DCI TRAINER START UP LIT

DCI TRAINER

START UP KIT

www.trainthetrainer.asia

www.directivecommunication.net

Email : support@directivecommunication.com

INDEX

1 WELCOME

2 VALUES AND MISSION

3 YOUR DC TRAINER JOURNEY

4 SUCCESS PLANNER

5 YOUR ONLINE DC

SUPPORT MATERIAL



WELCOME TO DC

I would like to personally welcome you on your new journey. A

journey that transcends the tle of "trainer" to one of "Evolu on

Master". During the 7 days in Bali we will be spending together, you

will not only learn new techniques and strategies that will assist you

to impart new knowledge, but you will experience a personal

Evolu on. You will evolve your ability to influence groups and help

others to also evolve themselves, their departments, their

organiza ons and their lives. Your learners will evolve their

personal and group awareness, to see things like never before, and

it will change their lives. You will change their lives!

But, there is a greater purpose here. We are only catalysts of a

bigger picture. For every person we assist in their personal

evolu on, they will affect others, and those will affect more people.

People beyond our borders, people we will never meet. We are the

catalyst to affect our world, its leaders, its ci zens, to act more

intelligently, to leave ego behind and be a part of the greater good.

We are ambassadors for a greater humanity!

Arthur F. Carmazzi



OUR VALUES

No Blame

We are crea ng an environment of trust and innova on

by Couraging new ideas and empowered individuals

who can fail intelligently

Honest

Communica on

Team Centered

Enterprise

Delivering excellence

through passion

and crea vity

Responsibility

We are frank, to support each other's improvement and

harmony in the team, we use dc language to

make it easier.

Each team member is a leader with personal ini a ve

to improve the organiza on and team through

mentoring and innova on

We approach our projects and our clients with

excitement that can be felt through our conversa on

and out a tudes

We make difference In people's lives through their

organiza ons, every person, teammate or client we

come in contact with an opportunity to make the world

a be er place

Pioneers with

purpose

We seek to be different in our approach, in our way of

being. If everyone else is doing it, then we can make it

be er



OUR MISSION

Making a difference in People's lives through suppor ng

their personal success in the process of reaching

their organiza on's objec ves.

WHO WE ARE

Development

Strategy

Solu on

Marke ng

Teamwork

Mo va on



D

YOUR DC TRAINER JOURNEY

DC IS ENCOURAGING HIGH QUALITY AND MAINTENANCE

OF YOUR SKILL OF DELIVERY OF DC PROGRAMS

For DCI to provide extra support and promote trainers, Trainers need to do at least 3

DC programs per year, which means spending 400USD or more of DC Tools annually,

addi onally you are suggested to actually read the newsle ers that we send out from

me to me as these will contain new relevant informa on and strategies based on

our findings an ongoing research. This will keep you current on our web-site and

when we are choosing trainers to send for interna onal gigs.

EXTRA TRAINER'S AWARDS ARE DETERMINED

BY YOUR EFFORTS TO EVOLVE DC AND THE DC BRAND.

1. We have Pla num, Gold and Silver classifica ons for trainers. These are

determined by the following criteria:

1. Level of skill in applying DC Psychology and training processes;

2. Par cipa on /ini a on of scien fic research rela ng to expansion of DC

psychology

3. Researchers will receive full credit and also will be promoted DCI

Quality and quan ty of exposure created for DC Psychology through social

Titanium:

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Trainers are ac vely training DC (with the minimum of 12 DC

training per year) and fully involved in its development

offering new ideas, research, ar cles, and promote DC on

social media. Buy tools to support the 12 training of at least

USD1,200 per year.

Gold:


trainings per year), and have wri en or videoed at least 4

ar cles per year, and promote DC on social media. Buy tools

to support the 8 trainings of at least USD800 per year.



Silver:


trainings per year), and promote DC on social media. Buy tools to

support the 3 trainings of at least USD400 per year.

Green:

New trainers and all other cer fied trainers start from Green.

You will be listed on the website as soon as you set up your

profile inclusive of picture on www.agentsofchange.asia

THE NEXT STEPS AND OTHER OPPORTUNITIES

Ÿ MASTER TRAINER requires a endance of 5 Trainer

cer fica ons. The first as a par cipant, #2 and #3 as support

(Then test and coaching by Arthur, $2000 fee involved), #4

Personally organized Trainer cer fica on which will be cofacilitated

between trainer and Arthur (profit sharing), and final

assessment with trainer training the full program (profit sharing)

under supervision of Arthur.

PERTS

MBA

FORMULATION

Ÿ

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ORGANIZATIONAL CULTURE CONSULTANT CERTIFICATION

online $880, live 3 day workshop $4800 on how to do the DC

Revolu on Organiza onal Culture Change program that will

show visible culture change results within 2 weeks and creates a

sustainable high performance culture in less than 3 months

EXPERTS MBA FORMULATION The full success arsenal CREATED

FOR YOU! The Low price of $20800 will Not only give you the

secrets, tac cs and carefully guarded strategies that the most

successful interna onal corporate trainers and consultants are

using to make big bucks, get interna onally recognized and make

a global difference while living a free lifestyle... But you have our

team literally helping you set up your complete business.

Including your website or op mising your current one, your

automated marke ng sequences that help you make money

when you are sleeping... and so much more



Plus while they are working for you, you learn five successful business models and

applica ons of technology that makes your success fast and easy.

Arthur has been applying these strategies and so have those highly successful

trainers he has taught this to Leslie Choudhury, Elizabeth Chan, Ray Phoon, James

Leong, Lily Lau… Many of whom are making over a million dollars per year.

By the me you leave you will have already developed your businesses credibility and

visibility founda on and a comprehensive plan which is ini ated into ac on.

Stay at Avalon for 10 days and have us build your business for you... or get the

introduc on version for 3 days and get the founda ons set for only $980.

PERTS

MBA

WORKSHOP

Ÿ

EXPERT AUTHOR WORKSHOP An Exclusive Business

Development workshop for: Speakers, HR Professionals,

Consultants, Trainers, Coaches and Experts who want to

make the most of their knowledge for Profit. get the

introduc on version for 3 days and get the founda ons set for

only $980.

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Ÿ WORK GAMIFICATION CERTIFICATION This program is

designed to gamify work and come up with more ways to

have fun while ge ng things done and increasing employee

engagement. Par cipants of this program will learn how and

create gamified work performance ac vi es through playing

the “World of Performanceia” game. This workshop is

interac ve and teaches elements of gamifica on through

gamified facilita on. Cer fied Facilitators of this game will be

able to support companies to achieve more produc vity and

engagement in only 1 and a half days... the usual price a

trainer can charge is $5000 But the workshop investment is

only $1380

Special Bundle: $2730 for 10 months

PARTNER PACKAGE $26100 SAVE $3060



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TEAM NAME DISPLAYED

Objec ves

My Feedback

My Awards

My Team Members

My Ranks

Setup

Building a Global Consultancy

Business that gets results

Start with the foundational knowledge and application

of DC psychology, the science of group dynamics

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Colored Brain

Practitioner

Emotional Drive

and Motivation

Practitioner

Environment

& In luence

Practitioner

Mind & Body

Postures

Practitioner

Complete DC

Psychology

Practitioner

Upgrade to the learning, delivery and implementation

elements of DC psychology for getting others to apply

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Complete DC Psychology Trainer

Colored Brain

Trainer

Upgrade to a Consultant, Deliver tangible results on Specific implemented Solutions

Apply DC Psychology to Implemented

Performance and Engagement Strategy

Application and structure of DC

Psychology to Work Process

Gamification and Engagement

Apply Squadli and DC

Strategy to teams as a

Consultant

†

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DC People Developer

Consultant

DC Gami ication

Consultant

Squadli

Consultant

Build a Sustainable Business and Automate Income

DC Business Partner:

Understanding the methods and

the business

DC Business

Partner

…

Complete Automation and

Expansion Business Development

and system implemented for you

I I

Formulation

experts

mba

with arthur carmazzi

…

2 day workshop on Automation and

Expansion Business Development

experts

mba

with arthur carmazzi

Help Others to Build and Thrive in their Businesses and Organizations

Certified Master Trainer can

certify other DC Trainers

Change Consultant can do

Culture Revolution initiative

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DC Master Trainer

Certi ied Culture

Change Consultant


by : arthur carmazzi



SUCCESS PLANNER

To becoming an interna onally renowned trainer/coach

Contributors : Arthur Carrmazzi/Ong Hong Him/GA Tan

DAILY

Ÿ Read newspapers in your region to find training or consul ng related

ar cles

Ÿ Build your media list and media database

Ÿ Post short and valuable informa on related to your specialty on Twi er,

Facebook, and Linkedin

Ÿ View Linkedin groups you belong to for opportuni es express your

exper se without selling

Ÿ Comment on others posts related to your business focus and add value

based on your specialty

Ÿ Surf the internet to find compe tors in your specializa on. See what

they are doing and what's working and what isn't working, see what

companies they are working with (these companies believe in this type

of training)

Ÿ Search for complementary websites that would benefit from giving away

something valuable that you have and with them

Ÿ Meet at least one stranger and talk to them

Ÿ Create one paragraph of a book or an ar cle

Ÿ Find Eight companies on the internet and get the phone and email

contact of the HR/Training manager

- Contact them via email

- If they don't reply to you, call and ask to speak to the person to whom

you sent the email to and follow up

Ÿ Contact one organizer/event manager/speaker bureau to see where you

may have a fit in working together.



TODAY

Have you checked your Daily Tasks?

What Weekly Tasks are scheduled for Today?

What Bi-weekly Tasks are scheduled for Today?

GOALS

Your 3 outcomes for Today

Priority Task to Achieve the Outcomes

Suppor ng Which Long Term Objec ves

WEEKLY

Ÿ Submit an ar cle to on-line ar cle services with links back to your

website or write a blog post

Ÿ Make a simple video about one point that could help your audience

(related to your blog post or ar cle)

➢ Share it on Youtube and Facebook

➢ Place together with your related blog post or ar cle

➢ Make sure you like it and share the link on Twi er too

Ÿ Contact your database and let them know about your ar cle or blog post

with the video

Ÿ Look at your content, how can it be improved or related to current events

Ÿ Approach hi profile conference organiza ons for Free interna onal talks

(they should pay for transporta on and accommoda on)

➢ Make sure you get your picture in the marke ng material

Ÿ Cross promote or recommend one other Speaker or Trainer who will

reciprocate

Ÿ Search Google and Yahoo using key words that others would use to find

you and check sites that are ranked in the top 10. Look at their structure

and key words and create a file to use on your website

Ÿ Run Web SEO tools and Google Webmaster and Analy cs on your

website

➢ Adjust accordingly



EVERY TO WEEKS

Ÿ Send a note or something of value to your database, not necessarily your

stuff

Ÿ Submit a press release to the appropriate people on your media list

Ÿ Submit a press release to online press services

Ÿ Call the newspapers (different ones) and try to get a column to write for

regularly

Ÿ Create opportuni es to have joint programs or PR with other Trainers,

Consultants and Speakers

Ÿ Submit an ar cle to newspaper (Local and interna onal)

> Follow up on submission with a phone call

Ÿ Contact a radio sta on (different one every 2 weeks) that may be

interested to put you on their talk show, include internet radio shows

If you do not have me to do this yourself, this is good because you are

working and making money. If you are not working and making money, and

s ll have no me do this, we suggest you check your priori es.

If there are other marke ng related things you can be doing to get results,

then get a PA or VA (virtual assistant) which you can find on companies like

Odesk.

Make these tasks habits and see your business work for you!

We recommend you use your most produc ve me to focus on a few

primary outcomes. We tend to get busy and focus on reac ng to our

environment and email instead of focusing on the produc ve work that will

help really build our business. First part of the morning we usually read our

emails which o en distracts us from achieving our primary objec ves.



TEAM NAME DISPLAYED

Objec ves

My Feedback

My Awards

My Team Members

My Ranks

Setup

Discovery

PERFORMANCE

MEASUREMENT

AND REWARD

THROUGH

GAMIFICATION

INITIATIVE

Identi ication of

performance

baseline

~

Identi ication of

Perception gaps

affecting performance

with the HDMA tool

Culture applications to attitude and

engagement designed to openly measure

and improve performance through fun,

simple and relevant work gami ication

Identi ication and

measurement of

the organizations

culture using the

CCEE tool

Identify speci ic culture

gaps to improve

performance attitude

and engagement

Identify opportunities

for fast regular feedback

to close performance

gaps and improve

culture

Implementation Strategy

Results

Create Objectives speci ic to

gap closure to measure and

improve performance

Administer the Colored Brain

Communication Inventory and

connect everyone within the

CBCI

A fully functional

and implemented

performance

measurement system

applying gami ication

Culture Strategies that

affect Engagement and

performance

A system to provide Constant

and almost instant feedback

to perpetuate positive

performance and correct

potential negative issues

Play Performencia Work

Gami ication game with staff

to gamify and measure the

closure of performance gaps

Use Squadli app to maintain

instant performance

feedback in a simple

gami ied system

Implement

gami ied work and

measurement

processe

360

A 360⁰ feedback system that

provides insightful positive

feedback to support improved

leadership

A gami ied system that

provides motivation to

continuously improve

By: arthur carmazzi




ON YOUR agentsofchange.asia MEMBER AREA

AUDIO

Ÿ Culture Explained

Ÿ INTERVIEWS (5):

Arthur Carmazzi EDGE Radio 120209

Colored Brain Interview with Monica

Colored Brain

Jakarta Radio Interview

What is DC

MARKETING

This folder contains the files with different

documents that will help you to promote the

trainings and products. You will find there affiliate

le ers, brochures, contract templates, email

marke ng, social media ps and different

marke ng presenta ons.

PRESENTATIONS

Being Right

Colored Brain

Emo onal Drive



INFOGRAPHIC

Many Infographics to help you sell, explain and understand DC and its benefits



VIDEOS

Ÿ Demonstra on Video

Ÿ Lesson From The Monkey King

TRAINING VIDEO :

FOUNDATIONS IN DC (9 VIDEOS)

Module 1 - Why We Don't Live Up To Our Poten al

Module 2 - Encoded Assump ons

Module 3 - Colored Brain

PROMO VIDEOS (14)

Arthur's Culture Change Interview

Corporate Culture

DC Around the World

DC In The News

DC Quotes

DC Story

DC-360

Five Strategies

Inspira onal Leadership Quotes from Arthur

Introduc on Subscrip on Lesson From

The Monkey King Organiza onal Culture

Train The Trainer

What is DCI

«



SHORT VIDEO

Ÿ ASIA MOST ASKED QUESTIONS (5)

Ÿ CULTURE CHANGE VIDEOS (15):

Ÿ Colored Brain Video

Ÿ Con nua on Who Are The People Who Can Lead Change In My

Oraniza on

Ÿ Con nua on Does Organiza onal Change Has Always Posi ve Effect

Ÿ Does Organiza onal Change Has Always Posi ve Effect

Ÿ Five Pillars

Ÿ How Do The Core Values Of An Organiza on Affect The Process Of

Organiza onal Change

Ÿ How Does Organiza onal Change Impact Individual Performances

And The Overall Output Of An Organiza on

Ÿ How Does The Direc ve Communica on Culture Change Process

Work

Ÿ How To Make People See The Need To Change

Ÿ Is Organiza onal Change Costly

Ÿ The New Leadership

Ÿ What Is The Singgle Most Important Factor In Successful

Organiza ons Change

Ÿ What To Get People To Tell You

Ÿ Who Are The People Who Should Lead Change In My Organiza on

Ÿ Why Change

Ÿ TTT (4):

Ÿ Con nua on How Can I Get More Reten ons And Implementa on

From My Training

Ÿ Engagement and Associa ng Emo on

Ÿ How Can I Get More Reten ons And Implementa on From My

Training

Ÿ How Stories Affect Emo on



IN YOUR GOODY BAG

Ÿ DC Manual Books

Ÿ Advanced Facilita on and Presenta on Skills Manual

Ÿ Prezi Slides : Emo onal Drive, Being Right, Colored Brain

Ÿ Direc ve Communica on Level 4 Cer fica on Facilitators Guide

Ÿ CBCC Cards (Colored Brain Communica on Cards)

Ÿ Emo onal Drive Challenge

Ÿ Managing Emo onal Currency Game

Ÿ Colored Brain Communica on Inventory (CBCI) Code

Ÿ Colored Business Game

Ÿ World of Work Map

Ÿ Affects of Brain Psychology Awareness on Personal And

Organiza onal Effec veness Poster

Ÿ Monkey King Management Mind Map

Ÿ Flash Cards (5 sets )

Ÿ Pen



IN YOUR GOODY BAG

TOOLS

YOUR DEVELOPMENT TOOLS

STANDARD COURSE

(CBCI) Colored Brain

Communica on Inventory

World Of Work Map

Colored Brain Communica on Card

Process Mind Maps

Colored

Glasses

Emo onal

Currency

DC Avatars

Choudhury Mind Maze

Emo onal

Drivers Challenge



DCI TRAINER START UP LIT

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