NATULIQUE BROCHURE 2020

The leading Professional
Natural Salon Brand in the World
with certified organic and natural ingredients
COPENHAGEN • LONDON • PARIS • SYDNEY • NEW YORK

When sustainable
creativity is the only
responsible way
Welcome to a company with great values,
natural ingredients and a global reach
sustainable
production
NORDIC ECO LABEL
It is with great pleasure that we are now able to introduce you
to the NATULIQUE brand, with our history and our passion
for sustainable and ethical products, produced and designed
for professional use only. Deeply rooted in our strong
Scandinavian traditions, our company has been evolving
and the NATULIQUE products are now available in countries
on all continents around the globe.
With NATULIQUE we shall take you on a world journey
of cool and refined style, with raw organic ingredients of
unparalleled quality and superb functionality that appeals
to highly skilled and creative stylists and salon owners.
NATULIQUE represents excellent products that are exclusively
for professionals. We prove that less chemicals in professional
hair beauty products can give better results.
We believe in transparency
with a holistic approach.
1. Natural Ingredients
2. Swan Ecolabel
3. Asthma and Allergy
4. Recycled Packaging
5. We Plant Trees
6. Award Winning
7. 360BIOCERT Standard
8. Sustainable Production
NATURAL
See respective products
for applicable certifications and standards

Great hair is about
shape, style, colour
& green ingredients
What good is beautiful hair
when it is a risk to your health?
The history of the NATULIQUE founders is rooted in challenges
related to harsh allergies, asthma and other health issues.
Confronted with these challenges within their family and
their circle of friends, the founders of NATULIQUE became
aware of the strong link that exists between health issues
and the toxins, harmful chemicals and pesticides that
are found in most cosmetic products.
Realising that the market for trustworthy, natural and organic
hair and skin products was extremely limited, they decided
to make it their mission to bring safer, cleaner cosmetics
to a market in desperate need of change.
THE NATULIQUE ADVANTAGE
NATULIQUE has an important advantage over other
manufacturers, given that we develop our highly
effective natural and organic products in a safe and
responsible environment. Denmark, being the first
country in the world to implement an environmental
law, has historically taken a progressive stance on
environmental preservation, ensuring safer and more
sustainable production methods.
NATURAL
keeping it safe
keeping it organic
with more natural goodness and far less chemicals

CERTIFIED ORGANIC
NATURAL
keeping it safe
keeping it organic
HAIR CARE
95%-100% CERTIFIED ORGANIC/NATURAL
The unrivalled quality of NATULIQUE Certified Organic
Hair Care products can only be attributed to the passion and dedication
involved in creating hair care products that outperform even the most
established brands in the professional hair care market. Of course, we at
NATULIQUE cannot take all the credit, when an average of 95% to 100%
Certified Organic / Natural ingredients practically speaks for itself.
The 360BIOCERT principal guidelines for organic production are to use
materials and practices that enhance the ecological balance of natural
systems and integrate farming systems into an ecological whole. With
360BIOCERT clients and salons are guaranteed sustainable and organic
solutions for all their hair care needs. The NATULIQUE Certified Organic line
is available in 100% environmentally friendly recycled and recyclable PET
plastic bottles.
CERTIFIED
ORGANIC
& natural ingredients
• No Added Silicone
• Animal Cruelty Free
• Professional Quality
• Vegan Friendly
• No Artificial Colours
• 360BIOCERT Standard
Ingredients from Organic Farming
See respective products
for applicable certifications and standards

At NATULIQUE
we understand that
hair colouring is an art
And that behind every great hair colouring
there is a great hair colourist
One thing is creating great colours. Another thing all
together is applying great colours. NATULIQUE works in
close cooperation with hair colourists all over the world to
ensure that NATULIQUE natural colours are more than just
colours, but colours as demanded by professional colourists!
We regularly host training courses and workshops, to not
only offer our expertise to colourists, but also listen to the
needs and requirements of our customers and also stay
close to our international network of colourists. This way
we can ensure creating new products that will lead the
industry.
TRAINING
One of our NATULIQUE partners will, depending on your
location, send a representative to your salon to inform and
instruct your stylists and your colourists about NATULIQUE
and all the newest innovations from the NATULIQUE lab.
EDUCATION
NATULIQUE can supply all of our customers with an extensive
range of technical manuals, shade charts and an informative
website with product specific technical details. When
applicable our products are accompanied by multilingual
instructions.
WORKSHOPS
NATULIQUE representatives regularly host workshops across
the globe to help our customers stay at the forefront of
developments, while showcasing our products and presenting
our newest innovations.

PROFESSIONAL
NATURAL
STYLING
STYLING PRODUCTS
23NATURAL
EXCLUSIVELY
FOR PROFESSIONAL SALONS
WITH ADDED BENEFICIAL AND NATURAL INGREDIENTS
NATULIQUE Natural Styling is a must-have styling toolkit
from the NATULIQUE family. Designed and strictly formulated in accordance
with our demand for more natural, safer and certified ingredients, while using
less chemicals, the NATULIQUE Natural Styling line now gives you a natural
alternative for all your styling needs. We even decided to add a host of natural
and beneficial ingredients to help achieve beautiful and more natural
looking hair and a style that suits all of your day-to-day styling needs.
Enriched with added vitamins and
Certified Organic ingredients
BIO DME GAS
Derived from renewable Biomass Waste
The propellant used for NATULIQUE aerosols is Bio DME gas
from a Certificate Program. Derived 100% from renewable
Biomass Waste, Bio DME is biodegradable, non-corrosive,
and will not contaminate soil or aquifers. Bio DME is also
non-carcinogenic, non-mutagenic and virtually non-toxic to
humans and/or animals. Applies to selected aerosols only.

N A T U R A L
PROFESSIONAL COLOURS
WITH ADDED CERTIFIED ORGANIC INGREDIENTS
The NATULIQUE Professional Hair Colours is strictly designed with the focus
on natural ingredients that provide a more gentle hair colour and extra
conditioning. A unique and exclusive formula, which includes added pure
natural sunflower seed extract, jojoba oil and apricot seed oil enables us
to create pleasant to use hair colours with less chemicals and with better
functionality. The most gentle, 100% ammonia free, high performance
professional hair colour in the world. With NATULIQUE Natural Colours you
can offer your clients a change of colour with the maximum gentleness.
• Pleasant Mild Fragrance
• Permanent Result • 100% Grey Hair Coverage
• 100% Ammonia Free • 100% Lauryl Sulfate Free
• With added Certified Organic ingredients
The natural and lasting
choice for a 100% ammonia free
permanent hair colouring
LESS CHEMICALS - BETTER COLOURING
73 fabulous
shades for your every need!
NATURAL
98.02%
derived from natural sources

B A L A N C E
SPARKLING SHINE
WITH ADDED CERTIFIED ORGANIC INGREDIENTS
NATULIQUE BALANCE Sparkling Shine Hair Colour is a quick and easy one-step
permanent hair colour service that creates a mild and soft end result.
Whether used as a first-time service, between hair colour services or as a
final touch after a hair colour service, BALANCE Sparkling Shine creates
perfect “balanced blends” - lifting up to one tone on natural, NATULIQUE
lightened or NATULIQUE coloured hair. BALANCE SPARKLING SHINE can also be
applied as a final service to secure a soft, harmonic and shining end-result.
soft highlights • instant illumination • authentic sun-kissed effect
NATULIQUE BALANCE Sparkling Shine lightens natural hair colour by reducing
and neutralising the natural pigments of the hair and thereby changing the
colour to a lighter shade with more reflections. And just like the sun, it
does this without adding or depositing any form of pigment.
• Pleasant Mild Fragrance
• Permanent Result
• 100% Ammonia Free
• 100% Lauryl Sulfate Free
• With Naturally Derived Ingredients
• With Added Natural Fruit Acids
• Organically Farmed Plant Extracts
• Added Organic Oil Complex
• Added Beneficial Proteins
• No Animal Derived Ingredients

PROFESSIONAL
ZERO COLOURS
WITH ADDED CERTIFIED ORGANIC INGREDIENTS
Due to a global increase in skin allergies the higher demand for 100%
PPD FREE Hair Colours has inspired NATULIQUE to create 100% PPD FREE
NATULIQUE ZERO Hair Colours for clients with a heightened PPD sensitivity.
For the familiar results and functionality you know and trust, nothing beats
the Original NATULIQUE Natural Hair Colours, while the new NATULIQUE ZERO
Hair Colours now provide a 100% PPD FREE natural alternative for salon
professionals.
ZERO PPD • ZERO RESORCINOL • ZERO SLS
ZERO AMMONIA
PPD FREE INNOVATION
with original NATULIQUE natural advantages and added beneficial ingredients
NATURAL
ZERO
PPD, SLS
RESORCINOL
AMMONIA

SEMI-TRANSPARENT
DOUCE
HAIR COLOURS
FOR EFFECTS, HIGHLIGHTS AND SOFT COLOUR OVERLAY
••••••
With NATULIQUE semi-transparent
DOUCE HAIR COLOURS you can add soft colour
highlights and/or colour effects on natural/virgin coloured
or pre-coloured hair to easily create modern,
fashionable and beautiful hair styles.
NATURAL HAIR COLOUR
EVOLUTION
WITH ADDED NATURAL INGREDIENTS
NATURAL
100% Ammonia Free 100% Lauryl Sulfate Free
DOUCE LAVENDER DOUCE PEACH DOUCE BLUEBERRY DOUCE SILVER DOUCE LYCHEE DOUCE LEMON

the first complete
CERTIFIED
ORGANIC
PROFESSIONAL
hair care line in the world
NATULIQUE demands a requirement level that is far superior to
conventional regulations governing cosmetics. Our mission is to
irrefutably guarantee genuine environmentally friendly methods
throughout the entire production cycle, while also promoting the
use of natural ingredients for far superior ecological quality.
NATULIQUE Certified Organic products and ingredients comply to
strict European Union regulations that incorporate an extensive
list of over 1400 regulated ingredients, remarkably broader than
the 11 regulated ingredients in the United States, confirming the
unquestionable advantages of the NATULIQUE brand.
printed on
rock paper
CERTIFIED
cradletocradle
0% wa
Using Rock Paper in select mat
carbon footprint. No Trees, Wa

NATURAL
NATURAL MAN
COLOUR SYSTEM FOR MEN
WITH ADDED CERTIFIED ORGANIC INGREDIENTS
NATULIQUE Natural MAN is the new 100% Ammonia and SLS free
professional permanent men’s hair colour with a semi-permanent result that
is capable of grey hair coverage. Choose NATULIQUE Natural MAN to create
beautiful and subtle colour nuances. Less than 6 minutes processing time
results in a softer and more subdued, less visible and less lasting shade. A
process time exceeding 6 minutes gives more intense and more visible shades,
with a similar lasting effect as a 6 minutes processing time. Continuous use of
NATULIQUE Natural MAN hair colours, e.g. once a month, will effectively prolong
and maintain a discreet and natural look. With NATULIQUE Natural MAN you
are in full control of your hair colour. NATULIQUE Natural MAN, being 100%
Ammonia free and with a gentle fragrance, is very pleasant for both clients and
salon staff.
• With Beneficial Ingredients
• With Added Essential Oils
• Discreet Soft Colouring
• Also Great for Touch Ups
• With Natural Plant Extracts
• Not Tested on Animals
• Customisable Intensity
• Effective Grey Coverage
FOR DISCREET NATURAL
& MASCULINE HAIR COLOURING
7-8 Light Natural 5-6 Medium Natural 4-5 Medium Dark Natural 2-3 Dark Natural

M U L T I F U N C T I O N A L
NATURAL CURLS
CURL AND SMOOTHING SYSTEM
TGC
AMMONIA
NATULIQUE Natural Curl System is an innovative professional curling system
containing far less chemicals, to create permanent natural curls. Formulated
with added natural ingredients to match natural pH levels, the hair and
scalp is left protected, healthy and undamaged. The NATULIQUE Curl System
is also a Smoothing System that can be used to straighten hair, soften
tight curls, or to relax very curly and/or frizzy hair.
NATULIQUE Professional Curl Creators are Thioglycolate (TGC) Free, having
been replaced by the much better ingredient, Cysteamin HCL. Thioglycolate
can damage the hair because it normally contains Thioglycolic Acid - a very
strong chemical used, but not normally meant for use in hair products.
Thioglycolic Acid is an eye and skin irritant and has, in lab tests, shown to
detrimentally affect the liver and the gastrointestinal tract.
for curling, waving, straightening & smoothing
with added certified organic ingredients

U L T R A S T I M U L A T I N G
CLINICALLY PROVEN
A N T I - H A I R L O S S
GROWTH SYSTEM
with advanced anti-hair loss BIOSCIENCE
and Certified Organic Ingredients
A clinically proven hair growth system, with certified organic Aloe Vera,
Olive Fruit Extract, Almond Oil, Ginger Root, Rose Flower Water, Pure Silk and
other highly beneficial oils and natural extracts to help prevent hair loss
and stimulate natural hair regrowth. A combination of selected premium
active ingredients penetrates deep into the scalp to stimulate hair follicles and
keep roots strong while improving the texture and strength of the individual
hair strands.
3 PART
ANTI-HAIR LOSS
SYSTEM
+ +
A major cause of hair loss is attributed to DHT (Dihydrotestosterone), a chemical
derivative of testosterone. DHT undermines the absorption of essential nutrients.
The NATULIQUE Anti-Hair Loss Growth System helps facilitate the effective
communication of cells, holding them together to prevent the effects of DHT.
NATULIQUE Anti-Hair Loss Growth System also increases blood flow to the scalp,
allowing the skin and follicles to be well nourished for increased hair growth
and stronger, healthier hair and scalp.
ADVANCED
S C A N D I N A V I A N
ANTI-HAIR LOSS
BIOSCIENCE
Advanced Scandinavian anti-hair loss BioScience
combines Apigenin, Oleanolic Acid, Castor Oil, Certified
Organic Bitter Orange Oil and Certified Organic Rosemary
Oil for a powerful solution that helps to stop hair loss and
strengthen the hair roots while regenerating the hair
follicles. To facilitate long-lasting protection and provide
reparative effects, added an patented formula activates
the genes responsible for tissue repair mechanisms.

Behind every
Great Hair Style there’s
a Great Hair stylist
Great hair stylists demand great ingredients
At NATULIQUE with over twenty years of experience, we
work with the world’s best stylists and salon owners.
They are the artists of NATULIQUE our craft hairdressers.
Great work naturally demands great products, which is
exactly the core business of NATULIQUE.
NATULIQUE supplies stylists and salons with the highest
quality materials that they need in order to ply their trade
and to perfect their art. With over twenty years of experience
we know what it takes to be a great stylist, and in that regard,
what it takes to create perfect hair colours and hair care
products that comply to the high standards set forth by
discerning stylists all over the world.
NATULIQUE PROUDLY SUPPORTS
HUMANE SOCIETY
INTERNATIONAL
HUMANE SOCIETY
INTERNATIONAL
OCEAN FRIENDLY
RECYCLED PLASTIC
COPENHAGEN LONDON PARIS SYDNEY
• • • •
NEW YORK

Welcoming new members to the family
P R O F E S S I O N A L
SUSTAINABLE
COLOUR, CARE & STYLING
INNOVATION
NATULIQUE continuously and relentlessly strive
to present the newest developments and innovative solutions
for professionals in a sustainable salon industry.
F O R E V E R Y D A Y U S E
HYGGE HAIR
F L E X I B L E
T E X T U R E
SPRAY WAX
NATULIQUE Hygge Hair Spray Wax is a lightweight
spray wax that helps you embrace your natural texture
and enhances your hair’s current state for a natural
easy-going look. It effectively, but gently, locks and
holds shape for longer lasting layers, waves, bangs
and curls while taming short hair and frizz for a
touchable and flexible result without the greasy
feeling of regular wax.
NEW
FROM NATULIQUE
In an ever changing world and ever evolving salon industry,
NATULIQUE consistently develope new products to satisfy
demand and requirements. Our close relationship with our
distributors and salons enable us to stay on the forefront of
innovation, while our Scandinavian roots and local Danish
production enable us to incorporate the safest and most
sustainable ingredients, packaging and production to develope
products of the finest quality, without compromise.
INTRODUCING:
NATULIQUE HYGGE HAIR SPRAY WAX
NATULIQUE EXTREME SILVER & ANTHRACITE COLOUR REFRESHERS
NATULIQUE PURE SILVER SHAMPOO, CONDITIONER & HAIR MOUSSE
NATULIQUE PROTECTIVE HAND, SKIN AND NAIL MAINTENANCE
NATULIQUE ROOT LIFTER VOLUME TONIC
Added Certified Organic ingredients contribute with
pure natural benefits that moisturise and nourish the
hair. Broccoli Seed Oil helps strengthen individual hair
strands and added Jojoba forms a thin waxy coating
on each hair shaft for exceptional protection from
dust and dryness.
5
ADVANTAGES
OF SPRAY WAX
• Embraces your natural hair texture
• Works perfectly with other hair products
• Easy to use and awesome on-the-go
• Non greasy and easy to wash out
• Makes layering a breeze
with Certified Organic Jojoba Extract and Broccoli Seed Oil

NEW
FROM NATULIQUE
HERBAL
& MINERAL
NATURAL
SEMI-COLOURS & TONE
REFRESHERS
• 100% Resorcinol Free • 100% Sulfate Free
• 100% PPD and PTD Free • 100% Ammonia Free
• 100% Lauryl Sulfate Free • 100% Paraffin Free
• 100% Vegan Friendly • No Animal Testing
NATURAL SEMI-COLOURING
Packed with colour pigments, NATULIQUE
Semi-Colours & Tone Refreshers work
great as stand-alone semi-permanent hair
colours on virgin hair. A unique formula
of minerals, herbs and natural ingredients
fused into a rich colour cream, ensures a
natural looking, semi-permanent result.
Added Certified Organic oils and extracts
help deliver beautiful shine, with natural
benefits.
NATURAL TONE REFRESHING
A unique luxurious combination of added
certified organic ingredients and natural
colour pigments ensures a rich, nourishing
colour cream that is also fantastic for tone
and colour refreshing on salon coloured
hair. For a semi-permanent result with lots
of shine and natural benefits the unique
conditioning formula ensures a healthy,
soft and natural feel and modern look.
EXTREME SILVER
intensifies and vitalizes platinum
strands, while adding a touch of
ashy, cool tone to grey hair.
Semi-permanent
Colouring and Tone
Refreshing
ANTHRACITE
refreshes and intensifies grey
hair, while adding a cool ash tone
for an intense dark grey look.
instantly neutralizes
unwanted yellow tones
with the pure benefits from 12 Certified Organic and
Natural ingredients, for healthy and shiny natural results

P L A T I N U M
B L O N D E
PURE SILVER
ANTI-YELLOW & ANTI-ORANGE
3 PART SERIES
NEW
FROM NATULIQUE
with Certified Organic and highly beneficial natural ingredients
TO MAINTAIN & RENEW ASH & GREY
Inspired by the fashionable Danish ash and cool grey hair colour trends,
NATULIQUE presents the NEW Pure Silver Shampoo, Conditioner and Hair
Mousse, specially developed for blonde, ash grey and coloured hair. All
of this while conditioning, nourishing, softening and adding great shine,
without drying out the hair, for a soft and silky, natural-feeling result.
• Adds a beautiful silvery brightness to grey hair
• Creates cool ashy tones and subtle silver reflections
• Removes and prevents yellow and orange tones
• Effectively restores and lifts hair tones
The only
100% Certified Vegan
colour pigmented
professional silver series in the world
• No Added Silicone
• 360BIOCERT Standard
• No Phenoxyethanol
• No Lactose
• Organic Ingredients
• Sustainable Packaging
• Animal Cruelty Free
• Vegan Friendly
CERTIFIED
ORGANIC
& natural ingredients
Ingredients from Organic Farming

F O R E V E R Y D A Y U S E
PROTECTIVE
H A N D , S K I N A N D N A I L
MAINTENANCE
NEW NEW
FROM NATULIQUE
FROM NATULIQUE
Your hands are unique. At NATULIQUE we understand that no
other tool in the salon is as important as your hands. They are some
of your greatest assets, and are absolutely critical for applying your
trade and, as such, must be protected and cared for. For this reason
we at NATULIQUE have developed a new 2 part hand maintenance
system to ensure healthy hands that can perform for many hours,
days, weeks, months and years within harsh salon environments.
REJUVENATING, MOISTURIZING ALL DAY PROTECTION
...FOR HARD WORKING HANDS
NATULIQUE Protective Handwash is a nourishing and moisturising hand
soap to deeply cleanse and rejuvenate hands. Certified Organic Aloe,
Ginger and fresh Apple combats the harsh effects of regular exposure
to water, heat and chemicals while vitamins and antioxidants soften the
skin and prevent signs of ageing. NATULIQUE Protective Hand Cream
provides gentle care to rescue hardworking dry hands, nails and skin.
Helps to keep skin soft and prevents the discomfort of chapped skin,
while vitalising tired hands. A thin protective layer provides optimal all day
protection for hard working hands, and more durable, healthier hands.
FOR EVERYDAY USE
PROTECTIVE
R E J U V E N A T I N G
HANDWASH
FOR EVERYDAY USE
PROTECTIVE
M O I S T U R I Z I N G
HAND CREAM
Naturally aromatic with exquisite notes of Bergamot, zesty Orange
and therapeutic Eucalyptus, followed by Neroli, Orange Blossom and
Almond notes. Unmistakable exotic tones of Tonka Beans, Vanilla and
Sandalwood remains and lingers for many hours after application.
THIS PACKAGING IS MADE FROM 100% RECYCLED PLASTIC
• No Added Silicone
• Essential Natural Oils
• No Artificial Colours
• 100% GMO Free
• Recycled plastic
• Sustainable Packaging
• Animal Cruelty Free
• Certified Vegan
CERTIFIED
ORGANIC
& natural ingredients

NEW
FROM NATULIQUE
CERTIFIED
ORGANIC
& natural ingredients
F O R E V E R Y D A Y U S E
ROOT LIFTER
V I T A M I N
E N R I C H E D
VOLUME TONIC
NATULIQUE Root Lifter Volume Tonic instantly lifts hair
directly from the scalp and roots, creating tons of volume,
essential for thinning hair. A few quick sprays ensure
damp hair for easy styling. An added natural enhancer
lifts hair and gives amazing hold for hours of high-impact
volume and body, on all hair types. NATULIQUE Root
Lifter Volume Tonic is superb for a natural-looking
and touchable result, without an unpleasant stiff or
sticky feeling.
Packed with Certified Organic ingredients, beneficial
fruit extracts and natural essential oils, NATULIQUE
Root Lifter Volume Tonic gives great lift, solid hold
and hours of high-impact volume on all hair types.
• Aloe Vera Leaf significantly reduces itching scalp,
dandruff and scaliness
• Bilberry Fruit enhances the Microcapillary circulation
and boosts production of collagen
• Olive Leaf stimulates anagen and moisturizes from
deep within the hair follicles
HIGH-IMPACT ROOT LIFT
F O R M U L A
Ingredients from Organic Farming
For good reasons we are proud to supply great products with certified
organic and natural ingredients that benefit our clients. But what about
the environment? What about nature? What about our future? More than
ever in the history of mankind, humans have awoken to the responsibility
that they have towards the environment which we all depend on for our
existence. At NATULIQUE we have pledged to fully embrace our corporate
responsibility towards the environment in order to ensure a greener future
for everyone.
INGREDIENTS FROM ORGANIC FARMING
At NATULIQUE we adopt environmentally friendly solutions for production,
packaging and marketing materials. Whether using SUSTAINABLE ENERGY for
production, 360BIOCERT for organic standards or CRADLE TO CRADLE ROCK
PAPER and/or RECYCLABLE cardboard for our packaging and promotional needs,
we takE our responsibility towards the environment seriously. Naturally we also
use recycled/recyclable plastics and aluminium, and even go as far as to use
propellants from 100% BIOMASS for our aerosols.
printed on
rock paper
NATULIQUE uniquely combines
traditional values of long lasting quality
and wholesome natural ingredients, with
great functionality and a cool, refined style
for cosmopolitan environments.
A SUSTAINABLE
INGREDIENTS FROM NATURAL ORIGIN

181219V1
At NATULIQUE we work from a simple vision
that demands the safest and cleanest possible ingredients
to ensure the safest products within the professional hair care
industry, with less chemicals and better functionality.
international
award winner
less
chemicals
natural
ingredients
anti-allergy
and asthma
low
emissions
ocean
friendly
sustainable
production
nordic
eco label
replenish
and sustain
Tel: +45 8730 0714 Fax: +45 8730 0724
Email: info@NATULIQUE.com www.facebook.com/NATULIQUE www.instagram.com/NATULIQUE
NATULIQUE, DK-8000 Aarhus C, DENMARK
www.NATULIQUE.com
TORONTO • DUBLIN • BERLIN • STOCKHOLM • OSLO