new draft

Project
Scope
The following report is written to meet the scope ‘identify
the viability of the Chinese market and produce a marketing
strategy for this new market for both accommodation and
weddings.’ Data collected from 106 respondents represents
the general Chinese population to generate refined
suggestions. Renaissance ensured that only Chinese
respondents took part, these individuals were contacted
through small societies or via Chinese social platforms.
Theory suggests that at least 100 responses are required
when examining a major sub-group such as a specific
demographic. Therefore, we were satisfied with this
threshold and closed the survey soon after this number was
met to avoid over-saturating the quantitative data. Further
research from a secondary perspective will be included to
determine a reliable and consistent conclusion on Chinese
market trends to assist in the suggestion creation stage.
A multitude of objectives will be explored. These being:
Market analysis, decision drivers, competitor analysis and
recommended marketing and communication plan. The key
mission for this report is to conduct a plan which directly
leads to heightened awareness in the Chinese market and
stronger sales results,