Number 5 of Westfield Area

COURTESY @MASSARSP
“The process that we use is really important;
like in Rome, we take 72 hours to let
the dough rise,” noted Jennifer Massaro,
“We won’t speed up that process.”
The slow go results in a very light pie that
is full of large bubbles and celebrated for
its crispy bite.
Besides imported ingredients like San
Marzano tomatoes, the flour plays a starring
role.
“It naturally has no GMO (genetically
modified organisms). It’s a whole, stoneground
flour from Italy. It’s unprocessed.
A lot of American flours have bleach or
bromine in it,” said Massaro.
The Roman pies are sold by the slice
during the day {not weighed, like in Rome}
and by the pan in the evening. Full pans
offers 12 slices, half pans have six. Gluten
free and vegan options are also available.
Massa also has a small market that features
Italian specialties like canned tomatoes,
pestos, dried pastas, sea salt, cookies,
flour and jams.
“All of the products are from Italy. We
curate them all and plan to rotate them out
throughout the year,” noted Massaro.
The Massaro Family says Scotch Plains
could not have been more welcoming and
supportive of their opening.
“The town has been amazing. Lots of people
of all ages and demographics have come
in. It’s been pretty awesome,” said Massaro.
“I think people were ready for something a
bit different.” •
14 westfieldarea Number 5 online at westfieldarea.com