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gTypeface


Goudy Old Style is created by Frederic W.

Goudy for American Type Founders (ATF) in 1915.

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It is an old-style serif typeface and very suitable

for text and display application. Main characteristics

of this design include diamond shape for

dots, upward-curved ear on g and light colored.



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FUTURA is a geometric sans-serif

typeface designed by Paul Renner in 1927.a

Main style of this design

includes geometric based

shape and similarity to

Bauhaus Design Style. It is

created as a contribution on

the New Frankfurt-project.





A



Lato

ato is created by Łukasz

Dziedzic in 2010. It is a humanist

sans-serif typeface. It was used for

a Polish bank and later gain popularity

after adding it as a Google font.

It is the third most served font on

Google Fonts with over one billion

views per day. It is greatly used in

various physical publications.



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R

ockwell is a slab serif

type face designed by

the Monotype Corporation

and released in 1934. Frank

Hinman Pierpont was the

Monotype’s engineering

manager for the typeface

design project.

Characteristics include

a serif at the apex of the

uppercase A while its lowercase

has two storeys and

mono-weighted strokes.

It is used for display or at

smaller text size compared

to body text.



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B

Franklin Gothic is a family of realist

sans-serif typefaces created by ATF in the early 20th

century. Credit to the head designer Morris Fuller Benton.

Gothic is a

contemporary term as sansserif.

It is widely used in many

advertisements, headlines in

newspapers and publication from

books to billboards.



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Bodoni is a serif typefaces designed by

Giambattista Bodoni during 1740–1813. It is

classified as the most elegant typeface, Didone and

modern.

The typeface of Bodoni is slightly condensed

underlying structure with flat, unbracketed serifs,

geometric constructed and with extreme contrast

between think can thin strokes. It is commonly

used in headings, display and in upmarket magazine

printing.a



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Perpetua is created by Eric

Gill for British Monotype Corporation around 1925. It

is a serif typeface.

It is widely used for covers and headings, sometimes for

body text. It is very popular in fine book printing. Perpetua

has a crisp and contemporary design not following any

specific historic model.



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