Rexona-2019-Brainly-Httpool-Case-Study.pdf

CASE STUDY
PERSONAL
CARE FOR TEENS
REXONA WINS!
OBJECTIVE
Rexona - famous Unilever’s antiperspirant wanted to reach the young audience and their parents
to encourage teenagers’ personal hygiene during their puberty.
To do so, Rexona picked Brainly’s recently introduced advertising format called special subject,
aiming to increase brand recognition and awareness among teens and their parents.
HOW
In coopreation with Httpool the brand created 2 mechanics: a landing page and a new subject
called "Personal Care" on Brainly.
On the site with the subject "Personal care”, Rexona shared a few questions for users to answer and
win special branded badges. Rexona used standard banners on Brainly to drive visits to the
“Personal care” site.
In addition, the brand created an entire
educational website to help teens on
some topics that might be embarrassing
to ask. This website consisted on some
historical facts on personal care and
some information about the brand's
history.
Also, it has a series of advice for parents
on how to communicate with their
children during puberty.
After visiting the education website,
users could take an exam and compete
for the main prize.

TARGET
PLATFORM:
Brainly
MARKETS
STRATEGY
Brainly’s audience which is mainly teens
(age 11-16) and their parents was 100%
aligned with the brand's target audience.
The combination of the familiar mechanics
and the adaptability of the brand materials
had high engagement on the project.
Campaign delivery was record-breaking and
over-achieved the campaign goals:
RESULTS
23 MILLION 5M
46K
Users Reached
Landing Reach
Participants
Contact us to learn more about the opportunities that Brainly can provide for your business
www.httpool.com
marketing@httpool.com
Httpool 2019