FINAL_working

HI,
I’M RIVER
This is my portfolio.

90’s nostalgia and cartoons fueled
with high energy graphics
ZOOTED
Organic gummies packed with caffeine targeted
towards tween and teen skateboarders who
are looking for some extra fuel. Zooted speaks
to its audience using over the top euphemisms with
an irreverent sensibility – not be taken too seriously!
This candy offers teens some rebellious attitude
but still can be purchased without too much eyebrow
raising by their parents.

Perfect imperfections
Do It Yourself
Aerial photography
Simplicity
BROOKLYN BATCH
BAKING CO.
Honest ingredients are simply the best.
Brooklyn Batch Baking Co. prides itself on being
a authentic and transparent family-owned company,
making natural baking mixes from the NYC borough
of Brooklyn. Targeted to health-conscious moms
and dads, the company only uses organic cane sugar
and unbleached flour.

Collaboration with
food photographer:
Hanna Pavlova

Interesting use of
photography
ZERO FILM FESTIVAL
This is a rebranding of the Zero Film Festival.
This event is a rebellion of the mainstream film
industry, showcasing only self-financed filmmakers.
This event supports the notion to make film for the
love of cinema rather than money.
Hand written
typography
The majority of the audience are professionals
in creative fields such as entertainment, design,
fashion, and marketing, aged twenty to thirty-five.
Integration of
graphics

FEMMIES
For a young girl, figuring out your body and sexuality
can be a challenge. Femmies is here to help. Femmies
is an ecommerce brand, here to fight the taboo by
offering a platform to openly discuss sensitive issues
and order products online from the private label.
Feminine
-
Mismatched
-
Collages
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Relatable content
The average target customer ranges from ages
thirteen to twenty-two years old.

VITALITY
KOMBUCHA
Fresh, trendy, and utilitarian.
This kombucha brand isn’t about the spirituality,
locality or history that other kombucha brands
are about. This company emphasizes the benefits
of pro-biotics and how it can help you in your
daily lifestyle.
Through use of bold graphics and extreme appetite
appeal it will stand out from the competitors
and attract the targeted demographic.
Bold, to the point, simple
clear, symmetrical graphics

Vintage packaging.
FANNY’S MARZIPAN
Family owned since 1904, Fanny’s Marzipan is a fun,
free spirited, heritage brand with a sophisticated
twist. Targeted to millennial impulse buyers, Fanny’s
is a nostalgic sweet treat for a new generation
of marzipan consumers.
From the girl herself, Fanny Margrethe Bielke.
For this project, I went through a revolutionary design
from where I originally landed to strengthen
the brand and heighten its ability to stand out
from its competitors.
60’s poster art

No clear brand color
Weak typographic hierarchy
ORIGINAL DESIGN
& WHAT ISN’T WORKING
Few brand indicators
& non-extractable logo

BYE,
THANKS
riverquinnjensen.com
riverjensen212@gmail.com
(917) 331 - 6184