200408_New-Varieties_US_A

New Varieties
2021

Beauty inside –
Say it with
flowers!
For more than 175 years Benary is creating outstanding ornamentals.
Our breeding activities have developed some of the
leading annuals, perennials and potted ornamental plants.
Benary operates three breeding facilities: in North America, the
Netherlands and Germany. This brings us closer to you and
your markets.
Our main focus is on developing and selling flower varieties for
the professional bedding plant market – bringing beauty
to the world.
Known worldwide as a leader in Begonias, Benary’s fine
assortment includes some of the industry’s most sought after
varieties in Pansies, Pentas, Petunias, Marigolds, Impatiens and
Rudbeckia, just to name a few.
Our professional quality products are offered to growers
through our wide network of distributors and brokers around
the world.
Our long history as an independent family-owned business has
allowed us to live our passion for breeding and to stay inspired
by the beauty of our industry.
Our breeding team strives to continuously develop excellent
new varieties in professional seed quality.
Thank you for working with us!

Your Benary Team
Contact us– we are committed to your success!
Matthias Mart
Jennifer Calhoun
Doreen Rowe
Heidi Sweeney
Sales & Marketing Manager NA
mmart@benary.com
Marketing Specialist
jcalhoun@benary.com
Customer Service
drowe@benary.com
Customer Service Assistant /
Inventory Planner
hsweeney@benary.com
Please contact us for further assistance.
The North American Benary team is available to support you and assist with your individual
needs. We are committed to your success and are happy to answer any questions. Our seed
storage and distribution departments in Hann. Münden, Germany and DeKalb, IL, USA provide
fast order processing and prompt shipping to our customers.
www.benary.com
1

Groovy Orange

Table of Contents
Begonia x benariensis BIG ®
Begonia boliviensis Groovy
Rudbeckia hirta Cheyenne Gold
4
10
20
„I’m kind of a BIG ® deal.“
BIG ® begonia, the most trusted
begonia in its class. Period.
The perfect basket item.
Mounded semi-training, and well
branched plant.
Bold color for the garden.
Huge, weather-tolerant blooms stand up to
all kinds of weather. Great pollinator plant!
12
Begonia tuberhybrida
Nonstop
21
Rudbeckia hirta
Amarillo Gold
26 BeGreen
Priming
13
Begonia tuberhybrida
Nonstop Mocca
22
Petunia x hybrida
SUCCESS! ® HD
27 GlobalG.A.P.
14
Begonia x hybrida
Funky
22
Lewisia cotyledon
Elise
28 Sempervivum
Hippie Chicks
16
Begonia semperflorens
Super Cool
23
Viola cornuta
Admire ®
30
Verbena speciosa
Imagination ®
18
Celosia cristata
Brainiac
24
Benary’s BeGreen
Initiative
31
Primula elatior
Crescendo

4
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BIG ® Begonia, the most trusted
begonia in its class. Period.
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5

Begonia x benariensis
BIG ®
BIG ® landscaping
Easy, colorful, fun! #imkindofaBIGdeal
Uniform young plants
Extraordinarily different ...
• Most vigorous, well-branched landscape begonia on the market
• BIG ® s are 2 weeks earlier than competing varieties
• Large (3” / 8 cm), showy flowers are held above the foliage for maximum show
• Thrives in a wide range of climates and soils; can be planted in sun or shade
New
Imp.
Deep Rose
Bronze Leaf
Pink Bronze Leaf
Pink Green Leaf
U.S. Patent No.: 9,295,208
Red Bronze Leaf
New
Red Green Leaf Rose Bronze Leaf Rose Green Leaf
U.S. Patent No.: 9,295,209
White Green Leaf
Utility Patent Pending
6
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New
Making a BIG ® bang
this spring!
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7

Begonia BIG ® in Berlin
BIG ® Profits
The benefits of BIG ® begonias are not only in their
impressive flower power, but also in their ability to
increase your bottom line.
Low Maintenance:
• Self-cleaning habit
• Heat and drought tolerant
• Reduced fungal problems
Economical:
• Well branched plants fill in quickly
• Plant on 12” (30 cm) centers
• Fewer plants needed for coverage
Versatile:
• BIG ® s thrive in a wide range of climates and soils
• Plant in sun OR shade
• Performs anywhere
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The star of Berlin. At home anywhere everywhere.
BIG ® Begonia, the most trusted begonia in its class. Period.
BIG ® Begonia at its home turf on a hot August day in Germany, in front of
Deutscher Reichstag. BIG ® has been thriving in the rain, heat, full sun and
shade of the Berlin summer. Looks better than ever!
From young plant to
prolific blooming
Profitable young plant production
• Excellent germination rates
• Uniform plug development
• High percentage of usable plugs
Timing: BIG ® Series
Days from sowing
(European data)
White Green Leaf NEW
Red Green Leaf
Deep Rose Bronze Leaf NEW
Red Bronze Leaf Imp.
Pink Bronze Leaf
Rose Green Leaf
Pink Green Leaf
Rose Bronze Leaf
90 95 100 105 110
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9

Rose
10
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• Very uniform series across colors
• Clear vivid colors from a distinct series
• Bigger flowers and petals than competing varieties
• Round mounded, semi-trailing habit on shorter
flower stems eases shipping/transport
• High germination rate and plug performance
Orange
Begonia boliviensis
Groovy
New
Series
Groovy Mellow Yellow –
Rocking the Market
Mellow Yellow Orange Red
Rose White Mix
www.benary.com
11

Mix
Fire
Begonia tuberhybrida
Nonstop TM
Appleblossom Deep Rose Deep Salmon
• Early lateral branching yields a full, mounded plant habit
• Large, fully double flowers 3-4” (7,5-10 cm)
• Best for premium quality production
New
Fire
Orange
Pink
New
Red
Rose Petticoat
Sunset
White Yellow Yellow Red Back
Mix
12
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White
Begonia tuberhybrida
Nonstop TM Mocca
• The only comprehensive dark leafed
tuberous begonia series on the market
• Highest transplantable seedlings
in the industry
• Full, round plant habit ensures there are no
“bald spots” on the plant
• Comprehensive color assortment
for growers and retailers
Bright Orange
Cherry
Deep Orange
New
Deep Red
Pink Shades
Red
Scarlet White Yellow
Cherry
Mix
www.benary.com
13

Orange
• Easy to grow and ship
• Great performance in mixed containers
• Grow in partial to full shade
• Reliable high germination rates
• Great consumer appeal
14
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White
Begonia x hybrida
Funky TM
Outstanding show in
baskets and containers
Light Pink
Orange
New
New
Pink Red
Scarlet White
Mix
Pink
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15

White
Red
Begonia semperflorens
Super Cool
New
Series
Blush Pink Red White Mix
Energy
saving crop
with high
vigor
Pink
16
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Super Cool –
the cool grown begonia
Mix
• Can be cultivated at cooler temperatures
together with pansies
• Energy saving crop with high vigor
• Habit between Sprint Plus and Super Olympia
• Earliness close to Sprint
• Well-branched, extremely large flowers, very floriferous
• Works in pots, packs and the landscape
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17

Mix
18
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• Densely crested heads in vibrant colors
• Early flowering with a compact and uniform habit
• Recommended for commercial bench runs in pots or packs
• Heat lover, loves full sun and hot summer conditions
in moderate climates
• Very well suited for use in landscape settings
Mad Magenta
Celosia cristata
Brainiac
New
Series
Consumers will
remember the name and
love the performance!
Mad Magenta Raven Red Think Pink
Lightning Yellow Robo Red (only in Mix) Mix
www.benary.com
19

Rudbeckia hirta
Cheyenne Gold
New
• Genuine sun lover
• Adds bold, stunning color to the garden
• Huge golden yellow flowers up to 6” (15 cm) diameter
• Rain tolerant flowers
• Perfect cut flower item with long vase life
• Attracts bees and butterflies
• Flowering from June to frost
Summer couldn’t be better!
20
www.benary.com

Rudbeckia hirta
Amarillo Gold
New
• Fleuroselect Gold Medal Winner 2021
• Amarillo Gold – Treasure for pot and
bedding plant sector
• Alluring huge flowers on short stems
• Similar look to Prairie Sun but more compact
• Very well suited to pots, beds and
cut flower gardens
www.benary.com
21

Petunia x hybrida grandiflora
SUCCESS! HD
• Genetically compact series for “high density” production
• Unbeatable in earliness and uniformity
• Full packs, pots or baskets
• Extremely vivid colors – 8 in the series
New
Blue Burgundy Light Pink
Pink Red Rose Star
White
Salmon Morn
White
Mix
Lewisia cotyledon
Elise
ApeX / FastraX
• First year flowering perennial
• Long flowering season
• Use as indoor and outdoor plant
• Heat and drought tolerant
New
Ruby Red Ultra Violet White Mix
22
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Red
Viola cornuta
Admire ®
• Better branching for more flowers
Blue Deep Blue Deep Marina Deep Purple Face
• Early, consistent pack performance
• Uniform timing across the series
• Uniform plant habit
• Superior performance in both
fall and spring
Denim Jolly Face Lavender Pink Face Lemon Purple Wing
Marina Neon Purple Wing Orange Purple Wing Orchid
New
Pink Pink Surprise Purple White Face Red Blotch
White
Ruby Gold White White Purple Wing Yellow
Yellow Blotch
Yellow Purple Wing
www.benary.com
23

Straight forward ecological solutions
with sustainability
Benary’s BeGreen Initiative
“Being green” –
This task involves many facets of
entrepreneurial responsibility such as:
• Sustainable production
• Preserving our resources
• Acting socially minded
BeGreen is a sustainable concept by Benary
BeGreen regarding our seed means:
Chemical free seed treatments
• for healthier plants
• for happier customers
• for being a true green thinking and
acting company in our industry
24
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Breeding goes hand in hand
with seed technology
Esthetics, performance and sustainability are our breeding ambitions.
Our breeding teams strive to continuously develop excellent new
varieties in professional seed quality.
BeGreen with Benary –
for healthier plants and happier customers
Benary seed technology has developed chemical free priming
for your eco-friendly production.
Neonicotinoid-free production has been our standard at Benary
since 2017.
Benary is GLOBALG.A.P. certified.
Go to www.globalgap.org for details.
Our in-house lab provides support and eco-friendly, innovative
solutions for our Seed Technology Lab and Breeding Departments.
We at Benary care about you,
your customers and the environment.
www.benary.com
25

Seed Technology
Made by Benary
BeGreen Priming –
The chemical-free way
of seed processing
We at Benary feel responsible for the future;
for straight forward ecological solutions
with sustainability.
“Priming” is a specialized seed technology which
speeds up germination and increases uniformity.
Currently seed processing companies are using
fungicides and other chemicals when priming
Pansies and Violas.
Benary developed an innovative priming method:
“BeGreen Priming”.
We are the first seed breeding & seed processing
company for ornamentals to deliver chemical-free
primed seeds to our customers. No fungicides are
applied. Thus Benary has taken a big step forward
to protect our environment.
BeGreen with Benary –
for healthier plants and
happier customers
26
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We care – we deliver sustainable
seeds with “beauty inside”
We are proud to announce that Benary is a member
of GLOBALG.A.P.
The vast majority of Benary seeds are produced at locations with
certified Good Agricultural Practices either by GLOBALG.A.P. or
localg.a.p.
If you are interested in more
detailed information please
contact customer service or
your area sales manager.
Also see
www.globalgap.org/uk_en
GLOBALG.A.P. is the worldwide, highly recognized
standard for Good Agricultural Practices
G.A.P. ensures high quality products by
• Preserving of resources
• Acting socially minded
• Sustainable production

Hippie Chicks: Comparison untreated vs. BeGreen ApeX treated seed
Untreated seed
(3 wks / 10 wks)
BeGreen ApeX Pellet
(3 wks / 10 wks)
28
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New
Sempervvivum
Hippie Chicks
Outstanding show in
baskets, containers,
and beddings
• BeGreen ApeX Pellet: Easy sowing, increased
young plant yield, chemical-free treatment
• Mixture of a variety of colors
• Succulent leaf rosettes
• Non-branching flower spikes
• Evergreen, winter-hardy
• Attractive structural plant for rock gardens,
mixed containers, green roofs
• Use also as indoor plant
• Very popular succulent
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29

Verbena speciosa
Imagination ®
• Now chemical-free priming for eco-friendly production,
speeding up germination and increased uniformity
• AAS and Fleuroselect Winner
• Suitable for pots, mixed containers, window boxes,
hanging baskets, beddings, and ground covers
• Profusely branching stems
• Heat tolerant
• Clusters of deep violet-blue flowers
Comparison untreated seed
vs. BeGreen Priming
After 16 days at 24 °C
30
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Orange
Comparison untreated seed
vs. Priming
Primula elatior
New
Product
Form
Crescendo ® Blue Bright Red
After 16 days at 24 °C
Bellarosa
Orange
Rose Shades
Yellow
White
Wine
Mix
• Uniform series across the whole color range
• Extremely winter hardy, Crescendo ® Primula can be
used much like a pansy in Northern climates
• Sow in July for late January flowering
• Crescendo ® Primula can be grown under cooler temperatures,
cutting production costs for the grower
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Rudbeckia Cheyenne Gold
Ernst Benary of America, Inc.
2759 Wagner Court, Suite A
DeKalb, IL 60115-8732, USA
Phone: 815 756 4546
Fax: 815 756 9128
E-Mail: info@benary.com
www.benary.com
Ernst Benary of America, Inc.
195 Paulsen Road
Watsonville, CA 95076, USA
Phone: 1-844-423-6279
Fax: 1-831-741-4224
E-Mail: info@benary.com
03/20_NV_INT/DE_1000_ Any liability for missprints excluded. / Für Druckfehler keine Haftung.