new draft

RESEARCH
QUESTIONNAIRE
Renaissance conducted a primary research
questionnaire which consisted of 72
Chinese respondents. The respondents
also vary in multiple demographic
categories e.g. age, sex, income. This was
encouraged to ensure that an extensive
range of results were provided.
The questionnaire was dispersed using a
variety of platforms. Secondary research
highlighted key popular social media sites in
chinese culture. Therefore the survey was
shared via platforms such as: Weibo and
WeChat to ensure the demographic was
contacted.
To guarantee that the survey was effective,
we followed a range of theory to irradicate the
potential for biased questions. This was also
continued in our scaling method whereby only
5 options were used.