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SHOWCASE<br />
JEWELLERS<br />
YOUR SHOWCASE JEWELLERS GUIDE TO<br />
GOLD
The <strong>Showcase</strong> <strong>Guide</strong> to <strong>Gold</strong><br />
Of all the precious metals, gold has the most colourful history. It is at the heart<br />
<strong>of</strong> countless legends. Wars have been fought over gold, lives have been ruined<br />
in the quest for it, and fortunes have been made by those lucky enough to<br />
discover it. <strong>Gold</strong> has been used as currency, is a traded commodity, and is a<br />
highly sought after metal in many industries.<br />
But most <strong>of</strong> all, gold is valued for its beauty, a lustrous beauty that never fades<br />
making it the perfect symbol <strong>of</strong> everlasting love and devotion.<br />
Nothing is as good as <strong>Gold</strong><br />
<strong>Gold</strong> is the only precious metal that combines beauty, rarity, durability<br />
and workability. It is this unique combination <strong>of</strong> characteristics that makes<br />
it such a treasured possession the world over.<br />
Beauty<br />
<strong>Gold</strong>’s naturally intense colour and distinctive lustre combine to give this<br />
precious metal its lasting beauty. When gold is combined with small amounts<br />
<strong>of</strong> other metals, subtle and exquisite changes in tint can be achieved. <strong>Gold</strong><br />
jewellery is available in many colours, including the readily available yellow,<br />
white and rose and, to a lesser extent, shades <strong>of</strong> blue, green and purple.
Rarity<br />
Even though gold is found all over the world, and is present within the earth,<br />
in rivers and seas, it is extremely difficult to extract. Where gold is found in<br />
sufficient quantity to mine, many tonnes <strong>of</strong> ore may need to be worked to<br />
extract just one ounce <strong>of</strong> gold, which makes the process very costly indeed.<br />
Durability<br />
<strong>Gold</strong> does not rust, tarnish or corrode. It virtually lasts forever. When gold<br />
treasure was found within the ancient pyramids or fathoms deep in wrecked<br />
treasure ships it was just as bright and alluring as the day it was made. <strong>Gold</strong><br />
can be re-melted time and time again and can be made into a huge variety <strong>of</strong><br />
jewellery items.<br />
9ct and 18ct gold are much the same in terms <strong>of</strong> wearability. A 9ct gold ring<br />
is technically harder and more difficult to bend, while an 18ct gold ring is less<br />
brittle and more resistant to microscopic scratches. This means a 9ct gold ring<br />
may be less likely to bend out <strong>of</strong> shape than a 18ct ring, however an 18ct gold<br />
ring will hold up to everyday wear and tear better over a long period <strong>of</strong> time.<br />
Ladies engagement and wedding rings therefore tend to be made out <strong>of</strong> 18ct<br />
gold as it ages well, while mens wedding bands are typically made from 9ct<br />
<strong>Gold</strong> for increased durability.<br />
How to be sure it is real <strong>Gold</strong><br />
Always look for the carat mark. It is this small mark stamped on a piece <strong>of</strong><br />
jewellery that tells you the amount <strong>of</strong> pure gold in the item. As pure gold, or<br />
24ct gold, is s<strong>of</strong>ter than 9ct or 18ct, it is <strong>of</strong>ten mixed with other metals to<br />
increase it’s durability. To explain what 9ct or 18ct gold actually is - 9ct gold is<br />
9 parts in 24 pure gold (37.5% or 375/1000) and 18ct is 18 parts in 24 <strong>of</strong> pure<br />
gold (75%or 750/1000). The rest is made up <strong>of</strong> other metals in the alloy for<br />
durability and workmanship. These are some <strong>of</strong> the common markings found<br />
on jewellery:<br />
• 22ct or 916<br />
• 18ct or 750<br />
• 9ct or 375
The colour <strong>of</strong> pure gold is yellow. But when other metals are added, a number<br />
<strong>of</strong> subtle colour tints can be achieved. For instance, Rose gold is a blend <strong>of</strong><br />
gold and copper. White gold is a blend <strong>of</strong> gold, silver and palladium.<br />
White <strong>Gold</strong> is actually a dull yellow so as an industry standard, White gold<br />
is rhodium plated to form a strong, high shine protective bond however to<br />
maintain it’s lustre, needs to be re-plated occasionally. Talk to your local<br />
<strong>Showcase</strong> Jeweller about re-plating your white gold jewellery.<br />
You may find other markings on your jewellery as well. These may be the<br />
manufacturer’s trademark, logo or initials. If you require any help deciphering<br />
the markings, your <strong>Showcase</strong> Jeweller will be happy to explain them to you.<br />
Other Precious Metals<br />
Platinum<br />
Platinum is one <strong>of</strong> the strongest precious metals. It has an intense silverywhite<br />
luster which wears beautifully and enhances diamonds and other<br />
stones that are set into it. Scratches and other metallic blemish spots can be<br />
polished <strong>of</strong>f. Platinum is also remarkably heavy – much more so than silver and<br />
gold. Platinum jewellery, in particular rings, are more difficult to re-size than<br />
other precious metals, due to the great amount <strong>of</strong> heat required to work with<br />
platinum. Platinum jewellery is generslly stamped PLAT, PT, PT900, PT950.<br />
Palladium<br />
Palladium is a white and bright precious metal that, like platinum, is<br />
hypoallergenic and durable. However, palladium is nearly half the density<br />
<strong>of</strong> platinum (making it a more economic alternative to platinum) and is more<br />
malleable, making it easier to work with.
Buying <strong>Gold</strong> with Confidence<br />
When buying gold from <strong>Showcase</strong> <strong>Jewellers</strong> you can be assured that you are<br />
purchasing quality. <strong>Showcase</strong> <strong>Jewellers</strong> guard their reputation closely as their<br />
very livelihood depends on the advice they give and the products they sell.<br />
With their training, experience and expertise, <strong>Showcase</strong> <strong>Jewellers</strong> can help you<br />
make the perfect choice when buying gold jewellery.
Taking Care <strong>of</strong> Your<br />
<strong>Gold</strong> Jewellery<br />
<strong>Gold</strong>, and it’s alloy’s, will scratch and mark if not carefully looked after. When<br />
storing gold, protect it from being scratched by other items <strong>of</strong> jewellery by<br />
wrapping it in a s<strong>of</strong>t cloth or placing it in a gem bag. Remove gold jewellery<br />
when using harsh chemicals. The worst thing you can do to gold is expose it to<br />
chlorine. Chlorine bleaches, spa pools and swimming pools will weaken gold<br />
which in turn will lead to breakages.<br />
Under normal circumstances, gold won’t tarnish or corrode, but some people<br />
may find that when they wear gold it sometimes leaves a black smudge on their<br />
skin. Perspiration, medications or cosmetics could cause this to occur. In very<br />
rare cases, it may even be an allergic reaction to gold or one <strong>of</strong> the metals in<br />
the alloy.<br />
For regular care at home, wash occasionally with warm, soapy water. Rinse in<br />
clean water and polish with a s<strong>of</strong>t dry cloth.<br />
To return your the sparkle to your gold, your local <strong>Showcase</strong> Jeweller can<br />
pr<strong>of</strong>essionally polish your gold jewellery and and give a thorough check-up at<br />
the same time.<br />
www.showcasejewellers.com.au