Number 5 of Westfield Area

NEAR BUY
#SHOPWHEREYOULIVE MORE AT WESTFIELDAREA.COM/MADSKILLS
SHOPPER’S NOTEBOOK...
If you’re looking to
take part in an innovative
candle recycle
program, look no
farther than Garwood,
where the newly
opened Love Valentine
{pronounced Valen-TEEN}
Boutique has launched
this hard to find service.
“No one is doing it and
people love the idea,”
explained Joeanne Valentine,
the boutique’s
owner. “It’s new to the
market.”
Valentine, a self-proclaimed
candle lover, says
the idea is simple. People
can enjoy their candles
and bring their used vessels
to her and she will
create a brand
new candle
using high-quality
soy-coconut
wax, natural
products and
toxin-free
scents...
Westfield’s
retail scene
for men got a
boost with the
recent opening
of Bespoke
by Gambert, a
shop that offers
made-to-order shirts,
accessories and readyto-wear-apparel
for all
seasons and occasions...
If you’re in the market
for vintage furniture, a
stop in Garwood would
be a wise decision with
the opening this winter of
Cheech and Roo on North
Avenue...
Essential oils often
promise help, but, they
do come with risks if not
used properly, or for the
right reasons.
“Essential oils are everywhere
these days, but
with so much conflicting
information out there,
it can become overwhelming
with questions
like: where do I start?”
posted Christa Teevan,
the Founder of The Oils
Room in Downtown Westfield.
The shop,
co-located with
Via Nutrition
on Elmer Street,
promises a
straight forward
approach
to educating
shoppers about
essential oils...
Warby Parker,
the eyeglasses
Inside Bespoke retailer that
by Gambert was born online,
has opened
its highly-anticipated
location in Downtown
Westfield...
Since the mid-1970s,
20 westfieldarea Number 5 online at westfieldarea.com
Wax on tap in Garwood
the Juxtapose
Gallery o n
Elm Street has
played an important
role in
the arts community
of Westfield
and the surrounding
area,
but, despite its
beloved status
in Downtown,
it too couldn’t
fight the ongoing
consumer
shift from instore
to online.
“Juxtapose Gallery
has been
a treasure in
Westfield since
the 1970s,”
posted the Juxtapose
team on its social media
channels. “But, like many
others, we have become
victim to the recession of
small business/brick and
mortar. This week marks
the beginning of our closing
sale.”
Owner Danielle D’Amico
thanked all of her clients
for their loyalty and
friendship throughout the
years. She did hint that
a new business venture
awaits online...
After more than 70 years
in business, the Castle
Bootery in Downtown
Westfield closed. The
popular children’s shoe
store announced its
demise to customers via
email.
“We want to thank all
of you for your support
and patronage over the
years,” the email read.
“We have greatly enjoyed
working with you
and your children
and will miss the
community.” ...
The new owner of
the independently
owned and operated
Bell’s Pharmacy o n
North Union Avenue
is promising continued
improvements
to the longtime
Cranford institution.
Samir Talati took over
Bell’s in 2016 and has
since stepped-up the
pharmacy’s game, including
the items it stocks
and the services it provides
for customers. The
store now sells books,
greeting cards, cosmetics
and even toys, according
to the Cranford
Downtown Business and
Economic Development
Office.
The beloved Williams
Nursery on Springfield
Avenue celebrated its
annual Spring awakening
{sounds grander than
re-opening} in March with
a burst of floral pics on
Facebook.
The Witch Baby Soap
e-merchant that made a
name for itself online,
amassing a cult-like fanbase
{they have nearly
200K Instagram followers}
for its occult bath
and body products has
opened a long-awaited
brick-and-mortar location
in Downtown Cranford.
Witch Baby Soap’s storefront
swung open its
doors on May 1 at 11
Eastman Street, allowing
its fans to experience its
full line of vegan and cruelty
beauty products in a
whole new way.
The company’s unique
twist is that alongside
its bath bombs, candles,
soaps, body oils and
scrubs, comes spell boxes
and other witchcraft-inspired
goods. •
Warby Parker of Westfield.