse Design
Incuse Design, Is A New Delhi-based Brand Consulting & Design Firm
With A Diverse Portfolio Of 200+ Clients Spread Across 20 Industries.
We Have A Skilled Team Of Brand Consultants, Graphic Designers
And Brand Research Professionals To Carry Out Seamless Execution
And Implementation Of Business-to-business Branding Solutions.
Expertise and Experience
Automotive
Defence
Education
Financial Services
FMCG
Food & Beverages
Healthcare
Hospitality
Infrastructure
Internet Portals
Legal
Logistics
Manufacturing
Non-Profit Organization
Power
Real Estate
Retail
Security
Software
Technology
Telecom
Textiles
Travel
Wellness
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We Uncover
The Potential Of Your Brand

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Our way forward
is accelerating
focussed growth.
With the power of
Branding
Our Branding Process
Consumer driven markets demand brands that more than ever are lesser about what people
buy, and more about what the brand essentially is. In the market, to Say What We Do is not
enough, it is more important to Do What We Say. Building a great brand is serious business, a
smart blend of art and science. Whatever the brand and its specific situation, the path to market
success remains the same and is almost entirely based on the way the brain stores, recalls, and
processes memories.
Good branding starts with a rigorous assessment of the target audience and of the brand
positioning in the minds of those people.

Our Focus
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Our main focus is towards providing branding expertise to FMCG enterprises. We help Define the
fundamental nature of your brand, and Assist you in communicating your brand story effectively to all
stakeholders thereafter. With an experienced and talented team of Consultants & Design Strategists,
Incuse Organization is well equipped to seamlessly create strong and effective FMCG Brands. Once we
have laid a strong foundation for your Brand, we provide additional support to Build your Brand in a
consistent and integrated manner.
WHAT WE DO
Creating Brand-led Growth
OUR CORE
STRENGTH
Insights & Analytics
Strategy & Positioning
Innovation
Brand Architecture
Naming & Verbal Identity
Brand Engagement
Brand Identity
Packaging
Adaptation & Implementation
Experiences & Environments
Interactive & New Media
And Things Yet To Be Discovered

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Services INCUSE DESIGN specializes in providing a variety of branding-related services including:
Naming
Product brands
Company brands
Group brands
Technology brands
Process brands
Brand Strategy
Brand Audit
Brand Core
Mission & Vision
Product/Service Positioning
Brand Positioning
Brand Promises
Tagline
Brand Philosophy
Brand Architecture
Brand Portfolio Optimization
Brand Roadmap
Brand Identity (sensory)
Visual
Logo
Color Palette
Typography
Symbology & Iconography
Ambient Scenting
Print Collaterals
Marketing
Business Stationery
Brochures
Corporate Profile
Brand Profile
Leaflets
Product Catalogues
White papers
Case Studies
Presentation
Welcome Kits
Point of Sale Collaterals
Internal Branding
Internal Branding
ID Cards
Space/Environment Branding
Uniform Design
Front office documentation
Back office documentation
Packaging
Digital Branding
Corporate Websites
E-Commerce Portals
Other Web Portals
Audio/Video
Brand Building
Events
Self Events
Participation in Expos
BTL Events
Digital Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Email Marketing
Advertising
Print
TV
Digital
Out of Home
PR
Print
TV
Digital
Brand Custodianship
Collaterals (on need basis)
Brand Audits (fixed intervals)
Brand Training (fixed intervals)
Documentation Updates
(fixed intervals)
Brand Support
Protection
Print
Production
Brand Valuation
Brand Manuals
Brand Book
Identity Guidelines
Editorial Guidelines
Collateral Guidelines
Brand Launch
Brand Launch Planner
Activities/Events
Advertisements
Media Coverage
Software Design
Brand Training
For Individuals
For Organizations
Brand Mascots
Concept & Naming
Mascot Design
Mascot Usage

DIGITAL
TRANSFORMATION:
Step
We design for the future—in ways that make
sense right now.
We’re strategic experts and creative explorers
committed to solving complex challenges.
With smart tools and global resources, we
examine the implications of every brand choice,
create new experiences, and open doors to
opportunity.
Streamlining the Digital Strategy

Our Best Marketing Strategies For FMCG Products In
India From The Leading Brands
India is a hub of FMCG brands. There are huge national and multinational brands catering their products to
millions of people and generating immense capital. The biggest player in the market is ITC. The market
capitalization value of the brand is INR 256,769 Crores. The next on this list are HUL, Nestle (India), Godrej,
Glaxo SmithKline, Colgate Palmolive, Marico, Emami and Procter & Gamble. These are the multimillion
names that can are altering the retail industry with their innovative marketing strategies.
We at Incuse Design created an excellent platform for FMCG Brands by introducing new strategies in the market
to create product awareness and maintain customer loyalty.
Here is the list of best marketing strategies for we did for FMCG products in India.
MULTI-BRANDING : This is a unique style of the of FMCG brands that cater to competing products under
the same banner. The same company manufactures a range of products, similar by genre, and caters to t
he consumers. Our Digital Consultancy and Brand Consultancy Creates competition among own products,
which is a perfect way to grab hold the market.
FLANKING : This is a typical strategy where the same product is sold in different volume and packaging.
For an instance, the shampoo is sold in both bottles and sachets so that it can grab all the segments in
the market. It is a good strategy for almost all FMCG products available in the market.
Extension of the brand : A typical strategy where the same product is sold in different volume & packaging.
For an instance, the shampoo is sold in both bottles and sachets so that it can grab all the segments in
the market. It is a good strategy for almost all FMCG products available in the market. Where packaging
design plays an important role to win the competition in the market
Product Line Building : This is a typical product line strategy that offers all the varieties consumer wants
with different names. For an instance, Hindustan Unilever offers soaps of various kinds such as DOVE,
LIFEBUOY, and LUX to cover all kinds of needs and market segments. These related products do not compete
with each other as the target audience is absolutely different from each other in terms of preferences.
Here’s again packaging design plays an important role to create and achieve the market share
Developing new products : In this case, Proctor & Gamble is the best example that develops new products
every now and then to maintain the competition and replace the older ones that have proved to be
Incompetent. The current products face threats from dynamic consumer needs, different taste,
product life cycles, etc. The new product development can be done either via research and development
or via acquiring another company.

Our Best Marketing Strategies For
India From The Leading Brands
FMCG
Products In
PLC strategy : Product Life Cycle or PLC, in the case of FMCG products, is short. It is nothing but the span
of the product existing in one market. The old products need to be replaced or transformed so as to
maintain the competition and feed the enthusiasm of the customers. It is very essential for a company
to create a new line of products to replace the old ones. The new inclusions and innovations in the
products will also fortify the customer base and the stronghold in the market.
Evolution and adaptation : The market survey often reveals the speci c requirements and the pain points
of the customers. This information is speci cally used by the FMCG companies to design a new product line.
Changing the product line, making it better to meet the contemporary needs is mandatory for the survival
of the brand. If not changed or upgraded, the future of the company might become stagnant.
A Vast Network of Distribution : A vast and diverse distribution process , in terms of signi cant locations,
can be very helpful for a brand to gain a lion’s share of the market. Soft beverages brands like PepsiCo and
Coca-Cola own a vast network of distribution. It reaches to almost every corner of the urban and semi-urban
markets to cater their products, making it tough for the other brands to in ltrate.
These Are The Best Marketing Strategies conducted For FMCG
Products In India To Grab The Market & Fortify The Brand..

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Every FMCG firm HAS A DISTINCT
IDENTITY.
Many factors go into consideration while branding FMCG firms,
the basic idea is to understand who the stakeholders are and
formulate strategy accordingly.
A lot of iconic FMCG firms have a great deal of heritage and legacy
attached to their names.
IT IS A FRAGILE TASK TO HANDLE THE IMAGE OF THEIR
BRAND
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

{
Every FMCG firm HAS A need to
UPGRADE.
In the current scenario there is a big opportunity for FMCG firms in
India to build Global brands that are bold and confident – this
would appeal to international clients as well as multinational
companies.
uplifting brand perception is the need
of the hour

PROCESS
Steps of Branding
a FMCG Firm
Step 3:
Propositions
Step 4:
Delivery
Step 1:
audit
Step 2:
understanding
Challenges
Step 5:
Assessment
Brief Provided & Brand Audit
Research & Analysis
Brainstorming & Conversing To Agree On A Strategy
Creating Visual Identity & Brand Strategy Based
On Information Collected
Assessment & Feedback from stakeholders

Packaging Design & Print
Creative Catalogues Design & Print
Interactive Website Design

Some Of The
Recent Clients
Brand Identity // Brand Strategy // Brand Building // Digital Marketing
International
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Delicacy and Legacy You Deserve

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Brand Consultancy | Design Strategy |
Energizing Brands
Nikhil Raj
Creative Head | Design Strategist | Brand Consultant
+91 9250742835, 8766242721
info@incusedesign.com
nikhilrajnikhil
www.incusedesign.com
Corporate Ofce 1: A1/1B, District Park Road, Paschim Vihar , New Delhi- 110063
Corporate Ofce 2: Unit No. 150 , Vipul Trade Tower, Sohna Road, Gurugram, Haryana
Regd. Ofce: L-1/65 , Budh Vihar, Phase1, New Delhi 110086
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