2020 Giveaway Marketing Prediction and Social Trends

2020 Giveaway Marketing Prediction and Social Trends
Edition2- 5G –Ai 2020 Artificial Intelligence
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Copyright © 2020 Laura Maya
Page 1

How AI Will Change the Face of the Internet
AI has the potential to change the face of the internet, and potentially to completely
destroy it.
Often, you hear leading thinkers like Elon Musk talk about the threat of AI. Stephen
Hawking famously said that AI could be the worst event in civilization, and that it might
spell the end of the human race!
All this might have you picturing such things as Skynet and Hal from 2001 Space Odyssey.
But that’s probably not what they’re talking about.
Those science-fiction horrors are examples of what you would call “General AI”. That is
essentially AI designed to completely replace a human, which we haven’t come all that
close to creating yet. The closest thing to this is DeepMind, which still isn’t likely to pass
the Turing Test.
What these great thinkers are talking about on the other hand – most likely - is the power
of machine learning and narrow AI to completely transform the economy, the web, and
what it means to be human.
Will Ai Totally Destroy Internet Marketing
Let’s imagine how AI might impact on internet marketing for a moment. Currently, the best
way to ensure your content gets seen is to write lots of high quality articles or posts, and
then to share them to a blog.
Artificial Intelligence in Digital Marketing of the 5 G Paradigm Shift
But what if an AI could write an article better than you could? This isn’t hypothetical – it’s
something that has already been achieved in several instances.
What would take a human an hour to write would take an AI a fraction of a second. And
that would mean it could flood the web with new content – doubling or tripling its size
overnight.
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Now imagine that this gets into malicious hands. AI could write forum posts and create
social media profiles and could lace that content with a specific message. In no time at all,
it would be able to sway public opinion, or rewrite history. And human writers would be
powerless to stop it!
In the future, you may not know what is written by a human vs an AI. And you may not
know what to trust.
An early example of this that we should heed as a warning is the “deep fake.” Deep fakes
are videos of celebrities that have been created via machine learning. Celebrity faces have
been added to videos of other people and can thus be made to say and do anything.
This is only possible thanks to complex machine learning algorithms that work by
analyzing countless images of faces to see how they contort and change during speech
and movement.
Imagine a world where this has become so easy to do, that you can never know if an
online video is real or not.
It might well get to the point where people are forced to stop using the internet, because
there is such a huge wealth of fake information and auto-generated content.
Of course, that’s a long way in the future. But we should keep an eye on AI, and we
shouldn’t take the web for granted!
What’s interesting though, is to think about how AI will affect specific industries and
aspects of our lives. In particular, how will AI affect something like digital marketing?
Actually, we already have a lot of insight into that. Because Google, as it just so happens,
is all about AI. In fact, the company has built its business around AI – to the point that it
now describes itself as an “AI first business.”
The world of digital marketing is already being impacted by this to a large degree, and the
effects are only going to become more far reaching as time goes on.
Understanding what Google means by this, and how it affects the very DNA of search, is
of critical importance for any marketer that wants to perform well now and in the future.
Read on and we’ll discover just how Google’s AI aspirations are transforming the way we
promote ourselves online.
Almost every marketer wishes they had a crystal ball so they could peer into the future and
see what’s hot in the coming year. Unfortunately, most of us are not clairvoyant, but we
can usually look at certain current trends and predict which will have staying power. We
can also look at emerging technology and how it can be used to further our marketing
mission.
We have this report on Scribd - as a compliment copy for your download :-
Page 3

AI Future and What’s In for SEOs
How Machine Learning is Affecting Internet Marketing
Machine learning is a concept that a lot of people don’t fully understand. This is not “AI” in
the sense that many people think of AI, but is rather a concept in computing that is closely
related to AI.
Machine learning describes how computers learn, which effectively means how computers
identify patterns in large data sets. A computer can use machine learning to develop face
detection algorithms for example, by looking at thousands of images of faces. Eventually,
the system can see similarities in images of faces – they are oval in shape, they tend to
have hair, they have contrast points where the eyes go etc.
The more data you feed the system, the more accurate it becomes at detecting faces in
images.
So how does this impact on internet marketing?
Learning From Shopping Behavior
The answer of course, is that big data is collected by almost all websites, as a result of
tracking visitors. Every time someone visits a website, Google Analytics and other tools
will make a note of when they arrived, which links they followed to get there, what pages
they looked at, what time they left… etc.
All this information is often wasted. But with machine learning, it’s now possible to turn that
data into something actionable.
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We see this, for example, when we look at the recommendations on Amazon. These
recommendations are generated as a result of looking at patterns of behavior across
millions of customers. By doing this, Amazon’s algorithms can learn which purchases tend
to follow one another.
That in turn means that Amazon can contact you at the precise right time, with the precise
right deal that you might be interested in, in order to help you make a sale!
We also see this when we browse the rest of the web. Because cookies get stored on our
computers, sites are able to share information with one another. An advert might therefore
appear on an unrelated site for that same Amazon product.
Likewise, you might be able to identify that a user that has come from website X, may be
more likely to buy product Y.
All this becomes even more powerful and effective for websites with user accounts. These
are able to track the behavior of individuals over long time periods, and thereby gather far
more data about their spending and their likelihood of making particular purchases.
The Future
Machine learning is only going to develop further from this point. Eventually, it will be able
to alter the way that a website is laid out, and show ads that are statistically most likely to
result in a purchase.
In future, our browsing experience will always be tailored precisely to our specific interests
and needs, based on information from countless other users. The result will be a web that
is far more efficient, and of course much higher conversions and CTRs for marketers.
For now? Just keep collecting that data. It’s about to come in very handy indeed!
In this report, we will be looking at what last happened in 2018 and how it will affect 2020
We will also look at the trends in tech, search engines, and technology and automation.
Top Trends Since 2018 going into 2020
Live video has become increasingly popular. Seeing is believing for a target audience.
They also like to feel as though they know the businesses that they are dealing with, and
that they are run by real people who are not just out to make money. Looking inside the
business and looking into product creation are just a few of the ways to build a relationship
with your audience.
Page 5

Instant Profits Guide Youtube Live Income Stream -Laura Maya
-Instagram and Snapchat continue to grow in popularity, especially amongst 18- to 30-
year-olds.
The Smartphone boom continues, with marketers trying to connect with their prospects in
a range of ways, including text and apps.
-Chatbots are being used more and more to open and maintain a dialogue with customers,
and deliver valuable marketing information.
Facebook Messenger Bot Marketing Unleashed
Page 6

How a Chatbot Could Boost Traffic and Sales
If you’re looking for a way to bring your website into the 21 st century, to potentially increase
your sales, and to improve customer satisfaction, then you should consider getting a
chatbot.
What is a Chatbot?
A chatbot is a little AI assistant that lives right on your website, or that users can contact
through social chat apps such as Facebook Messenger. The idea is that your chatbot will
be there to answer questions, give advice, and even suggest recommendations – all
without you or your business having to raise a finger.
Users can speak to a chatbot through a chat window, as though it were a real person
located in a call center. They can then ask questions using natural language, and the
chatbot will respond.
Chatbots are often considered primarily for customer service. The idea here, is that a
chatbot can help people with FAQs, or direct them to the page they need. A chatbot can
provide advice on what to do if a product is damaged, and on how to contact the company.
All this can improve customer satisfaction, without requiring you to spend large amounts of
money. Because while most companies would love to be able to answer every question,
that would require a huge support team of staff, which might well be outside of the budget
of many smaller companies. But with an automated chatbot, they can filter down the vast
majority of issues so that only a few that can’t be answered from a flow chart need to be
seen to in person.
Chatbots for Marketing
But where things get really interesting, is when you use chatbots for marketing.
How might this work? One example would be to try and increase conversion rates when a
visitor lands on a website. Normally, you might use some sales text, and rely on users
following the right links and buttons on your page in order to find the product listing for
them. Often this would result in confusion and frustration, and many visitors would leave
before having a look around.
Bounce rates are high across the internet.
But with a chatbot, this could be very different. Imagine if the very moment someone
landed on your website, a chatbot asked them what they were looking for. When they
answered, that chatbot could take them straight to the relevant page ready for them to buy.
No searching through the site, no complication.
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What’s also great about this, is that even if a visitor doesn’t buy anything, they will have
shared their ‘intent’ simply by telling the chatbot what they were looking for. This kind of
data can be hugely beneficial for marketers.
More Types of Chatbot
Chatbots can also take many other forms. For example, it is increasingly common for
chatbots to be used over Facebook messenger. Several restaurants and fast food joints
now allow customers to order their food simply by messaging the resident chatbot this
way!
Moreover, Facebook chatbots can actually reach out to potential customers and buyers to
offer them special deals!
-Facebook Messenger got a much-needed overhaul and marketing push. It is now a much
more convenient tool and a handy chatbot if you set it up correctly to respond to trigger
words.
-Facebook lead ads can be one of the fastest ways to grow your email marketing list -
provided that you use attractive images, write a good ad, and automate the process of
adding the new names to your list to save time. It’s also good for generating leads for
Salesforce.com and other customer relations management software.
Instant Profits Guide To FACEBOOK ADS Outreach Marketing Success - Hillary
Scholl
Page 8

-Everyone loves a good story. Using storytelling in marketing offers a structure people are
familiar with and leads to satisfied customers getting a vision of living happily ever after.
-Influencer marketing is growing in popularity as more marketers try to connect with their
target audience. Influencers with a large number of active followers could be the gateway
to a lot more traffic and profits. Even if you pay the influencer to post your content to their
followers, the return on investment can be considerable.
-Small business owners are catching on to the wonders of remarketing. Facebook pixels
are easier than ever to use to track customers from your site and try to convert them from
browsers into buyers. Some marketers report a conversion rate as high as 75%. The
secret? More customized, varied content, rather than the same messaging they have
already seen and acted upon.
-The most recent Google algorithm (formula) change hit on August 1, 2018. Google states
that it was intended to give credit to worthy sites that were not getting as much attention as
they deserved. While it still looks like a lot of Wikipedia, there have been some changes in
placements. As always, the best way to optimize your content is to write naturally.
There will be a couple of changes coming up that will affect sites in 2019, and which are
worth paying attention to. Let’s look at the landscape for 2019 next.
Facebook My Business – Marketplace
Page 9

The Marketing Landscape of 2019 into 2020
Some of the hot trends of 2019 will continue, while others will also start to take center
stage.
Search engine optimization — not keywords, clusters
SEO will now be more about clusters, not keywords. This has been happening more and
more in the last few years, but the algorithms are now being specifically set to look for
groupings of words, not just isolated words.
Commonly referred to as semantic support, the algorithms will look at words in relation to
one another to determine the meaning of a page and the relevance to a search query
For example, the word "bachelor" actually has four different meanings:
-An unmarried man
-A person with a Bachelor’s degree
-A young knight
If you see the sentence, "The bachelor lay on the beach," there is no clue as to which of
the four meanings is intended.
On the other hand, if you say, "The animal behaviorists will be studying the bachelors on
the beach at Peel for the next six months and determining their hunting and fishing
patterns," then we know that the last meaning is intended. The other words give us clues
so that even though the word "seal" is not mentioned, we can still infer it.
There are still arguments over short- versus long-form content. No one can agree on the
ideal article or blog post length. Having said that, the longer an article is (650 to 700
words, for example), the more words will be clustered together, including "seal", and the
more clues the search engine will get. About 500 words should be enough to get the point
across if writers are really pressed for time and struggling to keep their site or blog
updated.
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The other thing to keep in mind in relation to this change is that it reduces keyword stuffing
and encourages people to write naturally - for people, not just the search engines.
Voice search
With more and more households owning Alexa, Google Home, and similar products, voice
search and artificial intelligence (AI) are here to stay. Around 65% of users say they don’t
see themselves getting rid of it anytime soon.
Estimates show that approximately 67 million voice devices will be in homes and offices in
the US by 2019. Predictions show that by 2020, voice search queries will make up 50% of
all queries. So, if you are not already factoring in voice search in reference to your
marketing mix, now is the time.
The shift to more natural language in written content can help with this. However, voice
search will change results and potentially starve some sites of traffic, because the way a
person asks a question can be very different from the way they type in a query. Think
semantic support and your content should be highly discoverable.
Google replacing 'Voice Search' on Android with Google Assistant
What is Google Assistant and what can it do?
Google's version of Amazon's Alexa, Apple's Siri and Microsoft's Cortana is Google
Assistant. It has made incredible progress since its 2016 launch and is probably the most
advanced and dynamic of the assistants out there.
Google has spread Assistant far and wide, not only on its own hardware but through
partnerships with other companies that see Google Assistant in a huge range of devices,
from fridges and headphones to speakers and cars.
What is Google Assistant?
Google Assistant is Google's voice assistant. When it launched, Google Assistant was an
extension of Google Now, designed to be personal while expanding on Google's existing
"OK Google" voice controls.
Originally, Google Now smartly pulled out relevant information for you. It knew where you
worked, your meetings and travel plans, the sports teams you liked, and what interested
you so that it could present you with information that mattered to you.
Google has long killed Google Now, but Assistant lives in the same space, fusing these
personalized elements with a wide range of voice control. Google Assistant supports both
text or voice entry and it will follow the conversation whichever entry method you're using.
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What can Google Assistant do?
Google Assistant offers voice commands, voice searching, and voice-activated device
control, letting you complete a number of tasks after you've said the "OK Google" or "Hey,
Google" wake words. It is designed to give you conversational interactions.
Google Assistant will:
-Control your devices and your smart home
-Access information from your calendars and other personal information
-Find information online, from restaurant bookings to directions, weather, and news
-Play content on your Chromecast or other compatible devices
-Make appointments and send messages
-Open apps on your pone
-Read your notifications to you and provide real time spoken translation
Continued Conversation means you don't have to say "Hey Google" for follow-up requests.
Instead, once you've started talking to Google, it listens for a response without needing a
trigger phrase all the time. Google can also recognize voice profiles for different people, so
it knows who is talking to it and can tailor the responses accordingly. You can also ask for
multiple things at the same time.
As Google Assistant knows you and understands the context, it will react in an informed or
smart way. That's important as it gives voice control a lot more power and moves it on
from only reacting to specific phrases or commands.
Google Smart Ads Mastery
Page 12

Which devices offer Google Assistant?
Google Assistant originally launched on the Google Pixel smartphones and Google Home,
but it is now available to just about all modern Android devices, including Wear OSevices,
Android TV, and Nvidia Shield and in some cars if they offer support for Android Auto.
Google Assistant is native to Google Home smart speakers, but it's also widely available
on other smart speakers from third-party manufacturers including Sony, Sonos, LG, and
Panasonic.
Smart home devices like Philips Hue, Nest products and Ikea's Home Smart range, for
example, can be controlled by Google Assistant and not just through Google Home, but
wherever you happen to interact with Assistant. Assistant is truly everywhere at this point,
walking a path that's very similar to Amazon's Alexa.
Predictive / Intent data
Google and Facebook search have enhanced their algorithms in relation to predictive and
intent data. What do people want to accomplish when they run a particular search?
Unless you are operating in incognito mode, every search you run is giving these
marketing giants information in order for them to then determine the intent of a search and
what will be of most interest to you. They can even aggregate data from other sites to
predict interest.
The trend is most obvious on mobile. If a person is out of their home (which the GPS
locator will determine) and types in "coffee", the assumption will be that they need a café
to go get a cup. A second option might be to list a local coffee and tea shop, or a
supermarket. Bricks and mortar businesses need to make sure they have robust listings in
Google, so they will be as discoverable in local search as possible - especially on mobile.
Page 13

Mobile search is booming
Mobile Apps Revolution - Hillary Scholl
Around 50% of all searches are carried out on mobile devices and that number is sure to
rise as the latest generation of smartphones have more computing power than the desktop
computers of just a few years ago.
Amazon, YouTube and Facebook are search engines too
Gone are the days when people used to go to Google for everything. Amazon is now a
vast product search engine, with the ability to turn browsers into buyers in an instant with
the help of their 1-Click shopping. If you want to make your products more discoverable,
you need to be on Amazon.
Page 14

Instant Profits Guide To Blast YouTube Marketing to Every Success
YouTube is the largest video sharing site in the world, and growing larger with every
passing second. Studies have shown that 75% of searches are related to how-to content.
If you don’t already have a channel and playlists with these types of content, you’re
missing out on the chance to market your business effectively to people who really want to
know what you do.
Facebook has demonstrated the rise of social search, with users avoiding search engines
completely as they search for information about products, services and topics within the
Facebook interface. This is not likely to change, even though many keep saying Facebook
is dead, is just for older users, and so on.
While it is true that the most loyal users tend to be over the age of 30, it is also true that
those under 30 who love Instagram and Snapchat still have an account at Facebook so
they can keep up with family news, photos and so on.
Social Media Trends- AI Websites
This brings us to social media trends for 2019.
Social media will continue to grow
Making Business Of Social Media
Page 15

AI and machine learning stand to have a huge impact on the world of digital marketing.
This is true partly because Google is becoming increasingly more AI-driven, attempting to
answer search terms as questions rather than simply trying to match them to keywords
used in a post. It’s true as more and more businesses start employing the use of chatbots.
And it’s true as machine learning algorithms are applied to big data to better make use of
the huge amounts of information that an average website will collect about its users.
But in the not-too distant future, we might see an even bigger paradigm shift thanks to AI.
We might see a time where websites themselves are built by AI!
When you build a website, you are often tempted to fall back on the things that you like
personally: the designs that you find most appealing and the navigation that seems
intuitive to you.
Of course, this is not the correct way to go about web design from a business standpoint.
Ultimately, it shouldn’t matter what you find appealing. It should only matter what your
users will interact well with – after all, they’re the ones you’re targeting!
More to the point – if profit is your main goal – it should be designed in such a way that it
drives sales.
The smarter business owner then will fall back on the advice of their web designer. They
will use market research. And they might even use split tests. A split test means creating
two or more slightly different versions of the same website, to see which one performs the
best. You then adopt the style of the most successful version.
But what if those split tests could occur all around the world and you could collect data
from millions of samples?
And what if your web design to adapt and evolve in order to become more and more
efficient at guiding the users to that buy button? This is what a machine-learning driven
web design promises. It could look at patterns of behavior on your site, across multiple
websites, or even for a particular user. From there, it could then adapt your web design to
become better at encouraging people to click where you want them to click and read what
you want them to read.
The ultimate expression of this would be a web design that would adapt in real time to the
user reading it, based on their demographics or their personal history. It would thereby
become instantly appealing to that potential customer, and would then employ strategies
proven across millions of tests to help encourage them to buy.
This could help site owners to increase their conversion rates to a huge extent, while
removing all of the guess work out of web design. Of course, it would somewhat hurt the
artistic integrity of your site… but if your main concern is business, then this would be web
design’s final and ultimate form.
Page 16

Social eCommerce will also be on the rise
More than 50% of Pinterest users buy items they see on the site. Instagram now allows
stores, and this trend is bound to continue.
Live video will continue to boom
The CEO of Facebook has predicted that the majority of content on Facebook will be video
by 2020. Their system is easy to use and taps into the popularity of video rather than
reading a blog post, for example. The secret will be to write keyword-rich titles and
descriptions to make your videos more discoverable.
Instant Profits Guide To Youtube Channel Income Success
YouTube’s live video feature is becoming increasingly popular as well, but pre-recorded
video is also valuable. Around 90% of online shoppers report that watching videos about
products helps them make their buying decision. YouTube is also becoming a hot social
site, with engagement and comments similar to Facebook. Plus, it is a search engine, and
owned by Google, so your videos have two chances to make it to the top of Google’s
search engine results.
If you’re a blogger, turn into a vlogger at least part of the time. Videos boost response
rates and accelerate the buying process. They are perfect for information marketing and
product demonstrations.
Social proof is the name of the game now
Page 17

Studies have shown that only around 7% of internet users trust marketing material issued
by a brand, as compared with around 72% who trust the recommendations of someone in
their social circle (even when they have never met the person in their life). This trend is
what has allowed bots to create fake "people" to influence decisions about politics,
purchasing and more.
Facebook and Twitter are doing what they can to weed out the scammers and
cybercriminals, but the fact is that a review from a "friend" can influence shopping
decisions more strongly than any marketing message most brands can put out. Therefore,
the secret here might be to make ads look less like ads, such as by creating stories on
Instagram and Snapchat, and carousels on Facebook.
Native ads
In addition to stories, there are "native ads" - that is, ads which look like content.
Sponsored pages and posts on Facebook would be a good example of a native ad. They
don’t appear on the side in little boxes any more, but right in a person’s news feed. They
are useful and informative, rather than "buy now" ads.
FB Pixel Secrets
Instead of being intrusive and distracting, they can convey a story in a more natural way,
with storytelling being another hugely popular marketing trend that is not going away any
time soon.
Using native ads offer the chance to tell your brand story in a way that will help you a
stronger emotional connection with your target audience. The emotional connection can
then lead to engagement, click-throughs and conversions.
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Due to the very detailed audience selection opportunities, there is much more likelihood of
tapping into exactly the niche you are working in, rather than the more scattered Google
ads. This means the ads will match user needs better and could lead to more conversions
for less money compared with Google Ads (formerly AdWords).
Chatbots as marketing tools
Chatbot tools have surged in popularity over the past year and this trend is likely to
continue. While they are not perfect, they are getting better, as marketers become better
about predicting what user will type in and therefore what keywords will trigger the
(hopefully) correct response.
The main goal is to ensure that the user experience with a chatbot is so good that they
won’t know it is a bot, or won’t feel frustrated about getting a bot instead of a human.
Determining the various scenarios your chatbot should address, the different paths and
responses users may take, and setting up for them, will all require time and effort. But the
results can be well worth it. It can lead to happier customers, and significant savings.
Estimates show that by 2022, chatbots could save companies who use them more than $8
billion per year.
Facebook Messenger is now highly programmable, so if you have a significant number of
customers using this method to contact you, it’s time to start programming it.
Facebook ads will grow
Facebook ads offers a range of formats for different purposes. The way Ads Manager is
set up is so simple, even a beginner can use it if they follow along. The goal-oriented
organization at the start when setting up the ads also helps advertisers avoid making any
mistakes when it comes to choosing the right format. Having a goal means it’s easier to
track the success of the ad and progress towards achieving the goal, which in turn will
mean time and money saved.
Instant Profits Guide To Facebook Marketing Success – Hillary Scholl
Page 19

Don’t overlook Instagram
Instagram is now part of the Facebook ad network. Set your ads to run on both, but do pay
attention to the highly visual aspect of Instagram when creating them.
Instant Profits Guide To Instagram Success – Hillary Scholl
LinkedIn sponsored updates
These will never be as popular as Facebook ads, but they can be useful for certain
companies, particularly those who sell to businesses rather than consumers.
Instant Profits Guide To LinkEDIN Marketing Success
Snapchat advertising will grow
Page 20

Snapchat has 200 million daily users, watching 10 billion videos per day. If you want to tap
into this market of 18- to 34-year-old users, running ads on Snapchat will be your best bet.
They are young, on mobile, and spend more than $200 billion a year on food, fashion,
music and technology.
Snapchat Marketing Success Hillary Scholl
While it is true that social proof has pushed down ads as a means of conveying a
believable message, ads that are helpful (not hype) can still influence buyer behavior.
Advertising trends
In addition to the new ad formats in Facebook and opportunities Snapchat now offers,
Amazon is coming up and set to take on Google Ads and Facebook Ads.
Why?
Because the ads are in a location where people are already in "shopping mode".
Instant Profits Guide To Effective Facebook Ads
Page 21

Studies have shown that in 2018 they have already taken up to 3% of the market once
dominated by Google and Facebook, for a total of nearly $3 billion in ad revenue. Google
will be the biggest loser because Ads is not as precisely targeted and the system is clunky
and hard to use for beginner advertisers. It is also more expensive than Facebook and the
quality score system much more arbitrary than the Facebook relevance score assigned to
their ads.
Instant Profits To Facebook Remarketing Success -2020
The Ultimate Social Media Automation Battle Plan
It can be difficult to stay on top of your social media. There are dozens of platforms, and to
be seen on many networks you must update your status throughout the day.
Some networks like Twitter need short, frequent updates. You could easily post 5-10
tweets a day to highlight your brand. Other networks like Facebook are showing content
from brands less frequently. This means if you want to up your brand’s visibility on
Facebook,
You need to post frequently here, too.
The best way to manage your social media content is to automate them. When your
content is automated, you’re free to focus on other equally important tasks like releasing
new products, serving your customers, and managing your business.
But social media is different now than it was in the past. Years ago, you may have had one
or two networks that you wanted to post on. Now, it’s common for business owners to
have 5-7 social networks, all of which need content.
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It’s hard to keep up with these networks because they’re rapidly changing and innovating.
So, here’s what you really need to know about the five most popular social media
platforms and how to use them…
What’s New with Twitter in 2018
Twitter is a unique social media network. It was designed so users could post 140-
character messages called tweets. Users could find tweets that contained content they
might be interested in by searching through hashtags (#).
Since its early days, Twitter has gone through a few shifts and more than one growth
spurt. One recent change to Twitter includes an increased character length. Now, users
can post messages that contain up to 280 characters. This increase in length means users
can post longer messages and share content more easily.
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Modern Twitter Marketing
Besides doubling the character limit, Twitter is also more focused on video. The company
is giving preference to video tweets in the home feed of their users. These videos play
automatically, which can help increase your views.
But in keeping with its tendency toward short bursts of content, Twitter only allows viewers
to upload videos that are no longer than 2 minutes and 20 seconds. You can upload longer
videos, but then Twitter will prompt you to edit them.
Many brands are taking advantage of Twitter’s video feature by posting about their
products and deals. Drybar (@theDrybar) did this when they created a video promotion of
their new monthly blowouts deal.
Some brands prefer to use video on Twitter to go behind-the-scenes and show customers
how their products are created.
One company that did this was OTTO Pizzeria (@OttoPizzeria) when they uploaded a
video showing how their pepperonis are sliced.
Another feature that’s rumored to be in the works is a tweetstorm. You may have noticed
some people and companies using 1/ or 2/ in front of their tweets. These numbers signal
that the tweet is part of a series or a “tweetstorm”.
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Tweetstorms give you the chance to share more text and information. It can be useful
when you’re discussing a topic that you want to talk about in-depth. But it can be difficult
for users to follow your thoughts since they’ll be seen in reverse chronological order.
How Twitter Made Him Great Again – Laura Maya
However, if Twitter does release a Tweetstorm feature, this problem would be addressed.
Instead, it would be easy to follow a chain of tweets from their beginning to the conclusion.
Keep in mind that Twitter is a good social network, but it may not be ideal for every niche.
The social media platform works best for rapidly changing niches like fashion, celebrity
gossip, news, and more.
It's ideal if your goal is to be an informer for your community. For example, if you’re
documenting the outcome of a landmark trial and wish to keep your followers up-to-speed
as the case unfolds, Twitter is an ideal network.
But niches that are more evergreen like fish breeding or puppy care are less likely to
benefit from Twitter's format. However, that doesn't mean that you shouldn't tweet the link
to your latest blog post. It just means your audience may be less likely to follow you or
engage with your brand on this platform.
Grow Your Platform with the Latest LinkedIn Features
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LinkedIn is one of the best platforms for professionals who want to connect with their
colleagues, managers, or other brands. Some people have even gone so far as to call
LinkedIn the professionals’ Facebook. Given some of LinkedIn’s latest features, that’s not
a stretch.
Since being acquired by Microsoft in 2016, LinkedIn has been undergoing some big and
important changes. One of the most notable changes is the way messages appear.
No longer are they simply in your inbox. Now they’re on your home page in chat boxes.
This makes it easier to follow up with a colleague about a project or send a status update
to a client.
Another feature that’s now built into LinkedIn is the “smart reply”.
The “smart reply” is an algorithm that scans your messages and learns how you prefer to
phrase your communication.
Then the bot suggests three possible responses to messages. So if a colleague asks if
you’ll be at the meeting on Wednesday, the “smart reply” might suggest saying something
like, “Yes, I’ll be at Wednesday’s meeting, Bob. We can follow up there.”
LinkedIn has also begun to display analytics to content you post on the platform. For
example, you can see how many views your post received, plus you can also tell other
useful data like the location of your viewers, job roles, and more.
This information can help you refine what you post and share, so you can focus on content
that provides the most value to your audience. You may even see LinkedIn suggesting
content that will resonate with your community.
The Digital Marketing Internet Toolkit - Raymond Wayne
LinkedIn has also added a native video feature. Previously, if you wanted to upload your
video content onto the social platform, you had to upload it to a third-party video site like
YouTube. Then you would take the YouTube link and post it in your LinkedIn update.
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Now, you don’t have to worry about all of those extra steps. You can upload your video
directly to LinkedIn. However, don’t try to post that lengthy presentation you gave at last
month’s meeting. Your videos on LinkedIn must be shorter than ten minutes.
This sudden addition of native video is very telling. It reveals that LinkedIn will most likely
be focusing on video content. Perhaps, they may even release a feature that allows you to
live stream directly onto their platform like Facebook or YouTube.
The social media platform has also refined their search. In the past, when you wanted to
perform a search, you had to navigate to a specific area of the website. For example, if
you wanted to find a company you liked, you’d need to click around the site.
Instant Profits Guide To LinkEDIN Marketing Success
But LinkedIn’s search has been improved. Now you can search all of the content on the
website and sort it by category. This makes it easy to find what you’re looking for and
could simplify your connections.
LinkedIn is the ideal network for busy professionals. Those who are in niches like
business, finances, and leadership usually thrive on the platform. But if your niche is
focused on another topic like upscale fashion or crafting, you may not find it very helpful
for growing your brand.
Why Pinterest Is One of the Best Social Platforms of 2019
Pinterest is one of the best social networks for driving traffic. That’s because each post, or
rather “pin”, has a shelf life of up to three months. By contrast, a Facebook post has a
shelf life of approximately 3 hours and a tweet on Twitter reaches its full potential just 24
minutes after being published.
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Pinterest Profit Secrets 2020
If you only use Pinterest occasionally, you may have missed out on some exciting updates
the social platform has recently rolled out… Some brand creators spend hours uploading
dozens of meaningful, high-quality posts each day. While it is important to stay active on
the site, Pinterest gives priority to the first five pins you post.
Those five are distributed widely so you can grow your following and experience more
traffic. That means if you have a new blog post you want to promote through Pinterest,
don’t wait until the end of the day to schedule it. Instead, make it one of your first posts of
the day and you’ll get a bigger surge of traffic.
The Definitive Guide to Social Media Marketing Revolution
Page 28

Pinterest also introduced the ability to save a pin to multiple boards. This can be useful
when you have overlapping boards. For example, if you have a puppy training website,
then you may have a board called ‘Puppy Nutrition’ and ‘Puppy Diseases’.
If you have a pin about gluten free puppy food, then it could be added to both boards. But
keep in mind that Pinterest will rank the first board as the most important one. So, prioritize
your boards if you’ll be posting to multiple ones.
The new ability to post to multiple Pinterest boards has resulted in some spamming. These
users publish their images to boards that are not relevant to their topic.
An example would be posting a picture of hair care products to a board titled ‘Quilting 101’
simply because that board has good traffic. But Pinterest is cracking down on these
attempts at spamming. That’s why you need to be sure the boards you’re using are
relevant to your pin. Otherwise, Pinterest may remove the post or even ban your account.
Another new feature from the social media platform is the ability to arrange your pins on
your board. Previously, older content appeared at the bottom of your Pinterest board. This
could be troubling because it meant some of your best content could be positioned too low
to be seen, resulting in few pins and less traffic.
Fortunately, Pinterest has addressed this problem. Now you can choose the order of your
pins and re-arrange them however you like. To get the most out of this update, focus on
putting your best content at the top of your board. This makes it easy for users to
clickthrough to your website.
Google my Business - Laura Maya
Some brands and marketers have a lot of content and information to include on their
Pinterest boards. This meant they could have very long boards that could feel
overwhelming to new followers.
To make it easier for long boards to get the same traction, Pinterest now allows brands to
break their boards into sections. This can be helpful if you need to subcategorize some of
your content.
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For example, if you run a cooking blog, you create a board titled, “Breakfast Ideas”. You
might have thousands of posts to share. But with Pinterest’s new feature, you could take
your “Breakfast Ideas” board and add new sections.
Pinterest Profit Secrets 2020
You might want to have sections for “Hot Breakfasts”, “Vegan Breakfasts”, “Dairy-Free
Breakfasts” or “10-Minute Breakfast Ideas”.
Pinterest is ideal for some niches but not good for others. In particular, Pinterest is wellsuited
for events and holiday businesses. If you’re in the wedding or graduation niches,
then Pinterest can be a wonderful source of traffic.
Another demographic that Pinterest appeals to is the do-it-yourself (DIY) audience. These
users love pinning crafts, recipes, and art that they want to try out in their spare time.
You can also see good traffic if you’re in a niche that requires planning. Niches like home
décor or gardening often need advanced preparation. So, publishing a seed guide 20-40
days before spring can result in plenty of traffic for your website.
The Latest Snapchat Trends and News
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Snapchat is a picture-sharing social media network. It’s different from other platforms in
how it treats images. Users take a photo (usually a selfie) and send it to their friends, but
the photos (called “snaps”) are set to be deleted after a friend has opened the image.
The original photographer can set their photo to be viewed for 1-10 seconds. They can
add filters, text, or emojis to their images. When users regularly share photos with each
other, they develop ‘streaks’ that they try to continue by sending photos daily.
The novelty of Snapchat is due to the fact that the photos “disappear”. This adds a sense
of urgency and many users report checking the social network 10-20 times a day.
Recently, Snapchat has encountered a backlash. They streamlined the user interface
within the app. Snaps from friends are given more priority while snaps from brands and
businesses are stored under another section.
Many suspect the changes were an attempt on Snapchat’s part to appeal to an older
demographic, mainly users over the age of 35. These older users had difficulty managing
the previous app and found it confusing.
But Snapchat’s main demographic is millennials and teenagers. These users were
unhappy with the changes and some of have re-installed the app in order to access their
previous settings. However, the company plans to leave the new interface as-is and
expects that users will adjust in time. Despite these issues, many brands and marketers
continue to use Snapchat with great success.
One company that used the social media platform for their advertising was Coca-Cola.
They created a special filter that users could apply to their snaps. The filter made their
selfies look like Christmas cards and was only available to users in the UK. Their
marketing was successful and the company was proud of the increased brand awareness
that resulted from it.
Instant Profts Pictorial Guide To Snapchat Marketing Success
Page 31

Another well-known brand, Dove, used Snapchat to start conversations with their users.
They did this by inviting followers to send them snaps that shared their insecurities and
body flaws.
Self-esteem ambassadors, including a child psychologist and an educator, responded to
the snaps privately. Their campaign resulted in over 130,000 views and plenty of
enlightening conversations about how young women today view themselves.
What other brands can learn from this is that Snapchat is a good way to connect with
younger users. It can be a bridge to invite deeper conversations, allowing you to learn
more about your audience.
If you have a more mature audience, then Snapchat may not be the best fit for your
business. Niches that rely heavily on visuals like cooking and modeling do well with the
Snapchat platform. But other niches may not see as much traction.
New Features for Instagram Brands in 2019
Instagram is one of the most popular photo sharing apps. Users can take photos and
share with their followers and fans. But the site continued to grow and now has a popular
feature called Instagram Stories.
These are short videos that users can upload. The video must be less than sixty seconds
in length and it’s only visible for twenty-four hours after it is uploaded.
Like Snapchat, this is actually a good thing, because it increases the number of views you
get. If a user wants to respond to your “story”, they can send you a direct message.
Ultimate Profts guide to Instagram Marketing Strategies – Laura Maya
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Recently, Instagram has unveiled a few new changes, including updates that affect
Instagram stories. The biggest change is that you can limit the number of replays on your
Instagram story.
So, if you want users to see a special coupon code only once, you can set your story to
only be displayed one time. Like the 24 hour limit, this makes users who consume your
content feel special, like they have a deeper bond with you.
If you sent an Instagram story through a direct message, you can also choose to leave that
story in chat permanently. This feature would allow your followers to reference your
message repeatedly. That could be helpful if you send customers a coupon code they can
use on some or all of your products.
Instagram Stories also made an interesting change. In the past if you wanted to create a
story, you uploaded a picture. You could add text, filters, and emojis to the images, making
your video frame by frame.
Alternatively, you could record yourself for up to 60 seconds. If you need more time, you
simply record more videos, resulting in a video series.
Now, though, you don’t need an image or a recording to make an Instagram story. You
can make a story using just text and emojis. This feature is called type mode. It’s a good
solution if you want to share a brief update but you don’t have time to film a video or if you
just want to quickly share news with your followers.
Many businesses and marketers are excited about Instagram’s newest change, API
scheduling. The update means you can now schedule your Instagram posts using a thirdparty
application.
Before this change, Instagram users had to manually update their feed. Some social
media schedulers would send your phone a notification that it was time to post along with
a copy of your caption.
Page 33

Profit From Facebook Instagram Stories MarketingAds - Hillary Scholl
But you still had to login and manually upload the image. That could be inconvenient if
your customers were located in another time zone or if you had multiple images to upload
every day.
So, this feature means you can now schedule your posts just like you do with other social
media networks. There does appear to be one tiny hitch with the feature though—you
must have a business account in order to schedule your posts.
The good news is that business accounts are free. If you already have an account that
you’ve built a large following under, don’t despair. Instagram will allow you to convert your
personal account to a business one.
Instagram works well in many niches. Some of the most popular ones include fitness,
travel, fashion, makeup, pets, and luxury. The demographic for Instagram does skew
younger with almost 60% of users being 18-29 while 30% of users are between the ages
of 30-49.
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Useful Apps for Story Creation on Instagram and Facebook
Story creation on Instagram and Facebook has been growing by leaps and bounds since
image and video driven content has become a top priority. Visual stories appeal to a
variety of target markets from young adults to the over-30 group. Now, it’s easier than ever
to create stories and reach your target market due to the growing amount of apps and
tools available.
If you are not using stories, it’s time to start. Like most new things, there is a learning
curve, depending on your skills and past experiences. As stories grow in popularity, there
will be even more to learn. In addition, the more people create stories, the more
competition you’ll have.
Fortunately, there many apps that can help your story stand out and reap early adoption
benefits. Your first step is to download the Facebook and Instagram apps onto your
Smartphone and link up with your account. Then you can start to create stories.
If you are going to use any of the suggested apps to create special effects, make sure you
use the content within 24 hours of creating it. Save it to your camera roll. Otherwise, it will
be deleted at the end of that time and you will have to start again.
Facebook for Business Owner
Page 35

Adobe Spark Post
Adobe Spark Post is a free design app for iOS and desktop that lets you add static and
animated text to your photos. You can create beautiful memes with it as well. It offers
multiple sizing options for your content, including Instagram stories, with an optimal size of
520 x 520 pixels. When you choose a text animation, the app will turn your photo into a 4-
second video.
To use the app, tap the green + sign at the bottom of the screen. From the pop-up menu,
choose a source for your background image. You can also create a solid-color background
if you wish. When you’re finished creating your text or animation, tap Share and save it as
a video to your camera roll. Then, you can post it to your Instagram story.
PocketVideo
PocketVideo is a full video editing app that’s available for free for iOS and Android and can
help you vlog like a pro and add your clips to your stories. After you install the app, tap the
yellow + sign to start a new project. Next, tap the pink + sign at the bottom of the screen to
import your content.
Tap Camera Roll to import a video, or tap Photos to import a photo. Once you’ve imported
your content, you’ll see a variety of tools below it. Tap Text in the toolbar to add text. Tap
Add and select a theme. Choose animations as well if you wish. When you’re finished
editing your image or video, tap the yellow checkmark to save all your changes. Tap Finish
to save the project to your camera roll. From there you can add it to your stories.
Hype Type
Hype Type is an iOS app that lets you add attractive text overlays to your content quickly
and easily. In the app, you’ll see a recording screen that looks similar to Instagram Stories.
Tap the crop button in the upper-right corner and select the vertical sizing option and size
your image to 520 x 520 pixels. Tap the arrow to close the pop-up menu.
Choose your pre-recorded content from your camera roll, or record a new video. It will
allow you 5 second clips. Add text to your image or video by double-tapping the screen.
Next, type in your text, or tap the green quote button to choose a random quote from the
app. When you’re finished, tap the blue checkmark. To format the text, tap the T icon at
the bottom of the screen and choose from one of the many options available, and colors.
When you’re finished editing your project, tap the blue checkmark and save it to your
camera roll.
Sizing & Alignment Apps
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One of the biggest issues with Instagram is sizing everything and aligning it vertically. If
you want to repurpose videos for your Instagram story but are having issues with vertical
sizing, here are some useful apps.
InShot
InShot is available for iOS and Android. It’s a great way to convert a video, of any aspect
ratio, into a vertical 9:16 ratio, the optimal size for Instagram Stories. It turns landscape
into portrait by allowing you to blur the excess background margins. You can add text to
these margins to make everything look unified.
Tap Video and select the video you want to import. The app will automatically reformat the
video to a square, incorporating blurred or white margins. To change the sizing to vertical,
tap Canvas, and select the 9:16 option. Drag to adjust the position of your video in the
vertical layout so everything is centered and aligned. Tap the checkmark to apply your
changes.
You can edit the blurred margins by tapping BG (background), where you can edit the
intensity of the blur, switch to a pattern or solid color, or import one of your own photos into
the background. Tap the checkmark when you’re finished.
To save your final video, tap the “Download” icon at the top-right of the screen and save it
to your camera roll.
PicPlayPost
This free app is available for iOS, Android, and Windows devices; however there are paid
versions too. It allows you to make images and videos into a collage. After you install the
app, tap New Project. Select Create a Collage. Select Classic for the collage layout.
On the next screen, tap the small square below Select Ratio and choose the Vertical
(Instagram Stories) option. This should format your videos to the correct aspect ratio
without anything important getting cut off.
Next, choose a layout for your collage from the various options available. Add a photo or
video to a frame of your collage by tapping the + button and choosing the content you want
to import. Tap the checkmark to save your changes.
Tap Preview at the bottom of the screen to see your collage. Tap Share to save it to your
camera roll.
You can also use this app to create vertical photo/video slideshows for your Instagram
stories. To create a slideshow, start a new project and tap Create a Slideshow.
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Diptic
Diptic is a paid app that allows you to combine multiple clips and photos into slideshows of
almost any aspect ratio. Buy the app and then access the various non-square layouts such
as portrait and landscape.
To create a slideshow, tap Animated at the top of the screen and then choose one of the
slideshow options available. To import a photo or video, tap the beige box or the bar at the
top of the screen and select the content you want to use. The 9:16 ratio is best for
Instagram, but you can be creative and experiment with other options.
Tap Playback in the bottom toolbar and set the total time to 15 seconds, the maximum
length of a video clip on Instagram. Add transitions, music, or text as needed to make your
story really stand out. When you are done, tap Publish at the top right of the screen and
save the video to your camera roll.
Filmmaker Pro
Filmmaker Pro is available free for iOS. It lets you edit landscape, portrait, and square
video clips. To switch to vertical video editing, tap the + sign in the upper-left corner of the
app. From the pop-up menu, select Portrait (9:16).
Next, tap + to import your content into the app. Filmmaker Pro will automatically resize
clips to fit that 9:16 aspect ratio. If a clip didn’t originally have a ratio of 9:16, the excess
margins will be shown in black. To change the color of the background margins, tap the
gear icon on the left. Below the clip, tap the teardrop icon and choose the color you wish.
Tap the checkmark to apply your changes.
Video Marketing Profit Kit
The app will allow you to install custom fonts for text overlay, which can be a great feature
to help brand your content by making it look uniform across your stories. Email a font file
(unzipped) to yourself. When you tap the file on your mobile device, choose the option
Page 38

“Copy to Filmmaker Pro.” If the font is compatible with iOS, it will be imported and
available when you edit text in the app.
When you’re finished editing your video, tap the Download button (the second button on
the left) and save it to your camera roll.
Whether you are a “Stories” pro or learning the basics of creating social media stories, you
want to make the process easy, painless, and effective. The best way to accomplish this is
to use sound marketing strategies, the specialized tools provided, and build a library of
helpful apps that are compatible with the platform and your device.
As a last reminder, make time to do as much prep-work as possible on your device, with
the help of apps and additional tools. The more control you have over customization, the
better the overall quality of your visuals. This is also important to making your images and
videos stand out and attract your target market. Enjoy the fun of testing apps for story
creation
Take A Look At These TikTok Statistics
If you are new to TikTok then you need to know that it has experienced significant growth
in the last two years. In the last quarter of 2018 there were more downloads for the TikTok
app than there were for Instagram, YouTube and Facebook for both iOS and Android
devices.
On the surface you might consider TikTok to be just another short form video app but it is
much more than that and has absolutely captivated its audience many of whom just love to
watch videos one after another.
Many brands are now using the app for their marketing successfully. There are already a
number of influencers who are willing to partner up to help you expand your reach on
TikTok. In this article we will look at the most interesting statistics about TikTok which will
encourage you to use it for your marketing.
More than 500 Million Users
TikTok now has over 500 million users and this is continuing to grow. When the Vine app
was at its peak it had 200 million users. Instagram took 6 years to reach 500 million users
and TikTok have done it in 2 years. In the month of December 2018 TikTok attracted 75
million new users!
Page 39

The United States has over 26 Million Active TikTok Users
There have been more than 40 million downloads of the TikTok app since November 2018
in the United States. TikTok now owns Musical.ly and most of their users are still on
TikTok. The number of users in the United States only makes up for around 5% of the
overall users but it is growing and still a large amount.
The TikTok Audience is Young
Over two thirds of TikTok users are currently less than 30 years of age. In the United
States 60% of their users are between the ages of 16 and 24. Over half of these young
people use Apple iPhones.
It is important that you keep this young demographic in mind with your marketing. They are
looking for entertainment and fun so you will probably have to take a different approach
than you would on other platforms like Facebook.
TikTok Marketing Made Easy
Around an Hour Per Day on TikTok
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The average amount of time spent by a TikTok user on the platform is about 52 minutes
each day. This is very impressive and taking the social media world by storm. In
comparison users spend around 58 minutes on Facebook, 53 minutes on Instagram and
49 minutes on Snapchat and these platforms have been going a lot longer.
Huge Increase with In App Spending
A TikTok user has the opportunity to purchase coins in the app which they use on
livestreams to send emojis. From October 2017 to 2018 there was a 275% upswing with in
app purchases on TikTok.
Hashtag Challenges creating incredible Engagement Levels
The #tumbleweedchallenge created by Tonight Show host Jimmy Fallon resulted in more
than 9 million video views and more than 8,000 user created videos. Fallon was so
impressed he is now a brand partner with TikTok.
Another hashtag challenge that has seen incredible results is the #raindropchallenge. Here
users use filters to stop the rain falling. This challenge has generated more than 690
million views since it started.
Using TikTok For Marketing Success
If you want to market your products to a younger audience then there is no doubt that
TikTok provides you with a great opportunity to do this. With more than 500 million
worldwide users it has surprised many with its fast growth. To get the best out of TikTok
you need to know what you are doing and in this article we will explain the best way to
approach it.
Understand the TikTok Platform first
Just jumping on to the TikTok platform not knowing what you are doing will turn users
away so you need to study it carefully before you get involved. Take a look at the most
popular videos on TikTok and work out why users are attracted to them.
You also need to know how to interact properly with TikTok users. If you get this wrong
then you will drive users away in droves. It is essential that you realize that TikTok is all
about fun and entertainment. There are a ton of mini music videos that do well as well as
humorous videos too.
There is no place on TikTok for pushy sales messages. In the United States the majority of
users are between 16 and 24 years old and they are not interested in sales pitches. You
have to be creative in the way that you connect with TikTok users.
Your Content must be Fun
You have to be prepared to create really fun content for TikTok. Once you get used to
doing this you can create really inexpensive videos that have a major impact on the
Page 41

platform. TikTok users are not expecting top quality Hollywood style videos so you can
record on your smartphone and this will be totally acceptable.
It really is best to keep it simple and not try to be too clever. Create light hearted videos
that showcase your products used in an entertaining way. TikTok users will really
appreciate this and believe that you are authentic and will trust you.
Use Hashtag Challenges
Many brands and organizations have had a lot of success with hashtag challenges. You
create a branded hashtag and then use this to promote a challenge where users
participate by creating their own videos using your hashtag.
A good example of this was the hashtag challenge created by Guess Jeans. Their
challenge was to ask TikTok users to create videos of themselves wearing their Guess
clothes “their way”. Their hashtag was #inmydenim.
Use Influencers
There are already influencers on TikTok that have huge followings of millions. This is a
great way to extend your brand reach on the platform. Not all influencers will be willing to
work with you. Your brand and style needs to fit with theirs or they will turn you down.
Influencers need to be comfortable with your products. If they like them then they will be
willing to showcase them to their audience. Do your homework here and use external tools
to check on potential influencer bios before you commit to working with them.
TikTok Ads
Recently TikTok launched their ads program. Here you can pay for different ad types
which are all in short form video format to extend your reach. There are four types of
TikTok ads:
1. Native Ads (in feed)
2. Hashtag Challenges
3. Brand Takeovers
4. Branded Lenses
By using these ads strategically you will be able to reach out to many TikTok users. There
are targeting options for you to narrow down your audience and these will improve over
time. Time will tell how effective TikTok ads are.
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How to Get the Most Out of Social Oomph- Through Automation
Social Oomph is a social media scheduling tool. Originally, the tool was launched as
TweetLater.com. But as the service evolved and began scheduling updates for other social
networks like Facebook and Pinterest, the name was changed to Social Oomph.
The advantage of Social Oomph is you can create separate queues based on your content
needs. For example, let's say you run a makeup and fashion blog. You can create a queue
called 'makeup tips' with 100 tips.
You can create another queue called 'body positivity' filled with 200 photos of bodies of all
shapes and sizes. Then you create a third queue called 'best beauty products' filled with
affiliate links to your favorite products.
Each queue will post based on the frequency you set. You might post two makeup tips an
hour to Twitter and 1 body positive photo to social media every other day. You could set
your beauty products queue to post only once every seven days, allowing you to feature a
different product each week.
If you want to get the most out of Social Oomph, create 3-5 queues and fill them with
updates. This ensures that you have a variety of social media content being regularly
posted to your favorite platforms.
Keep in mind you can pause a queue if you want to. This can be useful for holiday
promotions or other events.
For example, if you're offering a free webinar on makeup tips, then you may schedule a lot
of social media updates to post.
Leveraging on Disruptive Marketing to Invigorate your Online business Growth with
Profitable Ideas - Hillary scholl
But what happens when the webinar is over? Simply pause the queue. If you decide to
host the webinar six months later, update the links, and then 'un-pause' the campaign and
you're good to go. This can save you hours of time when it comes to promotion.
Another fantastic feature of Social Oomph is that it allows you to recycle updates. If you
have 600 updates and you want 10 updates posted each day, it will take 2 months for all of
the content in your queue to be used.
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With the recycle feature, the content will be posted again when you've run out of content.
So at the three month mark, your content is seen again. This can be useful because not all
of your followers see every tweet or Facebook post.
To get the most out of Social Oomph, make sure you select the recycle feature for all of
your queues. This ensures that your social media accounts are always topped off with
plenty of good content.
For all of Social Oomph’s features, it does have one glaring flaw. There’s no option for
Instagram. This means you can’t grow your Instagram followers or schedule posts to that
platform. However, if you like Social Oomph’s other features (and there’s a lot to like) then
you can combine it with another scheduler that handles your Instagram posts.
Why the Pros Use HootSuite
Another social media scheduler is HootSuite. But it’s different from Social Oomph in a few
key ways. The biggest difference is that instead of creating content in queues, you create
and schedule it on a specific date. This means if you want to feature several styles of
content each day, you’ll need to keep your intended rhythm in mind.
However, the advantage of HootSuite is you can use it to schedule content to Instagram. If
gaining Instagram is a key part of your marketing plan, then you’ll definitely want to take a
look at this social media scheduler.
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When you use HootSuite, you’ll have several tabs. You can add lists to each tab. So, for
example, you would have a tab for each of your social networks—Facebook, Twitter, and
Instagram.
On these tabs, you would have a list of scheduled updates, direct messages, and social
media mentions. This allows you to monitor your favorite networks in the same space. It
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can be helpful if you receive a lot of traffic on your social media networks or drive a
massive amount of engagement.
You can also bulk upload your social media updates, making it easy to schedule hundreds
or even thousands of messages at once. HootSuite also allows you to see your updates
on a calendar. This can help you make sure that your promotions and events are
scheduled on the correct days.
Instant Profits Guide To Internet Marketing Success 2020
Another advantage of using HootSuite is that it has a team function. If you have interns or
assistants, they can add content to your social media for you. But you can set it so you
personally review the content before it’s published. That way you can prevent
embarrassing typos and other errors.
HootSuite is also known for their excellent analytics features. It’s not enough to simply post
on social media. If you’re not tracking your results, then you’re missing out on valuable
insights that could grow your brand.
For example, if you post inspirational quotes and funny memes to your Instagram account,
how do you know which type of content your audience prefers? How do you know when’s
the best day to announce a new product?
You don’t…unless you have a solid analytics feature that’s tracking your audience
carefully. That’s why professionals love HootSuite. You schedule content, look at your
analytics reports and adjust your strategies and content where necessary.
Of course, HootSuite isn’t without its flaws, either. It currently doesn’t support Pinterest. If
you’re planning to use Pinterest as a key part of your traffic strategy, then you may be
disappointed.
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But HootSuite does integrate nicely with Tailwind, a social media scheduler for Pinterest
and Instagram. So if you use these tools together, you should be able to accomplish all of
your social media marketing goals.
Find & Promote Quality Content with Buffer
Buffer is similar to HootSuite. You can use it to schedule content to appear on your social
media networks. However, the tool is much simpler than Hootsuite, but every bit as
powerful.
In Buffer, you can create posting times for each day of the week. So if you want to publish
content 5 times to Twitter on Mondays and only twice on Tuesdays, you simply add the
time slots to each day.
When you create content, you simply click ‘add to Buffer’ and the content will be scheduled
in your next available slot. This can be helpful when you have plenty of content to share
with your audience
.
Speedy Concise Content delivery with Social Media Marketing
One of the features of Buffer that sets it apart is that you can create a social media
message within their scheduler. But once you’re done with the message, you can click
‘Customize for Each Network’. This gives you the chance to share the same message,
slightly altered. For example, you have a photo you want to share on Facebook and
Instagram.
The only problem is that you have 20 hashtags that you’re trying to include on Instagram.
You don’t want all of those hashtags showing up on Facebook, especially when they’re
hashtags like “#dogsofinstagram” or “#instagrampuppy”. With Buffer, it’s easy to click
‘Customize’ and remove those hashtags from the Facebook update. That way your
followers on both networks get an update tailored for the social media platform they’re
using.
Buffer is different from HootSuite in that it’s not designed to be a total replacement for
social media. While Buffer will notify you if your post is getting a lot of traction, it doesn’t
include any way to monitor your replies, mentions, or direct messages. This means you’ll
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still need to manually check each social network and respond to the engagement from
followers.
Some marketers enjoy the fact that Buffer isn’t meant to replace traditional social
networks. By focusing on doing only one thing (scheduling updates), the interface is less
cluttered and it’s easier to focus within the app.
One area where Buffer shines is it continually helps you find relevant content to post. To
get started with this feature, you can enter the RSS address for your favorite websites and
blogs. From there, you can choose which blog posts should be sent to your profile by
clicking ‘Add’. If you find posts that you know you won’t share, click ‘Dismiss’.
Buffer is a useful app but like other social tools, it does have one obvious flaw: YouTube.
You can’t use Buffer to schedule and publish your YouTube videos.
Since YouTube is one of the world’s most popular search engines, this could really hurt
your traffic levels. However, HootSuite does allow you to post to YouTube, so if the video
network is part of your traffic strategy, you’ll want to use it instead of Buffer
Keep This In Mind…
When it comes to scheduling social media content, you’re not going to find one perfect tool
that meets all of your needs. So, don’t be afraid to mix and match 2-3 different social
media schedulers. It doesn’t matter which tools you’re using as long as you’re setting and
achieving your social media goals.
Youtube My Business
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Offline Marketing Trends for 2020
Webinars are taking the digital marketing world by storm. Also known as web
conferencing, webinars are services that allow real-time, multicast video conferencing or
audio conferencing events to occur even when participants come from remote locations.
These are made possible through online technologies like TCP/IP. Some great examples
of oft-cited webinar services include Google Hangouts ( Google Meet ) , and
ClickMeeting.
Many people today consider webinar as the next big thing in marketing since it offers realtime
connectivity and interaction between the presenter or presenters plus guests and the
audience that are interacting with them.
Any online marketer knows that webinars have become the number 1 tool to market
products and boost sales.
Webinars are a great way to help nurture your audience through the buyer’s journey. You
aren’t using webinar marketing to sell your products; instead you’re using it as a vehicle to
educate your audience. Just like any other content marketing, webinars are about adding
value and offering something that is interesting and helps solve problems for your
audience.
As the world becomes more and more reliant on technology, important business decisions
are being made online without the trusty physical handshake. As humans we still have
trouble trusting people we haven’t met in person.
Webinars build trust. Your audience needs to trust you so when they are ready to buy,
they know you are an expert in the industry, they already have a relationship with you and
you have demonstrated that your product adds value and can help them.
If you are struggling to find a way to move your email subscribers and leads through the
buyer’s journey, webinars might just be your answer.
They are an essential component of any content marketing strategy and will help you grow
your business.
Get Started With Webinar
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Brought on by the popularity of Webinars , It’s an incredibly exciting time for the digital
education industry.
There is a profound shift happening in American education: the Googlification of the
classroom!
Google Classroom is a free application designed by Google to help students and teachers
communicate, collaborate, organize and manage assignments, go paperless, and much
more!
My Google Classroom
This application was developed by Google specifically for students and teachers, and they
want it to be your go-to assignment manager for Google Drive and beyond.
In a space of just five years, Google has helped upend the sales methods companies use
to place their products in classrooms. It has enlisted teachers and administrators to
promote Google’s products to other schools.
It has directly reached out to educators to test its products — effectively bypassing senior
district officials.
And it has outmaneuvered Apple and Microsoft with a powerful combination of low-cost
laptops, called Chromebooks, and free classroom apps.
Today, more than half of America’s primary- and secondary-school students — more than
30 million children — use Google education apps like Gmail and Docs.
Google Classroom is a very clean, easy-to-use application.
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Offline marketing may appear to be dead compared with the many ways to market online,
but it is still alive and well and thriving in certain areas.
Physical branding
Almost everyone in the world can instantly recognize the golden arches of McDonald’s, the
checkmark of Nike, and the mermaid of Starbucks. Branding on every physical item
possible is the name of the game. More than 70% of people are visual learners and over
90% of people react to the information they see.
CASH In on The Podcasting Craze - Raymond wayne
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Given that you have a split second to attract attention to your business online, and up to
eight seconds in the real world, if you sell physical products and/or have a bricks and
mortar presence, make sure you have an instantly recognizable logo and put it on all
relevant items - from all your products, to your letter head and business cards. Businesses
are even projecting logos on buildings and in the sky, so get creative and see what your
business can afford.
Sponsorship
Sponsoring events such as charity events, live events related to your niche or industry,
and local community gatherings, are a great way to get your logo and other aspects of
your business seen. It may cost less than you think as well.
First, there is the chance to meet with real people in the community - or elsewhere if you
are hosting, for example, a conference about internet marketing at a hotel in Las Vegas.
People do business with people they like, so don’t underestimate the power of meeting
people in person and showing you are "the real deal" - which is another reason for using
live video in your business.
Most events have varying levels of sponsorship, from your logo (and those of others) on
the t-shirt for the Leukemia Walk, to having your name and company description in the
program.
Live events
Whether you have the budget to create a conference yourself, or you just attend a
tradeshow as an exhibitor, live events still offer one of the best opportunities to meet, greet
and mingle.
If you have a bricks and mortar location, offer talks, demonstrations and special events
that are relevant to your target audience. For example, if you own a restaurant, have a
special cooking lesson evening with a theme (such as Italian food) and give them recipes
to take home with them.
If you are going to run a meeting in a hotel or resort, make sure everything is branded with
your logo.
Classified ads
These are still alive and well in local papers, and very affordable. Run a regular ad with a
reason for them to come online and connect with you, such as a free download. A QR
code loaded with information about your business, and your URL, can also help drive
people online.
Digital signage
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Digital signs are all around us and attract around 70% more viewers than a banner ad
online, yet most marketers don’t even know they exist - let alone use them.
A digital sign on your bricks and mortar location commands attention. Marketing
messaging inside on a screen, with your latest videos, also tells prospects more about
your business.
If you don’t have the space at your location, chances are a nearby business will. As long
as you are not direct competitors, ask about running ads with them to drive traffic to your
business.
Google Local listings
Yes, these are online but they get people in the door, such as people out shopping,
tourists and so on. Then it is up to you to get them to stay, with an attractive menu (for
example), signage, and a customer-centric attitude.
Google My Business
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User-generated content
This is also online, but addresses the real world. People check in on Foursquare. They
write reviews of your food on Seamless.com. The reviews will encourage people to come
in the door. Social proof and testimonials from credible sources can translate into offline
opportunities to get an edge on your competition.
Use the best reviews and quotations on screens, your menu and more. Studies have
shown that user-generated content gets eight times more attention than anything a
business releases. They will even pay attention to content from your employees, so don’t
be shy about asking them for feedback as well.
Selling experiences
Older people with higher levels of discretionary income are not just looking to buy
products; they want experiences as well. These can be something unique and memorable
that they can only get in the real world.
Think of what people need when they are on vacation, for example. A
hotel/accommodation, a car, food, water, souvenirs... Package deals are popular because
they can get everything for one (low or reasonable) price.
Those searching for experiences will have similar needs. Look at Groupon deals, for
example. They offer a package at 50% off the retail price. The retail price can be relatively
realistic, but it is not carved in stone. For example, an apple picking day with a wine tasting
on the way home may or may not be worth $40, but it certainly looks like a bargain
compared with $80 and is a great way to get people in the door.
Instant Profits Guide To email Marketing Success – Hillary scholl
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When they are enjoying themselves at your orchard or vineyard, for example, chances are
they will buy items on offer - especially if they can’t get them anywhere else. In the
example above, freshly pressed apple cider, apple cider donuts, apple pies, bottles of
wine, and homemade jams, jellies and preserves would be good examples of ways to
make even more money from experience seekers.
Similarly, those who go to a spa want an experience. If they discover wonderful massage
oil or gorgeous scented candles during their experience, chances are they will buy them.
Other Marketing Trends on the Rise
Personalization
One of the reasons Amazon is so successful is that it knows you so well. Their algorithms
can deliver personalized recommendations, which are preferred by around 56% of the
online shoppers and a reason they say they would remain loyal to a store or brand.
If we look at some of Amazon’s features, we can see the personalized Wishlist is a great
way for customers to show their interests and also remind themselves of what should
hopefully be future purchases.
Amazon Affiliate money Making Machine - Raymond Wayne
Then there are the bundles, which include the item searched for and other items often
purchased together. For example, if you are looking for an HP ink cartridge, you will
usually be offered the chance to buy the entire set of four for one low price.
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Those prices may not be the lowest available on the internet, but it does save time and
effort not having to look up all four cartridges separately.
Amazon also has "those who bought A also bought B" recommendations. In addition, they
send out emails with recommendations to try to further tempt you into shopping with them.
Storing profiles and matching technology is getting more sophisticated, so even small
businesses can use them. One example would be remarketing.
Remarketing
If you’ve ever searched for something and then noticed that the item seems to "follow you"
around the internet, you’re not imagining things. It’s a process called remarketing.
Remarketing works by dropping a cookie in your browser to track you. Businesses set up
the cookies on their product pages. The cookie turns on when you land on the product
description page, and will be commanded to turn off on your site at another particular
page, such as the order confirmation page. This is a signal that you have purchased that
item and you don’t need to see it any more.
Facebook ReMarketing Success
If you don’t purchase the item, the cookie is active for about 30 days and will stay active
unless you buy the item. Those sites in the ad network running the remarketing campaign
will then show you more ads about the item.
Remarketing services can be very expensive, but there is one easy way you can get
started for very little cost, and that is through Facebook. In Facebook Ads Manager, create
what is called a pixel, which is your own unique tracking cookie. Place it on the product
pages you wish to remarket if a person doesn’t buy.
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Good choices might be an expensive item, and/or one that is a little complicated and might
require more thought that just a snap decision to buy. Chances are that the more the see
the item and learn about it, the more likely they will be to buy it.
Automation
The more you can automate your marketing, the better, to save time and work more
efficiently. Zapier.com is reasonably priced and offers more than 1,000 automations, with
more being added all the time.
Useful examples include transferring the email addresses from Facebook Lead Ads
automatically onto a list in your email marketing platform such as AWeber.com, or crossposting
from Twitter to Facebook.
Popular technology
Every new smartphone that comes out these days has even more bells and whistles, and
triggers a buying frenzy for the latest and greatest. T-Mobile and other top carriers will be
moving to 5G, which might trigger support issues for older phones and lead to a buying
frenzy.
Augmented reality (AR) headsets are also on the rise. Smart marketers are looking for
ways to take advantage of this trend to get their messaging in front of the right audience.
How will 5G change the way we interact on social media?
5G will be able to facilitate the connection to social systems while consuming fewer
resources. To cite just one example, autonomous vehicles are likely to become much
more feasible once the 5G facilitates the connection of cars to the network in question.
This means that "drivers" using autonomous cars may spend more time watching their
flows during their daily journeys.the 5 G enhanced with high speed overating realtime
feedback will manage almost up to split second on feedback on responses so that reaction
will be more immediate. What it possibly means for 5G, is the latency is supposed to go
down to 1 millisecond which allow you to have the ability to communicate over a network in
near real-time and proximity will no longer matter.
This supposed increase involving connectivity with a variety of devices far beyond
smartphones that could mean that hardware such as augmented reality glasses and
mobile devices , in the spirit of Google Home, could be used more widely . As a result,
social media marketing can move away from conventional responsive design, with the goal
of creating more participative visual content with some sort of more graphic capabilities to
explore and use.
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Why the 5G Race Matters
The multimedia system has always played an important new role in social media
marketing, but marketers do not want to include too many videos before 4G. People on the
move may not have the rates or the power to watch videos on their mobile. 4-G has
already changed, and video has become an increasingly important part of social media
knowledge. With 5G, this approach will accelerate further. In addition to broadcasting
marketing messages through videos, it could become even more commonplace than the
current model of using sharp images to allow textual content.
Facebook and Instagram has already managed with stories features, and tones of new
features could be enhance..eg .multiple screen - virtual presentation on the 4th angle
Common usage on the Internet of Things
The Internet of Things (also known as IoT) is helping more gadgets connect, revealing
data captured on detectors and digital devices inside buildings, products and, in many
cases, such as billboards. display and electronic digital displays.
This means that individual consumer data as well as history can be discussed from device
to device, helping marketers to develop much more accurate advertising plans. The IoT
data will be incorporated into social media marketing and advertising engines, which will
allow marketers to undoubtedly spend advertisements that can be closely related to the
consumer.
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5G will certainly make it less complicated for users when it comes to mobile phones,
whether it's a smartphone, augmented reality readied smart glasses, or anything else
that's unexpected, to connect to media interpersonal skills and to participate fully in this
activity. Technological innovation is much less prone to delays and disconnections, which
means that consumers are likely to engage more often instead of consuming passively.
As a result, social media marketing will likely become much more responsive. There will be
less time invested in content planning , much more time will be spend on capitalizing on
ongoing conversations and constantly update trends.
The fact is that, as 4-G has led to the ramping up of business-to-business interface
applications and even to an Internet network for more multimedia cell phones, we will not
really be able to understand the impact of 5G before it does come to full functional
integrated stage . However, when this really happens, social marketers must be ready to
adapt.
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The year 2020 has been declared as the year when 5G will become commercially viable,
global operators have started 5G speed testing and promising devices for 5G are
promised. As the world prepares for the implementation of 5G, translating the challenge of
5G into meaningful human experiences remains the challenge for social media platform , it
revolve around human interaction and connectivity ..super fast devices will come with
innovation able to provide faster responses and to carry better media and edutainment
over the internet to engaged parties through wearable devices
The developed cities will be the first to experience 5G, as rural areas currently lack the
infrastructure to support the network and it will take years before the entire world is
connected. However, the pace of innovation is fast and the commitment of the world's
largest communications and technology companies to deliver on this promise is
encouraging. Imagine Smarter Home with just about every devices at home -allowing
to communicate through social media platform
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Even if we are at the beginning of the 5G, it is clearly no longer a buzzword. Intense
discussions are taking place around the massive implications and implementation of
5G on various sectors and this will undoubtedly disrupt the way we live, work and play
and how everybody engage ,it will become faster engagement , anytime , anywhere and
even at places formerly not accessible before or . . maybe while you are scuba diving .
Both online and offline marketing are alive and well, but as with most things in life, they
grow and change to suit the times and adapt to changing circumstances. No marketing
predictions will be 100% right, but in general, if you follow what has been happening in the
world of marketing recently, and act on it, you stand a much better chance of being ahead
of the game compared with your competitors, and should be able to look forward to even
more success in 2020
How to Increase Engagement and Awareness on Social Media
The key that opens the door to success and keeps it open on social media, is determined
by the level of engagement with your audience.
The greater your level of engagement between you and your social media audience, the
greater your overall success will be.
Consistent engagement at a high level generates:
-Followers, resulting in...
-Loyal followers, who become...
-Customers / clients who become
-Your brand ambassadors
By practicing the following nine tips, the level at which you engage your audience on social
media will improve, resulting in the benefits listed above for your business.
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A Solopreneur’s Guide To Business Branding
1. Talk about Your Topic (Not Just Your Brand)
In many new situations when you come into contact with new people, it’s important you
talk to them.
Creating content and publishing it on your social feeds is ideal for letting people know what
you are about. But, if you don’t have a following, which many new users don’t, joining
groups and creating them will help to get your name about.
Involving yourself in groups that are relevant to your business will increase your chances
of reaching your target audience and will get your name known by potential customers.
For businesses in the health and nutrition markets, joining Facebook groups like the one
below is crucial for generating discussions around your brand.
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In addition to joining forums based on your expertise, you can also create your own. In
fact, you can create multiple groups on your social media platforms and then invite key
influencers and prospective customers to join and weigh in on topics posted in the group’s
discussions.
This is by far one of the smartest ways to spread the word about your brand... but
remember, if you only promote your own brand, it will create a bad impression.
Groups and forums aren’t there to talk only about yourself. It’s best to initiate different
group members to lead various discussions and talk about the latest trends or happenings
in an industry or area of interest that’s relevant to your brand. Doing this will make
customers see you as a useful and valuable (expert) source of useful information which
will build loyalty and increase your number of followers.
Avoid being the arrogant brand that talks only about themselves. Encourage discussions
around industry related topics too!
2. Join Question and Answer Sessions
Joining Q&A answer sessions is a great way to provide users with value and will result in
you being viewed as an all-around helpful brand.
On top of that, if you can offer relevant answers to customer queries and spark
discussions with your prospective customers, all before your competitors, you will become
the go-to seller of choice.
Why?
It’s because consumers are more impatient than ever before and, like it or not, they want
answers to their queries almost immediately. That’s why having a dedicated customer
response team is a perfect strategy for meeting this need.
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The Entrepreneurs Guide To Quora
It comes down to this. If you are the first to reply to queries, it will help you to be seen as
someone who cares about customers beyond that of your competitors.
However, remember that if the content you provide isn’t of use to customers, you run the
risk of damaging your reputation and brand image.
3. Share Other People’s Content
If someone other than yourself can provide better answers to a query, use their expertise.
Your customers will see that you are there to give them what they need, whether it comes
from yourself or not.
If your social media feed can provide them with relevant information, whether it’s yours or
someone else’s, they will be attracted to your brand and hence will be encouraged to
follow you.
Keeping your content diverse (yet relevant), and from a variety of contributors, will keep
customers interested. Sometimes hearing the same person talk about the same stuff, day
in day out, can becomes a little boring.
Reposting Customer or Follower Posts
Not only should you share content from different businesses in the industry, it’s also
important that you share your followers’ and customers’ posts.
In addition to making a customer feel great about themselves for being worthy to go on
your business feed, it can lead to them sharing your reply to them or even screenshotting
the evidence of you sharing their content.
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That is more exposure for you. From simply clicking the share buttons of positive posts
around your brand or goods and services, you can spark more customer engagement.
Using Influencers to Share Content
If you have established relationships with influencers in the market, such as bloggers and
other social media influencers, it is great strategy to utilize these relationships in order to
get your content shared.
Influencer Marketing
Asking well-known individuals in your area of expertise to promote your posts in return for
a discount or freebie is good for getting your brand seen by your prospective customers
through a trusted, familiar face.
Offering something in return for the shares helps to ensure the influencer feels like they
are getting value from collaborating with you. It’s a win-win situation.
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Guest Posting
If your influencers have a good relationship with you and have found your content relevant
to share on their social media channels, try guest posting. It’s a great way to increase
social media engagement.
By creating in-depth articles to go on blogs and news channels, these can be promoted
across social media channels and direct people to your site, or a blogger’s site that
features your article.
This is perfect for giving customers more details about your company and what you can
offer them in a detailed, useful blog post. It also works great for backlinks, improving your
SEO and website rankings.
4. Make Your Customers Feel Engaged
Not only is it a good idea to share your customers’ posts, but if you really want to make
them feel engaged, try giving them a direct response (reply) to their content.
Responding to every customer post that doesn’t just directly address the brand but
perhaps mentions it through a specific hashtag, is great for ensuring each customer feels
like they are valued by you and your business.
McDonald’s is a good example of someone who does this:
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5. Make Your Posts Visual
Just like emoticons (which are popular), images and videos are great additions to add to
your social media posts and marketing content in general.
These act to create a more appealing post that users will want to read, but it also caters to
those of different browsing styles who may disregard plain text posts altogether. Including
an image, GIF or short video into your social posts can make it attractive to all types of
users and also increase the accessibility of the posts.
Pizza Pizza is a great example of this:
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6. Create Polls and Surveys
Another excellent way to create engaging social media posts is through the use of polls
and surveys. Social media polls and surveys are super-simple for obtaining customer
feedback quickly. Airbnb does a fantastic job of this: ( example)
7. Run Contests and Giveaways
Offering your customers something in return for tweeting with a specific hashtag,
retweeting or sharing your content – or better yet, becoming a follower, is a great way to
reward and acknowledge engagement.
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People, in general, are more than happy to get involved with a brand if it means they will
get something from the business. That could be a freebie, discount code or perhaps a
cheaper membership. The choice is yours.
Running a simple contest that gets users engaging with your brand is a great way to
attract more customers and raise brand awareness.
8. Post Frequently and at Optimal Times
Keeping your social media channels active is critical if you want to show your audience
you are up to date and on top of the latest trends and breaking news.
Rest assured; your audience will want to know what’s happening with your brand at the
moment something occurs. Best to post content frequently and keep your audience
updated, in the loop, and engaged.
Frequent posts on a regular basis (once a month isn’t going to cut it anymore) can not only
keep your followers following you, but also keeps them loyal. If you don’t post regularly,
you may lose followers.
Why?
Social Media Is Fast Moving
Social media channels move fast. This means once you have posted, it is unlikely that a
user will see it a week or even a few days after it’s published. Content is constantly being
uploaded all over social sites, particularly Twitter.
That’s why for many campaigns, posting up to three times a day, spread throughout the
day, is acceptable to ensure your users actually see your content.
Publishing posts at times when your target customers are most likely active is one of the
best ways to ensure your followers will see your content, giving you the best chance of
generating engagement.
Additionally, regular posts about the latest company and industry news, will help your
business be seen as an authority within your industry.
Finally, did you know Google considers the “freshness” score while ranking websites? It
does indeed. That’s why if your website and social media channels have fresh content, it
will always help to boost your SEO for better a ranking position.
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9. Use Analytics Tools to Monitor Engagement
Analytics Tools are really helpful in monitoring the levels of engagement on social media,
websites and more. You can obtain valuable insights from your data that is perfect for
making those needed campaign changes for improvements – from tracking the number of
views and the number of link or image clicks, to discovering the optimal times to post.
Here are some tools you can use to measure how engaging your posts are.
Google Analytics
Twitter Analytics
Hootsuite
Follow these steps and watch your social media engagement and awareness soar.
Google Merchant Training Guide – Laura Maya
Trending : Ecommerce
Global retail e-commerce sales are expected to reach $4.8 trillion by 2021!
Ecommerce is expanding in every direction and becoming a more integral part of the
consumer experience worldwide.
Ecommerce sales currently account for 17.2% of all retail sales, with online shopping itself
growing 13.7% year-on-year. There’s really never been a better time to get online.
It’s actually important that you learn about e-commerce as soon as you can because it
(especially mobile e-commerce) has grown by 300% over the last few years with revenue
of $700 billion in the US just last year.
So, here we are with our Awesome Ecommerce Income Mastery Training Guide which
covers:
-What are the advantages of having an e-commerce business
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-The most crucial emerging Ecommerce Trends to Follow this year
-How To Start A Successful Ecommerce Business – step by step
-What are the Latest Business Ideas for setting up an ecommerce business.
-How to do e-commerce blogging
-What are the best strategies to increase your overall e-commerce revenue
-Finding the right e-commerce niche that you can dominate!
-How can you improve the landing Page Conversions of your E-commerce business.
-How can you Set Up a Facebook Ad Funnel for eCommerce Products.
-Successful Ecommerce Business Stories to inspire
And much more!
A well-established ecommerce business is a great feat as it helps you build your brand a
lot faster, broadens your marketplace exponentially
Creating a marketing strategy for ecommerce is therefore not just about how to get more
sales but also making the customer experience better, building brand awareness, and
building a lasting relationship with your customers.
These Ecommerce statistics can help you see the big picture by answering some relevant
questions.
-By 2040, around 95% of all purchases are expected to be via ecommerce.
-With a reach of 75.4%, Amazon was the most popular shopping app in the US in mid-
2018.
-PayPal had 267M active registered accounts by the fourth quarter of 2018.
-61% of online shoppers made an online purchase related to fashion, which is higher than
any other product category.
-Worldwide, the share of m-commerce in all ecommerce is expected to rise to 72.9% by
2021.
-Online stores that have a social media presence have 32% more sales on average than
stores that don’t.
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-On average, 52% of online stores have omnichannel capabilities.
While the ecommerce economy is poised for significant growth in the coming months and
years, you can only expect to see results if you approach it in the right way. That means
focusing on the critical tips for ecommerce success.
How to Use Google Analytics to Boost Conversions for Your eCommerce Store?
Constructing your own eCommerce store is a chore itself. Be that as it may, the consistent
flow of traffic and conversion rates outweighs anything you've done earlier. Google
Analytics is a significant tool to optimize your site’s results by monitoring and tracking your
customers and products.
Enhanced conversions and traffic can give you increasingly more client information to work
on using Google Analytics. It can likewise assist you with setting up a much clearer client
experience, just as optimizing your website for a lot higher profit margins. You can
increase your chances of getting higher search engine rankings exponentially. That way,
individuals will see your landing pages and links in their SERP significantly more regularly.
Additionally, Google likewise has a vice-grip on the mobile search market, experiencing
90% of searches through it. This makes utilizing their marketing tools significant for your
business development and extension. With that regard, let’s take a look at a few ways by
which Google Analytics can assist you in boosting your conversion rates.
How to Use Google Analytics in eCommerce?
Incorporate Keywords in Product Description:
So as to get enough information to predict or evaluate your conversion rate and execution,
you have to drive the correct group of visitors to your site. This is the point where
keywords come in the picture. As per studies, sites that utilize keywords appropriately take
up approx. 60% of SERPs. Utilizing the proposed keywords in your product description,
blog entries and composed content, all in all, will help your search engine rankings and
resulting in an increase in traffic and conversions.
Also, Google Analytics fully support Google Adwords integration implying that it's an easy
decision to utilize both for your site's advantage. Since eCommerce is ordinarily a
worldwide concept, you should attempt not to limit your content for only your local one.
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Determine Your Top-Converting Pages:
Google Analytics is completely equipped for figuring out which pages on your eCommerce
site are bringing you the most conversions. All you need to do is, go to the ‘behavior’ tab
Google Analytics and pick the filters to pursue. In doing as such, the tool will examine your
site and make a list of most performing pages on your server.
This can be useful in figuring out what pages on your site need more work to be
acceptable with other progressively mainstream ones. It can likewise assist you with
moving your services and products toward another path in the event that you aren't
encountering the desired conversions and sales. Google Analytics highlights a powerful
product execution following framework which can be set up as indicated by your site's
needs and target audience.
Keep an Eye on Search Activities and Patterns:
eCommerce has a colossal advantage over blogs or company websites regarding search
usefulness. Given the business-oriented nature of your site, your guests will consistently
utilize the interior search option to navigate through products in question. It's crucial that
you pick the correct search portal for your site among the various productive choices
available.
It's significant that you watch out for the search patterns through "Search Terms" to figure
out what individuals are looking for from your site. In doing as such, you will have the
option to curate your classifications all the more intently and offer significant products to
your visitors. This is perhaps thmost ideal approaches to keep up a continuous feeling of
mindfulness about your client base, just as to raise conversions however much as could
reasonably be expected.
Monitor Your Demographics:
The prominent “Audience” tab offered by Google Analytics will give you access to nittygritty
information about who your clients truly are. It's very critical to follow what kinds of
individuals visit your site, including their sex, age gathering, inclinations, and so on.
You should make it a propensity to visit this page inside Google Analytics at any rate once
every week to keep up-to-date with the visitors over your site. Product placement and
Targeted marketing is an incredible method to make visitors settle on a buy choice. This
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can give you extra thoughts regarding up and coming campaigns, marketing, promotions,
deals and discounts which can lift your conversation rates further.
When utilizing Google Analytics to improve the conversion rated of your eCommerce store,
it’s a smart thought, to begin with, the means and rules we've referenced in this post.
Artificial Intelligence In Digital Marketing Of The 5 G Paradigm Shift
There are millions of business and individuals involved in digital marketing and more
getting involved every day. Most of these people know very little about Artificial intelligence
( AI ) and the impact that it will have on digital marketing.
But Yet the 5 G world is already here ,what it has brought forth will be new enhancement
in the following ;
-Big Data And Datascience Analytics
-Advanced Manufacturing And Smart device development
-Cybersecurity - Software development
-Urban Solutions -Smarter Cities
-Finance – Cryptocurrency and Bitcoin reassessment
-Digital Media -Augmented and VR Adoption and response Rates
-ntrepreneurship -Disruptive with newer Sharing concept
-Tech-Enabled Services - 3D printing up to 4 D printing with finite element influence option
and many more ( pre-order – New Book – Skill future – Dwayne Anderson –May 2020 )
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5G networks represent the next generation of mobile Internet connectivity, offering faster
speeds and more reliable connections than ever before on smartphones and other
devices.
Combining advanced network technology and the latest research, 5G is expected to offer
faster connections than current connections and It is estimated that AI and machine
learning will create an additional $2.6 trillion in marketing and sales by 2020.
Gartner estimates that business value created by AI will reach $3.9 trillion by the year
2022
Investment in AI systems is estimated to reach $77.6 billion by 2022.
What all of this tells you is that there is a very strong interest in AI and the impact that it will
have on online business. If people want to be successful with digital marketing in the future
they need to be aware of the impact that AI will have and they need to know the real
difference between Artificial Intelligence and Machine Learning and why it is essential to
know this for future digital marketing success .
Here it will give an insight :
-Why one of the largest companies in the world has decided to put AI first and what this
really means for digital marketers
-The essential changes that you need to make to ensure that your website is in line with
the requirements of the world’s largest search engine
-What Big Data really is and why it is so important for digital marketers – get this wrong
and you will definitely be left behind!
-Why it is critical that you understand Computer Vision and why it is going to have such a
massive impact on the digital marketing landscape
-How chatbots are revolutionizing digital marketing and how you can take advantage of
this and be more successful online
-Why it is essential that you develop your AI skills and how you can easily do this using a
technology that has been around for years!
-How you can future proof your digital marketing and the most important thing that you
must do to stay ahead of the game!
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Million Dollar Mindset
Get Started With Webinar
Webinars are a great way to help nurture your audience using it as a vehicle to educate
your audience.
You may have heard that webinars are some of the most effective ways to connect with an
audience. After all, that’s why you are interested in hosting one. But why are they so
effective and how well do they stack up to the other forms of communication and
instruction out there.
Get Started With Webinar
Webinar hosting is such an effective trending tool for marketers and even educators as it
helps them produce useful content that can be used from marketing use to product
development or even tutorial assignment
Webinars Establish Your Credibility
If you want to be thought of as an expert in a particular niche, webinars can develop that
expertise. When you deliver a seminar over the web to a large audience, you automatically
get credibility points and it makes people more apt to buy things that you recommend as
well as being more willing to pay for your information.
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Just like any other content marketing, webinars are about adding value and offering
something that is interesting and helps solve problems for your audience.
Before we dive in, let’s take a look at some statistics that show the benefits of webinar
marketing for your business.
For example, according to the Content Marketing Institute, 58% of marketers use webinars
for promotion? And about 32% of them think webinar marketing will be critical to their
success this year.
As the world becomes more and more reliant on technology, important business decisions
are being made online without the trusty physical handshake.
Webinars build trust. Your audience needs to trust you so when they are ready to buy,
they know you are an expert in the industry, they already have a relationship with you and
you have demonstrated that your product adds value and can help them.
Not only can webinars be fun, they can be the most fruitful lead generation, customer
acquisition and revenue building tool in your arsenal.
Get started with Webinars here with all the resources you need to help you succeed with
your Webinar Strategy and are already being used by some of the best marketers and
educators on the web.
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