Download !PDF A Lawyer's Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm (Law Firm and Attorney Marketing Book 1) Full AudioBook

A Lawyer's Guide to Marketing: How to Create a Profitable Marketing
Strategy for Your Law Firm (Law Firm and Attorney Marketing Book 1)
BOOK DETAIL
File Size: 1753 KB Print Length: 102 pages Publisher: MayJay Publishing, LLC; 1 edition (March 7, 2018) Publication Date: March 7, 2018 Sold
by: Amazon.com Services LLC Language: English ASIN: B07B9THSQW Text-to-Speech: Enabled
Book Description
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in
mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as
everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and
understand what attracts visitors to your law firm. In “A Lawyers Guide to Marketing,” you will discover: • How having a client-centered
website can significantly improve your (UX) user experience • How to define and develop your law firms content strategy • Why law firms
should still use traditional marketing strategies to remain top of mind • How to improve your digital marketing efforts across all channels to
lower costs and improve conversion • Why online reputation management matters to your law firms bottom line • How call tracking and
conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2:
Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing
and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating
Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: • In-house Marketing Questionnaire • Agency Questionnaire